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The Campaigns Are Already Written. All You Do Is Hit Send.

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Introducing Recommended Campaigns

Tekmetric Marketing now builds ready-to-send campaigns. The message is written and the audience is selected. All that's left is to review, personalize, and send.

Most shop owners know the fastest way to fill this week’s bays is by bringing back customers who already trust them — the ones whose vehicles you serviced months ago but haven’t seen since. Re-engaging existing customers is one of the most effective ways to generate new repair orders.

The problem is finding the time to do it. Figuring out what to send, who to send it to, and when to send it almost always loses out to the car on the lift or the customer standing at the front counter

That's where Tekmetric Marketing's Recommended Campaigns come in.

Instead of starting with a blank page, Tekmetric Marketing does the heavy lifting for you. It analyzes your shop’s data and recommends campaigns that are ready to go. The audience is selected, the message is drafted, and all that’s left is for you to review it, make any changes you’d like, and send.

No blank screen. No guesswork.

Just a campaign ready to help bring customers back.

How It Works

Recommended Campaigns automatically surfaces ready-to-send campaigns tailored to your shop using the information Tekmetric already knows — your customers, previous campaigns, location, and seasonality.

You’re always in control.

Review the recommendation, personalize the message so it sounds like your shop, adjust the audience if you’d like, choose when to send it, and you’re done.

What used to take an hour staring at a blank screen can now be done in just a few clicks.

How Fox River Tire & Auto Uses Recommended Campaigns

Like most shops, Fox River Tire & Auto in St. Charles, Illinois, wants to stay connected with customers and bring them back when the time is right. But deciding what campaign to send, then building it from scratch, takes time most shops don't have.

Recommended Campaigns gives Tammi and her team a starting point instead of a blank page. They review the recommendations, edit the suggested content to fit their brand, and send with confidence.

"Recommended Campaigns provide an excellent launchpad for re-engaging with our customers. Instead of starting from scratch, we refine the suggested content to fit our brand and send it with confidence. The process is straightforward, time-saving, and always delivers."

— Tammi Vest, Business Manager, Fox River Tire & Auto

From Reports to Results

Recommended Campaigns is part of a much bigger shift in where Tekmetric Marketing is headed.

For years, marketing platforms have been good at showing you what already happened: campaign reports, open rates, clicks, and dashboards. That’s valuable, but it still leaves the work on you.

Tekmetric Marketing is evolving beyond reporting. Increasingly, it’s helping you decide what to do next, and doing more of the work for you.

You’ve already seen this with Recommended Review Responses. When a customer leaves a Google review, Tekmetric drafts a thoughtful response for you to review and approve.

Recommended Campaigns is the next step.

Instead of simply telling you that you should market to your customers more often, Tekmetric Marketing puts a campaign directly in front of you — already drafted, targeted, and ready to send.

Your marketing should keep working even while you’re heads-down under a hood.

One Year of Continuous Innovation

Since launching Tekmetric Marketing in the fall of 2025, thousands of shops have made it part of how they attract new customers and bring existing ones back.

We’ve also continued investing in the platform based on feedback from shops like yours.

Recent additions include:

Rich text and custom links in every email so you can create more engaging emails and link directly to booking pages, review sites, and promotions. Bold a headline, organize services into a list, and drop in links to your booking page, review site, or a promotion, in both campaigns and automated emails like review requests and service reminders.

Recurring blocks for your calendar for lunch breaks, holidays, staff meetings, and other recurring events. Easily add recurring lunch blocks, staff meetings or holidays to your calendar with a few clicks. No more appointments booked over your team events without you knowing. 

Smarter marketing-source tracking on appointments and ROs: Automatically associate appointments and repair orders with the latest marketing campaign or automation that reached the customer. When a customer books after getting a message, the marketing source pre-fills with the most recent campaign or automation sent to them, so attribution is accurate without the guesswork.

Recommended Review Responses, helping you respond to Google reviews in just a few clicks.

Every one of these improvements started with feedback from shop owners looking for simpler, smarter ways to grow their business.

Keep it coming.

Already using Tekmetric Marketing?

Head to Marketing → Campaigns to see what's recommended for your shop and send your first campaign in just a few clicks.


New to Tekmetric Marketing?

See how Tekmetric Marketing helps shops bring customers back with online booking, automated reminders, review generation, and Recommended Campaigns.

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Sell More Repairs With Easy Buy Now, Pay Later Options From Tekmerchant

Read time: 3 min

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With this latest update, we want to deep dive into one of the most beneficial features, buy now, pay later, so shop owners can see for themselves.

Tekmerchant was designed to help shop owners, like you, to build trust with customers, close out the day faster, and turbo charge shop’s payment processing by offering them a fully integrated payments solution, all managed by a trusted team. Building off your existing Tekmetric experience, Tekmerchant is another way to supercharge both your shop’s processes and your customer’s experience at the same time.

More specifically, we're really excited to tell you about our new buy now, pay later feature , making it easier for your guests to do business with your shop -- especially on those more expensive repair orders. 

With just the inclusion of Tekmerchant alone, Silver Lake Auto’s shop performance continues to grow. At the organization’s flagship store, average repair order (ARO) has increased by more than $200 a month!

And we’re excited to see how much those AROs grow with buy now, pay later.

What Is an Automotive Service Writer?

Read time: 3 min

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Here, we explore the importance of service writers for an auto center or dealership. By the end, you'll have a comprehensive understanding of the service writer role, the qualifications they need, and what to look for when you’re hiring.

What is an automotive service writer?

A service writer is the liaison between the customer and the repair garage. Sometimes called a service advisor or coordinator, they run the front desk and interact directly with your customers. The service writer is essentially the face of the business, and they fulfill several duties that keep the service center functional.

What does an automotive service writer do?

Service writers do a lot for a repair center. Here are some of their main duties:

  • Delivering exceptional customer service
  • Coordinating and managing service appointments
  • Monitoring and overseeing vehicle maintenance and repairs
  • Maintaining accurate records of customer and vehicle data
  • Generating service cost estimates for customers
  • Facilitating effective communication between customers and technicians
  • Handling billing transactions and manage financial records

The duties of a service writer typically depend on their qualifications. Understanding the foundational credentials can help you choose the right candidate for your maintenance center.

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Why You Should Update Your Current Auto Repair Invoice and Estimating Process

Read time: 3 min

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When you think about the most exciting aspects of being in the auto repair industry, it’s unlikely that the invoice and estimating process comes to mind. Drafting up invoices and getting approval on estimates can be a tedious process when all your team wants to do is get things rolling with the repair! And if you have a small team, it might be tough to find someone who can squeeze in the time to create an estimate and invoice for every single repair.

However, the auto repair invoice and estimating process is one of the most important parts of your business. By fine-tuning it, you can keep better track of repairs and sell more work, increasing your shop’s ARO.

Here are five main reasons why you should fine-tune your shop’s auto repair invoice and estimating process.

The Biggest Auto Repair Industry Trends To Take Advantage of in 2024

Read time: 3 min

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Accrual Basis of Accounting for Auto Repair Shops

Read time: 3 min

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Have You Outgrown Cash Basis Accounting? Here’s How to Switch to Accrual Basis.

5 Ways Your Shop Can Give Back During the Holidays

Read time: 3 min

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When you think about what makes the holidays a wonderful time of the year, perhaps images of spending time with loved ones, playing in the snow, and sipping hot chocolate come to mind.

Those activities are all part of the holiday spirit. But goodwill and charity also make the holidays a wonderful time of the year. And as an auto repair shop owner, you’re in a unique position to give back to your community.

There are different ways you can pay it forward—and if you end up liking how things go, you can make giving back a year-round activity, rather than just something you do during the holidays.

6 Ways to Maximize the Efficiency of Auto Repair Shop Team

Read time: 3 min

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Many shop owners believe that their Effective Labor Rate (ELR) is the ultimate way to measure shop performance. If you want to boost your ELR, you have two choices:

  • Pay your employees less
  • Improve your shop efficiency

Since your employees are the lifeblood of your company, team efficiency is the way to go. The more efficient your business is, the better your month-over-month performance will be, positively impacting not only your bottom line but also your peace of mind.

Here are 6 strategies that you can use to boost team efficiency and enhance your ELR.