Are Your Auto Repair Partnerships a Two-Way Street?

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May 22, 2023

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Read time: 3 min

More than anything, partnerships should be mutually beneficial to everyone involved. When good partnerships are formed, the whole should be worth more than the sum of its parts.

Why Should Your Auto Business Partner with Other Brands?

For example, McDonald’s burgers make you thirsty enough to want a Coca-Cola, and sodas have a high margin. By partnering up, McDonald’s can lock in their costs on soda and improve their profit margins for the long term.

On the other hand, not all partnerships are beneficial. Partnerships can expand your opportunities but can also force you into making decisions you never intended to make. When McDonald’s decided to partner with Coca-Cola, they had to exclude other soda brands from their locations.

This exclusivity may have been worth it, but it meant removing options from customers, such as Dr. Pepper and Pepsi products. What may have made the partnership intriguing for McDonald’s is the fact that Coca-Cola owns a variety of beverages, including Diet Coke, Fanta, Sprite, Powerade, Minute Maid and Pibb Xtra.

Thanks to a variety of options, McDonald’s is able to satisfy most customers who ask for a Dr. Pepper by saying, “Will Pibb Xtra be okay?”

Partnerships in the Auto Repair Industry

In the auto repair industry, we face similar challenges when it comes to partnering with other businesses and brands.

Potential partnerships may include teaming up with parts suppliers, software companies, marketing and trade show affiliates, and any other service, resource or tool that could potentially improve your shop. In some cases, these partnerships will help shop owners enhance performance, save costs and drive revenue.

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For example, Tekmetric has partnered with BG Products, making it easy for shops to sell additional BG products with simple canned jobs built right into the repair-order process within Tekmetric.

Other times, auto partnerships may bind you to an agreement that doesn’t pay off.

Here are some questions you can ask yourself to determine whether a partnership is mutually beneficial or if they’re asking you for more than you’re getting in return.

1. Are You Free to Choose the Tools and Solutions You Want?

One sign of a bad partnership is being forced to do something you don’t want to do. If partnering with another company means taking valuable options off the table, then you may be at a disadvantage.

If your partner implies or directs you not to do business with their competitors because they would like for you to instead use their services or their partner’s services, think it through.

Before officially entering a partnership, imagine your shop one year, five years and ten years down the road. Where will it be then? What will happen if your shop grows? What if innovation has slowed down with your partner? Will you be allowed to innovate your business by using new tools and solutions that become available in the future?

If you’re restricted in a way that prevents you from innovating or adapting to market conditions by testing other products, tools, solutions, and software, you may be handcuffed and unable to compete with other shops.

2. What’s Your Time and Resource Commitment?

A good partnership, like any good relationship, takes time and commitment. Effective collaboration means spending some time up-front so that everyone can get on the same page. But your time is valuable, and the time you put in up-front may not always be worth it on the back end.

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Some programs may require significant time dedicated to training, process adjustments or brand initiatives that don’t fit into your current business model. That time could be spent pursuing changes that truly enhance your business performance and align with your goals.

If it feels like you have to change your ways to be a member of an exclusive partnership program, you may be sacrificing more control for the benefit of your partner without an equal return.

Look back at our own BG Canned jobs -- there's no extra work on your end to include these products in your repair order process, making it a seamless and simple way to boost repair order value for both your business, and your partner.

3. Will Your Guests Care?

If your guests get something out of the partnership—whether it’s convenience, savings, or confidence in your products or services—then you may be getting real value out of the relationship as a shop owner. After all, a good relationship with guests is a critical factor when it comes to improving your bottom line.

Sometimes, partnerships such as parts programs can appear more powerful than they are because shop owners may see them as a seal of approval. A banner with a logo from a well-known brand in front of your shop may make you and your employees feel confident, but consider if it really impacts your guest experience.

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We see this dynamic play out in gas stations and convenience stores.

It may make gas station owners feel good to have a big Phillips 66 sign or a Chevron logo above their pumps, but most drivers could care less and just need to top off their tanks. Partnerships that require certifications for auto repair shops may give you a feeling of officialdom or accomplishment, but the guest simply needs their car fixed at an affordable price and by a trustworthy crew.

If the majority of customers see no value in a branded partnership, and there are no direct enhancements or savings that can be passed on to them, the program may be lacking and not worth your time or resources.

4. Will Your Auto Partner Truly Care About Your Success?

When assessing a partnership, part of the analysis rests on the bottom line. Will your metrics improve thanks to the partnership? Or will your performance be negatively affected by the program?

A good partnership is based on trust and a mutual commitment to success. You can usually tell right away if your partner is truly committed to your shop or if your shop is just another tally in their sales ledger.

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If a partner implies that it’s on you to reach a certain standard before they’re willing to consider working with you, or threatens to end the relationship without trying to help you overcome a hurdle, it might be in your best interest to reconsider or renegotiate partnership terms.

Auto Partnerships Support Your Success

In 2019, Tekmetric was selected by Christian Brothers Automotive to be their shop management system for all their locations. Christian Brothers took partnerships very seriously. After a grueling assessment of the top management systems, Tekmetric was selected.

When our team asked what helps them finalize their decision, they said it came down to this notion that they felt Tekmetric truly cared about their success.

Take it from the Christian Brothers Director of Strategy and Innovation:

Every time we walked away after talking to the people at Tekmetric, we would just say, ‘Man, this is awesome.’ We never had that with a lot of the vendors we worked with in the past

Learn More About Repair Shop Success

As an auto repair shop management solution, Tekmetric has long realized the importance of mutually beneficial partnerships.

We strive to give shop owners the freedom to integrate their marketing, communication, parts ordering tools and more directly into one management system because that makes it easier and more efficient for shop owners to run their businesses.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

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Tekmetric Repair Guide, DVI Quick Capture and Tekmetric Receptionist open for early access at SEMA 2026, doing more of the work alongside the shop.

Nov. 3, 2026 – Tekmetric, the all-in-one platform used by more than 16,000 auto repair shops nationwide, today opened early access at SEMA 2026 to two new products, Tekmetric Repair Guide and Tekmetric Receptionist, and a new capability, Tekmetric DVI Quick Capture. Tekmetric Repair Guide puts licensed OEM repair information inside the repair order so technicians don’t leave the job to find it. DVI Quick Capture turns a technician’s photos and audio into written inspection findings, cutting documentation time dramatically. Tekmetric Receptionist answers the calls a shop’s team can’t get to, so no opportunity gets missed. Eligible shops will see each tool in their Tekmetric account starting Nov. 3.

For nearly a decade, shops have run on Tekmetric, which holds the repair orders, customers and vehicles behind every job. These three tools put that foundation to work, doing more of the work alongside the shop inside the repair order, the inspection and the phone line. Tekmetric is demonstrating all three at SEMA, Nov. 3 to 6, at Booth 11847.

“Shops have always done more with less, with fewer people and more demand than they can handle,” said Jared Haleck, Tekmetric Chief Product Officer. “Tekmetric started by helping them run the operation. These three new capabilities take the next step and start doing part of the work alongside the team. This is the direction Tekmetric is heading, and SEMA is where we’re showing it for the first time.”

TEKMETRIC REPAIR GUIDE: LICENSED OEM REPAIR INFORMATION INSIDE TEKMETRIC

Stop searching. Start fixing.

In a 2024 Auto Care Association survey of independent repair shops, 51% said their shop sends up to five vehicles a month to the dealer because of vehicle data limits. The association estimates those limits cost independent shops $3.1 billion a year. Each of those vehicles is revenue the shop sends down the road.

Tekmetric Repair Guide puts OEM verified repair information inside the repair order, where the job is already open. The VIN decodes automatically, and the procedures, wiring diagrams, torque specs and technical service bulletins that match the job come up without a search. Technicians can use Ask Tek, the plain-language search inside Tekmetric Repair Guide, to type a question the way they would ask a coworker, such as what commonly causes a misfire on an Audi SQ5, and get a direct answer with the OEM procedure attached. Ask Tek can also recommend labor times based on hours logged at real Tekmetric shops, a real-world reference for the technician to weigh alongside their own judgment.

Who can start using Tekmetric Repair Guide on Nov. 3. Tekmetric Repair Guide launches with eight European makes: BMW, Mini, Audi, Volkswagen, Mercedes, Land Rover, Jaguar and Porsche. Shops with at least 25% of their repair orders on those makes will see it in their Tekmetric account and can start a free 30-day trial. Tekmetric Repair Guide supplements the repair information tools shops already use and does not replace them. Coverage is expanding throughout 2027 as Tekmetric adds more manufacturers. Interested shops can request access to Tekmetric Repair Guide here.

TEKMETRIC DVI QUICK CAPTURE: PHOTOS AND AUDIO IN, WRITTEN FINDINGS OUT

Walk the car. Tekmetric writes the inspection. 

A digital vehicle inspection typically takes a minimum of 30 minutes, and technicians often spend more time documenting it than performing it. Service advisors then often rewrite those findings for the customer. DVI Quick Capture is built to get the process under 10 minutes.

Tekmetric DVI Quick Capture is an enhancement to the DVI shops already run, with the same inspection templates and the same link to the repair order. In the Tekmetric mobile app, the technician captures photos, video and audio notes during the walk-around. Tekmetric assigns the media to the right inspection tasks and writes the findings in language a customer can follow. The technician reviews every finding and accepts or edits it before the inspection is complete.

Who can start using DVI Quick Capture on Nov. 3. Eligible shops on the Tekmetric Scale plan can turn on DVI Quick Capture from the Inspections tab in Tekmetric, and it is included at no cost for them through 2026. It is not available on other plans at this time. Interested shops can request access to DVI Quick Capture here.

“I appreciate the fluid inspection process. Keeping the camera window open so you can just flow through the inspection in one shot. Our inspections are very thorough, and it’s cool to be able to speed them up. Cutting edge. Easy.”

Kellyn Karr, Owner, KAAR Automotive

TEKMETRIC RECEPTIONIST: ANSWERS THE CALLS A SHOP'S TEAM CAN'T GET TO

Never miss another call. 

The average shop misses 160 calls a month, and 90% of those happen during business hours when advisors are already stretched thin. A caller who reaches voicemail may hang up and call the next shop.

Tekmetric Receptionist picks up when the team can't. It books appointments directly onto the shop's live Tekmetric schedule, answers routine questions about hours, location and services from information the shop sets up, and deflects spam. It recognizes returning customers, greets them by name and references their vehicle. Everything else, including a request for a person or a vehicle update, goes into a callback queue with a summary and suggested next steps, so the service advisor knows what the caller needs before dialing back. Setup requires a  call-forwarding configuration at the shop's phone provider, and the shop keeps its main number.

“Tekmetric Receptionist has helped us at Jossy’s tremendously,” said Chris Hiday, General Manager at Jossy’s Auto. “It’s a time saver and we know time is money. We are able to see the calls we missed and a summary of what the customer is needing, which allows us to do the legwork before the call so we are better prepared. Not only does it get the calls when we are busy with another customer, but it also catches the after-hours and weekend calls. Our service advisor loves it.”

Who can start using Tekmetric Receptionist on Nov. 3. Shops connected to RingCentral through Tekmetric Phones and using Tekmetric Online Booking will start seeing Tekmetric Receptionist in their account over the coming days and weeks, as the rollout gradually expands. Once enabled, they can start a free 30-day trial. Remaining RingCentral-connected shops and shops on the waitlist will follow, and general availability is planned for Q1 2027. Shops on other phone systems are part of the plan too: Tekmetric Receptionist works through call forwarding, so shops whose phone system can forward calls will be able to use it over time. Other interested shops can request access to Tekmetric Receptionist here.

Tekmetric will share more about where the platform goes next at a customer webinar on Dec. 9. Register here.

ABOUT TEKMETRIC

Tekmetric, the most trusted auto repair platform used by more than 16,000 shops nationwide, improves auto repair shops through the relentless pursuit of innovation. Tekmetric's all-in-one cloud-based auto repair platform, including shop management, payments, marketing, technology integrations and real-time data, empowers auto repair shops nationwide. With Tekmetric, shop owners can create transparency, enhance productivity, increase profitability and deliver a superior customer experience for vehicle owners. For more information, visit www.tekmetric.com.

Here, we explore the importance of service writers for an auto center or dealership. By the end, you'll have a comprehensive understanding of the service writer role, the qualifications they need, and what to look for when you’re hiring.

What is an automotive service writer?

A service writer is the liaison between the customer and the repair garage. Sometimes called a service advisor or coordinator, they run the front desk and interact directly with your customers. The service writer is essentially the face of the business, and they fulfill several duties that keep the service center functional.

What does an automotive service writer do?

Service writers do a lot for a repair center. Here are some of their main duties:

  • Delivering exceptional customer service
  • Coordinating and managing service appointments
  • Monitoring and overseeing vehicle maintenance and repairs
  • Maintaining accurate records of customer and vehicle data
  • Generating service cost estimates for customers
  • Facilitating effective communication between customers and technicians
  • Handling billing transactions and manage financial records

The duties of a service writer typically depend on their qualifications. Understanding the foundational credentials can help you choose the right candidate for your maintenance center.

What Is an Automotive Service Writer?

Read time: 3 min

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Remember spring and summer of 2020? A lot of us are probably trying to forget and move forward, and we feel you. It was a scary time period for everyone, including the automotive repair industry.

Last April, auto shop owners were wondering, are my customers going to come into the shop? If people stay inside, are they going to drive less? If they drive less, are they still going to come into the shop as frequently? What if other industries are affected, and people have less money for repairs?

We were nervous like everyone else. But anyone who knows Tekmetric knows that we’re committed to driving the auto repair industry forward; we wanted to answer these questions and put Auto Repair Professionals’ minds at ease.

We also wanted to enable shops to not only endure the pandemic but also grow and come out stronger than ever before.

Strength in Numbers

If there’s one thing that makes us feel confident, empowered, and like we know what’s going on, it’s numbers. (Tracking shop performance and providing insights is kind of our thing).

We’ve seen the power of metrics in shops across America, and we know that customers, service advisors, technicians, and the entire auto repair industry benefit when auto shop owners can make informed decisions.

So we launched the TM-500 Index. The TM-500 tracks the Average Repair Order and Car Count of five hundred auto repair shops located across the United States. But data don’t mean squat if it ain’t easy to read. The TM-500 let’s users sort data by time and region so they can quickly explore trends.

Want to know the ARO and Car Count between the months of June and November of 2020? Simply set the time period “by month,” and the TM-500 will generate an easy-to-read graph.

Want to know if shops in midwest states had a higher or lower Car Count than southwest states last summer? Simply set the time period you want to observe, and hover over different regions on a map of the United States to learn how they performed.

Just as the Tekmetric system for auto repair shop management gives shop owners better insights into their shops, the TM-500 gives Auto Repair Professionals better insights into their industry.

But knowing is only half the battle.

A Catalyst for Digital Transformation

The auto repair industry has lagged behind almost every other service industry in how we utilize technology. Almost anyone with a smartphone can order a pizza, sushi, enchiladas, or any other food they want and track it while it’s being delivered to their door.

Meanwhile, someone paying hundreds or even thousands of dollars for a new transmission still has to go in-person and deal with a half-legible piece of paper that feels greasier than the pizza and enchiladas put together!

But we get it. People are sometimes reluctant to change. For many auto shop owners, however, the COVID-19 pandemic was the “now or never” moment to fully digitize their shops.

In 2020, Tekmetric prioritized the rollout of several features we had been working on to help shops provide their customers with the experience they’ve come to expect in almost every other part of their lives. In April of 2020, we rolled out Text-to-Pay, allowing shops to invoice and collect payment via text message.

In November of 2020, we rolled out True Two-Way Texting to make it easy for service advisors and customers to communicate throughout the entire repair process.

Combined, these two features enabled Tekmetric users to provide a completely touchless experience to their customers without sacrificing the quality of their work or customer service.

Much like in other industries, customers who bring their cars in for repairs appreciate the extra service and transparency of a more enhanced, digitally assisted customer experience.

As we watched many shops grow by using Tekmessage and Tekmerchant, we kept an eye on the overall performance of the TM-500. We were able to see when shops began to bounce back in summer after an early slump, and developed other understandings about where the industry was headed.

Over time, we have added new metrics to the TM-500 such as state-by-state Labor Margin, Parts Margin, Effective Labor Rate, and Car Count to gain a more complete picture of these high-performing shops.

What Have We Learned Since the Onset of the Pandemic?

When making conclusions about where the industry is going, we like to be informed by both quantitative and qualitative data.

The numbers give us a factual look at what’s gone up or down, and talking to people in the industry helps us make correlations between how certain behaviors, processes, and principles affect these trends.

Between the data we gathered from the TM-500 and the feedback we were able to gather from talking to auto shop owners, here’s what we have learned.

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