Repair estimates are the foundation for your shop’s revenue.
How you estimate work and send those findings and estimates over to your customers will shape your shop’s profitability, your customer relationships, and how professional you come across to your customers.
Some shop owners might be tempted to use the free online car repair estimator tools to run their own estimates. But will this shortcut actually help your shop get to where you want it to be?
What Is an Auto Repair Estimate?
When customers come to your shop for repair work, they’re expecting a standardized process with an estimate for all the work your shop will be completing. Typically, as you'll know, this meant paper printouts or even manually, hand-written checklists.
But paper leaves a lot to be desired. As shop management systems have shifted from pen and paper to digital, and more recently from older digital software to modern cloud-based solutions, shops have access to way better tools than ever before.
Free Estimates Versus Paid Software
If you’re relying on free estimate tools for your customers’ estimates, you might run into some issues. Maybe the online estimator tool isn’t updated with the most recent info on a customer’s vehicle.
Or, if your local tax laws changed, the estimate might not reflect that.
So, how accurate are car repair estimates? They aren’t very accurate and aren’t as reliable as paid shop management software. They simply can’t tie into the rest of your shop’s system and processes.
Shop management software not only provides estimates to your customers but can also further explain vehicle repairs via digital vehicle inspections. A shop management system will give your shop:
Free car repair estimator tools might seem like they help you in the moment, but over the course of your career, they can limit your ability to grow.
Modern platforms with digital vehicle inspections make it easier to show customers exactly what your shop will be fixing, how much it will cost, and how long it’ll take. And we actually mean show them!
Digital vehicle inspection estimates will include everything you expect: an estimate of the repairs including necessary parts and associated costs, labor requirements including time and cost, and an overall breakdown of the total charge, but because everything is digital, shops can even include pictures or videos to really help drive home the need for repair.
And because everything is digital, results can be sent directly to the customer’s email address or even texted right to their phone for instant approval.
What a Free Car Repair Estimator Won’t Tell You
While free auto repair estimate tools help drivers gain a sense of what the repairs could cost, they simply base that on the limited information that you provide.
If you scroll down on most of the auto repair cost estimators, you’ll see a “Repair Cost Estimator Legal Disclaimer” that will likely include the following statements:
Estimated price is customized for your vehicle make, model, year, and trim, but does not include diagnostic charges, taxes, disposal or environmental fees, oil or other fluid costs, or other ancillary parts that may be needed for the repair.
Vehicle repair costs may vary from vehicle to vehicle.
Actual repair costs will vary based on labor rates, time required for repairs, actual parts used, your vehicle’s condition, and any other circumstances pertinent to your particular repair job.
This estimate is to be used for informational purposes only and is intended to serve as a general guide.
Always consult a certified automotive technician before making important auto repair and service decisions.
The last two disclaimers are big ones. As you can tell by the language, estimators are for customers, and they’re only rough estimates. Any time a customer receives an estimate from an auto repair shop, they want to know exactly what they’re about to spend on the repairs.
Using a free auto repair estimator tool will not include the taxes, fees, and any specific vehicle information that might affect the price, or any potential underlying issues that might increase your customer’s total.
The best way to earn your customer’s trust is by giving them accurate car repair estimates that clearly show the details and the reasoning behind your estimate.
Upgrade from a Free Car Repair Estimator
A free car repair estimator might seem like it saves your shop time and money, but will likely lead to more mistakes and inefficiencies that end up costing you time and money down the road. And if you get into the habit of only using free online estimators, you are limiting yourself.
If you find that you’re struggling to move on from free car repair estimator tools, find a way to remove them completely. One option? Replace them with a shop management system and never look back.
We’ve said it before, and we’ll say it again. Digital vehicle inspections are the best way to show your customer exactly what’s wrong with their vehicle, and why your shop’s repair work is necessary.
Because modern tools like digital vehicle inspections and car repair estimators, shops send pictures or videos, customers can feel more comfortable that they’re making the right decisions in approving repairs they may have otherwise put off.
Give Your Customers Accurate Estimates With Tekmetric
When you use Tekmetric to give your customers a clear, accurate picture of exactly how much repairs will cost, they’ll be able to make informed decisions—and will see your shop as professional, organized, and reliable.
A standard automotive repair order form usually isn’t more than a page or two. It contains vital information like the work to be done on a vehicle, any parts to be ordered, and a cost estimate of all the services to be provided.
While traditional auto repair order forms have served as a reliable method for managing repair orders for many years, it is becoming increasingly clear that they are no longer the most efficient or effective option available.
In fact, there are several ways in which the use of manual auto repair order forms may be limiting the potential of your shop.
It’s a well-known fact in the auto-repair world that summer is the busiest time of the year. As the weather heats up and families start going on road-trips, more and more drivers bring their vehicles into the shop for maintenance.
Service advisors are an integral part of running your shop.
Not only do they have to greet every customer and learn what they need, but they also need to connect a lot of moving parts, whether that means sending repair orders to guests, making sure they’re getting approved, coordinating with technicians, or literally tracking down parts for repairs. that service advisors keep a cool head.
Making sure every job makes it through the repair process without fault while providing guests with kind and diligent service can be tough, but there are tools and habits that can make the job a breeze.
Here are a few actionable tactics you can start using immediately at your shop so service advisors can stay brisk in spite of the heat.
However, it’s important to stay consistent in also attracting new customers rather than relying solely on the group of existing customers you build up as your shop expands its reputation for good repair work.
While walk-ins are certainly a thing, it isn’t the best bet to depend on them as your sole way of getting new customers. Instead, take proactive approaches to gain a steady stream of new customers coming through your doors.
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