5 Things Shop Owners Can Do to Prepare for Tax Season

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January 16, 2023

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Read time: 3 min

Have you submitted your taxes yet, or are you struggling to get your records in order and submit everything on time? Wherever you are in your tax prep process, you need to pull together a plan and act fast or you may have to pay penalties.

Sometimes, even hearing the word taxes can be scary, but unfortunately, taxes are one fear we don’t get to avoid indefinitely. Auto repair shop Tax Day is the same day as everyone else’s Tax Day, and things just get more complicated if you don’t file on time. The clock is running out on your time to file without an extension this year, and even filing for an extension comes with its own deadline.

But if you tackle the process with knowledge and empowerment, doing business taxes and sales tax on car repairs at the shop doesn’t have to be difficult.

Here are five tips that can help you have a better auto repair shop tax season.

Disclosure: the information in this article is not to be taken as formal tax or legal advice. Individual business circumstances vary, and you should always consult with a CPA and tax attorney.

1. Send Out Your 1099s and W-2s

The people you do business with, whether they’re full-time employees or subcontractors, need tax forms sent to them. Anyone under full or part-time non-contract employment with your business will need a W2.

However, 1099s need to go out to anyone who provides services to your business who is not an employee, such as:

  • Your landlord
  • Accountants
  • Subcontractors

Stay on top of deadlines

1099s and W-2s are due on January 31st of each tax year. Sending them to the relevant parties should be your first priority at the start of each year. Make sure you order your forms, if needed, in December so you can have them in time. They can take up to two weeks to arrive!

Your CPA can also handle this task. You’ll need to send them your payroll reports for each employee and subcontractor, so make sure that your records are up to date before you ring up your CPA.

All of your employees, including yourself if your business is an S corp, will need a W-2 form which contains total wages and reports the amount of federal, state, and other taxes withheld.

Make sure you have submitted the appropriate amounts to the correct tax agency. If you are behind, have your CPA help you get caught up and in compliance immediately.

Being behind on payroll tax and sales tax obligations can put your shop out of business.

2. Get Your Books In Order

Day-to-day life as a business owner is hectic. Sometimes, you are so focused on the nuts and bolts that you don’t have time for detailed paperwork and your books end up in a mess. You’ve got a box of receipts and spreadsheets filled with outdated information. What now?

You still have time to make a plan, talk to your CPA, and get those books in order.

Your CPA will need all of your records such as loans, payroll, profits, and major purchases in order to help you do your tax filing. You’ll need to make sure your books are up to date and accurate.  With a system like Tekmetric, you can view real-time reports on business performance and download and send these to your CPA to save precious time if you’re running behind. Some reports you can find in Tekmetric include:

  • Sales Tax Reports
  • Profits Reports
  • Accounts Payable Reports
  • Accounts Receivable Reports

You can use these reports to streamline your record-gathering process and make sure no details fall through the cracks. Little mistakes can mean lost deductions, so make sure you share as much information as you can with your CPA.

You’ll thank yourself later for investing your time in updating your books.

As you get your books in order, here are some questions to consider.

Do You Need to File for an Extension?

Talk to your CPA about the deadlines and obligations for your particular business, as it can vary depending on how your business is set up. That way, you can get on the right track toward compliance.

Remember: if you file a request for an extension, that is only for the paperwork, not the taxes due. Taxes must be paid by Tax Day to avoid penalties and fees, though you might still have to pay certain fees if you skipped quarterly taxes in 2021.

Add these dates to your calendar:

  • March 15, 2022 is the deadline for extending tax filings to September 15, 2022 for partnership and S corporations
  • April 18, 2022 is the deadline to apply for a tax extension to October 17, 2022 for sole proprietorships, C corporations, and single-owner LLCs.

Are You an S Corp?

Under IRS rules, an S corporation must pay a reasonable amount of money to its officers in exchange for provided services. This money is treated as employee wages for tax purposes and not as distributions. If you’re an S corporation owner, make sure you compensate yourself correctly to stay in compliance.

Have You Considered Retirement and Profit-Sharing Plans?

Do you have a retirement plan set up for yourself or your employees?

If you have a profitable shop, it might be worth looking into a profit-sharing or cash balance plan. These contributions need to be made by March 15 (or September 15 if you have applied for an extension).

Are You Complying With Reporting Rules for Cash-Based or Accrual-Based Tax Payers?

Under federal law, cash-based and accrual-based tax payers follow very different rules for reporting.

If this is news to you, you should check out the IRS’s guide, Accounting Periods and Methods.

Are Your Day-to-Day Transactions Current?

Make sure that your day-to-day transactions are all up to date and have been entered and categorized.

This includes:

  • Payroll
  • Sales
  • Received payments
  • Bill payments
  • Credit card purchases
  • Any other transactions

Tekmetric simplifies this process by giving shop owners a wealth of downloadable reports they can quickly save as CSV files.

What About Assets and Depreciation?

Don’t forget your assets! For example, if you finance a lift, it should be categorized as an asset so that you can claim the tax advantage. Other tangible assets you previously purchased will also need to be inventoried in order for them to be depreciated properly.

Your CPA will be able to calculate the depreciation on your shop equipment, which is an important tax deduction that you could miss out on. So, plan accordingly!

Have You Been Doing Bank Reconciliations Monthly?

Take time to catch up on your bank reconciliations. Each month, you should be comparing your books to your bank statements to make sure that every transaction is accounted for. If you don’t, you could miss out on important deductions for business expenses.

3. Gather All Tax Documents

Now that you’ve gotten all your books updated and organized, it’s time to compile everything together to send to your CPA. Tax season is an incredibly busy time for every accounting firm, so you will need to stay in contact with your CPA.

If you still haven’t talked to your CPA this year, make sure to call your CPA to start getting everything in order. Make sure you include digital copies or scans of all of your documents, especially receipts that will be used for deductions.

Shop management software like Tekmetric can radically simplify and speed up the process of getting the documentation you need.

With real-time reports that show you how your business is performing, you can see your income, inventory, profit and loss statements, and other necessary information—without spending hours upon hours calculating everything by yourself (or putting your CPA in that unlucky position)!

Though you will have to pay any taxes owed on time, you may be able to file for an extension if you are still waiting on certain transactions or documents.

Your CPA will need all of your:

  • Income and expense records/asset reports
  • Inventory total and financial business reports from the year
  • Previous year’s tax returns
  • Payroll data
  • Stock or bond information
  • EIN or SSN number

Other documents you will need to gather include:

  • Payroll and subcontractor documents: W2s, 1099s, etc.
  • Cryptocurrency transactions
  • Child tax credit letters
  • Gambling bets and wins
  • Investments
  • COVID-related information: stimulus checks, PPP loans, employee retention credits, etc.
  • Income statement
  • Balance sheet
  • Bank and credit card statements
  • Partnership agreements
  • Accounting documents
  • Asset purchase details
  • Depreciation schedule

4.Run a Tax Projection

No one wants to be caught by surprise when it’s tax time. You can forecast your tax situation right now by running a tax projection. Tools like TurboTax can help you run a tax projection, but it’s also helpful to sit down and run a tax projection with your CPA.

If you are in a spot where your books aren’t in order, the main thing your CPA will focus on is to mitigate losses.

Don’t be surprised if your projection includes a number of charges for failing to meet various IRS and state requirements. In the future, however, working with these partners earlier in the year can help you stay ahead of the game and better prepare for business growth.

When running a tax projection, you should include income taxes, sales taxes, payroll taxes, and capital gains taxes in your calculations.

Information You Need for Your Tax Projection

To run a complete tax projection, provide your CPA with:

  • Your business income for this tax year: If you’re not sure, you can start with what you reported last year and make an estimate. If your books are up to date, you may just need to run a report.
  • Your business expenses for the year: You can use the same method as before to determine expenses, but also consider any big purchases you made this year.
  • Your personal taxes (depending on how your business is organized): If so, you will need to include personal income, deductions, credits, exemptions, and any withholding of federal income taxes from your personal income. In the same way as you estimated your business income and expenses, you can use information from prior tax returns.
  • If you sold any real property: This is defined as land and anything attached to it. For example, if you closed a location and sold the shop, you will need to include this information as well, as it could be taxed differently than your other income.

There are numerous tax calculators online that you may be able to use. But if you have Tekmetric at your shop, you can pull reports that have automatically calculated a lot of figures for you, like your annual Gross Profit and purchases.

Even if you don’t have a system like Tekmetric, now is the perfect time for you and your team to consider implementing one to help you out moving forward.

Remember, even if you file for an extension, you will need to pay this estimated tax amount, so don’t put off making your projection. And again, we need to stress how important it is to talk to a CPA.

5. Foundations for Next Year

Now that you know what to do and can get everything in your accountant’s hands, you probably feel relieved.

Bookkeeping and tax preparation can be complicated and confusing. Set yourself up for a less stressful tax time by making a follow-up appointment with your CPA to review everything and prepare for next year.

Having a plan and structure in place can alleviate a lot of stress and allow you to focus on what’s important: the success of your auto repair shop.

You and your CPA can discuss various events that may need future planning, such as:

  • Setting up additional locations
  • Selling your shop
  • Renovating your current shop
  • Buying large equipment like lifts
  • Investing in training programs for your technicians and service advisors

On your journey toward growth and better bookkeeping practices, you should consider implementing shop management software as well. Having a tool that can track your numbers in real time will keep you on top of your books all year and help you track where you are making progress or need to make adjustments in your course.

Eric Joern (CPA and CM&AA) is a Partner at Kaizen CPAs + Advisors. He specializes in helping business owners in the auto repair industry file their taxes so they can stay in compliance with the law. Joern comes from a family of small business owners and is passionate about helping small businesses grow their profits.

For tax questions, email him at ejoern@kaizencpas.com.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

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In the world of tires and engine diagnostics, the most powerful tool in your automotive shop might not be in your toolbox—it might be online. For the modern auto repair shop, a professional website is no longer a luxury; it’s a necessity. It’s your 24/7 receptionist, your most compelling advertisement, and your digital front door.

But where do you start? The world of web design can feel as complex as a modern car's electrical system. This guide will navigate you through the complexities of website building and best practices to drive customers to your shop.

Why a website is essential for mechanics

In an age where the first step to solving a problem is a Google search, your customers are looking for you online. When a check engine light flashes or brakes start to squeal, their phone is the first thing they reach for. If you’re not there to be found, you’re handing business to your competitors.

1. Building trust: A professional car repair website acts as a digital handshake. It tells visitors that you are a legitimate, trustworthy auto repair business.

2. 24/7 Marketing engine: Your shop has closing hours, but your website works around the clock. It provides essential information like your location, auto services, and phone number. You can even add online scheduling features so you never miss a customer when they are ready to book.

3. Local search and SEO: A well-optimized website is critical for local SEO optimization. When someone searches "car repair near me," search engines like Google prioritize businesses with informative and mobile-friendly websites. A strong online presence puts you at the top of those results, making you the default choice for local customers in need. More on SEO later.

Key features for your auto repair shop website

Features to include in an auto repair website.

To be effective, your mechanic website needs more than just a pretty face. It requires specific features and functionality to meet the needs of your customers.

1. Contact information and hours

Your phone number, address (with an embedded, clickable map), and business hours should be prominently visible on your homepage, preferably at the top and bottom of every page. A simple and memorable automotive shop name can also help you be easily remembered when the next check engine light comes on.

2. Add service pages

Don’t just say "we fix cars." Create distinct auto repair service webpages listing all of your car repair services: oil changes, brake repair, engine diagnostics, transmission services, tire rotation, auto care, etc. This not only informs customers but also provides valuable keywords for search engines and helps customers know if you perform the service they need. You can also include your prices if you think it is a selling point.

3. Online appointment scheduling and payments

Convenience is king. An integrated scheduling system that allows customers to select a service and schedule a time slot is a game-changer. It reduces phone tag, streamlines your workflow, and improves the overall customer experience.

Tek-Tip: Overwhelmed? Tired of boring website templates? Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

4. Customer testimonials and reviews

Social proof is incredibly persuasive. A dedicated section for reviews from satisfied customers builds trust and validates your quality of work. An easy place to start is by managing and responding to your Google reviews.

5. Mobile-Friendly design

The majority of local searches happen on mobile phones rather than desktops. Your website must be optimized for mobile devices and fully responsive to provide the best user experience.

6. Blogs

Writing blogs about topics your customers care about can be an easy way to drive online engagement and new customers. Make your blogs specific to your geographical area such as “How to fix a flat tire in Houston, Texas” or “What to do when your check engine light comes on in Denver, Colorado”.

7. Search engine optimization

Stop what you are doing and search for your key automotive services in Google. Does your shop show up on the first page of Google? If not, you likely have an opportunity to optimize your SEO strategy and online presence.

8. Clear goals

Your website should make it easy for customers to contact you or to book an appointment. Whether you add a contact form or online booking functionality, make it easy for potential customers to start the process.

9. Your story

Is your shop veteran or family owned and operated? Sharing your story and what makes your shop unique can be a big selling factor for potential customers.

The best website builders for your shop

You don’t need to be a coding expert to build a website. Modern website builder platforms offer intuitive tools that make the process straightforward.

Tekmetric: If you are tired of boring website templates and are already a Tekmetric customer, Tekmetric will build you a custom website design that matches your brand and services. You can even add SEO support and online bookings so you can waste less time on marketing and spend more time with your customers. Best of all, everything syncs with your Tekmetric platform so everything stays in one place.

CAUTION: building your own website can be time consuming, expensive, and lead to poor results. Most website builders do not have automotive industry experience and may not know the best practices. Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

Wix: If you want to invest the time and manpower to create your own website, Wix is known for its user-friendly drag-and-drop interface. It offers a wide selection of website templates, including many designed for the automotive industry.

Squarespace: Squarespace is another great option if you want to build your website yourself. Squarespace is known for its clean and modern website design templates.

Best auto repair website templates

Automotive website design templates.

Choosing a website design is about finding an aesthetic that reflects your brand and serves your customers' needs. Look for designs that are clean, professional, and easy to navigate. Here are a few of our favorite automotive websites:

KARR Automotive

The KARR website offers an engaging video on the home page paired with a bright aesthetic. It stands out to prospects with clear call-to-actions, customer testimonials,  services, and contact information.

Anderson Auto Repair

The Anderson website grabs your attention immediately with high-quality shop images with a minimalist aesthetic. We loved the easy to use online booking tool and embedded Google map for easy directions.

Hansen Auto Repair

Hansen Auto Repair has done a great job making their website easy to navigate and incorporating clear call-to-actions. They added specific service level website pages to maximize SEO performance and even added coupons/warranty information. The theme is patriotic while also being professional.

Quality RV Solutions

The last website to make our list was an RV repair shop showcasing that all types of repair shops need a website to drive business. This website also stood out because they added a link to their merchandise store and helpful FAQs.

How to choose the right website design for your shop

With so many options, how do you pick the web design that's right for you?

Define your goals: What is the single most important action you want a visitor to take? Is it to call you? Book online? Visit your shop? Your entire design should guide them toward that goal.

Customer first: Are you serving busy parents who value convenience, or car enthusiasts who appreciate technical detail? Your design, from colors to fonts, should speak their language.

Brand identity: Your website is an extension of your physical car mechanic shop. If your shop is known for being modern and tech-forward, your website should reflect that. If you're a third-generation family business, your site should convey that heritage and trust.

Budget and resources: Consider both the initial cost and the long-term maintenance of the website.

Prioritize functionality: A beautiful website that is slow, confusing, or broken is worse than a simple website that works perfectly. Ensure the website template you choose is fast-loading and provides a seamless user-friendly experience for your visitors.

Final thoughts

Building a modern auto repair website is one of the single best investments you can make in the future of your automotive business. It establishes your credibility and works 24/7 to attract new clients.

How to Build an Auto Repair Website (The Complete Guide)

October 29, 2025

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Today, online reputation management is a key tactic top shops use to attract more customers. Online presence is often the first—and sometimes only—impression a customer has of your business. This guide will dive deep into why automotive reputation management is no longer optional, how it impacts your SEO search rankings, and the specific strategies you can use to attract more 5-star reviews.

The importance of online reviews for auto repair shops

Why do online reviews matter so much in the auto repair world? The answer is that most customers check online reviews from Google and other search engines as part of their decision-making process. In addition, online reviews impact your SEO rankings and can help you differentiate your shop from the competition. Here are some other top reasons to keep track of your reviews:

Build trust

High-quality testimonials help build trust before the customer even sets foot in your lobby. Research consistently shows that the majority of customers read online reviews before feeling they can trust a local business. For auto repair shops, positive reviews act as social proof that your shop provides quality services.

Local SEO

When a prospect searches for "oil change near me", the results they see are heavily influenced by SEO strategies. Google prioritizes businesses with a high volume of new reviews, high star ratings, and a complete, active profile. If your competitors have 200 reviews and a 4.8-star average, while you have 120 3-star reviews from 2019, Google will rank your competiton higher. Review management directly impacts your rankings, rankings impact your visibility, and visibility impacts how many customers show up to your shop.

Beating the competition

Go ahead and Google your competition. How many reviews do they have? Do they average 2-star or 5-star reviews? By focusing on auto repair reputation management, you can position your shop as the best in your area. New customers are often hesitant to try a new shop; seeing a consistent stream of positive feedback from satisfied customers lowers that risk and encourages them to stop by.

Another way to move past your competition is to leverage Google Ads. Search ads can help you boost your visibility in more competitive markets and keep your business top of mind.

Best practices for managing your shop's online reputation

Successful auto repair reputation management is a continuous project. Top performing shops have software and employees dedicated to monitoring online reviews. To stay ahead, shops need to follow best practices to maximize their online visibility.

Best practices for online review management for automotive businesses.

Claim and optimize your profiles

Claim your listings in Google Business, Yelp, and Facebook. Once claimed, you can optimize your profiles by making sure your business name, address, and phone number are consistent across the web. Upload high-resolution photos of your shop, your front-desk staff, and your comfortable waiting area. A professional-looking profile sets the stage for a 5-star experience.

Use the right tools

Many shop owners utilize reputation management software to aggregate reviews into a single dashboard. This allows you to ask for reviews and respond to them in the same platform.

Tek-Tip: Overwhelmed? Tekmetric offers auto repair reputation management software that makes it easier to attract new reviews and respond to exisiting review in one platform.

Diversify your review sources

While Google reviews are often the focus of local SEO, don't ignore other platforms. Some customers prefer Yelp, while others might find you through social media. Directing a small percentage of your review requests to different platforms ensures a well-rounded online presence.

Make it a team effort

Your service advisors are the faces of your automotive brand. Train your staff on the importance of the customer experience. If your technician or service advisor is mentioned in a 5-star review, encourage that behavior by rewarding them accordingly. Make it a competition to see who can earn the most 5-star reviews in a month.

Quality control

Use customer feedback internally to improve your operations. If you notice a trend in negative feedback regarding long wait times, don't just ignore it. Use those insights to refine your workflows and teach employees.

How to respond to customer reviews

Responding to online reviews is perhaps the most critical part of review monitoring. It shows potential customers that you are attentive and care about your customers.

Responding to positive reviews

Don't just "like" a 5-star review. Take a moment to write a personalized response.

  • Acknowledge them by name: "Hi Sarah, thank you for the kind words!"
  • Highlight a specific service: "We’re glad we could get that oil change done quickly for you."
  • Invite them back: "We look forward to seeing you at your next service!"

These responses reinforce customer trust and encourage them to come back to your shop for service in the future.

Handling negative reviews

Negative reviews are inevitable in the any business. Parts fail, delays happen, and sometimes there are misunderstandings about pricing. The key is how you handle the negative feedback.

  1. Stay professional: Never get defensive or angry. Remember, your response is for the future customers reading the review, not just the upset one.
  2. Acknowledge and apologize: "We’re sorry to hear that your experience didn't meet our standards."
  3. Move it offline: Provide a name and a phone number for them to contact directly. "We would like to make this right. Please call our manager, Jim, at [Number]."
  4. Keep it brief: Don't get into a "he-said, she-said" battle on public forums.

Tekmetric offers a feature called private feedback where you can engage with upset customers before it goes public.

Benefits of responding

Regularly responding to reviews tells search engines and prospects that your business is active. This can provide a slight boost to your search rankings. In addition, if you successfully resolve a customer's issue mentioned in a negative review, you can ask them to go back and edit their star ratings or delete the negative feedback entirely.

How to attract more 5-Star reviews for your automotive business

Reviews can come in naturally but customers often need to be prompted to leave a review. While unhappy customers are often highly motivated to vent, satisfied customers frequently forget to share their experiences. The best performing shops have an automated way to ask for, collect, and respond to reviews.

Ask consistently

The simplest way to get more positive reviews is to ask for them. However, timing is everything. The best time to ask for a review is within 24 hours of service before customers move on and forget. A simple, "We're so glad we could get you back on the road! If you're happy with the service, would you mind leaving us a quick review?" goes a long way. Make it easy for the customer by providing a Google review button or link with your completed invoices.

Don’t forget that physical signage can be effective as well. Add a QR code or sign in your lobby asking for customers to leave a 5-star review which will enter them into a drawing for a free oil change.

Leverage SMS and automation

In the automotive industry, convenience is king. Using SMS for review requests has a significantly higher open rate than email. By integrating automation with your Shop Management System (SMS), you can trigger a text message to be sent automatically after a work order is closed. This message should include a direct link to your Google or Yelp profile, making the review process frictionless for the user.

Go the extra mile

One of the best ways to earn a 5-star automotive review is through transparency. Digital Vehicle Inspections (DVIs) allow you to send photos and videos of the needed repairs directly to the customer's phone. When a customer sees the worn-out brake pad, they feel more confident in the repair services. This transparency naturally leads to higher customer satisfaction and better reviews.

Final thoughts

Reputation management creates a natural cycle where great service leads to positive reviews, which improves your local SEO, which attracts new customers, who then leave more reviews. If managing all of this feels overwhelming, Tekmetric can help with online review management software specifically tailored for the automotive industry.

By implementing a clear reputation management strategy, utilizing automation for review collection, and staying active on social media and review sites, you ensure that your auto shop remains the top choice in your community. Remember, every satisfied customer is a potential spokesperson for your brand.

Auto Repair Reputation Management: The 5-Star Guide

March 4, 2026

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Auto repair shops generally calculate the cost of their repairs with numerous factors that contribute to the entire process. 

This includes the cost of parts and any necessary upcharges for the shop to generate a profit, as well as the cost of labor.

In this guide, we will help your independent auto repair shop learn how to maximize your profit margin specifically on your shop's labor rate.

Want to learn more? Check out our latest Auto Repair Industry Index! We cover everything from overall industry health to unique shop settings for Tekmetric users to get the most value out of the work they already do!

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