At Tekmetric, we’ve been busy creating the most requested feature by users: true two-way texting. We’re excited to announce that this November, you and your guests will be able to communicate with each other in a seamless, hassle-free way.
Send and Receive Texts Directly in Tekmetric
Once your shop sets up two-way texting within Tekmetric, your team and customers will be able to have instant, harmonious digital conversations.
On your end, the Tekmessage interface will have a similar look and feel to social media messaging services (such as Facebook Messenger).
Your customers, however, will see the conversations as regular text messages on their phones.
To use Tekmessage, simply click the messaging icon in the top right corner of your shop’s header within Tekmetric. Doing so will open the Tekmessage sidebar, where you’ll be able to see a full list of conversations with guests, send and receive texts, and search conversations.
Make Life Easier for Your Customers
With Tekmessage, your customers will no longer have to deal with clunky web browser links.
Previous shop management messaging services required customers to open a link from a text in order to send a message to the shop.
Now, with Tekmessage, customers can simply send a text message without having to open a web browser. And your service writers will instantly be able to see messages and respond without ever having to leave Tekmetric.
Note: Digital vehicle inspections and estimates will still be sent as a clickable link because they include data-rich content such as graphs, checklists, etc.
All you have to do is message your customers using the Tekmessage integration, and they’ll receive a text. When they text back, it’ll show up in Tekmessage. Badda-bing. Badda-boom.
Sync Your Shop’s Original Phone Number to Tekmessage
With Tekmessage, you’ll be able to streamline how new customers communicate with your shop by choosing the phone number your shop sends messages from within Tekmetric.
You can use your shop’s existing phone number—the one you have been advertising on your website and Google My Business profile—to make it easier than ever for new customers to reach you and for service writers to add their new customers' information to Tekmetric.
Or, you can choose a different phone number based on the available phone numbers in your area. Either way, when you text customers via Tekmessage, the number that they will see on their phones will be the one you chose during setup.
And if you're a multi-shop owner, you can set up a separate Tekmessage number for each individual shop.
Centralize Customer Communication
Think of Tekmessage as your new customer communication command center. From the Tekmessage sidebar, you’ll be able to:
Search existing contacts by name and number
Send texts to customers and numbers not yet in the system
Receive and respond to texts from new and existing customers
Create and view upcoming appointments
Create and view active repair orders
Quickly view customer profiles
Mark messages as read and unread
See which employee sent a response and what time they sent that response
It is often said that “a picture is worth a thousand words.” When it comes to vehicle inspections, you could even say a photo is worth a thousand happy customers. Digital vehicle inspections (DVIs), complete with photos and videos, give your customers a clear picture of their vehicle’s status and empower them to make well-informed decisions regarding repairs. This not only enhances the customer experience but also fosters a culture of trust and builds long-lasting relationships. Take a look at three ways DVIs can drive growth and success in your shop:
1. Fostering trust with photos and videos of repairs for approval.
Digital vehicle inspections provide the clearest way your associates can tell a customer what you found within their vehicle and the possible solutions. Using the media the technician captures, the vehicle owner is empowered to make a knowledgeable decision based on your technical knowledge and experience.
Sending the customer six to eight photos and videos more than 50% of the time leads to a higher ARO. Not sending enough photos and videos may not give the customer enough information on the health of their vehicle. Conversely, too many images and videos can overwhelm the customer. Capturing the full state of the vehicle with just the right number of photos and videos facilitates a culture of transparency and builds trust with customers, enhancing their experience and leading to more repeat business.
2. Proactively monitoring overall vehicle health.
“I should only get my car inspected if something seems off.” Wrong! A great way to view DVIs is to think about them in terms of overall vehicle health. A thorough DVI can not only provide insight into the customer’s original complaint; it can also give you a full picture of other issues that might be impacting the vehicle or will in the future. Just as you might need blood work and X-Rays for a correct diagnosis from your doctor, a DVI done correctly can provide insight into the health of your vehicle and help technicians make strong, educated repair recommendations.
Completing a routine “check-up” with DVIs can verify if the vehicle is in top-notch shape or proactively identify issues a customer might not see. Even if a customer does not want regular check-ups, technicians can still complete a thorough DVI when the vehicle comes in for repairs and potentially prevent further issues down the road. DVIs go beyond simply making a profit. They are a tool used to build a relationship with customers and ensure their safety on the road.
3. Educating the customer with convenient, easy-to-understand explanations.
DVIs seek to leave no questions unanswered. When vehicle owners are presented with the option for a repair, they need to know two things: information about the problem and the benefits of the repair. This is where DVIs come in as an opportunity to educate the vehicle owner and give them the information they need to make the right decision.
With Tekmetric’s MotoVisuals integration, the recommended repairs in a DVI are accompanied by educational videos and animations that give more context to the issue and how the technician’s proposed repair can benefit the vehicle owner. This provides a greater understanding of the repair process for your customers – they can even share the videos with a car-minded partner or friend for a second opinion. By educating the customer on the purpose of a repair, it gives them more confidence in your shop.
Ultimately, DVIs lead to a higher close ratio and ARO because they present the information in a transparent manner that leads to greater trust. When vehicle owners can see the why behind their repairs and understand the value of the solutions you are offering them, they’re more likely to return. As a result, you are setting your shop to experience increased customer retention, stronger relationships with your customers and ultimately, greater profitability.
Legal Disclaimer: This article is written for informational purposes only and does not constitute professional financial advice. Please reference section179.org and a professional accountant for advice on financial planning and filing taxes.
As 2020 comes to an end, you might be thinking about all of this year's expenses and wondering what you might be able to write off on your taxes. You may even be considering whether or not to make a big purchase, weighing the tax deductions you could get if you bought it this year versus next.
Is it worth buying that new lift before the year ends? Or should you put it off until 2021?
What is Section 179?
Section 179 of the IRS tax code allows business owners to write off the entire cost of a piece of equipment, renovations, or other assets in the first year instead of writing off an asset a little bit at a time over a five, seven, fifteen, or thirty-nine year period. To give an example, if a shop owner buys a new tire machine, they could either write off the taxes over a seven-year period, or they can use Section 179 to get the entire deduction in the first year.
What Type of Costs Qualify for Section 179?
Tangible business property, including machinery and equipment
Leasehold improvements
Computer software*
*Is Tekmetric Eligible for Section 179?
Generally speaking, off-the-shelf computer software that has been purchased outright is eligible for Section 179. Because Tekmetric is a web-based software and does not make users sign a contract, it is not eligible for section 179, but it does qualify for a standard tax deduction.
Digital vehicle inspections software is one of the best way to show your customer exactly what's wrong with their vehicle. Instead of an old-school paper approach, Digital Vehicle Inspections (DVIS) are a core component of your shop's workflow, and let technicians quickly highlight existing and potential future issues, with evidence!
If a technician notices that the brakes are okay now but will need to be repaired in about three months, they can note that in the DVI report, or even attach a picture for the customer to see.
Even better, because digital vehicle inspection software let you send pictures and videos, track declined repairs, and even let your shop text findings directly to customers, you can help customers feel comfortable that they're making the right decision in approving that costly repair they may have otherwise put off.
With the right DIV features creating such a modern, seamless experience, you'll be the first shop they think of next time they need something fixed!
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