Judi Haglin knows that automotive customers are the lifeblood of her shop.
When my husband Dana and I started Haglin Automotive, our loyal customers found us from The Yellow Pages.
Things have drastically changed since then thanks to all the technology advancements. Online reviews and Google play a big part in whether a customer will set foot in your shop or return for future repairs.
At Haglin Auto, we always adjust to meet customers, and whether they’re a return customer or a new customer, we prioritize how they feel.
It’s important to meet your customers where they are. We even offer customers free vehicle pick-up and delivery service, free shuttle services, and free loaner vehicles.
But, more importantly, we make sure they understand their repairs and can see everything that’s going on with their cars.
Build Trust with Digital Vehicle Inspections (DVIs)
Haglin Auto has been around for 41 years in the Boulder area, and twice a year 30,000 people come in and out because of Boulder University of Colorado, so we’ve always had an influx of students.
And in order to cater to our college students, we started implementing DVIs.
The reason we made the change in the first place was because our service writers would call a local college student and say, “You car is doing this, this, and that,” and a lot of the times a student would respond with, “I don’t understand,” “I’m not the one paying,” or “Let me call my mom or dad.”
From there, the student would make a phone call home, they would ask questions, and then the student would call back with questions.