It’s a well-known fact in the auto-repair world that summer is the busiest time of the year. As the weather heats up and families start going on road-trips, more and more drivers bring their vehicles into the shop for maintenance.
Service advisors are an integral part of running your shop.
Not only do they have to greet every customer and learn what they need, but they also need to connect a lot of moving parts, whether that means sending repair orders to guests, making sure they’re getting approved, coordinating with technicians, or literally tracking down parts for repairs. that service advisors keep a cool head.
Making sure every job makes it through the repair process without fault while providing guests with kind and diligent service can be tough, but there are tools and habits that can make the job a breeze.
Here are a few actionable tactics you can start using immediately at your shop so service advisors can stay brisk in spite of the heat.
Get to Know Your Guests & Their Vehicles
When it comes to guests, the mileage may vary. Some guests are easier to work with than others. Some will throw you the keys and approve whatever work needs to be done. Others will only approve a small amount of work and call every few minutes to check on the job.
Service advisors may not be able to directly change how guests behave, but we are able to know what to expect. Customer notes are a great way for service advisors to know the attitudes, behaviors, and preferences of each individual guest. Taking detailed notes and checking them before or during a customer interaction can make it easier to work with even with the most difficult clients.
Leverage Your Shop's Information
In addition to customer notes, some shop management solutions offer customer metrics and other tools that help service advisors know even more about their customers.
1. Use Lifetime Stats: Percent Close Ratio
Shop management systems like Tekmetric can actually show you the lifetime stats of a customer, including how much they’ve spent at your garage and the percent of repairs they close on. Knowing the guest’s percent close ratio can help you know how much time you should spend attempting to sell a customer on jobs, especially when the shop gets busy.
2. Shared Customer History
CARFAX vehicle reports can also tell you a lot about the customer. For instance, if it says that the customer brings their vehicle in every 5,000 miles, they probably care about keeping their vehicle maintained and are more likely to approve work.
Master Your Workflow
When it comes to service advising, you have to be able to flow quickly between talking to guests, assembling repair orders, authorizing repair orders, working with technicians, ordering parts, answering the phone, and receiving payments.
It’s a lot to keep track of! Leveraging a digital job-board, or shop dashboard is probably the best way for service advisors to keep track of all the responsibilities they have to juggle.
A good shop dashboard will show you the status of every vehicle in the repair order process and send alerts to technicians, parts suppliers, and even the guest when it’s their turn to take action.
Repair order sent? The guest should get an alert to approve.
Did the part arrive? The technician should be alerted so they can get to work.
If your guest is in a hurry, you may want to make a note on their job in the shop dashboard and set the right expectation.
By glancing at the dashboard and seeing that you have a number of cars being worked on, are waiting on several parts, and have more cars in the queue, you should be able to let the guest know that they’re going to have to wait at least a couple of hours.
But if things are less busy, you can leave a note so that the technicians can be mindful that the guest needs to be somewhere, especially if their notes indicate that they’re a loyal, well-paying customer.
The Secret Lies in Good Shop Management Procedures
Shop management systems are a fundamental tool for service advisors, and a good one will allow you to easily take customer notes, track the repair process, and be an excellent service advisor.
Especially this summer when there’s a pandemic, a shop management system with text and email repair order approval and text-to-pay options will make offering curbside service simple and easy.
Make sure that you have the tools to get the job done, and have trained your service advisors before the heat kicks in.
Looking for the best automotive industry conferences and events for 2026? This guide will help you navigate the most impactful automotive conferences and trade shows slated for 2026. We will dive into what makes each event unique, price, location, and more.
Key Automotive Conferences and Trade Shows
When it comes to elevating your auto repair business or career, knowing which events to prioritize is crucial. Each of these conventions offers a distinct experience, catering to different roles in the shop. Let's explore the big events you can’t miss in 2026.
1. Tektonic
What: Tektonic is a brand new automotive conference for 2026. Whether you're leading the business, managing the front desk, or turning wrenches in the bay, Tektonic offers tailored training to elevate your skills, connect with peers, and drive your career forward in a space built for you.
Come for the shop-tested fixes. Leave with the horsepower to hit top-gear growth. Tektonic is a three-day event built for every shop, no matter your size, brand, or business model. Expect industry-first content, with Tekmetric-backed know-how.
When: April 9-11th, 2026
Where: Marriott Marquis - Houston, TX
Cost: Standard pricing starting at $1,499. Use discount code: "TEK6CONF" to save $$$.
What: The SEMA Show offers an attendee experience like no other automotive trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the 99+ free education sessions – all of which are led by top industry professionals.
The SEMA Show is the premier auto show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products and connect with industry buyers from all over the world.
When: November 3-6th, 2026
Where: Las Vegas Convention Center - Las Vegas, NV
What: Only AAPEX gives you the training, products, and insights to help you stay ahead today and prepare for tomorrow — all while you connect with the entire industry under one roof! Live, interactive demos. Expert-led business education. Our most robust training program yet. It’s all here to give you a jump on every new advancement and the knowledge to tackle your biggest challenges.
Where else can you come face-to-face with the world’s part suppliers showcasing innovations that give you an edge in the here and now — and global perspectives on where the industry is headed next? Spend three days at AAPEX Las Vegas and make sure you’re ready to steer your business toward success!
When: November 3-5th, 2026
Where: The Venetian Expo & Caesars Forum - Las Vegas, NV
What: NADA Show offers a full program of innovative products, emerging trends and networking opportunities. Four full days of outstanding education, emerging trends and networking opportunities for all areas of your dealership.
When: February 3-6th, 2026
Where: Las vegas Convention Center - Las Vegas, NV
What: The ASTA Expo is an annual event that brings together professionals from the automotive aftermarket industry for training, networking, and discovering the latest innovations. Anyone is welcome, including shop owners, managers, technicians, service writers, and anyone in the automotive service and tire industry looking to grow their knowledge, network, and business.
What: The annual Shop Hackers seminar provides owners and staff in the independent automotive repair and collision/body industries with: Top-tier knowledge, life-changing personal connections, actionable strategies, increased motivation, one unforgettable experience.
With over a thousand attendees, a large array of vendors, and world-renowned industry leaders, this auto conference is unlike any other in the industry. You may laugh, you may cry, you will eat well, and one thing is for sure — you will walk away changed for the better.
What: VISION Hi-Tech Training & Expo, provides the opportunity for you to expand your knowledge and gain new skills, all while networking with leading automotive service industry professionals. Choose from more than 100 cutting-edge management, technical, and educator training courses. VISION also features a 60,000 square-foot exhibit hall showcasing the latest tools, equipment, and technology.
When: March 5-8th, 2026
Where: Overland Park Convention Center - Overland Park, KS
What: Learn how top-performing shop owners are navigating today’s economy and running more successful, profitable businesses. Our world-class speakers and informative sessions will equip you with the knowledge and tools you need to thrive.
SuperConference is not just about learning; it’s about community. Engage in interactive, team-building activities with the most supportive community of shop owners in the industry. Build relationships that will last a lifetime and grow your network with high-performing peers and professionals.
Now that we’ve explored some of the top 2026 events, let’s zoom out and consider the benefits of attending automotive conferences.
Networking opportunities
Imagine walking into a room filled with hundreds, even thousands, of people who share your passion, understand your challenges, and are dedicated to the same industry. That's the power of networking at automotive conferences. These aren't just casual conversations; they are opportunities for mentorship, partnerships, collaboration, and mutual growth.
Industry trends and insights
The automotive industry moves at lightning speed. What was cutting-edge last year might be standard this year, and obsolete next. Attending conferences gives you visibility into the future of auto repair. You’ll gain firsthand knowledge of the emerging trends and critical insights that will shape the industry for years to come.
Final thoughts
Finding the right automotive conference for you can be challenging but we hope this guide was helpful. Whether you are just starting your business or have spent your whole life fixing cars, there is an event for you.
At Tekmetric, we’ve been busy creating the most requested feature by users: true two-way texting. We’re excited to announce that this November, you and your guests will be able to communicate with each other in a seamless, hassle-free way.
Send and Receive Texts Directly in Tekmetric
Once your shop sets up two-way texting within Tekmetric, your team and customers will be able to have instant, harmonious digital conversations.
On your end, the Tekmessage interface will have a similar look and feel to social media messaging services (such as Facebook Messenger).
Your customers, however, will see the conversations as regular text messages on their phones.
To use Tekmessage, simply click the messaging icon in the top right corner of your shop’s header within Tekmetric. Doing so will open the Tekmessage sidebar, where you’ll be able to see a full list of conversations with guests, send and receive texts, and search conversations.
As a shop owner, you aren't just selling a car repair; you are selling expertise, specialized equipment, and peace of mind. If your rates are too low, you’ll struggle to keep the lights on. If they’re too high without the value to back them up, customers may opt for a competitor.
In this guide, we’ll walk through exactly how to find that "sweet spot" for your labor rate so you can build a sustainable, profitable shop.
How much should a mechanic charge per hour?
Mechanic shops should charge a labor rate that is competitive in their area, covers their overhead costs (rent, utilities, employees, etc.), and allows them to maintain a healthy profit margin (40-70%) to run the shop. Whether you are an independent shop or a large dealership, your labor rate and parts markup are your primary vehicles for maintaining profitability.
Key terms to know
Before we dive into the math, we need to understand these concepts.
Loaded labor rate: is the true cost of an employee, including their hourly wage, taxes, benefits, and insurance.
Hourly labor rate pricing: is the "posted" rate—the number your customers see on the repair estimate. It is the flat dollar amount you charge per billable hour.
Flat-Rate pricing: is a system where a specific repair is assigned a predetermined amount of time (e.g., a water pump replacement is "booked" at 3.4 hours). The customer pays for 3.4 hours regardless of whether the auto mechanic finishes in two hours or five.
Effective labor rate (ELR): is the real-world number that matters. It’s calculated by taking your total labor sales and dividing them by the actual hours your technicians worked.
How to set your automotive shop labor rate (step by step)
Setting your rate shouldn't be a guessing game based on what the guy down the street is charging. It should be a data-driven decision. Here is a step-by-step approach to finding your labor rate.
Step 1: Calculate your "loaded" labor cost
First, determine exactly what it costs you to pay an employee. This isn't just their hourly wage. You should include:
Wages and overtime.
Payroll taxes.
Benefits (Health insurance, 401k).
Workers' comp and liability insurance.
Training and certifications.
Any other benefits you provide employees.
Divide this total annual cost by the number of billable hours that the employee produces in a year. This is your "loaded" cost and does not include any profit margin.
Step 2: Account for overhead
Your labor revenue needs to cover more than just the employee. It must also cover the overhead costs of running an auto repair business:
In the automotive industry, labor profit margins vary greatly, but most shops aim for 40-70%. If your loaded cost for a technician is $45 per hour and you want a 65% profit margin, your base mechanic labor rate should be at least $128 per hour.
Step 4: Benchmark against your competition
While your internal numbers should be your primary focus, you shouldn’t ignore the local market. If your labor rate is $128 per hour but every other independent shop in your town is at $100, you need to either justify your value through superior service or find ways to reduce your overhead. Make sure you benchmark against competitors of similar size, services offered, and geographically nearby.
Step 5: Implement a labor matrix
Not every repair order is the same. Many successful shops use a labor guide combined with a labor matrix that slightly increases the rate for more complex jobs or diagnostic work. Shops that perform more specialized repairs or focus on specialty vehicles should heavily consider implementing a labor matrix.
Which factors impact labor rates?
Your rate shouldn't be static. Several external and internal factors will influence how much you can—and should—charge for car repair services.
Location: A higher cost of living in cities like California or New York necessitates higher labor rates compared to rural towns. Your technicians need to earn enough to live nearby.
Shop type: A general auto repair shop usually has lower rates than a specialty Euro shop or a heavy-duty diesel facility. Specialization requires more expensive tools and higher-paid talent.
Certifications: If your team holds advanced ASE certifications or factory training, you provide more value. Customers are often willing to pay more for a repair estimate from a shop they trust to do it right the first time.
Warranty: If you offer a service warranty, you are taking on more risk and can charge more for the peace of mind.
5 Ways Tekmetric can help your shop be more profitable
Tekmetric can help you be more profitable by providing the features and reporting you need to make better business decisions. Tekmetric shops average a 65% labor profit margin by utilizing modern features that help you build trust with your customers and keep them coming back year after year.
Custom labor matrix: Tekmetric allows you to set up labor matrices that automatically adjust your mechanic labor rate. This ensures you don’t undercharge for difficult work.
Real-Time reports: Stop waiting until the end of the month to see if you made money. Tekmetric gives shop owners a real-time look at their gross profit, plus many other helpful metrics.
Measuring effective labor rate: As we discussed, your posted rate isn't always what you take home. Tekmetric tracks your ELR automatically, showing you exactly where "leaks" (like excessive discounting or slow techs) are happening.
Digital Vehicle Inspections (DVI): Higher rates are easier to justify when you can show the customer exactly why they need the work. Tekmetric’s DVIs build trust and increase customer satisfaction, making the price conversation much smoother.
Technician efficiency: By tracking technician efficiency and productivity within the platform, you can see which members of your team are hitting their goals and which employees might need more coaching.
Final thoughts
Setting your labor rate requires constant attention to your local market, your internal costs, and the evolving complexity of car repair. By following these steps, you’ll ensure that your shop doesn't just keep cars running—it keeps your business thriving. If you have questions about Tekmetric or how we can help your shop be more profitable, book your free demo today.
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