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Ultimate Auto Repair Sees Endless Possibilities

Originally from Detroit, Karl Roekle always dreamed of moving to the countryside. After ten years of working as a prototype engineer for the Ford Motor Company, he moved with his wife and two daughters to Jackson, Michigan. Karl started Ultimate Auto Repair in 2005 to provide for his family where he was fixing vehicles for the amazing people of Jackson out of a barn on his property. He was the sole owner, technician, and service writer

October 4, 2024

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Read time: 3 min

$502

Avg. Repair Order

246

Avg. Car Count

9

Number of Employees

Average Car Count

Number of Employees

Number of Bays

Business picked up over the years, and Karl was able to assemble a small team and build his own on-premise shop management system. In 2010, he decided to move Ultimate Auto Repair to a larger space two miles from his house. He was able to employ more people but eventually hit a growth cap.

After switching to Tekmetric, Karl was able to accelerate over the hump and more than double his business. Today, they’re still growing every month.

Ripping the Band-Aid Off

With my old system, I was stuck. Each technician would have five or six clipboards, and they'd have to shuffle and figure out what was authorized and what wasn't. To find out anything, I had to do it manually. It's no fun at the end of the month trying to count how many cars and work orders we did.

There was no way that we were going to make it any further without a lot of changes.

I was afraid to make the change. I thought, "Tekmetric has a lot of good stuff going, but I'm not sure". And then everything came to a head. My laptop crashed. I couldn't get into the old program. We had been talking about making the change, so I grabbed my service writer and said, "We're making the change right now". It was like ripping off the band-aid.

By day three, I said to my team "Hey guys. I'm sorry about the stress". And they said, "Stress? Are you kidding me? This is way better! We don't have to look for a work order on the wall!" They took to it right away.

The immediate result was that everybody could instantly see with a click what everyone else was talking about. The technician could put his notes in there: what he saw and what he didn't see. It's so nice for the service writer to be able to see the customer's notes and the technician’s notes. The customer came in with this complaint. We addressed it. This is the problem. The technician also found this. And everybody can see that live, instantly.

shop employees next to sign

Ticket to Freedom

I was welded to the place without Tekmetric. If I wasn't there, nobody knew what to do. Now, they know.

You can't run a million dollar shop off of one guy having to be there. At the end of the day, the world runs on math. If you don't know what the math is, you don't know what you're doing; you have no clue whether you made money or you lost money. You're just throwing quotes out there and hoping things are there.

But with Tekmetric, I can see in realtime what my markup is, what it's going to be, and what it should be. I can give my service writers a bottom dollar: what they need to sell it for. I can tell them how much they need to discount for, and they can quickly see all that right in Tekmetric. I can set up matrices, even labor matrixes now, which is crazy to me!

I call it their 'guard rail'. They know how high they can go and how low they can go to make a sale. At some point, if you don't have a technician working, and that's their job for the day, and if you don't sell that job, they’re not going to be working. That service writer needs to know how low they can go to make that sale.

Tekmetric gives me the freedom to leave for days at a time and everything keeps running. It has basically allowed me to duplicate myself, to show the guys: this is the system, and these are the steps you need to take. I can show the guys what to do, and they can replicate it.

Before, vacations were almost impossible. Now, I can leave, and I know the shop will keep running. With Tekmetric, it's all right there. My team has everything they need.

view of shop from above

Realizing the Potential

As a business owner, Tekmetric helps me make quick decisions, which is what it's all about. I have to be able to know where I’m at and where I’m going to project it. And then we need to be able to operate with consistency, too. Because when the customer comes back the second time, we need to be able to quote it the same. There's so much background information in there that I don't know how I'd run anything over $500,000 without Tekmetric.

We're moving into commercial diesel. In Jackson, there are a lot of general contractors, plumbers, and electricians. I'm cleaning out the spare building on my property and putting in four bays, so we can concentrate on commercial diesel customers over there and get their trucks in and out quickly. It's awesome because I can set that up in Tekmetric as its own repair shop. I can track the efficiency of service writers and technicians in each building.

Growing my business allows me to get people good jobs - jobs that weren't necessarily available to me. The possibilities are limitless.

Making the Dean's List

My daughters have been helping around the shop, too. My 21-year-old comes in after hours and spends three to five hours a week cleaning the shop and does interior details. She started her own cleaning business, and she cleans houses.

My youngest is our Quality Control. She QCs all the cars when we're done. And she wants to be a service writer, so we're training her to be a service writer. She works with me every day. It's pretty awesome. She likes accounting, and she actually does our end-of-day reporting, so she loves Tekmetric. She can jump in there and go through and close out all the cars and make sure they're all paid for. She gives me the final count.

I'm happy that I can teach her a trade where she can make some money, whether she’s working at Ultimate Auto Repair or another shop.

And both kids made the dean’s list this semester! So I’m proud of that, too.

For more information about Ultimate Auto Repair, visit ultimateautorepairmi.com

Average Car Count

Number of Employees

Number of Bays

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Overview

Main Street Auto, a growing network of community-rooted automotive shops, has expanded rapidly under the ownership of Northern Rock – from 6 locations in 2022 to over 115 by late 2025. But growth hasn’t come at the cost of local flavor.

Main Street Auto doesn’t believe in one-size-fits-all. Their model is built around acquiring trusted neighborhood shops and letting them keep what makes them special while supporting them with systems that work at scale.

They found that platform in Tekmetric.

“Tekmetric has built an auto repair platform that anyone can use, whether you’re running a single location or managing a multi-store operation, and it comes packed with features and flexibility.” — Austin Reid, Director of Systems, Main Street Auto

The Challenge

By mid-2023, Main Street Auto had grown to 41 locations. But their shop management system wasn't keeping up. As new shops joined the network, many arrived with outdated, server-based tools that made it harder to unify operations, standardize reporting, and deliver a consistent guest experience.

Main Street Auto was looking for:

  • A modern, cloud-based platform that could roll out smoothly across different shop formats
  • A way to give shops the freedom to operate locally while maintaining network-wide visibility
  • Flexible reporting and integration options to bring financial and operational data into one view
  • A long-term technology partner who understood the unique needs of both independent shops and multi-location operators and could support the magnitude at which Main Street Auto was moving

The Solution

Main Street Auto selected Tekmetric in June 2023. The platform’s combination of intuitive design, robust feature set, and enterprise readiness made it the clear choice.

Benefits at every level:

  • Service advisors and technicians enjoy a modern, easy-to-learn interface that speeds up workflows and improves customer communication.
  • Local managers have the freedom to tailor services to their market, without losing process alignment.
  • Corporate leaders gain visibility across all locations with real-time data, custom financial reports, and API-driven insights.
“Tekmetric gives us the freedom to make the platform whatever we need it to be. That flexibility is important to us because we operate general repair, tire, express, and heavy-duty shops.” — Austin Reid, Director of Systems, Main Street Auto

The Results

Tekmetric is now the central platform for more than 100 Main Street Auto locations across the U.S. from general repair and tire shops to express lube and heavy-duty facilities. It enables consistent operational execution, while giving each shop the tools and autonomy they need to serve their community.

The result: a single, flexible platform that supports growth, simplifies operations, and helps every shop put its best foot forward.

“Tekmetric makes it simple to present everything to the customer in a transparent, easy-to-understand way. That combination of ease of use and trust really improves ticket development and boosts ARO.” — Austin Reid, Director of Systems, Main Street Auto

What’s Next

Main Street Auto continues to grow rapidly, onboarding new shops, expanding into new regions, and refining its MSO playbook.

With Tekmetric, every new location is brought into a platform that supports community-driven service at the shop level and clear, centralized control at the corporate level.

Looking ahead, the team is also planning a transition from Shopgenie to Tekmetric Marketing, bringing customer engagement and shop operations under one roof. The goal: a true all-in-one platform to run the business and build lasting customer relationships.

“Tekmetric understands the magnitude at which we’re growing, and I’m 100% confident they will help us keep scaling rapidly.”  — Austin Reid, Director of Systems, Main Street Auto

How a franchise-first brand drives operational clarity and brand consistency across hundreds of shops with Tekmetric as their partner for growth.

Overview

With more than 315 locations across 30 states, Christian Brothers Automotive (CBA) has become a trusted name in automotive repair and redefined the auto care experience. Their unique franchise model prioritizes owner-operators, consistent guest experiences, and long-term cultural alignment over aggressive growth.

When CBA needed a modern shop management system to support expansion while protecting brand consistency, they turned to Tekmetric.

“It was a high-stakes, high-risk bet. And it’s gone even better than expected.” — Josh Eddy, Director of Strategy & Innovation, CBA

The Challenge

By 2018, CBA was operating on an outdated, server-based system. Each franchise managed data in silos, creating inconsistent processes and preventing a unified customer experience.


CBA needed:

  • A cloud-based platform that would scale with 20–25 new shops added each year.
  • Real-time visibility into financials, shop metrics, and technician performance across the network.
  • A true partner, not just a vendor, to co-innovate and adapt to the needs of a fast-growing franchise system.

The Solution

After evaluating more than 30 systems, CBA selected Tekmetric in late 2019. The decision came down to Tekmetric’s cloud-native foundation, cultural alignment, and willingness to act as a collaborative partner.

Highlights of the rollout and ongoing partnership:

  • Nationwide rollout in 3 months: ~200 stores migrated in Q4 2019 through a carefully staged, highly supported plan.
  • Cloud agility during COVID-19: Remote workflows kept shops open and guests safe during lockdowns.
  • Continuous innovation: Tekmetric’s accelerated feature releases – from sublet profitability tracking to custom API capabilities – directly reflect franchisee needs.
  • Integrated payments: Merchant services adoption has streamlined reconciliation and improved subscription offerings.

The Results

Today, Tekmetric is the standard across CBA’s 300+ shops, giving every franchisee and corporate leader clarity and consistency in operations.

That consistency has translated into measurable performance gains across the network. Between 2020 and 2024:

  • Average sales per shop increased by 72.59%
  • Average car count per shop rose by 14.56%
  • Average sales per car (ARO) grew by 50.65%

These outcomes were made possible by a platform that brings together shop operations, data visibility, and a true spirit of partnership:

  • One universal platform for shop management, payments, and customer engagement.
  • Real-time KPIs across every location – down to technician performance and profitability.
  • Consistent guest experience across franchises
  • Trusted partnership with a vendor that listens, responds, and co-develops solutions.
“It’s an easy, accessible platform to drive insights and value. Any shop owner that transitions to Tekmetric can see the value instantly.” — Josh Eddy, Director of Strategy & Innovation, CBA

What’s Next

CBA continues to expand at a steady pace of 20–25 new shops each year. With Tekmetric, every new franchise can be onboarded quickly, standardized easily, and operated with confidence.

The partnership between CBA and Tekmetric ensures that as the brand grows, its culture, guest experience, and profitability scale right alongside it.

In 2019 Will Rivera returned to his family business, CarTech Auto Center, determined to modernize the five-location operation his father had started in 1986.

“I came in with expectations of using my experience at PwC and being able to plug in new processes and operations, which I had already seen in other industries that have been tested and proven. I quickly learned that auto shop reality is completely different.”

At the time, the company was two years from having to close its doors. Will needed a system that could tighten processes across every bay, motivate technicians, and give him real-time visibility, store by store.

Challenge

“We were losing a lot of money in the small stuff that our old system couldn’t track.”
Street view of auto repair shop

CarTech Auto Center’s legacy software couldn’t keep pace with a multi-location business:

  • No holistic view of the five shops meant Will had to log into each store separately to see sales or inventory.
  • Inefficient quoting and invoicing slowed staff, capping daily car count.
  • Manual parts sourcing required juggling supplier websites.
  • Limited technician tracking blocked the performance-pay plan needed to recruit top talent.
  • No automated reminders left revenue on the table for deferred work and maintenance follow-ups.

Solution

“Tekmetric is the best shop management solution in the industry right now—if you know how to use it, it’ll make you a lot of money.”
Two technicians working on a car battery

CarTech was able to unlock rapid, multi-shop growth:

  • Organization Oversight: One dashboard for every location provides real-time KPIs, easy inventory transfers, and cross-shop scheduling when a store fills up, giving Will total control of five shops in a single view.
  • Faster Quoting: Five-minute digital quotes & invoices, complete with photos, video, and text messaging, cut front-counter time in half and doubled daily car throughout.
  • Time Tracking: Built-in billable-hour tracking enabled a tiered commission plan that “made techs’ pockets fatter and they worked harder,” driving productivity and staff retention.
  • Streamlined Parts Ordering: Quick parts ordering via integrated supplier catalogs eliminates browser-tab juggling and speeds parts arrival.
  • Partnership: In response to feedback from CarTech and other multi-location users, Tekmetric enhanced its inventory transfer feature to better support multi-shop workflows.

Results

“If Tekmetric grows, I grow, because they reinvest in the product and they listen when multi-shop owners need something.”
Technician diagnosing an engine

In just nine months with Tekmetric, CarTech’s five shops grew monthly revenue 48%, from $155K to $230K, and the flagship store doubled sales. Digital quotes now take five minutes instead of ten, allowing the team to move 20+ cars a day without requiring extra staff. Real-time billable-hour tracking allows techs to earn well over the industry standard, making hiring and retention easier.

What’s Next

“We’re expanding, not selling. Tekmetric will scale with us—store by store, bay by bay."
Multiple bays in an auto repair shop

Will plans to:

  • Standardize all five shops on Tekmetric, pushing monthly revenue to $270–$280K.
  • Open a sixth shop and a joint-venture location in the continental US.

Learn directly from Will on how to improve your shop's operations in our upcoming webinar on June 19th @ 2pm ET! Register Here.