Aspen Auto Clinic is Empowering Shop Owners & Scaling Success

October 4, 2024

|

Read time: 3 min

Greg Bunch has always had a passion for fixing things. At 15, he bought a 1966 Volkswagen Bug that “should have gone to the junkyard.” The engine was rusted out and the brakes didn’t work, among other problems. So, Bunch became a self-taught Volkswagen mechanic by reading every technical article and owner’s manual he could get his hands on.

Now, years later, Bunch is the founder and owner of Aspen Auto Clinic, which has grown to four locations in Colorado Springs.

Bunch believes that mindset is what makes or breaks shop owners. Wanting to pay it forward, he decided to help other shop owners expand their businesses to multiple locations. He started Transformers Institute, a robust mastermind program where shop owners learn the sales, marketing, and business operations skills that will take their auto repair businesses to the next level.

We recently caught up with Greg, as well as Aspen Auto Clinic’s president and COO Kenneth Greffin, to learn how they nurture corporate growth, foster strong team bonds, and pay it forward.

From Cleaning Toilets to Running Multiple Shops

Greg Bunch:

‍I started my family at a young age, and I needed a way to support them. After trying a few jobs I wasn’t passionate about, I approached the small Volkswagen shop where I bought parts to fix my Bug. They gave me my first job in the industry. My role was to clean the toilets and floors. When business picked up at the shop, I could fix and disassemble cars.

From there, I worked at a couple of different places, including a general repair shop and a European shop. Along the way, I did a lot of self-study and bought as many tools as I could afford.

Eventually, I got what I thought would be my dream job at a Volkswagen dealership. I learned a lot and became ASE certified, but the job wasn’t all that it was cracked up to be. After working at the Volkswagen dealership, I went to work at a German shop, where I learned about service writing along with being a technician.

When I moved to Colorado, I started a full-service role. I worked with domestic cars, then went and managed an import shop for a while.

I realized that I wanted to work for myself and see where I could take a business of my own. I opened my business by working out of my garage for the first three months. Then, I moved into an industrial condominium for about two years. In 2004, I purchased property with an SBA loan and built my first “actual” shop.

We’re now in our twentieth year of business.

Creating a Resilient Culture With Core Values

Greg Bunch:

‍In the early days of running my business, I bounced between being a manager, advisor, master technician, and head diagnostician. With time, I realized that I couldn’t do all those things at once, and learned how to narrow the scope of my daily tasks, which gave me the space to open more shop locations.

I’m still the CEO of Aspen Auto Clinic, but I hired Kenneth to run the day-to-day operations as president and COO so I could focus on my coaching company for budding multi-shop owners, Transformers Institute.

Kenneth has played a key role in creating a resilient company culture that’s grounded in core values. When he came on board, the shops were a bit divided. He united them by iterating on our existing core values, which include accountability, reliability, and treating customers with care. We go through every manager huddle and team meeting with those core values in mind.

Kenneth also got everyone to understand that although there are separate shops, there’s only one Aspen Auto Clinic. An employee’s team isn’t restricted to the people he sees at his location everyday—his team is everyone across those locations.

Our desire to help our community is another major part of who we are as a company. We can’t consider ourselves successful unless we’re paying it forward. Ways we’ve given back include running a fundraising program for high school and junior high school sports teams (they sold oil changes, kept the money, and sent us the clients), fixing up donated cars and giving them to a pregnancy center, giving free oil changes to veterans on Veterans Day, and giving free oil changes to frontline medical and emergency workers during the COVID-19 pandemic.

Rolling Out a New Shop Management System

Kenneth Greffin:

Switching to Tekmetric was incredibly easy. Their software is intuitive and their customer service and support are excellent. The Tekmetric team set up phone calls and Zoom meetings, walking our front office staff through the software and answering every question.

I can’t say enough good things about the people we’ve interacted with at Tekmetric.

Tekmetric has gotten us more organized than ever before. Now, everything is on the cloud and information is synchronized. When I’m in my office, I can immediately pull data from the other stores.

‍“Tekmetric’s homepage has all four stores listed. With the click of a button, I can pull up the store that I need info for.”

Tekmetric’s integration capabilities help keep us all aligned. We use an outside parts matrix, and it took three minutes to integrate it with Tekmetric. Our rewards program, text-to-pay program, and digital vehicle inspection were also super easy to integrate.

With the reports feature, the accounting team and I don’t have to spend time on the phone hunting down crucial information. The data on parts usage and parts ordered has been especially beneficial. I can get a clear idea of what we purchased in a given month versus what we sold. I can manage inventory in a cost-effective way without risking being undersupplied.

With Tekmetric, we get enhanced reporting that other systems just can’t give us. It’s nice that we can look at individual metrics. But what’s even better is that we can look at several metrics in relation to each other. For example, we might realize we’re not selling a high percentage of a particular service, but it’s still adding up to a high profit.

Tekmetric has also helped us better communicate with our guests. In particular, they can go to one of our stores, ask for an estimate on any given job, and we’ll be able to show them the same pricing across our locations. It eliminates any confusion about prices. And with the Tekmerchant payment processing integration and text-to-pay features, we can keep our customers’ credit card information secure—and they can pay without stepping inside the store.

It’s top of the line customer service. They know how somebody wants to be treated when they call with a problem. Just hands down the best support in the business.”  

Coaching Other Shop Owners

Greg Bunch:

A few years ago, I noticed that there were plenty of auto repair programs out there for people who wanted to learn how to become owners of a single shop. However, similar opportunities just weren’t available for budding multi-shop owners.

To bridge that gap, I started the Transformers Institute. My team and I train shop owners to optimize their sales, marketing, and business operations skills—and work toward opening multiple shops of their own.

I stress to shop owners  that there’s no one right way to do business. There are multiple business models and multiple ways of doing things that can work. Sometimes there are two right answers, and it’s up to the individual to decide which personally makes the most sense.

Being a successful multi-shop owner comes down to mindset. If you think like a technician and believe that you have to be the best mechanic at your shop, you’ll likely have a small shop that does well. However, if you want to grow an empire, you need to think like a business person.

For more information about Aspen Auto Clinic, visit aspenautoclinic.com

Year Established

Using Tekmetric Since

$536

Average Repair Order ($)

421

Average Car Count

36

Number of Employees

Number of Bays

Recommended stories

Tomi Oliva, owner of SJ Automotive in Chicago, took over his family's auto repair business in 2016 and has transformed it into a thriving shop. He faced typical challenges for many shops, including inefficient workflows, difficulties in tracking key metrics, and the need for better customer communication. Tomi recognized the need for change and embraced Tekmetric, a decision that led to dramatic results.

Challenge

“I started noticing that my shop management system was really, really bad.”

SJ Automotive relied on a cumbersome system that slowed operations and hindered growth, resulting in:

  • Time-consuming quote generation
  • Difficulties in tracking technician productivity
  • Limited visibility into shop performance metrics
  • Slower customer communication

Solution

Tomi chose Tekmetric for its ability to provide real-time data, streamline shop operations, and enhance customer communication. The platform automated processes, improved financial tracking, and facilitated a transparent repair process.

Results

Auto workers in a repair shop

Doubling Car Count and Revenue

"Tekmetric is a tool in my tool bag that's helped me become profitable.”

Tomi has driven significant growth across key metrics at SJ Automotive:

  • Revenue: Monthly revenue has doubled, growing from ~$20–25K to ~$40–50K.
  • Average Repair Order (ARO): Increased by approximately $200 per vehicle.
  • Efficiency: Estimate creation time reduced from 40 minutes to about 10 minutes.
  • Car Count: SJ Automotive’s car count has doubled since switching to Tekmetric. 

Data-Driven Decision Making

"I didn't even know some of these metrics before, and now they're in front of my face every time I open it."

With Tekmetric’s real-time reporting and data insights, Tomi now has a clear view of key metrics like technician hours, employee productivity, and profitability. This visibility helps identify areas for improvement and optimize overall performance. In addition, integration with SEO tools enables SJ Automotive to track marketing ROI and fine-tune campaigns for greater effectiveness.

Improved Customer Communication

"I really love the ease of communication and authorization."

SJ Automotive has improved their customer communication by streamlining estimate and authorization processes. As a result, estimates, approvals, and payments happen faster, creating a more efficient and transparent repair process and improving overall customer satisfaction.

What’s Next

Tomi is focused on continued growth. SJ Automotive's future goals include doubling their car count, opening another location, and implementing new growth strategies.

For nearly a decade, Tony Perez, owner of Euro Car Doctors in Orange County, California, has been committed to delivering premium auto care. But as business grew, outdated software made it harder to keep up, and customers started to feel the impact. 

Challenge

"We'd have 10 appointments for the day, and by 11 a.m., only two quotes were out. We still had eight to go.”

Tony’s team was bogged down by:

  • Estimates that took 4-5 hours to complete
  • Inefficient workflows between techs and service writers
  • A backlog of appointments that led to delays and customer frustrations 

Solution

“We needed something that could keep up with our intake and let us grow without being bottlenecked.”

Tony knew his customers deserved better - faster service, clearer communication, and less time waiting. After exploring his options, he chose Tekmetric for its ability to streamline operations and deliver a more efficient, transparent experience from check-in to estimate.

Learn about Euro Car Doctors' customer experience:

Results

Car at a bay in a repair shop and technician working on the trunk

Increased Efficiency and Productivity:

Creating estimates now takes less than 90 minutes, down from 4–5 hours. That means more vehicles in the shop and more satisfied customers driving away.

Increase in Average Repair Order (ARO):

Faster quoting and comprehensive digital vehicle inspections means customers see everything their car needs right away. The result? An increase in average repair order to $900 and more confident decisions from customers. 

"Our numbers were through the roof because I was able to quote more items on those tickets that the car needed."  

Improved Customer Satisfaction:

Each customer receives a detailed quote informing them about the services needed and associated costs, empowering them to make confident decisions. Transparent, timely communication has built trust with customers and it shows in the reviews with a 4.8 star rating on Google.

"We tell the customer what they need to hear, not what they want to hear. Everything we see gets quoted to be fully honest and transparent with our customers."  

Expansion to a Second Location:

Improved operations allowed Tony to open a second shop, without sacrificing quality.

“As we grow, we won’t open the next store until the last one runs on autopilot.”

What’s Next

Auto repair shop owner with a happy customer

Euro Car Doctors isn’t slowing down. As each shop reaches capacity, Tony plans to expand, driven by his commitment to delivering an exceptional customer experience, with Tekmetric helping power the growth behind the scenes.

In late 2020, Jim Kellas bought TL Auto Repair, in Union City, California. The location was strong, but the shop’s systems were holding it back—outdated software, lack of key integrations, and inefficient processes all contributed to a poor customer experience. 

Determined to find a solution, Jim explored various shop management systems before switching to Tekmetric. After making the switch, the impact was transformative for TL Auto Repair.

“Stop looking at the other ones. You're done searching.”  

Challenge

Before switching systems, TL Auto Repair faced:

  • Frequent software downtime disrupting operations
  • Lack of integrations with key tools, creating manual work
  • Limited visibility into performance metrics

Solution

After exploring several options, Jim chose Tekmetric for its seamless integrations, reliable performance, and features that made it easier to connect with customers. With Tekmetric, TL Auto Repair streamlined operations, improved communication, and set the foundation for future growth.

Results

Service Advisors at their desks

Streamlined Operations That Drive Revenue

Integrations with tools like Affirm through Tekmetric’s Payments and adding Marketing solutions helped TL Auto Repair simplify workflows and boost sales. Offering financing made higher-ticket repairs more accessible for customers, leading to over $2 million in revenue.

“I was able to integrate with so many other programs. I'm able to know revenue-wise it's been a boom because I'm able to tie everything together.”

More Efficiency, Less Overhead

Running on a reliable, browser-based system saved time and cut hardware costs. Staff work faster, from anywhere, using devices like Chromebooks. 

"The time savings have been substantial, allowing for increased efficiency"

A Better Experience for Every Customer

Text message updates, digital vehicle inspections, and contactless invoicing and payments create a more transparent and convenient experience for their customers. This has earned them trust, repeat business, and a 4.7-star rating on Google. 

"Customers love getting text message updates, online inspection reports, and the option for contactless service - it keeps them coming back." 

What’s Next

Cars on lifts getting worked on

With a proven model and the right technology support in place, Jim plans to expand and is in the process of acquiring new shops. He is applying the same focus on operational efficiency and customer experience that turned TL Auto Repair into a thriving business.