Sunil Patel on How Tekmetric is Revolutionizing the Auto Industry

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April 26, 2022

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Read time: 3 min

Co-CEO and Co-Founder of Tekmetric Sunil Patel joined Editor Chris Jones on Ratchet+Wrench Radio to talk about how shop management software suites are changing the landscape of the auto repair industry, especially when it comes to building relationships and communicating effectively.

Sunil also touched on the history of some of Tekmetric’s relationships and how Tekmetric makes sure the voices of shop owners are heard.

Listen here, or catch some of the highlights below.

‍Note: some of the following answers have been condensed for clarity and brevity.

Relationship-Building 101: Laying Down a Solid Foundation

Jones: The last time we saw each other was at WorldPac STX in Orlando. And that’s where you guys announced a partnership with Advance Auto Parts. I know a lot of our readers have seen it, but can you share a little bit about the details with our audience, just from your own words and perspective?

‍Patel: So we’ve had a great relationship with Advance Auto Parts for a very long time. And we wanted to leverage the relationship to try to get more shops to use Tekmetric, and it just happened to be the right place, right time.‍

Side note: For those that don’t know, Advance Auto Parts actually owns WorldPac and Sunil Patel’s relationship with both goes way back. Before co-founding Tekmetric, Patel owned an auto repair shop that was one of the highest purchasers of parts from WorldPac in Houston for almost a decade.

‍Jones: That’s kind of cool to see how the relationship evolved over the years.

‍Patel: It’s a big company. It’s not like turning a speedboat, it’s like turning a steamship. Sometimes it just takes time to let some of these relationships play out. It affects so many people. We have to be absolutely sure of how this is going to play out, and how it’s going to work.

Using Shop Management Software to Get Everyone on the Same Page

Jones: So let’s talk about shop ownership a little bit. You were once a shop owner kind of in the Dark Ages before we had these robust shop management software suites. What was it like for you to operate on these limited tools?

‍Patel: You know, it was tough. Customers didn't always respond back, and we would always have to follow up with a phone call. There was always a disconnect.

We were probably ahead of our time 12 years ago trying to get some of this stuff out. Tekmetric used a combination of manual processes and text messaging. Text messaging was pretty popular back then, but MMS or multimedia messaging or picture messaging was not so popular.

So adding that in the mix with communications and whatnot into one platform has been very paramount to the success of our company because it closes the loop between the vehicle owner, the shop owner, the technician, and the service writer.

It keeps everybody on the same platform and communications thread. That way everybody has full visibility into what's going on with the repair of that vehicle to ensure a timely repair—ultimately making the customer happy.

Putting the Power of Approval in the Vehicle Owner’s Hands

Jones: How does shop software improve the structure and efficiency of shops?

‍Patel: Manual processes hold shops back by reducing efficiency. Shops that communicate with customers over the phone for updates, approvals, and payment, for example, are likely spending extra time and resources that could be spent elsewhere, like moving repairs along.

So when you actually start combining how many minutes in the day it takes to accomplish some of these tasks, it becomes clear how much efficiency we can bring to these repair shops by automating a lot of these processes.

It's a very transparent process from the top-down. We help shops ensure that the vehicle is repaired with the utmost trust involved because we use digital vehicle inspections to put the power of approval in the vehicle owner’s hands.

Side note: Some shop owners might be hesitant to switch to a digital shop management system because of several common myths circulating around, but Sunil Patel wants to ease any concerns.

‍Patel: Some shop owners still believe today that the only way to sell anything is to actually get customers on the phone. I would love to prove to them that when you actually let the car owner make the decision on what's wrong with their vehicle by providing them with videos and pictures, it ultimately increases the number of tickets that close or the approval rate on repairs.

It subconsciously alleviates that trust factor by saying, “Here are the facts, you decide.” So that's been huge in getting repair shops to get more and more approvals done.

Using Feedback to Develop Stronger Relationships With Customers

Jones: One thing you said to me when we were at STX was that you encourage Tekmetric users to submit ideas for implementation. As we dive deeper into the digital experience with customers, how does shop software need to evolve to keep up with customer desires and the needs of shop owners?

‍Patel: We were the first shop management system to implement a true feedback request form on our platform. We would traditionally grab feedback from our users and make a Google spreadsheet to collect feedback, but that became very difficult to manage as we continued to grow.

So we have implemented a feedback request board inside of our software that allows shop owners to vote for features that they would like to see. It allows visibility across all of our users on what features they would like to have implemented.

Side note: Over the span of the last 10 years, Tekmetric has grown to include more than 3,000 shops across the United States and Canada.

Becoming the Hub of Auto Repair Shops

Jones: No single software can do everything that a shop needs. How important is having a shop management system that integrates with other platforms?

‍Patel: When we first launched Tekmetric several years ago, we thought we could do it all. But we quickly realized that we don't need to do it all. We created a very open platform to allow shop owners to pick and choose the integration partners they wish to have, and we've got about 40 to 50 different integration partners now inside of our software.

The reason why we created this open community and network is that we want to be the hub of the repair shop but still ultimately let the shop owners pick and choose what integrations work best for them.

Jones: As a shop owner or former shop owner, and as someone who's developing technology to help shops grow and change with the pace of the industry, what really excites you right now? What really gets you jazzed up about the industry?

‍Patel: What I would say is this, Chris: we’re just getting started. There is an amazing amount of new technologies we'd like to incorporate into our software as time goes on to truly provide a revolutionary experience for the shop owner. We're working behind the scenes on making that happen. And it is an exciting time for all of us.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

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One of the most challenging parts of being a service advisor is building trust with drivers. Many drivers already feel apprehensive about spending money on repairs, but you’re still tasked with letting them know exactly what’s wrong with their car. And sometimes, that means identifying more issues than they were expecting.

At Tekmetric, we’ve heard a lot of great tricks of the trade from service advisors like you. And we’ve designed Tekmetric with many of these insights in mind. By leveraging Tekmetric’s capabilities, you can more effectively upsell, cross-sell, and reach more customers—and see your shop’s ARO and gross profits rise.

Here are the best auto repair shop software features within Tekmetric to help you flourish in your role.

Whereas traditional methods of payment require dipping a card in the same terminal as other customers or the hand to hand exchange of cash or check, the ability to pay by text message through SMS mobile payments takes the complexity and headaches out of the payment process for owners, service writers, and guests alike.

For auto repair shops in particular, giving guests the ability to pay by text not only streamlines the guest experience but also frees up service advisors from having to do a bunch of data entry, giving them more time to help other guests.

Here’s how text-to-pay works on our Integrated Payments, Tekmerchant. As you’ll see, we’ve built in opportunities to enhance efficiency while strengthening the relationship you have with your guests at each step of the process.

Step 1: Complete the Repair Order & Send the Invoice

By connecting Tekmerchant to Tekmetric, service advisors can quickly review the invoices of completed work and simply click a button to text the invoice to the guest.

Since the invoice is automatically generated from the repair order and is easy to edit within Tekmetric, the service advisor can reduce the time they would usually spend writing invoices.

Step 2: Collect Payment

Once the invoice is sent, the guest will receive a link that takes them directly to their invoice and pay screen. From there, they can review the work that was completed and make their payment, prompting them to input their billing information.

The customer inputs their card information, including their billing address, making it a verified payment.

At this point, all the service writer has to do is make sure that the payment has been approved and that everything checks out.

Pro Tip: Enhance Guest Service with a Call or Personal Text

Because service advisors and guests both have access to a digital invoice, it gives service advisors the opportunity to add a human touch to the payment process without the guest coming into the shop.

Consider having service advisors give guests a call or send a personal text message at this part of the process.

While this may seem like an extra step, it gives service advisors a chance to check-in with the guest to ensure all approved work was completed, which is a big step towards avoiding chargebacks.

Calling the guest is also a good chance to remind them of any maintenance that may need to be taken care of in the future and any upcoming deals or events. If the guest is too busy to take a call, Integrated Payments has a Text-to-Pay feature giving them the freedom to pay when they have time.

If everything looks good on the invoice, the guest can easily pay and move on with their day. You get paid fast and the guest is able to pay at their convenience.

Step 3: Return Vehicle to Customer

Once the payment has been processed, all that’s left to do is to return the vehicle.

Pro Tip: Add a Key Drop-Box for Convenience

Some auto repair shops use a key drop-box or locker to make vehicle returns more convenient for their guests and service advisors.

Most contactless drop boxes use programmable codes, so you can put the guest’s keys in a locker, send them the code, and let them pick up their car when they’re ready.

With a key drop-box, everyone wins: service advisors don’t have to worry about staying late; shop owners don’t have to worry about paying a service writer overtime, and your guests don’t have to feel rushed to make it back to the repair shop before closing time.

Turbo-charge Your Payments Processing

The Integrated Payment text-to-pay feature makes life easy for your guests and service advisors, and can potentially save you time, money, and headaches.

This month we were all about operational efficiency saving you time in messaging customers, managing employees, and staying on top of your inventory. Your time is your money. So be sure to take advantage of these features to save time in your day. 

Save Time With Template Messages 

Effective communication is vital to a high quality customer experience. However, it can be time consuming and frankly, repetitive. That’s why we’ve introduced templated messages.

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Your top 3 most used customer messages (inspection, estimate, and invoice) can now be customized to fit your shop’s communication needs and voice. These are fully customizable and paired with the ability to create any other message template you’d like. 

     

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Who’s this for?: Customers on our Scale Tier with Tekmessage turned on. 

Learn more about default messages                        Learn more about message templates 

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Manage Employees Easily Across Your Shops 

Have employees that work across your multiple locations? Well, managing them just got easier. This month we put out two separate releases that allow you to seamlessly create, move between shops, and delete employees right from the MSO dashboard. No more hopping in and out of each shop’s profile.

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Who’s this for?: Customers with our multi-shop add-on package.  

Learn more  

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Manage Inventory More Effectively With The Inventory Feed 

Managing inventory effectively is crucial for shop operations. To help shops stay on top of pricing and quality changes we’ve introduced the Inventory Activity Feed. This will now automatically log stock orders, parts moved into inventory, and purchase order cost updates. 

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Who’s this for?: All customers. 

Learn More 

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See Continuous Improvement of Our ALLDATA Integration 

In August, we launched our ALLDATA integration, offering you yet another option for labor guide integration with Tekmetric’s shop management system. Since then, we’ve continued to improve it including the introduction of vehicle specification information and a search bar for easy navigation. 

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Who’s this for?: Customers on our Grow and Scale Tiers who integrate with the ALLDATA labor guide. 

Learn More About This Integration 

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