Driven by Family: The Northrich Automotive Evolution

‍Overview

Main Street Auto, a growing network of community-rooted automotive shops, has expanded rapidly under the ownership of Northern Rock – from 6 locations in 2022 to over 115 by late 2025. But growth hasn’t come at the cost of local flavor.

Main Street Auto doesn’t believe in one-size-fits-all. Their model is built around acquiring trusted neighborhood shops and letting them keep what makes them special while supporting them with systems that work at scale.

They found that platform in Tekmetric.

‍“Tekmetric has built an auto repair platform that anyone can use, whether you’re running a single location or managing a multi-store operation, and it comes packed with features and flexibility.” — Austin Reid, Director of Systems, Main Street Auto

The Challenge

By mid-2023, Main Street Auto had grown to 41 locations. But their shop management system wasn't keeping up. As new shops joined the network, many arrived with outdated, server-based tools that made it harder to unify operations, standardize reporting, and deliver a consistent guest experience.

Main Street Auto was looking for:

• A modern, cloud-based platform that could roll out smoothly across different shop formats
• A way to give shops the freedom to operate locally while maintaining network-wide visibility
• Flexible reporting and integration options to bring financial and operational data into one view
• A long-term technology partner who understood the unique needs of both independent shops and multi-location operators and could support the magnitude at which Main Street Auto was moving

The Solution

Main Street Auto selected Tekmetric in June 2023. The platform’s combination of intuitive design, robust feature set, and enterprise readiness made it the clear choice.

Benefits at every level:

• Service advisors and technicians enjoy a modern, easy-to-learn interface that speeds up workflows and improves customer communication.
• Local managers have the freedom to tailor services to their market, without losing process alignment.
• Corporate leaders gain visibility across all locations with real-time data, custom financial reports, and API-driven insights.

“Tekmetric gives us the freedom to make the platform whatever we need it to be. That flexibility is important to us because we operate general repair, tire, express, and heavy-duty shops.” — Austin Reid, Director of Systems, Main Street Auto

The Results

Tekmetric is now the central platform for more than 100 Main Street Auto locations across the U.S. from general repair and tire shops to express lube and heavy-duty facilities. It enables consistent operational execution, while giving each shop the tools and autonomy they need to serve their community.

The result: a single, flexible platform that supports growth, simplifies operations, and helps every shop put its best foot forward.

“Tekmetric makes it simple to present everything to the customer in a transparent, easy-to-understand way. That combination of ease of use and trust really improves ticket development and boosts ARO.” — Austin Reid, Director of Systems, Main Street Auto

What’s Next

Main Street Auto continues to grow rapidly, onboarding new shops, expanding into new regions, and refining its MSO playbook.

With Tekmetric, every new location is brought into a platform that supports community-driven service at the shop level and clear, centralized control at the corporate level.
‍

Looking ahead, the team is also planning a transition from Shopgenie to Tekmetric Marketing, bringing customer engagement and shop operations under one roof. The goal: a true all-in-one platform to run the business and build lasting customer relationships.

“Tekmetric understands the magnitude at which we’re growing, and I’m 100% confident they will help us keep scaling rapidly.”  — Austin Reid, Director of Systems, Main Street Auto

How a franchise-first brand drives operational clarity and brand consistency across hundreds of shops with Tekmetric as their partner for growth.

Overview

With more than 315 locations across 30 states, Christian Brothers Automotive (CBA) has become a trusted name in automotive repair and redefined the auto care experience. Their unique franchise model prioritizes owner-operators, consistent guest experiences, and long-term cultural alignment over aggressive growth.

When CBA needed a modern shop management system to support expansion while protecting brand consistency, they turned to Tekmetric.

‍“It was a high-stakes, high-risk bet. And it’s gone even better than expected.” — Josh Eddy, Director of Strategy & Innovation, CBA

The Challenge

By 2018, CBA was operating on an outdated, server-based system. Each franchise managed data in silos, creating inconsistent processes and preventing a unified customer experience.

CBA needed:

• A cloud-based platform that would scale with 20–25 new shops added each year.
• Real-time visibility into financials, shop metrics, and technician performance across the network.
• A true partner, not just a vendor, to co-innovate and adapt to the needs of a fast-growing franchise system.

The Solution

After evaluating more than 30 systems, CBA selected Tekmetric in late 2019. The decision came down to Tekmetric’s cloud-native foundation, cultural alignment, and willingness to act as a collaborative partner.

Highlights of the rollout and ongoing partnership:

• Nationwide rollout in 3 months: ~200 stores migrated in Q4 2019 through a carefully staged, highly supported plan.
• Cloud agility during COVID-19: Remote workflows kept shops open and guests safe during lockdowns.
• Continuous innovation: Tekmetric’s accelerated feature releases – from sublet profitability tracking to custom API capabilities – directly reflect franchisee needs.
• Integrated payments: Merchant services adoption has streamlined reconciliation and improved subscription offerings.

The Results

Today, Tekmetric is the standard across CBA’s 300+ shops, giving every franchisee and corporate leader clarity and consistency in operations.

That consistency has translated into measurable performance gains across the network. Between 2020 and 2024:

• Average sales per shop increased by 72.59%
• Average car count per shop rose by 14.56%
• Average sales per car (ARO) grew by 50.65%

These outcomes were made possible by a platform that brings together shop operations, data visibility, and a true spirit of partnership:

• One universal platform for shop management, payments, and customer engagement.
• Real-time KPIs across every location – down to technician performance and profitability.
• Consistent guest experience across franchises
• Trusted partnership with a vendor that listens, responds, and co-develops solutions.
  ‍

‍“It’s an easy, accessible platform to drive insights and value. Any shop owner that transitions to Tekmetric can see the value instantly.” — Josh Eddy, Director of Strategy & Innovation, CBA

What’s Next

CBA continues to expand at a steady pace of 20–25 new shops each year. With Tekmetric, every new franchise can be onboarded quickly, standardized easily, and operated with confidence.

The partnership between CBA and Tekmetric ensures that as the brand grows, its culture, guest experience, and profitability scale right alongside it.

In 2019 Will Rivera returned to his family business, CarTech Auto Center, determined to modernize the five-location operation his father had started in 1986.

“I came in with expectations of using my experience at PwC and being able to plug in new processes and operations, which I had already seen in other industries that have been tested and proven. I quickly learned that auto shop reality is completely different.”

At the time, the company was two years from having to close its doors. Will needed a system that could tighten processes across every bay, motivate technicians, and give him real-time visibility, store by store.

‍Challenge

“We were losing a lot of money in the small stuff that our old system couldn’t track.”

CarTech Auto Center’s legacy software couldn’t keep pace with a multi-location business:

• No holistic view of the five shops meant Will had to log into each store separately to see sales or inventory.
• Inefficient quoting and invoicing slowed staff, capping daily car count.
• Manual parts sourcing required juggling supplier websites.
• Limited technician tracking blocked the performance-pay plan needed to recruit top talent.
• No automated reminders left revenue on the table for deferred work and maintenance follow-ups.

Solution

“Tekmetric is the best shop management solution in the industry right now—if you know how to use it, it’ll make you a lot of money.”

CarTech was able to unlock rapid, multi-shop growth:

• Organization Oversight: One dashboard for every location provides real-time KPIs, easy inventory transfers, and cross-shop scheduling when a store fills up, giving Will total control of five shops in a single view.
• Faster Quoting: Five-minute digital quotes & invoices, complete with photos, video, and text messaging, cut front-counter time in half and doubled daily car throughout.
• Time Tracking: Built-in billable-hour tracking enabled a tiered commission plan that “made techs’ pockets fatter and they worked harder,” driving productivity and staff retention.
• Streamlined Parts Ordering: Quick parts ordering via integrated supplier catalogs eliminates browser-tab juggling and speeds parts arrival.
• Partnership: In response to feedback from CarTech and other multi-location users, Tekmetric enhanced its inventory transfer feature to better support multi-shop workflows.
  

Results

“If Tekmetric grows, I grow, because they reinvest in the product and they listen when multi-shop owners need something.”

In just nine months with Tekmetric, CarTech’s five shops grew monthly revenue 48%, from $155K to $230K, and the flagship store doubled sales. Digital quotes now take five minutes instead of ten, allowing the team to move 20+ cars a day without requiring extra staff. Real-time billable-hour tracking allows techs to earn well over the industry standard, making hiring and retention easier.

What’s Next

“We’re expanding, not selling. Tekmetric will scale with us—store by store, bay by bay."

Will plans to:

• Standardize all five shops on Tekmetric, pushing monthly revenue to $270–$280K.
• Open a sixth shop and a joint-venture location in the continental US.

Learn directly from Will on how to improve your shop's operations in our upcoming webinar on June 19th @ 2pm ET! Register Here.