Four Ways to Maximize Your Shop’s Data

Taylor Fuqua

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May 17, 2024

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Read time: 3 min

One of the most important parts of building a thriving auto repair shop in today’s industry is knowing how to interpret your shop’s data well – and often. Understanding how to leverage and report on your data can help you transform your business overnight through informed decision-making, financial health monitoring and strategic planning. Large corporations invest in tools to provide them with business intelligence to grow their bottom line and it should be no different when it comes to running your auto repair shop.

Through data analytics and predictive reporting, organizations can gain a deeper understanding of market trends, customer behavior and emerging opportunities. Integrating these capabilities into running your business can be quite intimidating. Fortunately, Tekmetric’s shop management system provides the tools you need to run reports, monitor your shop’s performance, and make strategic decisions that promote increased efficiency and profitability. Read on to discover how you can leverage data to enhance efficiency, improve customer engagement, identify growth opportunities, and drive profitability in your shop.

1. Identify Business Objectives

Identifying a clear target of what you’re looking to achieve in your business is the most important starting point when it comes to measuring performance and success. To effectively leverage data for your business, start by clearly defining your goals. Identify what you aim to achieve, whether it's improving customer satisfaction, increasing sales or optimizing operations to save you time or even looking to expand your auto repair shop to a new location. 

Once your goals are set, establish specific Key Performance Indicators (KPIs) to measure your progress. This step is crucial to ensuring you are able to evaluate progress clearly and objectively. Once you’re able to track your performance accurately and measure success, you can now move onto formulating a data-driven strategy to reach your business objectives.

2. Analyze Data & Establish Baselines

For an auto repair shop, analyzing data begins with collecting detailed information about various aspects of the business, such as customer demographics, parts usage, Digital Vehicle Inspection (DVI) metrics, technician efficiency, as well as sales trends. This analysis helps in understanding the current performance levels, pinpointing areas for improvement, and optimizing resource allocation. For example, with Tekmetric’s real-time insights you can quickly identify repair orders by status and identify bottlenecks before they occur in your shop.

Establishing baselines involves setting standard performance metrics against which future performance can be measured. By using historical data, the shop can determine average repair order (ARO), parts margins by vendor and employee efficiency. These baselines serve as benchmarks for evaluating progress and identifying deviations that require attention.

3. Make Data-Driven Decisions

An auto repair shop can make data-driven decisions by leveraging data insights to inform its business strategies and decisions. Tekmetric built its reporting suite with a focus on helping shops identify key areas for growth and opportunities for innovation. For example, thorough and efficient digital vehicle inspections can strongly enhance your customer experience by building trust and transparency.

At Tekmetric, we've discovered that shops sending eight to twelve photos to customers on over 50% of their repair orders achieve a higher average repair order (ARO) compared to those that don't. By measuring DVI quality through metrics like photo quantity, you can increase your ARO while building trust and transparency with vehicle owners. Leveraging Tekmetric's reporting tools, you can identify your own trends and implement a growth strategy driven by data-backed decision making.

4. Monitor and Review Progress Regularly

To ensure ongoing success, an auto repair shop should prioritize monitoring and regular review of its operations. This entails creating regular reports to track Key Performance Indicators (KPIs) and measure the impact of data-driven decisions. By consistently monitoring performance metrics, the shop can stay proactive in addressing challenges and capitalizing on opportunities.

It's crucial for auto repair shops to remain agile in their approach. Tekmetric’s reporting enables its users to be prepared to pivot and make quick decisions based on real-time data and insights. As the automotive industry evolves and customer needs change, shops must adapt their strategies accordingly. By staying agile, the shop can swiftly respond to market shifts, customer preferences, and emerging trends, ensuring its continued relevance and competitiveness in the industry.

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FAQ

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Adjusting your pricing on parts to make a profit is pretty straightforward. But when it comes to labor times for auto repair shops…that’s where things can get a bit tricky. Yes, you need competitive labor rates, but you also need to keep those rates reasonable so you don’t scare off your customers with sky-high prices.

3 ways your shop can make more money on labor:

  1. By using a labor matrix
  2. By creating custom labor rates
  3. By applying a labor guide markup

Before we dive into the differences between these three methods for setting the best labor times at your shop, here’s a quick refresher on the one thing these methods have in common: the labor guide.

What is a Labor Guide?

A labor guide is like the gospel of labor times for auto repair shops. It tells you how long, on average, it takes to complete different types of repair work. Remember that the times listed in auto repair labor guides are averages, so it’s best to treat them as a starting point.

Factors That Can Affect Labor Times for Auto Repair Shops

Let’s take a look at some of the factors to consider when determining how much to mark up (or mark down) your shop’s labor rates.

Age of Vehicle Older vehicles are often trickier to fix, especially because finding parts for them can require a time-consuming hunt across parts suppliers. You can make up for the time spent hunting down uncommon parts by charging more for all repairs involving vehicles over a certain age.
Geographic Location Some areas lead to different types of repair challenges that can affect the time it takes for repairs. For example, shops in Syracuse, New York—the snowiest city in America—might find themselves working with cars that have rust, which can significantly add to the time it takes to remove or even clean certain parts.
Experience of Technician Chances are, you’re already paying experienced technicians a higher base salary or hourly rate. However, certain situations might call for cranking up those numbers, like if you really need to put their skills to the test for a tricky repair for a client who wants it done ASAP.
Customer Needs You can offer customers who need their cars back fast a “Pro Tech” rate, where your tech wraps up the job in record time. When you’re asking techs to complete a job faster than the time on the labor guide, and still do a good job, the customer is getting special service. Be sure to let customers know that speediness comes with a surcharge.
Relationship With Customers It’s a good idea to consider giving loyal customers a special rate as a token of appreciation. With that said, industry leaders advise sticking to your labor rates as much as possible, because if it becomes a habit, you risk financially harming your business.

How to Choose a Reliable Labor Guide

A reliable auto repair labor guide is foundational for your shop when you’re setting labor rates, so you’ll want to use a labor guide that stays up-to-date with the latest labor times in the industry. Just like many people use online directories instead of the Yellow Pages, many auto repair shops use digital labor guides that are constantly updated with the latest labor times.

When seeking out a digital labor guide, look for one that:

  • Offers consistent, comprehensive data on labor times from industry leaders, so you can set accurate labor rates that will keep your shop profitable
  • Adds labor times for new vehicles and jobs periodically, so your shop’s pricing can stay competitive
  • Integrates with your auto repair shop management software, so you don’t have to dig through multiple systems

Safeguarding the physical and digital confidential assets of your business is of utmost importance for any repair shop owner. However, figuring out the right steps to initiate this process can be challenging.

The Importance of Security

Shop owners must always know who is coming in and out of their shops, this can be monitored by alarms and security camera systems throughout and around the building to insure the physical protection of the digital systems within the shop.

For those who are working in the shop, they should be trained on the protection of proprietary data within the shop by implementing password management, data integrity, and regular system backups.

Finding the Right Tools for the Job

Choosing a shop management system such as Tekmetric can help you manage your shop more efficiently, automate your processes and improve your overall customer communications while keeping your data secure and protected.

Shop management systems have proven to be beneficial for protecting data in the case of natural disasters or fires. When you are looking for a shop management system to protect your data be sure to choose the system that is transparent regarding their systems data backup process and insurance in the event of a breach. ‍

Switching to the Cloud

Deciding to make the switch to cloud-based systems for data storage and accessibility such as Tekmetric can give shop employees and owners peace of mind knowing that their digital confidential assets are safe and secure.

Training and empowering employees on how to protect digital information is equally as important as physically protecting your shop with security alarms, cameras and locks.

By implementing the right processes and tools, shop owners and their employees can be confident that their shop's data is secure, accessible and protected from unexpected crises. 

For more information, view our data security checklist here

The Ultimate Auto-Repair Data Security Checklist

October 20, 2023

Read time: 3 min

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When researching digital vehicle inspection software solutions, you should look for these seven core features that benefit your team and your customers:

  1. A searchable DVI history
  2. The ability for technicians to attach photos and videos to inspections
  3. A color-coded system that indicates the severity of inspection findings
  4. A direct tie-in to parts and labor data when building estimates
  5. The ability to add canned jobs when building estimates
  6. Digital authorization
  7. Automatic saving and tracking of declined jobs

1. Searchable DVI History

When shopping for digital vehicle inspection software, make sure that you can easily look back on past inspection findings. When service advisors are able to quickly find out what was uncovered during previous inspections, they’re less likely to miss a repair opportunity and leave money on the table. They can simply pick up where they left off, helping your shop sell more repair work.

2. The ability for technicians to attach photos and videos to inspections

It’s one thing to tell a customer, “Hey, your car has really bad engine corrosion.” It’s another thing to show the customer a photo of the orange, brittle-looking rust all over their engine. When customers can see what’s really going on with their vehicles, they’re more likely to trust your team’s word and authorize repairs right then and there. They’ll be less inclined to shop around for a second opinion or tell you, “Oh, I’ll sleep on it and come back tomorrow.”

A digital vehicle inspection software that enables technicians to quickly attach photos and videos will help your team keep repairs moving along and build customer trust.

3. A color-coded system that indicates the severity of inspection findings

When explaining repairs to customers, the best route is often the simplest one. Instead of spending time speaking or writing about the intricacies of each inspection finding, service advisors can leverage digital vehicle inspection software that uses a simple, color-coded system to instantly give customers an idea of how urgent each inspection finding is. For instance, an inspection finding marked in green would indicate that everything is good to go, one marked in yellow would indicate something that might need attention down the line, and red would indicate the need for immediate action.

4. A direct tie-in to parts and labor data when building estimates

It’s vital for service advisors to weave in the right parts and labor data when building estimates. But doing so manually is a tedious process. With everything going on, service advisors might accidentally scribble down the wrong piece of information, resulting in the customer getting the wrong parts and labor pricing, or inaccurate parts availability.

Digital vehicle inspection software with a direct tie-in to parts and labor data helps service advisors create accurate estimates from the get-go, so there are no unpleasant surprises for anyone at the shop come estimate-review time.

5. The ability to add canned jobs when building estimates

On a daily basis, service advisors may find themselves writing the same types of findings on estimates over and over.

Digital vehicle inspection software with a canned jobs feature will eliminate a lot of this repetition by enabling service advisors to add pre-saved jobs to estimates in a matter of seconds. That way they can complete inspections faster and get estimates in customers’ hands as soon as possible.

6. Digital authorization

The easier you make it for your customers to authorize repair work, the more likely they’ll quickly do so. That’s where digital vehicle inspection software with digital job authorization steps in. Service advisors won’t have to track down customers to get their verbal or written approval to start repair work. Instead, customers can approve or decline individual jobs from the moment they get their estimate.

7. Automatic saving and tracking of declined jobs

Some repair work is going to get declined for various reasons. But don’t worry. Declined jobs show that your shop is thorough with inspections and estimates; your team caught every budding and existing issue with each vehicle. Think of declined jobs as future business opportunities for your shop.

However, remembering and keeping track of declined jobs can get tricky with a pen and paper method. Service advisors might totally forget about these opportunities, or if they remember, they’ll have to dig through stacks of paper or navigate folder after folder on a computer just to find the right estimate.

Digital vehicle inspection software that has a “declined jobs” feature enables your service advisors to pick up right where they left off the next time a particular customer walks into your shop. They’ll be able to search which jobs the customer declined last time, and recommend taking care of those issues. The results? You’ll get more business and impress your customers with your great customer service.