Transforming the Shop Owner Experience with the Right Tools

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March 24, 2022

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Read time: 3 min

As a shop owner, you have the ability to tune into your shop’s performance metrics, employees’ bandwidth, and overall profit margins with a few clicks.

Lucas Underwood and David Roman, hosts of the ASOG podcast, recently sat down with Tekmetric CEO Sunil Patel at the Vision Hi-Tech Training and Expo in Kansas City, Kansas.

Sunil shared some key insights into facing challenges, embracing change, streamlining processes, prioritizing customers, and the power of “always starting with why.”

Note: the following answers have been condensed for clarity.

On Facing Challenges and Handling Stress

ASOG: We spoke with PJ Leslie (Tekmetric’s Business Development Director) recently, and he was talking to us about your ability to take anything that comes your way and overcome it.

PJ shared with us that no matter the circumstance, you’re always able to say, “We’re going to get through this, and we’re going to make something from it.”

You created an amazing thing despite the adversity that you’ve faced. How were you able to do that?

Patel: My wife and I went through some hard times with our daughter, Brianna, about a year ago.

And what I told my wife during that time was, “You know what? I’m ready to face this challenge.

We’re going to find the best doctor we can find and the best solution for her. And Brianna will live life one day at a time.

We’re not going to think about the future, we’re going to live life today.”

Since that day it’s been almost ten months and everything has been great. She’s doing beautifully.

A key component to handling stress is delegation.

You’ve got to let go of some of your responsibilities no matter how unnerving it is. Remind yourself that you can continue to keep your momentum on your shop, business, and goals by delegating.

That’s why you have a team—so you can tackle and conquer each task that comes your way.

On Embracing Change and Switching Gears

ASOG: You’ve gone from being a physician to a police officer to an auto repair shop owner, and now you’re the co-founder and CEO of Tekmetric. What made you want to go from physician to shop owner?

Was there a rock bottom for you? Was there a point where you decided, “I don’t want to be a physician any longer?”

Patel: I was fortunate that I never hit rock bottom. I’ve always tried to live in the moment. And I’m always intrigued by learning new things. With that being said, it took me going from industry to industry to learn the skills that helped form Tekmetric.

Let’s say you set a goal for yourself to go to the gym more often.

Now, if you don’t want to go to the gym, then you will keep training your mind to make sure that gym is just not your thing. It’s not until you have a breakthrough that you are able to change your mindset.

You have to train your reticular activating system (RAS), a network of nerve pathways located in the brain stem that mediates overall behavior, so that going to the gym becomes a positive activity.

Along with reminding yourself that you want to go to the gym, write down when you want to make the change and why.

Let’s say this is your goal, 'In March 2023, I will feel great, I will look great, my clothes will fit me better, and I can hear my family and friends saying ‘You’ve done a fantastic job.'

You have to recognize and reframe each limiting belief that is preventing you from achieving your end goal. An example of a limiting belief would be something along the lines of, "Ah, I’ve had a long day, I can just go to the gym tomorrow.' You have to reframe it to, 'I’ve had a long day, time to finish strong with a trip to the gym.'

You have to be very intentional. You truly have to want to reach the finish line.

This concept goes for shop owners, too. If you’re wanting to expand your shop, you’ll need to change the way you’re running your business. You can do that with shop management software.

On Company Culture and Customer Feedback

ASOG: What is different about Tekmetric from the other shop management software companies on the market? What is it about Tekmetric that your supporters latched onto?

Patel: I feel that our company, our culture, and our following, are very, very strong and hard to duplicate.

And early on, we got vocal shop owners on board with Tekmetric. They bought into Tekmetric, and they ran with it. And we’ve stayed in touch with them through the years.

Additionally, we always stay connected with our customers. It doesn’t matter how big Tekmetric gets. It’s a company priority that we will always make it a point to talk to shop owners. We want to get that face-to-face time with them.

We want to see what’s bothering them, and we will never lose sight of that.

Along with talking to shop owners, we’ve always made sure that we listen to what they’re saying.

We were the first shop management software to incorporate a user group where we can actually get feedback from shop owners and have them vote on features that they would want to see in our software.

We did it manually through a Google spreadsheet at first.

Now, we have a customer success team that focuses on customer feedback.

ASOG: Everybody says it’s their company’s culture that makes them stand out. What’s unique about Tekmetric’s culture?

Patel: Some of the people on our team have been with us since day one.

And in addition to listening to our customers, we also listen to our team. As a company, we’re constantly improving our internal processes.

We never rest.

The processes that work for us today won’t work for us tomorrow—when we’re a 20-person team vs. a 50-person team vs. a 90-person team. It’s a process of constant change to make sure that we’re doing everything to the best of our ability.

On Implementing Shop Owners’ Feedback

ASOG: With customer feedback being a priority for Tekmetric, how do you balance Tekmetric’s features to avoid getting to the point that it’s overloaded with hundreds of buttons that do hundreds of different things?

Patel: Software matures over time. You're constantly bolting on features—over and over and over. However, you don't want to have this very complex software with unlimited buttons that do every single thing you can think of. It needs to be in a streamlined formatting process where you solve the issues that the shop owners are having along the way.</p>

Simon Sinek’s book, Start With Why: How Great Leaders Inspire Everyone to Take Action, is fundamental reading for our team. When we get a request saying a shop owner wants a purple button here and a blue button there, we have to be able to drill into why they want that change to begin with.

The buttons shop owners are asking for may not actually be what they need. It could be something completely different and unrelated. </p

At Tekmetric, we don’t want to do something that has been done in the past by somebody else. We’re not trying to just duplicate systems and call it a day. We want to know how we can make things even better.

We want to make the lives of shop owners easier.

As shop owners, we really resonate with this in a lot of ways. It makes a difference to hear, “This is why it's going to help you,” and actually see the difference it’s going to make within the software.

When I ran a European shop in Houston, there were times in the beginning of 2007 where, as we were just hitting the mortgage crisis, I was outsourcing myself to make the right choices business-wise, and I was pushing myself to get customers through the door.

Something that helped us immensely was adding a glass wall in our shop.

Our customers were able to see where their cars were in the repair process; they were able to see the technicians hard at work. It instilled a level of trust with our customers, and that’s how we got our following.

Transparency is key. We’ve placed transparency at the forefront of everything Tekmetric does for shop owners, their teams, and their customers.

On Finding Your Way

ASOG: Anything else you want to say to the listeners?

Patel: I enjoy getting my leadership team to think of better ways to solve problems.

We’re not going to sit and go on and on about how problems have been solved in the past. There are always better approaches.

And I wish more shop owners would realize that there’s always going to be a better way. You can reach your goals, fine-tune your shop’s processes, and give your customers the experience they deserve.

We’ve seen shop owners go from virtually nothing, going bankrupt, to making almost six figures a month.

And most importantly, never be afraid to ask for help. There are great resources out there to help you find your way.

FAQ

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Looking for the best automotive industry conferences and events for 2026? This guide will help you navigate the most impactful automotive conferences and trade shows slated for 2026. We will dive into what makes each event unique, price, location, and more.

Key Automotive Conferences and Trade Shows

When it comes to elevating your auto repair business or career, knowing which events to prioritize is crucial. Each of these conventions offers a distinct experience, catering to different roles in the shop. Let's explore the big events you can’t miss in 2026.

1. Tektonic

What:  Tektonic is a brand new automotive conference for 2026. Whether you're leading the business, managing the front desk, or turning wrenches in the bay, Tektonic offers tailored training to elevate your skills, connect with peers, and drive your career forward in a space built for you.

Come for the shop-tested fixes. Leave with the horsepower to hit top-gear growth. Tektonic is a three-day event built for every shop, no matter your size, brand, or business model. Expect industry-first content, with Tekmetric-backed know-how.

When: April 9-11th, 2026

Where: Marriott Marquis - Houston, TX

Cost: Early bird pricing starting at $750.

Website: https://www.tekmetric.com/tektonic

2. SEMA Show

What: The SEMA Show offers an attendee experience like no other automotive trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the 99+ free education sessions – all of which are led by top industry professionals.

The SEMA Show is the premier auto show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products and connect with industry buyers from all over the world.

When: November 3-6th, 2026

Where: Las Vegas Convention Center - Las Vegas, NV

Cost: Early bird pricing starting at $50

Website: https://www.semashow.com

3. AAPEX

What: Only AAPEX gives you the training, products, and insights to help you stay ahead today and prepare for tomorrow — all while you connect with the entire industry under one roof! Live, interactive demos. Expert-led business education. Our most robust training program yet. It’s all here to give you a jump on every new advancement and the knowledge to tackle your biggest challenges.

Where else can you come face-to-face with the world’s part suppliers showcasing innovations that give you an edge in the here and now — and global perspectives on where the industry is headed next?  Spend three days at AAPEX Las Vegas and make sure you’re ready to steer your business toward success!  

When: November 3-5th, 2026

Where: The Venetian Expo & Caesars Forum - Las Vegas, NV

Cost: Early bird pricing starting at $50

Website: https://www.aapexshow.com

4. NADA

What: NADA Show offers a full program of innovative products, emerging trends and networking opportunities. Four full days of outstanding education, emerging trends and networking opportunities for all areas of your dealership.

When: February 3-6th, 2026

Where: Las vegas Convention Center - Las Vegas, NV

Cost: Early bird pricing starting at $679

Website: https://www.nada.org/nada-show-attend

5. ASTA

What: The ASTA Expo is an annual event that brings together professionals from the automotive aftermarket industry for training, networking, and discovering the latest innovations. Anyone is welcome, including shop owners, managers, technicians, service writers, and anyone in the automotive service and tire industry looking to grow their knowledge, network, and business.

When: September 25th, 2026

Where: Raleigh Convention Center - Raleigh, NC

Cost: Not disclosed for 2026 yet - check website.

Website: https://astausa.org/pages/asta-expo-2025

6. Shop Hackers

What: The annual Shop Hackers seminar provides owners and staff in the independent automotive repair and collision/body industries with: Top-tier knowledge, life-changing personal connections, actionable strategies, increased motivation, one unforgettable experience.

With over a thousand attendees, a large array of vendors, and world-renowned industry leaders, this auto conference is unlike any other in the industry. You may laugh, you may cry, you will eat well, and one thing is for sure — you will walk away changed for the better.

When: July 2026

Where: Murfreesboro, TN

Cost: Not disclosed for 2026 yet - check website.

Website: https://shophackersconference.com

7. Vision

What: VISION Hi-Tech Training & Expo, provides the opportunity for you to expand your knowledge and gain new skills, all while networking with leading automotive service industry professionals. Choose from more than 100 cutting-edge management, technical, and educator training courses. VISION also features a 60,000 square-foot exhibit hall showcasing the latest tools, equipment, and technology.

When: March 5-8th, 2026

Where: Overland Park Convention Center - Overland Park, KS

Cost: Early bird pricing starting at $435

Website: https://visionkc.com/

8. ATI

What: Learn how top-performing shop owners are navigating today’s economy and running more successful, profitable businesses. Our world-class speakers and informative sessions will equip you with the knowledge and tools you need to thrive.

SuperConference is not just about learning; it’s about community. Engage in interactive, team-building activities with the most supportive community of shop owners in the industry. Build relationships that will last a lifetime and grow your network with high-performing peers and professionals.

When: March 18-21, 2026

Where: Hyatt Regency Grand Cypress - Orlando, FL

Cost: Not disclosed for 2026 yet - check website.

Website: https://www.autotraining.net/superconference/

Why you should attend an automotive trade show

Now that we’ve explored some of the top 2026 events, let’s zoom out and consider the benefits of attending automotive conferences.

Networking opportunities

Imagine walking into a room filled with hundreds, even thousands, of people who share your passion, understand your challenges, and are dedicated to the same industry. That's the power of networking at automotive conferences. These aren't just casual conversations; they are opportunities for mentorship, partnerships, collaboration, and mutual growth.

Industry trends and insights

The automotive industry moves at lightning speed. What was cutting-edge last year might be standard this year, and obsolete next. Attending conferences gives you visibility into the future of auto repair. You’ll gain firsthand knowledge of the emerging trends and critical insights that will shape the industry for years to come.

Final thoughts

Finding the right automotive conference for you can be challenging but we hope this guide was helpful. Whether you are just starting your business or have spent your whole life fixing cars, there is an event for you.

More shop resources:

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When it comes to automotive repair, a strong reputation and reliable service are undoubtedly key. But even the best mechanics can benefit from a classic, often-overlooked tool: the business card. In a digital age, you might think these small pieces of stationery are obsolete, but for automotive professionals, they remain a powerful and tangible marketing asset.

The Importance of Business Cards for Mechanics

In the fast-paced world of car repair, a memorable impression can make all the difference. While digital marketing has its place, a physical business card provides a direct and immediate connection.

Auto repair business cards are more than just contact information; they're a miniature billboard for your brand. They convey professionalism and demonstrate that you're prepared and serious about your work. They also serve as a constant reminder of your services, keeping your shop top-of-mind long after an initial interaction. Think of them as a portable advertisement that can be tucked into a wallet, glove compartment, or on a refrigerator, ensuring your contact details are readily available when a customer needs them most.

Beyond initial customer acquisition, automotive business cards can play a crucial role in customer retention. Many shops use them as a simple way to provide their phone number and address, but they can also be integrated into loyalty programs or used to promote new products or services. They are a professional touchpoint that reinforces your brand identity and solidifies trust.

Best Practices for Designing an Automotive Business Card

Designing an effective automotive business card requires a blend of aesthetics and practicality. It's not just about looking good; it's about being functional and memorable.

Brand identity: Does your shop specialize in general automotive repair, or do you focus on specific services like tires or diagnostics? Your business card design should reflect this. If you're known for cutting-edge technology, a more modern and sleek design might be more appropriate.

Quality is king: A flimsy, poorly printed card immediately sends the wrong message. Invest in high-quality cardstock with a professional finish, such as matte or gloss. Metal business cards are becoming more popular and offer a way to stand out. Utilize full-color designs that match your branding.

Simplicity is key: While it might be tempting to cram every service you offer onto your card, resist the urge. An overcrowded card is difficult to read and less impactful. Prioritize essential information and leave plenty of white space.

Stay unique: In a sea of generic business card templates, what will make your car business card stand out? Perhaps a unique shape, a subtle texture, or a clever use of imagery related to your specific automotive repair niche. Don't be afraid to be creative, but always keep clarity and readability in mind.

Utilize both sides: Remember that you have two sides of the business card to work with. Typically, the front is best for contact information, and the back can be a call to action or QR code.

Key Elements to Include in Your Automotive Business Card

A well-designed automotive business card is more than just a pretty face; it's a functional tool that provides all the necessary information for a customer to connect with you. Here are the essential elements to include:

  • Your Shop's Logo and Name: This is your primary brand identifier. Your logo should be clear and recognizable, and your shop's name should be prominently displayed.
  • Your Name and Title: While not strictly necessary for every card, including the owner's or a key auto mechanic's name and title adds a personal touch.
  • Contact Information: This is arguably the most crucial element. Include your phone number, email address, and your physical address. Make sure these are easy to read and accurate.
  • Website Address: In today's digital world, a strong online presence is vital. Include your website URL so customers can easily learn more about your services, read testimonials, or even schedule appointments online.
  • Services Offered: You don't need a comprehensive list, but a few key services can help customers understand your specialty. For example, "Engine Diagnostics," "Brake Service," or "Oil Change."
  • Call to Action: While not always a direct call to action, you can subtly encourage action. For example, if you offer warranties, you might mention "Backed by our 12-month warranty."
  • QR Code: This is a modern and highly effective addition. A QR code can link directly to your website, online scheduling system, or a map to your shop. This makes it incredibly convenient for customers to access more information without having to manually type in URLs.

Tek-Tip: Need help designing your automotive business card? Our free auto repair business card generator can help.

Beyond these essentials, consider adding a tagline that encapsulates your brand's unique selling proposition. For instance, "Your Trusted Partner in Automotive Care" or "Quality Repairs, Unbeatable Service." Some shops even include a small area for appointment reminders on the back, transforming the card into a dual-purpose tool.

Mechanic business card templates

To help you get started with your business card design, we have included some inspiration below.

Auto repair business card ideas

Auto repair business card template.
Auto repair business card example.
Auto repair business card idea.

Tire shop business card ideas

Tire shop business card idea.
Tire shop business card template.
Tire shop business card example.

Mobile mechanic business card ideas

Mobile mechanic business card idea.
Mobile mechanic business card template.
Mobile mechanic business card example.

Which Software is Best for Designing Business Cards?

You don't need to be a graphic designer to create professional-looking automotive business cards. Several software options, ranging from beginner-friendly to professional-grade, can help you bring your vision to life.

For those on a budget or looking for a quick solution, online business card templates from platforms like Canva, Vistaprint, or Zazzle are excellent choices. These platforms offer a vast library of pre-designed business card templates specifically for the automotive industry. They provide intuitive drag-and-drop interfaces, making it easy to customize text, colors, and even upload your logo. They often integrate directly with printing services, simplifying the entire workflow.

For more advanced users who want complete control over their business card design, professional graphic design software like Adobe Illustrator or Adobe Photoshop are the industry standards. These programs offer unparalleled flexibility and precision, allowing you to create truly custom designs from scratch. However, they come with a steeper learning curve and a subscription cost.

Regardless of the software you choose, ensure it allows you to export your design in a high-quality format suitable for professional printing, often a vector file (like AI, EPS, or PDF) or a high-resolution JPG/PNG.

Final thoughts

In an increasingly digital world, the humble business card for an automotive repair shop remains a powerful and tangible marketing tool. It's not just about sharing contact information; it's about making a lasting impression, reinforcing your brand, and fostering trust with your customers.

By adhering to best practices for designing an automotive business card, including all key elements, and leveraging the right software, you can create a mechanic business card that truly represents the quality and professionalism of your shop. Whether you're a seasoned auto mechanic or just starting an auto repair business, don't underestimate the power of a well-designed, high-quality business card.

Auto Repair Shop Business Cards (Ideas & Templates)

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