The reality is that now is a better time than ever to set your auto repair shop up for success, and even start laying the foundation for multi-shop growth. Especially for shop owners willing to take the time to embrace a new toolset: a modern shop management system.
In our latest Auto Repair Industry Index we took a look at recent industry trends across the country, compiled data from industry resources, and compared it to our Tekmetric data. What we found was really promising!
With a cloud-based SMS, shops can leverage amazing features like Default Inspections and Smart Jobs to not only simplify their workflows and smooth out their operations to run like a well-oiled machine but also set their business up for future growth and success.
1. Standardize Your Shops’ Workflow
Auto repair shops standardize their shop’s workflow as much as possible to free up time for your team to focus on the critical aspects of their job, like interacting with customers or completing repairs.
Features like Default Inspections are a simple way to create a uniform experience across your organization’s multiple locations.
In Tekmetric, default inspections automatically apply a standardized inspection template to every repair order service advisors create, letting them spend less time on the computer, and more time talking to customers.
2. Shared Customer History
Tekmetric Multi-Shop Shared Customer History allows users to connect customers across shops and view the history of those customers across all locations within their organization.
By linking customer data so that service writers have access to all past information, you can remind customers of that brake job they declined last time, or double-check on the status of that failing water pump your techs saw last time to create a personalized, yet uniform experience across all your shops.
3. Smart Jobs Will Revolutionize Your Shop
Your typical repair order may have one or more jobs packaged together, requiring a lot of clicking to find the right labor guides, the right parts, and the right markup matrices, over and over again. That's why we built Smart Jobs.
Smart Jobs is so powerful that it’ll revolutionize the speed and efficiency your shop works at.
With just one or two clicks, Smart Jobs will create a proper job, check inventory, pull in the right parts, prompt service advisors to purchase any missing parts, and automatically apply unique parameters to a job like fluid quality and amount based on engine type.
4. Unified Reporting For All Locations
As your shop expands, you’ll want to consistently and accurately track all of your numbers. Having the ability to track how much your shop has grown helps you hone in on the best direction for your business and course-correct to minimize any potential loss.
For example, if you notice that a large portion of your declined jobs are brake pad replacements, you can create a promotional campaign around brake pad replacements at one of your locations to see if the campaign effectively improved said location’s close ratio.
If it works, you can scale it across all locations. If it doesn’t work, you have the data you need to adjust.
5. Integrate With the Best Tools
By linking in other platforms, tools, or systems you're already using with your shop management system, owners and managers can create the ultimate platform that touches every part of their operations, building on top of the organization and core functionalities of managing your business.
For example, you can integrate with common parts vendors to simplify inventory management and parts ordering within one platform.
Or, if you're looking to expand your business, integrations let your shop bring in entirely new tools like all-in-one auto repair shop marketing platforms, or more traditional Customer Relationship Management tools, letting your shop set up automatic emails, reminders, or even offers for customers.
6. Continuous Support For Your Shop
We get that time is a huge reason a lot of shop owners don't want to make the change to a new shop management system. Learning how to use a new shop management system can be overwhelming.
That doesn't mean you should rule out the opportunity to upgrade your shop's tools and set yourself up for future growth. Our onboarding process is much more than just a setup wizard or a series of emails -- we'll get you ready to launch within your shop within 2 weeks!
Even better though, your support doesn't stop there. Not only do we have an industry-leading support team available at a minute's notice to work through any speed bumps you might run into, but Tekmetric is constantly being improved with new features and functions to help your great shop get even better.
Experience the Benefits of Tekmetric’s Automotive Repair Software
Are you a multi-shop owner who wants more visibility and alignment across locations? Are new shop locations in your future vision? Schedule a demo and see why more than 3,000 auto repair shops choose Tekmetric!
Maximizing Auto Repair Shop Customer Service: A Guide to Selling Maintenance Work
Training service advisors how to properly sell maintenance work can create more loyal customers.
Drivers typically come in with an expectation of what's wrong with their car, which can make it tricky to sell maintenance work. Drivers might think you're trying to squeeze more money out of them, or may simply have a set budget in their mind and don’t plan on spending extra.
In reality, you're simply trying to go above and beyond and provide them the best service possible. So how do you show that, and which tools will help you transform the way you sell maintenance?
Here’s how to build customer trust while staying true to your auto repair shop’s mission of providing optimal maintenance recommendations.
Why Selling Maintenance Work Can Be a Challenge for Auto Repair Shop Customer Service
According to a survey conducted by AAA, 76% of U.S. drivers said that recommending unnecessary services was the top reason they do not trust auto repair shops. The survey also points out that ⅔ of U.S. drivers have managed to find an auto repair shop that they trust. Whether it’s an independent auto repair shop, or a chain repair shop, trust needs to be at the forefront of the customer experience.
Service advisors may be hesitant to sell maintenance work and only focus on the problem at hand because they don’t want to come off as pushy. But not recommending maintenance work can be a disservice to customers who deserve to know about any and all issues with their vehicle, not just the ones they’ve noticed themselves.
Add a Maintenance-Focused Inspection and Sales Process to Your Auto Repair Shop Customer Service Routine
When it comes to selling routine vehicle maintenance work, it’s important to remember that routine check ups will make a big difference on customer’s cars. Similar to the human body, cars are complex systems. Just like the body has a heart, nervous system, and organs, cars have the engine, the vehicle bus, and the control unit. If one problem is ignored, that could lead to more issues, possibly more serious than the last. For example, if a driver puts off replacing their brakes, it could damage the car’s rotors, which in turn, could lead to loss of braking power. This gets us back to one of the most important benefits of selling maintenance work: it helps your customers stay safe and get as many miles out of their car as possible.
Benefits to Selling Maintenance Work
Regular maintenance makes your customers’ lives easier. It prevents your customers from ending up on the side of the road and prolongs their vehicles’ lifespans.
Customers save money. Maintenance work can prevent car issues from getting out-of-hand, which may lead to spending more on larger repairs in the future. And who doesn’t want to address maintenance work before it becomes a much larger expense?
Providing maintenance inspections helps shops sell more work, which usually means higher ROs and a more profitable repair shop. Also, because maintenance work helps your customers’ vehicles last longer, they’re less likely to buy a new car, which they’ll probably get repaired at the dealership during the first few years.
Maintenance inspections help you queue up more work for the future. Even if they decline the maintenance work, you now have a relationship. You can track those declined jobs, and the service advisor and technician can save time figuring out what all might be wrong with the vehicle and resell that work.
Customers trust you more. When you provide reliable insights into your customer’s vehicles, your like their go-to car whisperer—a trustworthy person who reminds them to check stuff out on their vehicle before anything bad happens
Maintenance by Mileage
Shop owners, we recommend training your service advisors to check customer mileage at each visit and tracking it in your shop's auto repair shop customer service notes. By keeping track of customer mileage on each vehicle, you’ll be able to recommend maintenance work based on how many miles it has been since their last visit.
Mileage
Recommended Car Maintenance
Every 3,000 - 7,000 Miles
Replace oil and oil filters, inspect various fluid levels and wipers, check tires and lights
Every 15,000 miles
Replace air filter
Every 20,000 miles
Inspect battery and coolant levels
Every 30,000 miless
Replace power steering fluid, inspect coolant levels, brake pads, and suspension components, check radiator hoses and HVAC system
Every 35,000 miless
Inspect and replace the battery
Every 40,000 miless
Replace spark plugs and wires, inspect ignition system and suspension
Every 60,000 miless
Replace brake pads and fluid, inspect radiator hoses, timing belt, HVAC system, suspension components, and tires, check coolant levels, and power steering fluid levels
Mileage aside, a thorough digital vehicle inspection of all vehicle’s essential components should be performed regularly.
In today’s competitive auto repair landscape, service advisors play a crucial role in customer satisfaction and shop success. Managing customer inquiries, collaborating with technicians for repair estimates and maintaining the shop’s schedule are all keys to successful service writing. However, there is one secret weapon that can take your work to the next level: data.
Understanding the importance of data can take your customer service from good to excellent, allowing you to serve more customers in less time – without sacrificing quality. By harnessing data, you’ll be better equipped to enhance your customer experience, optimize your workflow and ultimately elevate your expertise as a data-driven service writer.
1. Leverage Your Shop Dashboard to Enhance Customer Experience
By strategically leveraging digital tools, service writers can use data and analytics to provide a better customer experience. Service writers can shape a customer’s entire experience with the shop simply by monitoring and adjusting to accessible data on their shop dashboard through Tekmetric. Using the shop dashboard, you can control the customer’s repair experience, serving as an intermediary between the technician and the vehicle owner, as well as ensuring the work is completed efficiently and effectively.
For example, you can push repair orders (ROs) forward for your customer by ordering parts in the “parts needed” category. Or, you can build stronger customer relationships while creating opportunities for additional work by checking in with vehicle owners who previously declined jobs, but may need them now. By using the data at your fingertips, you can make decisions in real-time that support your customers and ensure their happiness with the repair. Happier customers lead to more money for the shop – and for your commission.
2. Optimize Your Workflow with Data-Driven Tools
Like waiters in a restaurant, service writers are the “face” of the shop, and often they are the first experience a customer has with the business. Because of this, it’s crucial you have a smooth workflow that keeps you open for customer interaction rather than stuck behind a computer screen. Fortunately, there are tools you can leverage to reduce your manual tasks and keep you free to focus on the more complex, relationship-driven parts of your job.
For example, Tekmetric’s Smart Jobs feature can automate job creation, allowing you to focus less on manual data entry and more on customer interactions. Within one or two clicks, Smart Jobs allows you to build the order, find parts and finalize the estimate without ever leaving Tekmetric. By automating the job creation process, you free yourself up to spend more time speaking to the customer about their needs, concerns and questions without compromising the RO’s accuracy.
3. Utilize Digital Tools to Elevate Your Expertise as a Data-Driven Service Writer
When you learn how to leverage data in your day-to-day role, not only can you better serve your customers and optimize your workflow, but you can become a stronger service writer overall. Data is not just a set of numbers on a screen – it is a tool that can elevate your expertise, setting you up for success both within the shop and throughout your career.
One tool that supports your development as a service writer in addition to the shop dashboard and Smart Jobs is the digital vehicle inspection (DVI). Because only 25% of shops use DVIs, leveraging this digital tool correctly can truly differentiate your shop from others around you. The DVI is more than just a list of repairs; it provides information that can help you provide better service. For example, your interactions with customers might prove that including several images and videos of necessary repairs can help customers better understand what’s happening with their vehicle. If you see on a DVI that images were not included, you can connect with the technician to add them before sending the DVI to the vehicle owner.
You can also go the extra mile to anticipate customer questions and clarify any confusing details with the technician before sending the DVI to the customer. This helps you prepare for customer interactions while gaining more expertise from your technicians. As you grow more in your role, you can utilize different tools like the DVI to perform at a higher level, making you better at advising and growing in your expertise as the shop’s “voice.”
Your Secret Weapon to Successful Service Writing
In a customer-facing role, one of the best ways to elevate your role as a service writer is to use data and analytics. As technology continues to improve, you can leverage your shop’s reports through Tekmetric or its integration to gain a greater pulse of shop dynamics. By using data to drive your role as a service writer, you can improve the customer experience, contribute to a more efficient workflow and grow professionally in your role as a service writer.
Cars are expensive, complicated machinery that most of us happen to rely on every day. And while we've probably spent a larger portion of our lives driving than we want to realize, the inner workings of their vehicle remain unintuitive to most of us.
That's exactly why your shop exists! To help your customers take care of the costly, sometimes difficult repairs so they can get back to their lives, whether that’s bringing the kids to soccer practice or getting to work on time!
Independent auto repair shops can overcome that skepticism from customers. After all, anything is possible with the right tools for the job. When that comes to customer service, independent auto repair shops can start using those tools with a modern shop-management system.
One that makes the often painful, expensive process, of getting their car fixed as simple, easy, and painless as possible.
More specifically, with Tekmetric, shops can show customers what's wrong with Digital Vehicle Inspections, and even help them cover the unexpected cost of a necessary repair with checkout options like Buy Now, Pay Later.
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