Are Your Auto Repair Partnerships a Two-Way Street?

May 22, 2023

Read time: 3 min

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Why Should Your Auto Business Partner with Other Brands?

For example, McDonald’s burgers make you thirsty enough to want a Coca-Cola, and sodas have a high margin. By partnering up, McDonald’s can lock in their costs on soda and improve their profit margins for the long term.

On the other hand, not all partnerships are beneficial. Partnerships can expand your opportunities but can also force you into making decisions you never intended to make. When McDonald’s decided to partner with Coca-Cola, they had to exclude other soda brands from their locations.

This exclusivity may have been worth it, but it meant removing options from customers, such as Dr. Pepper and Pepsi products. What may have made the partnership intriguing for McDonald’s is the fact that Coca-Cola owns a variety of beverages, including Diet Coke, Fanta, Sprite, Powerade, Minute Maid and Pibb Xtra.

Thanks to a variety of options, McDonald’s is able to satisfy most customers who ask for a Dr. Pepper by saying, “Will Pibb Xtra be okay?”

Partnerships in the Auto Repair Industry

In the auto repair industry, we face similar challenges when it comes to partnering with other businesses and brands.

Potential partnerships may include teaming up with parts suppliers, software companies, marketing and trade show affiliates, and any other service, resource or tool that could potentially improve your shop. In some cases, these partnerships will help shop owners enhance performance, save costs and drive revenue.

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For example, Tekmetric has partnered with BG Products, making it easy for shops to sell additional BG products with simple canned jobs built right into the repair-order process within Tekmetric.

Other times, auto partnerships may bind you to an agreement that doesn’t pay off.

Here are some questions you can ask yourself to determine whether a partnership is mutually beneficial or if they’re asking you for more than you’re getting in return.

1. Are You Free to Choose the Tools and Solutions You Want?

One sign of a bad partnership is being forced to do something you don’t want to do. If partnering with another company means taking valuable options off the table, then you may be at a disadvantage.

If your partner implies or directs you not to do business with their competitors because they would like for you to instead use their services or their partner’s services, think it through.

Before officially entering a partnership, imagine your shop one year, five years and ten years down the road. Where will it be then? What will happen if your shop grows? What if innovation has slowed down with your partner? Will you be allowed to innovate your business by using new tools and solutions that become available in the future?

If you’re restricted in a way that prevents you from innovating or adapting to market conditions by testing other products, tools, solutions, and software, you may be handcuffed and unable to compete with other shops.

2. What’s Your Time and Resource Commitment?

A good partnership, like any good relationship, takes time and commitment. Effective collaboration means spending some time up-front so that everyone can get on the same page. But your time is valuable, and the time you put in up-front may not always be worth it on the back end.

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Some programs may require significant time dedicated to training, process adjustments or brand initiatives that don’t fit into your current business model. That time could be spent pursuing changes that truly enhance your business performance and align with your goals.

If it feels like you have to change your ways to be a member of an exclusive partnership program, you may be sacrificing more control for the benefit of your partner without an equal return.

Look back at our own BG Canned jobs -- there's no extra work on your end to include these products in your repair order process, making it a seamless and simple way to boost repair order value for both your business, and your partner.

3. Will Your Guests Care?

If your guests get something out of the partnership—whether it’s convenience, savings, or confidence in your products or services—then you may be getting real value out of the relationship as a shop owner. After all, a good relationship with guests is a critical factor when it comes to improving your bottom line.

Sometimes, partnerships such as parts programs can appear more powerful than they are because shop owners may see them as a seal of approval. A banner with a logo from a well-known brand in front of your shop may make you and your employees feel confident, but consider if it really impacts your guest experience.

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We see this dynamic play out in gas stations and convenience stores.

It may make gas station owners feel good to have a big Phillips 66 sign or a Chevron logo above their pumps, but most drivers could care less and just need to top off their tanks. Partnerships that require certifications for auto repair shops may give you a feeling of officialdom or accomplishment, but the guest simply needs their car fixed at an affordable price and by a trustworthy crew.

If the majority of customers see no value in a branded partnership, and there are no direct enhancements or savings that can be passed on to them, the program may be lacking and not worth your time or resources.

4. Will Your Auto Partner Truly Care About Your Success?

When assessing a partnership, part of the analysis rests on the bottom line. Will your metrics improve thanks to the partnership? Or will your performance be negatively affected by the program?

A good partnership is based on trust and a mutual commitment to success. You can usually tell right away if your partner is truly committed to your shop or if your shop is just another tally in their sales ledger.

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If a partner implies that it’s on you to reach a certain standard before they’re willing to consider working with you, or threatens to end the relationship without trying to help you overcome a hurdle, it might be in your best interest to reconsider or renegotiate partnership terms.

Auto Partnerships Support Your Success

In 2019, Tekmetric was selected by Christian Brothers Automotive to be their shop management system for all their locations. Christian Brothers took partnerships very seriously. After a grueling assessment of the top management systems, Tekmetric was selected.

When our team asked what helps them finalize their decision, they said it came down to this notion that they felt Tekmetric truly cared about their success.

Take it from the Christian Brothers Director of Strategy and Innovation:

Every time we walked away after talking to the people at Tekmetric, we would just say, ‘Man, this is awesome.’ We never had that with a lot of the vendors we worked with in the past

Learn More About Repair Shop Success

As an auto repair shop management solution, Tekmetric has long realized the importance of mutually beneficial partnerships.

We strive to give shop owners the freedom to integrate their marketing, communication, parts ordering tools and more directly into one management system because that makes it easier and more efficient for shop owners to run their businesses.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

In the fast-paced world of auto repair, every minute counts, and your technician's time is your greatest asset. You’re not just managing a business—you’re orchestrating a complex balancing act of diagnostics, repairs, customer interactions, and team coordination. With so much on your plate, wouldn’t it be great if you had a tool that sped up the inspection process and created more customer trust? Well, your wish just came true.

Available for free across app stores, the Tekmetric Mobile App is designed to streamline your inspection process, boost productivity, and build stronger, more trusting relationships with your customers—all while putting more money in your pocket.

The Freedom to Do More, Right from Your Phone

In the world of auto repair, time is money. Every second your technicians spend away from their primary tasks, whether they’re running back to the computer to log information or trying to send and upload pictures, is time that could be spent actually working on vehicles. The Tekmetric Mobile App changes all that by bringing everything your technicians need right to their fingertips.

With the Tekmetric mobile app, your technicians can easily complete digital vehicle inspections directly from their phones (iPhone or Android). No more clipboards, no more back-and-forth to the computer. They can take high-quality photos and videos, accurately document vehicle conditions, and perform detailed inspections on the spot. It’s fast, it’s efficient, and it keeps your team focused on what they do best—repairing cars.

Cut Time Spent on Inspections in Half

The Tekmetric Mobile App isn’t just a convenience; it’s a productivity powerhouse. It streamlines the inspection workflow, allowing your technicians to move seamlessly from one task to the next without skipping a beat. The app’s intuitive interface means there’s no steep learning curve—your team can start using it immediately, saving valuable time from day one.

Imagine the impact on your shop’s efficiency when your technicians are no longer bogged down by administrative tasks. Inspections are completed faster, data is recorded more accurately, and your team is free to focus on getting vehicles back to their owners quickly. This increase in productivity means more cars serviced each day, which directly translates to more revenue for your business.

Increase ARO by adding photos

Trust is everything in the auto repair industry. Your customers need to know that they can rely on you for honest, accurate assessments of their vehicles. The Tekmetric Mobile App helps you build that trust by making it easier than ever to communicate with your customers.

With the app, your technicians can document vehicle conditions with detailed photos and videos, giving your customers a clear, visual understanding of any issues. Instead of just telling them what’s wrong, you can show them. The Tekmetric mobile app takes this to the next level with its photo markup feature, allowing your technicians to visually pinpoint exact issues on the images without slowing down. This transparency not only helps customers feel more confident in your recommendations, but it also fosters long-term relationships based on trust and satisfaction.

When your customers see that you’re being upfront and thorough, they’re more likely to approve necessary repairs and keep coming back to your shop in the future. The Tekmetric Mobile App helps you build that kind of loyalty, one inspection at a time.

Boost Monthly Revenue by $15k

At the end of the day, your shop is a business, and like any business, profitability is key. According to the 2023 Industry Index, Tekmetric shops who add an average of 25 photos and videos to their inspections see their ARO increase to $2500. The Tekmetric Mobile App is designed to help you accomplish just that. You can maximize your earnings by enhancing efficiency and customer satisfaction.

Faster inspections mean more vehicles can be serviced in a day, which leads to increased revenue. Additionally, when customers trust your assessments and feel confident in their decisions, they’re more likely to approve additional services, further boosting your sales. And because the app improves documentation accuracy and reduces the chance of errors, you’re also protecting your shop from costly misunderstandings and disputes.

The Future of Auto Repair is Here—And It’s Free

The Tekmetric Mobile App is more than just a tool; it’s a game-changer for auto repair shops of all sizes. It’s designed to fit seamlessly into your existing workflow, enhancing every aspect of your inspection process while saving you time and money. And the best part? It’s completely free to download and use.

Whether you’re managing a single location or multiple shops, the Tekmetric Mobile App is ready to help you take your business to the next level. It’s intuitive, powerful, and it’s available right now in your favorite app store.

Ready to Transform Your Shop?

Don’t let inefficiencies and outdated processes hold your shop back. The future of auto repair is here, and it’s as simple as downloading an app. Start improving your productivity, building stronger customer relationships, and increasing your profits today.

Learn more about the Tekmetric Mobile App Today. Your team will love it, your customers will appreciate it, and your bottom line will thank you.