Meet Customers Where They’re At

|

|

Read time: 3 min

When my husband Dana and I started Haglin Automotive, our loyal customers found us from The Yellow Pages.

Things have drastically changed since then thanks to all the technology advancements. Online reviews and Google play a big part in whether a customer will set foot in your shop or return for future repairs. 

At Haglin Auto, we always adjust to meet customers, and whether they’re a return customer or a new customer, we prioritize how they feel.

It’s important to meet your customers where they are. We even offer customers free vehicle pick-up and delivery service, free shuttle services, and free loaner vehicles.

But, more importantly, we make sure they understand their repairs and can see everything that’s going on with their cars.

Build Trust with Digital Vehicle Inspections (DVIs)

Haglin Auto has been around for 41 years in the Boulder area, and twice a year 30,000 people come in and out because of Boulder University of Colorado, so we’ve always had an influx of students.

And in order to cater to our college students, we started implementing DVIs. 

The reason we made the change in the first place was because our service writers would call a local college student and say, “You car is doing this, this, and that,” and a lot of the times a student would respond with, “I don’t understand,” “I’m not the one paying,” or “Let me call my mom or dad.”

From there, the student would make a phone call home, they would ask questions, and then the student would call back with questions. 

Meet Customers Where They Are

Once we realized this was happening often with our customers, we asked ourselves, “Okay, how do we adapt to meet their needs?” And from that point on, we decided to offer those students the convenience of our service writers sending all DVIs from Tekmetric straight to their parents, so they can see everything going on complete with pictures and videos.

Creating that relationship not only with the students but also with the parents has been great. And I understand firsthand what it’s like sending your loved one to another city or state.

My daughter, Krystine, went to Northern Arizona University. When we dropped her off for her freshman year, I made a point to drive to the local shops and based on who they were, I was able to determine which one she should go to if she experienced any car issues. 

“We want parents to feel comfortable with their children taking their cars to our shop.”

Knowing that someone was there for her if there was an issue with her vehicle was great, and that’s always been our philosophy. We want parents to feel comfortable with their children taking their cars to our shop. 

The parents can see everything, and with Tekmetric, they can actually authorize everything and even check out using Text-to-Pay.

Adopting the FORD Strategy 

At Haglin Auto, we treat all of our customers like family.

We’ve adopted the FORD strategy from The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World by John R. Dijulius III. With each customer that enters our shop, we make it a point to get to know them by asking them questions about each of the  FORD topics. 

If you can name different FORD facts about your customers and employees, that’s great! If not, you may want to find out more about them.

At Haglin Auto, we work hard to give our customers the experience they deserve. We always live by The Haglin Way.   

FAQ

similar articles

At Tekmetric, we understand that data security is more than just a priority—it's a responsibility. That’s why we are excited to announce that Tekmetric is now ISO/IEC 27001 certified! Combined with our SOC 2 Type II certification, this achievement underscores our commitment to keeping customer and partner data safe and maintaining systems that operate at the highest standards. 

What is ISO/IEC 27001?

ISO/IEC 27001 is the internationally recognized standard for Information Security Management Systems (ISMS). It represents a comprehensive framework for managing and protecting an organization’s information assets, ensuring confidentiality, integrity, and availability of data.

To obtain this certification, Tekmetric went through rigorous audits and a thorough examination of security protocols, risk management practices, and data protection measures.

As we continue to innovate shop management solutions to best support our customers, achieving this certification reinforces that our platform and internal workflows protect the highly sensitive data customers and partners trust us with. 

What This Means for Tekmetric Customers

For Tekmetric customers, achieving ISO/IEC 27001 certification means you can trust that we adhere to the highest standards for information security. 

  • Enhanced Data Security & Trust: Our certification guarantees that Tekmetric has stringent security measures in place to safeguard sensitive data, including customer information, financial records, and business data. 
  • Reduced Risk of Data Breaches & Security Incidents: By adopting a proactive approach to risk management, Tekmetric minimizes the likelihood of security breaches and disruptions
  • Compliance & Regulatory Alignment: Our ISO/IEC 27001 certification helps customers demonstrate compliance with data protection regulations, such as GDPR and CCPA. 

This certification reinforces our commitment to safeguarding your data, providing you with peace of mind and confidence in our Shop Management platform. To learn more about all our certifications and our commitment to security, visit our Trust Center.

Tekmetric Is Now ISO/IEC 27001 Certified

February 27, 2025

Read time: 3 min

read more

Tekmetric, the leading Houston-based automotive repair technology company, has been recognized as a 2022 MOTOR Top 20 Award winner for its recent integration with RepairLink by OEConnection (OEC), a renowned technology provider for the aftersales industry.

The integration, selected by industry experts as well as public popular vote, allows shop owners to seamlessly order original equipment manufacturer (OEM) parts directly from the Tekmetric Shop Management System.

For over three decades, the annual MOTOR Top 20 Awards have recognized outstanding new industry solutions across the automotive industry, from the most innovative tool or equipment to creating the best customer experience.

Winners are selected by automotive professionals and experts who voted over a thirty-day open voting process from a selection of this year’s most valuable contributions to the industry.

“As a leading shop management system, our team at Tekmetric shares a mutual belief with our partners at OEC that we best support shop owners in all their business needs by providing modern and relevant solutions,” said Sunil Patel, Co-Founder and CEO of Tekmetric.

“We are honored and humbled to have the Tekmetric-RepairLink integration recognized by both our customers – shop owners – and our industry peers as one of this year’s most innovative solutions.”

With its combination of Tekmetric’s cloud-based capabilities and RepairLink’s parts ordering platform, the integration builds upon Tekmetric’s existing parts ordering offerings to streamline the process of ordering OEM parts for auto repair shops. Through the integration, shop owners can track orders or returns with real-time online updates, as well as address orders in one screen, transferring any quoted parts and VIN numbers automatically into Tekmetric.

“Vehicle sophistication is growing rapidly, and all signs point to even more advancements, meaning it’s absolutely necessary for repairers to have enhanced access to critical parts and information,” said Bonnie Coleman, OEC Director, Mechanical Retail.

“This is why OEC is thrilled to partner with Tekmetric, and that this integration has been recognized for the valuable contribution it offers to the industry.”

To learn more about the MOTOR Awards and view the 2022 Top 20 Awards, visit https://www.motor.com/top20awards-winners.

About Tekmetric

Tekmetric, a Houston-based auto repair technology company, offers a cloud-based platform that enables auto repair shop owners to enhance productivity and increase profitability through its streamlined workflow management processes.

Designed by a former shop owner, Tekmetric’s platform drives shop efficiency through real-time data, a customizable user interface and customer-centric communication tools.

Since its launch in 2016, Tekmetric has disrupted the industry with its robust fully-integrated system, developed with an emphasis on customer transparency and user collaboration.

For more information, visit www.tekmetric.com

About OEConnection Holdings LLC

OEConnection Holdings’ portfolio includes OEC, the leading parts ecommerce technology provider for OEM distribution networks, serving over 20 OEMs and 100,000 dealership and repair customers.

Providence Equity Partners is the majority stakeholder of OEConnection Holdings; Ford Motor Company and General Motors are minority stakeholders.

The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286

Additional information is available at www.OEConnection.com.

Tekmetric Recognized as 2022 MOTOR Top 20 Award Winner

September 20, 2022

Read time: 3 min

read more

We can't deny it, we're customer obsessed. That's why we went out of our way to visit shop owners who rely on Tekmetric every day! And part of why we're so customer-obsessed is because of how much our customers love Tekmetric, and its ability to empower shops.

That's why we’re celebrating another season as the leaders in the industry for shop management software!

Once again, for the third time in a row this year, G2 users have chosen Tekmetric as the leading solution for managing and revolutionizing their independent auto repair shop.

Tekmetric Chosen as the Clear Industry Leader

For their latest round of awards, Tekmetric was chosen as a clear industry leader for auto shop management software for the third time this year.

We've said it before, and we'll say it again, this is all because of shops like yours!

All the amazing independent shops that do great work every day with Tekmetric, the shops that keep people's vehicles safe and reliable. The heroes that get their customers back on the road every single day!

We were just chosen because you all love us so much!

There’s Always More to Come!

Thank you! Thank you for partnering with us, and thank you for helping us create the best possible solution for running an independent auto repair shop!

We're excited to be awarded and regarded so highly, and we strive to keep that level of excellence and support at every step in your shop.

Tekmetric is always being updated, and we’ll never stop working with and supporting shops to help them run efficiently and with fewer headaches, so you can focus on doing what you love!

Tekmetric Chosen as Clear Industry Leader in Winter 2023 G2 Report

April 29, 2024

Read time: 3 min

read more