If so, we support you.
Every mile you drive toward running your shop like a well-oiled machine is a mile in the right direction.
Choosing and optimizing the right technology to run your shop can lead to growth that accelerates into massive returns on your investment.
Selecting the right auto tech software is, at its core, a business decision. You’re looking for the right tool for your shop: something that can manage workflow efficiently, free you up to spend your time on important shop decisions, and grow your bottom line.
How do you know if a system is designed to grow your business? At the very least, it must measure your business. If a shop management system cannot accurately measure shop performance, it can’t tell you whether or not using that system has improved your business.
Any solid shop management system should at least measure:
However, a great shop management system will show you much more, and present the information in a way that is easy to view, analyze, and understand.
With Tekmetric’s real-time Reports, you can track key performance indicators, including:
A system that improves life for you, your team, and your customers will already lead to new growth for your auto repair shop. Real-time reports open up even more overlooked opportunities for growing shop performance.
The decision to upgrade your auto tech software is a positive indicator that your shop is poised for growth in the near future. Your shop management system should be able to help you manage and encourage that growth without nickel-and-diming you every time you want to make an investment in your shop.
Adding team members to your system and training them to take on different roles and responsibilities should put more money in the bank, not take money out. Tekmetric’s pay-per-roof model is available across multiple price points with specific sets of available features, making growth easier for your shop.
You work hard to grow your profits. You should be able to keep as much of your payoff as possible.
No auto tech software can be judged independently of the company that built it and the staff that supports it. It’s not just the system you are buying; it’s the service and support of the team that comes with it. Some systems provide top-tier support; others offer virtually none.
Our Co-Founder Sunil Patel and leaders throughout our company instill a shop-first philosophy.
Tekmetric’s industry-leading customer success, onboarding, and training teams have carefully designed an onboarding process that is seamless enough that any shop owner—no matter what type of shop they operate, or how many shops they run—can make the switch and stay running without major hiccups. We make sure your data can be moved easily, and offer training to shorten the learning curve for you and your team.
Our development team drives toward the constant pursuit of innovation.
Tekmetric never stays static; our system dynamically evolves, keeping shops who use it at the forefront of the auto repair shop industry. We consistently communicate with our users, striving to achieve our max potential.
As you innovate as a shop owner and your team grows, we hope to fuel that growth and support you in your goals and ambitions.
In the world of tires and engine diagnostics, the most powerful tool in your automotive shop might not be in your toolbox—it might be online. For the modern auto repair shop, a professional website is no longer a luxury; it’s a necessity. It’s your 24/7 receptionist, your most compelling advertisement, and your digital front door.
But where do you start? The world of web design can feel as complex as a modern car's electrical system. This guide will navigate you through the complexities of website building and best practices to drive customers to your shop.
In an age where the first step to solving a problem is a Google search, your customers are looking for you online. When a check engine light flashes or brakes start to squeal, their phone is the first thing they reach for. If you’re not there to be found, you’re handing business to your competitors.
1. Building trust: A professional car repair website acts as a digital handshake. It tells visitors that you are a legitimate, trustworthy auto repair business.
2. 24/7 Marketing engine: Your shop has closing hours, but your website works around the clock. It provides essential information like your location, auto services, and phone number. You can even add online scheduling features so you never miss a customer when they are ready to book.
3. Local search and SEO: A well-optimized website is critical for local SEO optimization. When someone searches "car repair near me," search engines like Google prioritize businesses with informative and mobile-friendly websites. A strong online presence puts you at the top of those results, making you the default choice for local customers in need. More on SEO later.
To be effective, your mechanic website needs more than just a pretty face. It requires specific features and functionality to meet the needs of your customers.
Your phone number, address (with an embedded, clickable map), and business hours should be prominently visible on your homepage, preferably at the top and bottom of every page. A simple and memorable automotive shop name can also help you be easily remembered when the next check engine light comes on.
Don’t just say "we fix cars." Create distinct auto repair service webpages listing all of your car repair services: oil changes, brake repair, engine diagnostics, transmission services, tire rotation, auto care, etc. This not only informs customers but also provides valuable keywords for search engines and helps customers know if you perform the service they need. You can also include your prices if you think it is a selling point.
Convenience is king. An integrated scheduling system that allows customers to select a service and schedule a time slot is a game-changer. It reduces phone tag, streamlines your workflow, and improves the overall customer experience.
Social proof is incredibly persuasive. A dedicated section for reviews from satisfied customers builds trust and validates your quality of work. An easy place to start is by managing and responding to your Google reviews.
The majority of local searches happen on mobile phones rather than desktops. Your website must be optimized for mobile devices and fully responsive to provide the best user experience.
Writing blogs about topics your customers care about can be an easy way to drive online engagement and new customers. Make your blogs specific to your geographical area such as “How to fix a flat tire in Houston, Texas” or “What to do when your check engine light comes on in Denver, Colorado”.
Stop what you are doing and search for your key automotive services in Google. Does your shop show up on the first page of Google? If not, you likely have an opportunity to optimize your SEO strategy and online presence.
Your website should make it easy for customers to contact you or to book an appointment. Whether you add a contact form or online booking functionality, make it easy for potential customers to start the process.
Is your shop veteran or family owned and operated? Sharing your story and what makes your shop unique can be a big selling factor for potential customers.
You don’t need to be a coding expert to build a website. Modern website builder platforms offer intuitive tools that make the process straightforward.
Tekmetric: If you are tired of boring website templates and are already a Tekmetric customer, Tekmetric will build you a custom website design that matches your brand and services. You can even add SEO support and online bookings so you can waste less time on marketing and spend more time with your customers. Best of all, everything syncs with your Tekmetric platform so everything stays in one place.
Wix: If you want to invest the time and manpower to create your own website, Wix is known for its user-friendly drag-and-drop interface. It offers a wide selection of website templates, including many designed for the automotive industry.
Squarespace: Squarespace is another great option if you want to build your website yourself. Squarespace is known for its clean and modern website design templates.
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Choosing a website design is about finding an aesthetic that reflects your brand and serves your customers' needs. Look for designs that are clean, professional, and easy to navigate. Here are a few of our favorite automotive websites:
The KARR website offers an engaging video on the home page paired with a bright aesthetic. It stands out to prospects with clear call-to-actions, customer testimonials, services, and contact information.
The Anderson website grabs your attention immediately with high-quality shop images with a minimalist aesthetic. We loved the easy to use online booking tool and embedded Google map for easy directions.
Hansen Auto Repair has done a great job making their website easy to navigate and incorporating clear call-to-actions. They added specific service level website pages to maximize SEO performance and even added coupons/warranty information. The theme is patriotic while also being professional.
The last website to make our list was an RV repair shop showcasing that all types of repair shops need a website to drive business. This website also stood out because they added a link to their merchandise store and helpful FAQs.
With so many options, how do you pick the web design that's right for you?
Define your goals: What is the single most important action you want a visitor to take? Is it to call you? Book online? Visit your shop? Your entire design should guide them toward that goal.
Customer first: Are you serving busy parents who value convenience, or car enthusiasts who appreciate technical detail? Your design, from colors to fonts, should speak their language.
Brand identity: Your website is an extension of your physical car mechanic shop. If your shop is known for being modern and tech-forward, your website should reflect that. If you're a third-generation family business, your site should convey that heritage and trust.
Budget and resources: Consider both the initial cost and the long-term maintenance of the website.
Prioritize functionality: A beautiful website that is slow, confusing, or broken is worse than a simple website that works perfectly. Ensure the website template you choose is fast-loading and provides a seamless user-friendly experience for your visitors.
Building a modern auto repair website is one of the single best investments you can make in the future of your automotive business. It establishes your credibility and works 24/7 to attract new clients.
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