When I first started my shop, I was turning wrenches with my team, selling at the front counter, and running the place. But, no matter how busy I was, I would always walk around the counter and sit on the couch next to our customers. I would talk with them, not only about their cars, but I would also find out what’s going on in their lives.
I did this because I care about the customers just as much as I care about their safety when they’re driving on the road. And I teach my team to genuinely care, too.
When it’s time for them to present an estimate, and a customer is sitting over on a couch, they don’t call that customer over to the counter. Instead, they walk around and go over to that customer.
Doing the presentation side-by-side creates a bond and a level of being equal.
The biggest secret that I have for shop owners is to hire a coaching company. I wish I could go back in time and do this earlier, but I hired a coaching company back in 2017.
There are so many coaching companies that are out there, and they really push that customers are numbers. But I wanted to find a coach that values their employees and customers the way I do, someone who builds a relationship with people, because me building a relationship is what got me where I'm at.
The coaching company was the biggest impact we’ve ever had at the shop. It literally doubled our business in a month, and it was because of one single thing they taught us: the say yes mentality. It was incredibly simple, but nobody else was really doing it.
“Doing the presentation side-by-side creates a bond and a level of being equal.”
Shop owners are always trying to tell customers, “Hey we’re booked 3 weeks out,” just like every other shop. And at the time, we were booked 3 weeks out, which is something a lot of people take pride in.
But once we started saying “yes” to every single customer, the more we found that we could actually accommodate all of them. We did whatever it took to say yes.
And by saying yes, it’s not necessarily saying, “Yes, we’ll fix your car ASAP today.” It’s saying, “Yes, get it in, let us take a look at it and see what's going on.” If we need time on it, we can talk to the customer at that point and say, “Here's what we found, here's what it's going to cost, this is how long it's going to take, etc.”
The point is, we take every customers’ car in and take their fear away simply by telling them what’s going on with it. Customers get scared because that’s their mode of transportation, their way of life. Transportation for people is freedom.
Running a repair shop takes more than turning wrenches. It’s booking appointments, reminding customers to show up, following up on declined jobs – all while keeping bays full and the front office running smoothly.
But for most shops, staying connected with customers feels like a second job. Some rely on a patchwork of booking tools, texting apps, and review platforms. Others don’t follow up at all. Either way, things slip through the cracks. The result? Missed appointments, lost revenue, and customers who never return.
That’s why we built Tekmetric Marketing.
Not another system to learn. Not another login to juggle. It’s built right into Tekmetric, the platform you already trust to run your shop. With online booking, reminders, campaigns, follow-ups, reviews, and even a professional website all in one place, Tekmetric Marketing helps you keep customers engaged and loyal automatically – without piling more work on your plate. And it’s designed so anyone on your team can use it. No marketing expertise required.
More Cars. Higher ARO. Steady Repeat Business.
Every repair order holds untapped potential. A declined brake job today can turn into tomorrow’s revenue. A routine oil change can become the start of a long-term relationship.
Tekmetric Marketing makes sure those opportunities don’t slip away. Customers can book online 24/7, filling bays while you sleep. Automated reminders cut down on no-shows and keep the calendar steady. Follow-ups on declined jobs and maintenance turn “not today” into approved work. Seasonal campaigns help you bring customers back when business slows.
And if your shop doesn’t have a website, Tekmetric can build one for you, giving customers one more way to find you, book online, and keep your bays full.
As Ryan Froats of Yorktown Auto Care put it: “As an independently-owned shop, dedicating resources towards outreach and follow-up can be challenging. Tekmetric Marketing allows me to communicate with my customer base in a variety of ways, without tying up hours of my work week.”
That’s the difference between a full schedule and an empty bay. Between a one-time job and a loyal customer.
Turn Great Service Into Lasting Loyalty
Great service doesn’t stop when the car leaves the bay. Tekmetric Marketing makes it really easy to keep the relationship going. Post-visit follow-ups that check in with customers after service, showing you care and helping you catch issues early. Review requests that boost your reputation on Google, making it easier for new customers to find and trust you. Private feedback that gives you valuable insights to improve service and address concerns before they go public
Together, these touchpoints build trust, strengthen relationships, and turn satisfied customers into loyal advocates.
One Platform. No Missed Messages.
Because Tekmetric Marketing lives inside Tekmetric, all customer communication flows through one platform – from estimates and approvals to reminders, follow-ups, and promotions. No more bouncing between systems or wondering what’s been sent. Everything is tied to the customer profile, making communication clear, consistent, and professional.
Tekmetric Marketing also works in sync with your shop’s calendar, repair orders, and payments. Bookings instantly block off availability. Reminders align with scheduled work. Everything just works without syncing headaches or double entry.
And here’s the best part: Tekmetric Marketing is designed for busy shop owners and front office staff. It’s easy to set up, runs automatically in the background, and helps you grow your business without adding more to your to-do list – or requiring a marketing degree.
As Corey Hansen of Hansen Auto Repair shared: “It’s so convenient having everything in one place, right inside Tekmetric. I already have Tekmetric open for managing the shop and invoicing, so I don’t have to switch tabs or log into something else to engage with my customers. Having it all together just makes things faster—and for me, saving time is huge.”
Auto Repair. Done Right.
Tekmetric has always been the all-in-one platform that helps shops run better — from managing repairs to taking payments. Now, with Tekmetric Marketing, it’s also the platform that helps you grow faster, keep customers loyal, and deliver a better experience at every turn.
Turn every visit into the next one. With Tekmetric Marketing, it happens automatically.
We’re proud to share that the Tekmetric Mobile App has been named a winner of the 2025 MOTOR Top 20 Award, an honor that recognizes the 20 most innovative and impactful tools and technologies shaping the automotive industry.
For decades, the MOTOR Top 20 Awards have been a benchmark for excellence, celebrating advancements that help technicians work more efficiently and shop owners operate more profitably. To be included on this list is a powerful acknowledgment of our team’s commitment to solving real challenges for repair shops
The Tekmetric Mobile App was designed to make shop management easier and more effective. By streamlining workflows, enhancing communication, and providing shop owners with the real-time insights, the app equips teams to deliver a better customer experience while running a more profitable business..
Tek-Tip: Learn more about the Tekmetric Mobile App. Now available in the Apple and Google App stores.
This recognition wouldn’t be possible without the thousands of shop owners, service advisors, and technicians who share their feedback with us every day. Your trust pushes us to keep improving, and this award reflects both your partnership and our team’s dedication to moving the industry forward.
As we look ahead, we are more motivated than ever to build solutions that give repair shops the horsepower to grow, the efficiency to scale, and the tools to deliver service with confidence.
To learn more about the MOTOR Awards and view the 2025 Top 20 Awards, visit https://www.motor.com/2025/09/motor-announces-2025-top-20-awards-winners/
About Tekmetric
Tekmetric, the leading auto repair technology company, improves auto repair shops through the relentless pursuit of innovation. Tekmetric’s all-in-one cloud-based auto repair platform, including shop management, payments, marketing, technology integrations, and real-time data, empowers auto repair shops nationwide. With Tekmetric, shop owners can create transparency, enhance productivity, increase profitability, and deliver a superior customer experience for vehicle owners.
We’re excited to announce that Tekmetric now supports the new Nexpart Multi-Seller integration! This new integration gives Tekmetric customers one-click access to your entire supply chain. Now it’s easier than ever to build detailed estimates and find the right parts & tires from ALL of your suppliers on ONE screen.
The Largest Parts Network in The Industry
For over 25 years Nexpart has been the industry leader in parts cataloging and electronic ordering. Nexpart has built long standing relationships with over 53,000 parts suppliers. In recent years Nexpart released Multi-Seller, an all-in-one ordering system that gives you a bird’s eye view of your entire supply chain.
With Nexpart Multi-Seller you’ll gain access to more suppliers in more places backed by the most comprehensive parts catalog in the industry. Find the right parts for the job fast with real-time inventory and wholesale pricing.
Now Available: 50+ Tire Suppliers For FREE
Need tires? Nexpart Multi-Seller now connects you to over 50 national tire suppliers for FREE. Access big names like ATD, NTW, Tire Rack Wholesale and more all in ONE click!
If your shop is equipped for tire services, it’s now easier than ever to make strong recommendations for any budget and keep your customers in house. With parts & tires plugged directly into Tekmetric, you can add a set of tires to an estimate in seconds. If the customer isn’t quite ready to pull the trigger on a set of tires, simply save the quote in Tekmetric. Boost ARO, and get more ROI out of your tire equipment.
Build Strong Workflows & Stronger Estimates
Tekmetric enables you to create accurate estimates and get approvals faster which saves you time, boosts productivity, and builds customer trust. Keep your repair jobs moving without delays thanks to real-time inventory tracking, immediate access to part availability during job setup, and integrated parts ordering, now with Nexpart Multi-Seller. With Tekmetric, you can effortlessly monitor all repair jobs and the inventory assets assigned to every vehicle, and if a part isn't available, quickly browse your shop inventory for a swap or order a replacement through Nexpart Multi-Seller, all within a single intuitive program.
Earn Multi-Seller Rewards On Every Parts Order
As an additional benefit, Nexpart Multi-Seller customers earn rewards points on every parts order*. Every $1 spent on parts earns 1 Rewards Point. Multi-Seller shops can redeem points for up to $500/Year in eBay Gift Cards.
*Available to all US and Canadian Nexpart Multi-Seller users. Tire purchases not currently eligible for Rewards. Learn more and see the full terms and conditions.
How To Get Started in Tekmetric
Click the Shop Settings section on the bottom left menu bar.
Click the Integrations tab.
Click Manage from the Nexpart Multi-Seller integration box.
Add your Nexpart Multi-Seller Username and Password.
For detailed instructions on how to order parts view this video
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