Do you ever wish you could see into the future? As a business owner, being able to predict how much business you will get during a week, a month, or a year can help you make important decisions regarding marketing your services, taking on more work, hiring more employees, or even knowing when to expand your business.
Of course, there are always going to be unforeseen situations. No matter how much technology you have, there’s no surefire way to predict accidents, natural disasters, or other changes in life circumstances. Fortune telling aside, shop owners can use real-time reports to forecast the health of their business and get a sense of how much money their garage is expected to make before the end of a week, month, or year.
Here’s how you can leverage two of Tekmetric’s real-time reports in combination to forecast your shop’s performance and test the decisions you make as a shop owner.
Tekmetric’s Real-Time Shop Dashboard
Just as a dashboard in a car allows drivers to see what’s going on with their vehicle, dashboards for auto repair shops allow service writers, technicians, and shop owners to see what’s coming in, what vehicle is in the garage, and what’s ready for pick up.
If you’ve been working in a garage for a while, you probably remember a time when shop employees would jot down information with paper, pen, and clipboards. Now, the dashboard in your shop has gone digital to make it easier to see what’s going on at a glance.
Tekmetric’s shop dashboard tracks and displays specific steps of the auto repair process so you know exactly what the status is:
Not started
Requires authorization
Pending authorization
Declined all, in-progress
Need to order parts
Waiting on parts
Waiting on customer
Waiting on sublet
Balance due
Ready to post
Work not started
Credit due
On hold
Posted
In A/R
Because shop owners have a granular look at the status of each job at any given moment, they have a more accurate idea of which tickets are going to yield payments and when the customer is going to pay.
Service writers can also use the shop dashboard to quickly prioritize jobs in accordance with the needs of the shop and communicate those needs to technicians or otherwise plan what’s next, whether that means getting approval for work, handing a car off to a technician, ordering parts, or collecting payment.
Tekmetric also lets shop owners see the dashboard by day, week, month, and year-to-date, opening up a whole new level of forecasting. You can even set a custom start and end date to see how your shop has performed or is performing during special events or situations. For instance, several of our customers have used the custom date feature to gain better insights into how their shop performed during the first few months of COVID-19 and plan how to adapt.
Annual Forecasting
During the year, you can go to your shop dashboard and get a sense of where you're at and how the rest of the year is likely to play out. If you notice that month to month, business has been slowing down, maybe it’s time to adjust your marketing. Or maybe you notice that this year has been busier than ever, in which case you might consider bringing on more talent or even opening a new location.
Weekly Forecasting
Because the shop dashboard also shows sales in progress, shop owners can combine that data with their closed sales data to get a good idea of how much profit their shop is lined up to make by the end of the week.
Let’s say you have another 20 cars that are on your job board with approved work on them, and you know that you’re going to get that work completed by Friday. You now have a good idea of how much money you’ll have at the end of the week because that report is going to combine the data of jobs that have already been paid for with jobs that are still pending payment.
Tek-Tip: Use Forecasting to Incentivize Your Team
When using real-time service writer reports, you might notice trends: some service writers may be better at closing repair work than others, or maybe you notice that a few service writers slow down by the end of the day or the week.
Real-Time Service Writer Sales Report
Want to drill down even further with your forecasting? Tekmetric’s real-time service writer sales report can show you where each service writer is at in each of the jobs they’re overseeing:
Unchecked
Pending
Declined
In-progress,
Completed
Posted work
Now you can forecast the amount of business each service writer will close by the end of the week, and look back at how each service writer has performed. Like the shop dashboard report, you can modify the service writer report to view by day, week, month, year to date, or during a custom time period.
Tek-Tip: Leverage Trends to Lead Your Team
When using real-time service writer reports, you might notice trends: some service writers may be better at closing repair work than others, or maybe you notice that a few service writers slow down by the end of the day or the week.
Use these trends to lead your team. Everyone has room for improvement. Let high performing service writers mentor those that could use some guidance so that you can boost sales across the board. Find ways to boost morale mid-week to keep up the pace from week to week.
Shop Management Software that Keeps You Driving Forward
Tekmetric is always looking for ways to give auto repair shops an edge and keep them ahead of the curve.
Real-time data not only keep shop owners in tune with what’s going on in their shop from moment to moment but also give them the foresight to know how things will pan out.
We encourage our users to experiment and see how their decisions affect these reports and test the success of different initiatives. We look forward to seeing how you use these reports in your shop.
In today's fast-paced digital world, connecting with your customers isn't just about turning wrenches; it's about building relationships. For the automotive industry, email marketing can be a powerful marketing tool.
A well-executed email marketing strategy can transform your auto repair business, driving new customers through your doors and fostering customer loyalty among your existing clients.
What is Email Marketing?
At its core, email marketing is a form of digital communication that enables businesses to send messages directly to a group of people via email. Think of it as a personalized billboard delivered straight to your customer's inbox.
Unlike broad social media blasts or expensive Google ads, email marketing offers a unique opportunity to tailor your message to specific segments of your email list, making your communications more relevant and impactful. It's a key component of any effective automotive repair marketing plan.
Why Auto Repair Shops Should Use Email Marketing
Many auto shop owners might wonder if email marketing is truly worth the effort. The answer is a resounding "yes!" In an industry built on trust and relationships, email marketing serves as an invaluable tool for nurturing customer relationships. Here are some of the top benefits of email marketing:
1. Cost-effective
Email marketing is very cost-effective. Compared to traditional advertising methods, the return on investment (ROI) for email marketing is often significantly higher. You're reaching a targeted audience that has already shown some interest in your services, whether by providing their email address at your shop or through an online signup.
2. Top of mind
Email marketing will keep your auto repair shop top of mind. Your customers have busy lives, and car maintenance often slips their minds until a problem arises. Regular, helpful emails ensure that when they do need service, your shop is the first one they think of. This is crucial for customer retention.
3. Customer Retention
By staying in touch, you remind existing customers about upcoming service needs and show appreciation for their business. This proactive approach significantly boosts customer retention and encourages repeat visits.
4. Measurable Results
Unlike some traditional marketing, email marketing provides detailed analytics. You can track open rates, click-through rates, and ultimately, how many appointments were booked as a result of your email marketing campaigns. This allows shop owners to refine their marketing strategy for maximum effectiveness.
5. Direct communication
Finally, email marketing provides a direct line of communication. You can share important updates, special offers, maintenance tips, and build a sense of community with your customer base. This personal touch is something that a general advertisement simply cannot replicate.
Email Marketing Campaign Ideas
To maximize your marketing efforts, it's essential to diversify the types of emails you send. Here are some of the most effective email marketing campaigns for automotive repair shops:
Welcome Emails
When a new customer provides their email address, send a warm welcome email. This is your chance to introduce your shop, highlight your unique selling propositions, and perhaps offer a small discount on their first service. This initial contact sets the tone for future customer relationships.
Welcome email template
Service Reminders
These are arguably the most crucial emails for an auto repair shop. Based on a customer's service history (which can be managed efficiently through a good CRM system), send automated service reminders for scheduled maintenance like an oil change, tire rotations, or brake inspections. Make it easy for them to book an appointment with a clear call to action.
Service reminder email template
Promotional Emails/Special Offers
Announce discounts, seasonal promotions (e.g., winter tire specials, summer AC checks), or bundled services. Use compelling subject lines to grab attention and always include a strong call to action (or CTAs).
Promotional email template
Maintenance Tips and Educational Content
Share valuable information like "5 Ways to Extend the Life of Your Tires," "Understanding Your Dashboard Warning Lights," or "Why Regular Oil Change is Crucial." This positions your shop as an expert and provides genuine value to your customer base.
Maintenance tip email template
Customer Feedback/Review Requests
After a service, send a follow-up email requesting feedback or a review. Positive testimonials are incredibly powerful for attracting new business. Link directly to your Google My Business page or other review platforms.
Customer feedback email template
Birthday/Anniversary/Holiday Emails
A small, personalized gesture like a birthday greeting, perhaps with a minor discount, can significantly boost customer loyalty.
Birthday email template
Abandoned Appointment Emails
If your shop offers online appointment scheduling and a customer starts but doesn't complete the booking process, an automated email reminding them to finish can recapture lost potential customers.
Abandoned appointment email template
Automotive Email Marketing Strategies
Now that we've covered the what and why, let's dive into the how. Implementing these best practices will ensure your email marketing strategy yields optimal results for your auto repair shop:
Segmentation is Key: Not all customers are the same. Segment your email list based on factors like vehicle make and model, last service date, service history, or demographics. This allows you to send highly targeted and relevant messages, improving open rates and conversion rates.
Craft Compelling Subject Lines: Your subject lines are the gatekeepers to your emails. Make them concise, intriguing, and benefit-oriented. Examples: "Time for Your Oil Change?", "Exclusive Discount Just For You!", "Protect Your Car This Winter."
Personalization Goes a Long Way: Always address customers by their first name. Reference their vehicle type or past service if possible. Automation can make this surprisingly easy, especially with a good CRM or shop management system.
Clear Call to Actions (CTAs): Every email should have a single, clear call to action. Whether it's "Schedule Your Appointment Now," "Claim Your Discount," or "Read Our Latest Blog," make it obvious what you want the recipient to do. Use prominent buttons or hyperlinked text.
Mobile Responsiveness is Non-Negotiable: A vast majority of people check their emails on their smartphones. Ensure your emails are designed to look great and function perfectly on all mobile devices. Test your templates before sending.
Automate Where Possible: Utilize automation tools to send welcome email sequences, service reminders, birthday greetings, and follow-up emails after a service. This saves time and ensures consistent communication without manual effort. Many CRM systems and email marketing platforms offer robust automation features.
Provide Value Beyond Promotions: While special offers are great, don't make every email a sales pitch. Offer genuine value through maintenance tips, car repair advice, and educational content. This builds trust and positions your auto repair shop as a helpful resource.
Optimize Send Times: Experiment with different days and times to see when your email list is most engaged. Tools within email marketing platforms can often provide insights into optimal send times based on your audience's behavior.
Integrate with Other Marketing Efforts: Your email marketing strategy shouldn't exist in a vacuum. Cross-promote your email list on your website, social media channels, and in your physical shop.
Monitor Performance: Regularly review your open rates, click-through rates, and conversion rates. A/B test different subject lines, CTAs, and content to continually improve your email marketing campaigns. This data-driven approach is crucial for success in the automotive industry.
Don’t overdue it: Nobody likes receiving 30 emails in one day, so make sure your email cadence is reasonable and not overwhelming to your audience. Always provide an “unsubscribe” option in your emails in case they no longer want to receive emails from you.
Final thoughts
In conclusion, for any auto repair shop looking to thrive in today's competitive landscape, a well-executed email marketing strategy is no longer optional – it's essential. By consistently delivering valuable content, timely reminders, and exclusive offers, you can build a highly engaged customer base, boost customer loyalty, and ensure your auto repair business remains successful for years to come.
Start building your email list today, embrace automation, and watch your marketing ideas turn into tangible results. Your customers and your bottom line will thank you.
Prasanth Chilukuri understands the challenges that shop owners face each day with gaps in their efficiency and margins, which is why he co-founded Tekmetric with Sunil Patel in 2016.
Vehicle Service Pros published some of Prasanth’s tips for strategically growing an auto repair business with a shop management system like Tekmetric.
You can access his full piece here, or check out some of the highlights below.
Balance Is Key to Making Better-Informed Business Decisions
Shop owners make countless daily decisions that affect their customers, their team, and their business.
Making good business decisions is essential to keeping everyone happy and keeping the lights on in the shop, but how do you know what the right decision is?
According to Prasanth, the key to any successful business is finding the right balance between soft skills like intuition or relationship-building and hard skills like data analysis.
Both types of skills are important, but knowing when to employ each one is the trick to making better-informed decisions and growing your business.
Intuition is useful when shop owners have to make split-second decisions and often goes hand in hand with interpersonal skills. The auto repair industry isn’t just about cars, after all; it’s about people, too.
By learning how to pick up on cues and anticipate the needs of customers, employees, and vendors, shop owners can foster long-lasting relationships that grow alongside their business.
Of course, there’s only one way to know whether your shop is truly turning a profit: look at the numbers and analyze the results. Data can support any hunches you have about the health of your business, for better or for worse, so you can plan accordingly.
But if your shop is still tied to manual methods, gathering key information about parts usage and labor costs is probably not easy or convenient.
Why Manual Methods Just Can’t Keep Up
A shop management system might not be able to make business decisions for you, but it can help shop owners make sense of their key metrics and data. According to Prasanth, looking at the cold, hard facts is essential to boost the efficiency and profitability of the shop.
The science of data might seem contrary to the art of intuition at first, but they’re more related than you might think. As Prasanth describes, data can add support to a shop owner’s intuition or observations and reveal key information that can’t necessarily be gathered from conversations with customers and employees.
Unfortunately, trying to sort through the shop’s data by hand can be exhausting and often means missing family dinners to crunch the numbers after hours. And manually calculating daily, weekly, or monthly metrics can quickly become a headache with much larger room for human error.
Without real-time reporting tools, inventory counts and gross profit can’t necessarily be trusted and will always provide an out-of-date view of your business at best.
Being tied to manual processes for data collection also means being tied to the shop and losing out on valuable face-to-face time with the customers supporting the business.
As a result, shop owners are often left making the difficult decision between nurturing their intuition and building relationships, or focusing on the data and shop profitability when both are essential to the long-term success of the business. With Tekmetric, you can do both.
Get the Full Picture With Tekmetric
Tekmetric is a shop management system that comes fully equipped with business reporting tools within a repair orders software suite.
Tekmetric tracks key performance indicators like employee efficiency, parts usage, and profitability ‘round the clock so shop owners can focus on the more high-level aspects of their business.
Real-time reports are always available with numbers that are already calculated and organized.
A bird’s eye view of the shop gives shop owners the power to tailor their business plan and strategy by:
Adjusting parts and labor matrices to maximize margins
Extending or removing a running promotion
Deciding to add more people to the team
Knowing when it’s the right time to expand the business with new bays or by opening a new location
If you take away anything this month, it's that the Tekmetric Mobile app is now yours! We’re thrilled to have launched this across iOS and Android to make your techs’ lives easier, cutting their inspection time in half. As well, it delivers increased customer trust, ultimately driving up your bottom line.
Other top release highlights include improving the efficiency of Smart Jobs, adding fresh permission settings for increased financial control, speeding up the process of finding parts across your inventory, and making the 10DLC registration process simpler.
If you’re using Tekmessage, please complete your 10DLC registration ASAP.
Starting December 1st, this requirement will be enforced.
Save Time and Drive More Revenue With The Tekmetric Mobile App
Perform inspections from any mobile device, complete with photos and videos, building customer trust and increasing job approval. Tekmetric customers using it today have seen their inspection times cut in half. As well, shops that share digital vehicle inspections (DVIs) with their customers, see an average increase of $15k in revenue per month. With real-time synchronization your team stays coordinated, whether they're under a vehicle or discussing repairs with customers at the front desk.
Minimize the impact of time consuming tasks with these enhancements to our Smart Jobs feature.
Have you ever built a job using Smart Jobs, only to realize you accidentally selected the wrong part? Now you can instantly search PartsTech again without leaving your current job screen - ensuring you always quote the right part at the right price for your customer.
Oil changes are a necessary maintenance to keep any car running. So, it’s no wonder that repair shops offer oil change promotions to get new customers in the door. These promotions are usually for the standard 5 quarts, but what happens when a customer’s car requires extra oil? Smart Jobs will automatically calculate the adjusted price for the extra oil and add it to the estimate. This means no more hassling with a calculator to calculate the additional price tag. Smart jobs will simply provide clear and accurate estimates every time.
Starting December 1st, 10DLC registration will be required for all businesses using 10 digit phone numbers for application-to-person (A2P) messaging. This requirement will impact all customers using Tekmessage. So, we’ve made it easy for you to complete this registration in-platform. This process should take no more than 10 minutes and can be done from the Tekmessage Integration Card on the integrations page.
To ensure your service is not interrupted, please be sure to check your status and complete your enrollment ASAP. The approval process typically takes 2 to 3 weeks. Learn more about 10DLC and how to do this here.
Ensuring shop fees are consistent across all of your locations is critical, especially for maintaining customer trust. This process is now easier than ever to manage using the Multi-Shop dashboard. You can create new fees, edit existing fees, and delete fees across all of your locations. Need to maintain shop-specific pricing? No problem. Individual shops can manage their unique pricing details without impacting universal pricing.
Who’s this for?: All customers with the Multi-Shop add-on.
We heard you when it comes to wanting more control over your finances in Tekmetric, especially for those with lots of employees accessing the platform. Within the payments permission, there’s a new sub-permission for engaging with accounts receivable. By checking this box, the employee will have the ability to send repair orders to accounts receivable.
Tip: This will default to “on” for newly created shop owners and shop admins. If you had employees with the payments permission “on” at the time of the release (10/28/24), this sub-permission was defaulted to “on”.
View Inventory Across All Your Locations From One Place
Locating parts across your network can be extremely cumbersome, especially if you have to hop in and out of shop views. Your Multi-Shop account now brings inventory from all your locations into a single view, saving you time & getting your team back to work quickly. Filter by shop, status, and part type to find what you need in a snap.
Who’s this for?: All customers who have the Multi-Shop add on.
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