Sunil Patel on How Tekmetric is Revolutionizing the Auto Industry

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April 26, 2022

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Read time: 3 min

Co-CEO and Co-Founder of Tekmetric Sunil Patel joined Editor Chris Jones on Ratchet+Wrench Radio to talk about how shop management software suites are changing the landscape of the auto repair industry, especially when it comes to building relationships and communicating effectively.

Sunil also touched on the history of some of Tekmetric’s relationships and how Tekmetric makes sure the voices of shop owners are heard.

Listen here, or catch some of the highlights below.

Note: some of the following answers have been condensed for clarity and brevity.

Relationship-Building 101: Laying Down a Solid Foundation

Jones: The last time we saw each other was at WorldPac STX in Orlando. And that’s where you guys announced a partnership with Advance Auto Parts. I know a lot of our readers have seen it, but can you share a little bit about the details with our audience, just from your own words and perspective?

Patel: So we’ve had a great relationship with Advance Auto Parts for a very long time. And we wanted to leverage the relationship to try to get more shops to use Tekmetric, and it just happened to be the right place, right time.

Side note: For those that don’t know, Advance Auto Parts actually owns WorldPac and Sunil Patel’s relationship with both goes way back. Before co-founding Tekmetric, Patel owned an auto repair shop that was one of the highest purchasers of parts from WorldPac in Houston for almost a decade.

Jones: That’s kind of cool to see how the relationship evolved over the years.

Patel: It’s a big company. It’s not like turning a speedboat, it’s like turning a steamship. Sometimes it just takes time to let some of these relationships play out. It affects so many people. We have to be absolutely sure of how this is going to play out, and how it’s going to work.

Using Shop Management Software to Get Everyone on the Same Page

Jones: So let’s talk about shop ownership a little bit. You were once a shop owner kind of in the Dark Ages before we had these robust shop management software suites. What was it like for you to operate on these limited tools?

Patel: You know, it was tough. Customers didn't always respond back, and we would always have to follow up with a phone call. There was always a disconnect.

We were probably ahead of our time 12 years ago trying to get some of this stuff out. Tekmetric used a combination of manual processes and text messaging. Text messaging was pretty popular back then, but MMS or multimedia messaging or picture messaging was not so popular.

So adding that in the mix with communications and whatnot into one platform has been very paramount to the success of our company because it closes the loop between the vehicle owner, the shop owner, the technician, and the service writer.

It keeps everybody on the same platform and communications thread. That way everybody has full visibility into what's going on with the repair of that vehicle to ensure a timely repair—ultimately making the customer happy.

Putting the Power of Approval in the Vehicle Owner’s Hands

Jones: How does shop software improve the structure and efficiency of shops?

Patel: Manual processes hold shops back by reducing efficiency. Shops that communicate with customers over the phone for updates, approvals, and payment, for example, are likely spending extra time and resources that could be spent elsewhere, like moving repairs along.

So when you actually start combining how many minutes in the day it takes to accomplish some of these tasks, it becomes clear how much efficiency we can bring to these repair shops by automating a lot of these processes.

It's a very transparent process from the top-down. We help shops ensure that the vehicle is repaired with the utmost trust involved because we use digital vehicle inspections to put the power of approval in the vehicle owner’s hands.

Side note: Some shop owners might be hesitant to switch to a digital shop management system because of several common myths circulating around, but Sunil Patel wants to ease any concerns.

Patel: Some shop owners still believe today that the only way to sell anything is to actually get customers on the phone. I would love to prove to them that when you actually let the car owner make the decision on what's wrong with their vehicle by providing them with videos and pictures, it ultimately increases the number of tickets that close or the approval rate on repairs.

It subconsciously alleviates that trust factor by saying, “Here are the facts, you decide.” So that's been huge in getting repair shops to get more and more approvals done.

Using Feedback to Develop Stronger Relationships With Customers

Jones: One thing you said to me when we were at STX was that you encourage Tekmetric users to submit ideas for implementation. As we dive deeper into the digital experience with customers, how does shop software need to evolve to keep up with customer desires and the needs of shop owners?

Patel: We were the first shop management system to implement a true feedback request form on our platform. We would traditionally grab feedback from our users and make a Google spreadsheet to collect feedback, but that became very difficult to manage as we continued to grow.

So we have implemented a feedback request board inside of our software that allows shop owners to vote for features that they would like to see. It allows visibility across all of our users on what features they would like to have implemented.

Side note: Over the span of the last 10 years, Tekmetric has grown to include more than 3,000 shops across the United States and Canada.

Becoming the Hub of Auto Repair Shops

Jones: No single software can do everything that a shop needs. How important is having a shop management system that integrates with other platforms?

Patel: When we first launched Tekmetric several years ago, we thought we could do it all. But we quickly realized that we don't need to do it all. We created a very open platform to allow shop owners to pick and choose the integration partners they wish to have, and we've got about 40 to 50 different integration partners now inside of our software.

The reason why we created this open community and network is that we want to be the hub of the repair shop but still ultimately let the shop owners pick and choose what integrations work best for them.

Jones: As a shop owner or former shop owner, and as someone who's developing technology to help shops grow and change with the pace of the industry, what really excites you right now? What really gets you jazzed up about the industry?

Patel: What I would say is this, Chris: we’re just getting started. There is an amazing amount of new technologies we'd like to incorporate into our software as time goes on to truly provide a revolutionary experience for the shop owner. We're working behind the scenes on making that happen. And it is an exciting time for all of us.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

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Building a startup takes time, effort, and a lot of determination. You and your team have invested in a great idea, and everyone works diligently to bring new team members, investors, and customers on board. However, the process doesn’t end once the product or service has taken off and gained popularity.

A startup can operate on a lean team, with people wearing multiple hats and taking on extra responsibilities. But as the company grows, it will be time to hire more employees and scale the company to meet demand.

How to scale the business is an enormous question that causes hesitation for many leaders. How do you expand your business offerings and your team without losing the heart and inspiration that helped the startup succeed in the first place?

In my own business, Tekmetric, which offers shop management software for auto repair businesses, I have relied on a few tactics that enabled me—and our whole team—to scale sustainably. Here are four of the most vital.

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Whether you’ve worked in the industry for years as a technician or are considering moving into the automotive industry for the first time, owning an auto repair shop can be a very rewarding experience.

In collaboration with PartsTech, we reached out to our customer, Eric Reich, who purchased his auto shop in 2021, to learn about his experience and share it with you. 

Before becoming an auto repair shop owner, Eric worked for about ten years in the aerospace MRO (Maintenance, Repair & Overhaul) sector and about ten years in the electrical distribution sector. Looking for a change, Eric ultimately jumped into the auto repair industry by purchasing Bennet’s Automotive — a six-bay shop that services all domestic and Asian-manufactured vehicles.

The Dream: Owning his own business

For Eric, working at large corporations for 20 years became too predictably bureaucratic. He felt buried by meetings, paperwork, and slow decision-making. “After spending nearly two decades at corporate companies, I was looking for something I could call my own,” said Eric. “My goal was to be an independent business owner and not rely on large corporations whose only goal was to maximize profits at all costs. I found that independence when I purchased Bennett's Automotive, which has been in business since 1991.”

The Good: Success and positive outcomes

Taking the time to find the right shop 

Eric didn’t want just to purchase the first shop for sale that came across his path, “You can’t rush or predetermine anything. If the shop you are evaluating is not a good candidate, then you have to walk away,” said Eric. During his patient search, Eric found that he very much enjoyed the process of evaluating prospective shops and identifying if they were a good potential candidate to achieve his business goals. 

A dedicated, expert team

From our conversation with Eric, it is clear that he values his team, which stayed on through the change of ownership when he purchased the shop. “I have been consistently impressed and proud of my team's dedication and technical expertise. During the transition of ownership, they did not allow the uncertainty of the situation to impact the quality of their work,” said Eric. Having the right people in place is critical to a successful shop. “I was so lucky to purchase a shop with such a solid existing team.”

The Bad: Challenges and setbacks

A small team naturally results in staffing issues

Eric credits his team with minimizing the level of operational challenges he faced as a first-time shop owner: “Thankfully, I had a great core team when I took over the shop. Without them, the transition would have been much more difficult. You are only as good as your team.”

Though his team is awesome, he quickly discovered that his most significant operational challenge would be staffing: “As a smaller shop, the risk is in quality manpower. If we have a guy out or are operating a guy short, it adds additional strain to the rest of the team.”

The Unexpected: The things that caught Eric off guard 

Time is incredibly precious, and everyone wants a piece of it

“As a shop owner, you have to be careful about your time,” says Eric, “and one of the biggest surprises I encountered was the number of unsolicited calls from random companies trying to sell or sign me up for something.” 

There is a ton of paperwork.

“I did not realize how much paperwork would come with purchasing and owning a shop,” said Eric, “There is a lot!” 

Tips from Eric for anyone interested in purchasing an existing auto shop 

First things first 

Before jumping into the deep end of purchasing a shop, Eric recommends you consider the following first:

  • Be very honest with yourself regarding your goals. Do you want to work in the shop? Be more hands-off? Etc.
  • Be willing to walk away from a bad deal. Don't get attached to any one shop/location. If the numbers don't make sense, don't move forward.
  • Ensure you have enough operating cash. You must have enough cash to handle normal ebbs and flows and an emergency. Not having enough cash is the fastest way to run into problems. (Eric likes to have at least three months of overhead.)
  • Be very thoughtful about overhead. You have to ensure that each overhead line item has a specific and defined purpose. 
  • Take training in basic financial acumen. To be set up for success when starting the journey of purchasing a shop, Eric advises aspiring shop owners to have a strong understanding of business finances such as P&Ls, pricing strategies, and cash flows to evaluate the shop's health. This is important so you know whether or not you should walk away from a deal. If necessary, Eric encourages taking a financial training course first.

It’s not just about the physical tools and equipment.

When purchasing an existing shop that already had a lot of the necessary physical tools and equipment, Eric focused on the software he wanted to implement. He encourages shop owners to evaluate the current software and make necessary changes early in their ownership journey. 

Choose software that drives efficiency and organization and is user-friendly for employees. Also, select software that enhances customer engagement and provides a positive experience.

“Generally, you must streamline your operations and communicate effectively with customers. We use Tekmetric as our shop management software for efficient workflow and customer communication. It also integrates with software such as PartsTech, which allows us to quickly source, price, and order parts from multiple vendors. This efficiency helps our small shop operate as lean as possible, speeding up vehicle repairs.”

Put a big focus on building trust with customers

One of the big reasons Eric wanted to upgrade the shop's software when he purchased it was to have better tools to help build customer trust. “We transitioned to Tekmetric from an older legacy program that made communicating via text/electronically almost impossible. We get consistent customer feedback that they like our new system and communication method with our ability to send inspections, images, videos, estimates, and invoices digitally.”

Closing

Purchasing an auto repair shop is a significant step that requires careful planning, honesty about your goals, and a strong understanding of the business's financial and operational aspects. 

As Eric's journey demonstrates, having the right team, investing in efficient software, and being prepared for unexpected challenges are crucial for success. If you're considering this path, take the time to evaluate your options thoroughly, seek out the necessary training, and build a solid foundation for your new venture. With dedication and the right approach, owning an auto repair shop can be an incredibly rewarding experience.

At Tekmetric, we understand that data security is more than just a priority—it's a responsibility. That’s why we are excited to announce that Tekmetric is now ISO/IEC 27001 certified! Combined with our SOC 2 Type II certification, this achievement underscores our commitment to keeping customer and partner data safe and maintaining systems that operate at the highest standards. 

What is ISO/IEC 27001?

ISO/IEC 27001 is the internationally recognized standard for Information Security Management Systems (ISMS). It represents a comprehensive framework for managing and protecting an organization’s information assets, ensuring confidentiality, integrity, and availability of data.

To obtain this certification, Tekmetric went through rigorous audits and a thorough examination of security protocols, risk management practices, and data protection measures.

As we continue to innovate shop management solutions to best support our customers, achieving this certification reinforces that our platform and internal workflows protect the highly sensitive data customers and partners trust us with. 

What This Means for Tekmetric Customers

For Tekmetric customers, achieving ISO/IEC 27001 certification means you can trust that we adhere to the highest standards for information security. 

  • Enhanced Data Security & Trust: Our certification guarantees that Tekmetric has stringent security measures in place to safeguard sensitive data, including customer information, financial records, and business data. 
  • Reduced Risk of Data Breaches & Security Incidents: By adopting a proactive approach to risk management, Tekmetric minimizes the likelihood of security breaches and disruptions
  • Compliance & Regulatory Alignment: Our ISO/IEC 27001 certification helps customers demonstrate compliance with data protection regulations, such as GDPR and CCPA. 

This certification reinforces our commitment to safeguarding your data, providing you with peace of mind and confidence in our Shop Management platform. To learn more about all our certifications and our commitment to security, visit our Trust Center.

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