The event spans two days, offering immersive learning, networking, and empowerment for industry leaders and professionals. Day one features business training sessions with real-life stories from shop managers/owners and hands-on coaching. Attendees gain insights into building a solid business foundation and effective leadership. Day two highlights trusted brands, with industry reps presenting new products and technical expertise. The event concludes with a dynamic vendor hall for networking and exploring cutting-edge products in the diesel aftermarket industry.