Hello Shop Owners, Sunil Patel, Co-Founder of Tekmetric here. I’m writing this blog because I believe it’s both an honor and a duty to be a leader in business. Recently, I was awarded by Houston Business Journal as a Most Admired CEO of 2020, and this got me thinking about the leadership principles that have helped me along the way and made Tekmetric what it is today.
Not only do I lead a team of great talent, but I also speak with and have the pleasure of doing business with many strong leaders, whether it be shop owners, other entrepreneurs, or even other leaders within the company.
The fact of the matter is that I wouldn’t have been able to build a robust shop management software without my team. Watching them succeed and set each other up for success is hands down the most rewarding part of my job. It’s a privilege to work with talented and innovative individuals that make me proud each and every day. Playing a part in helping them grow and flourish makes me feel like I have served a purpose larger than simply building a product or making money.
Inspired by the HBJ honor, I took the time to sit down and outline a few of the leadership principles that I have always relied on. They focus on listening, learning, and recognizing everyone as an individual. I hope they help you and your team grow as people and as a unit.
1. Listen to Your Team
Good leadership relies on a strong feedback process. Listen to your team, whether it’s an idea or how they’re feeling so that they know you care not only about their contributions but also about them as people.
Once a week, I sit down with the leaders of different departments and simply listen to how things are going. What are the current challenges they’re facing? What are some successes they’re proud of? What do they feel they could use more support with? Giving them the room to voice their concerns, their desires, and their victories provide them with a model for being the best leader they can for the people they lead. Even when we’re hiring new team members, we like to get input from our current team to make sure we’re considering all voices in the process.
No idea is a bad idea. Even the ideas that you never end up using still have value because they can spark other ideas, show your team a new perspective, or simply show the person who voiced them that they were included as part of the team or project.
2. Act on Feedback
Internal feedback is important, too. That’s how I came up with Tekmetric. When I owned and operated an auto repair shop, I realized that there was no easy way to check on things when I was away on vacation or at a conference. I either had to call someone and ask them to read me the numbers or use a VPN and brute force my way into my own system. I thought, “This should be easier.”
I took note of those challenges, then asked myself how I might be able to solve them. I began developing a cloud-based shop management solution that could be accessible from anywhere. My business partner Prasanth and I were able to develop a system that worked, but I realized I could keep innovating and make it better with feedback from other shop owners.
3. Acknowledge Individual Uniqueness
When you have a growing team, you start to notice the different strengths and tendencies of the people you work with. Sometimes you have people who are capable of filling a whole marker board with ideas in a short amount of time. Other people are much more measured and reserved, but when they say something aloud, you better listen, because they have powerful insights. Your technicians know how to get to the heart of what’s going on with the vehicle, but one technician might do it a little differently than the next. Your service advisors all know how to make sure guests are getting what they need, but the little differences in how they operate are all worth observing and learning from. Everyone has their strengths and understanding what each person’s strengths make it easier to maximize their performance in their roles.
Even when we’ve implemented Tekmetric at large companies with hundreds of shops, drawing from the strengths of different players has been invaluable. Corporate executive leaders have a macro-view of how things work that’s critical to our success, but equally critical are the perspectives of our own team members and individual franchise shop owners. The people in the shop every day are the ones who make sure we don’t miss details, and that our system and all the systems it interacts with work for them as they serve their guests. Input from everyone makes for a simple and easy switch.
No matter how someone thinks or expresses what they’re thinking, there’s something to be gained from every team member as long as you have an environment where everyone is respected and you have implemented a healthy feedback process.
4. Never Stop Learning
Feedback is on an ongoing process that never ends and always seeks more refinement. Listening to ourselves, our team, and other shop owners continues to be crucial to ensuring that my business keeps innovating products that can outcompete similar products on the market and help shop owners scale up, be more profitable, and help as many people as possible.
These are just a few principles that we use, but I always encourage leaders to keep adding to and adjusting their mindset because we’re always going to run into new challenges.
While it’s important to focus on customer service and providing reliable repair work, your shop’s entire repair process, from beginning to end, should be consistent. If your shop has stellar processes for greeting customers, writing estimates, selling work, and completing work, you can stick the landing with a solid check out process.
If done the right way, your shop’s invoicing process will enhance the efficiency in your shop while leaving a positive, lasting impression on customers.
The invoices your shop hands out are a representation of how transparent your shop is. Your customers will gain visibility into exactly what they’re paying for. And the more they can understand an invoice, the more they can answer the question we’ve all asked ourselves when we’re customers, “Okay, what am I paying for?”
So, why not end on a strong note? Make your shop’s customers feel more at ease with easy-to-understand invoices.
Here are four ways to simplify your shop's invoicing process.
Service advisors serve as the major touchpoint between customers and your shop. While they ultimately need to build repair orders for technicians, they need to get that information from the customer.
And vice versa, when technicians provide inspection findings, service advisors explain those findings to the customer to figure out the best path forward.
That's why service advisors need to make customer service a focal point of their role, to build that trusting relationship between the customer and your shop.
Because when customers feel like they can trust that your shop is giving them the right recommendations, they'll feel more comfortable approving repair orders for the work their vehicles need to keep running safely and reliably.
In the auto repair industry, where customer trust and satisfaction are paramount, leveraging customer feedback is an invaluable strategy for improving shop performance. As technology improves, customer expectations for service quality and transparency continue to rise. Fortunately, shops can actively seek, analyze and act upon customer feedback to better position themselves to meet these expectations, enhance their service offerings and build long-term loyalty.
Customer feedback is a powerful tool that, when leveraged effectively, can lead to enhanced customer satisfaction, repeat business and a stronger reputation in the marketplace. As the industry continues to evolve to meet the needs of its customers, auto repair shops that prioritize and act on customer feedback will be better equipped to rise to these standards, thrive and succeed.
Know your audience in the modern industry
Today’s customers are increasingly more digital. In the past, auto repair shops relied on phone calls as their primary form of communication. In the modern market, however, digital communication like email or text messaging has become the preferred type of communication for most people. In fact, 91% of texts are opened within the first three minutes after receipt, with 81% of Americans texting regularly. Ultimately, the best way to get ahold of your customers is to cater to their preference – so ensure you know your audience’s preference and offer solutions that help meet their desired communication style.
Furthermore, the modern landscape of the customer experience emphasizes convenience. At the click of a button, you can have groceries delivered or receive an item within two days of ordering it. Long wait times and visiting brick-and-mortar stores to purchase items is no longer the only way customers can buy things. The same applies in auto repair shops. With this knowledge, you can implement digital solutions to make the customer experience more convenient, thereby increasing loyalty and ensuring your customers return time and time again.
Collect feedback on your shop’s customer experience
Once you understand your audience in general, you should also strive to understand their experience with your business specifically. It’s important to foster a two-way relationship with the customer and give them the opportunity to share direct feedback. This can help you gain insight into the customer experience, including your shop’s strengths and pain points for customers, so you can adjust and improve.
Tracking feedback is just as important as tracking your shop’s internal operations or financial performance. You can gather feedback through multiple avenues: Google reviews, post-service surveys or even in-person conversations. Each option offers customers an opportunity to share their thoughts on areas where you perform well or bottlenecks that need to be addressed.
Digital tools can help monitor all forms of customer feedback. Through Tekmetric, you can integrate with a variety of solutions to monitor and respond to feedback via Google reviews. Or, to help drive your customer experience and gather feedback, you can utilize Tekmetric’s Smart Jobs feature to create estimates within one click, allowing your service advisors to spend less time on manual labor and more time cultivating strong customer relationships.
Leverage feedback to improve shop performance
Customer feedback is critical because it addresses your shop’s bottlenecks from the perspective of the vehicle owner. For example, some shops may include parts ordering and inventory tracking among service advisors’ responsibilities, in addition to taking care of the customer. At Tekmetric, we’ve found this creates many opportunities for miscommunication between the technician who needs the parts and the service advisor, leading to a delay that affects the customer. To solve this problem, we created our Inventory Orders feature so technicians can easily order the parts needed. This ensured better accuracy within the shop and a greater customer experience.
Customer feedback also highlights the importance of convenience when it comes to driving loyalty. For vehicle owners, convenience is not always about choosing the closest shop. It is about choosing the shop that will make their life easier. For example, digital payments solutions can create a more convenient solution for customers. With Tekmetric’s two-way texting and text-to-pay features, customers can pay from their desk or their home office, pay for their college kid who lives in a different state and even pick up their vehicles after regular business hours.
Implementing customer feedback cultivates a stronger connection between your shop and your customers. Through open dialogue, feedback creates a two-way relationship that allows you to address customer needs effectively and improve shop performance. Customer feedback can also help address bottlenecks and streamline processes in your shop, leading to enhanced customer experiences, increased loyalty and, ultimately, a healthier bottom line.
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