Why Auto Repair Shops Need a Labor Guide to Maximize Revenue

|

April 7, 2023

|

Read time: 3 min

Your auto repair labor revenue and parts margins are critical for enhancing your shop’s profitability. Adjusting your pricing on parts to make a profit is pretty straightforward.

But when it comes to labor times for auto repair shops…that’s where things can get a bit tricky. 

Yes, you need competitive labor rates, but you also need to keep those rates reasonable so you don’t scare off your customers with sky-high prices. 

3 ways your shop can make more money on labor: 

  1. By using a labor matrix 
  2. By creating custom labor rates 
  3. By applying a labor guide markup 

Before we dive into the differences between these three methods for setting the best labor times at your shop, here’s a quick refresher on the one thing these methods have in common: the labor guide. 

What is a Labor Guide? 

A labor guide is like the gospel of labor times for auto repair shops. It tells you how long, on average, it takes to complete different types of repair work.

Remember that the times listed in auto repair labor guides are averages, so it’s best to treat them as a starting point.

Factors That Can Affect Labor Times for Auto Repair Shops 

Let’s take a look at some of the factors to consider when determining how much to mark up (or mark down) your shop’s labor rates. 

1. Age of Vehicle

Older vehicles are often trickier to fix, especially because finding parts for them can require a time-consuming hunt across parts suppliers. You can make up for the time spent hunting down uncommon parts by charging more for all repairs involving vehicles over a certain age. 

2. Geographic Location

Some areas lead to different types of repair challenges that can affect the time it takes for repairs.

For example, shops in Syracuse, New York—the snowiest city in America—might find themselves working with cars that have rust, which can significantly add to the time it takes to remove or even clean certain parts. 

3. Experience of Technician

Chances are, you’re already paying experienced technicians a higher base salary or hourly rate.

However, certain situations might call for cranking up those numbers, like if you really need to put their skills to the test for a tricky repair for a client who wants it done ASAP. 

4. Customer Needs

You can offer customers who need their cars back fast a “Pro Tech” rate, where your tech wraps up the job in record time.

When you’re asking techs to complete a job faster than the time on the labor guide, and still do a good job, the customer is getting special service. Be sure to let customers know that speediness comes with a surcharge. 

5. Relationship with Customers

It’s a good idea to consider giving loyal customers a special rate as a token of appreciation.

With that said, industry leaders advise sticking to your labor rates as much as possible, because if it becomes a habit, you risk financially harming your business. 

How to Choose a Reliable Labor Guide 

A reliable auto repair labor guide is foundational for your shop when you’re setting labor rates, so you’ll want to use a labor guide that stays up-to-date with the latest labor times in the industry.

Just like many people use online directories instead of the Yellow Pages, many auto repair shops use digital labor guides that are constantly updated with the latest labor times. 

When seeking out a digital labor guide, look for one that: 

  • Offers consistent, comprehensive data on labor times from industry leaders, so you can set accurate labor rates that will keep your shop profitable 
  • Adds labor times for new vehicles and jobs periodically, so your shop’s pricing can stay competitive 
  • Integrates with your auto repair shop management software, so you don’t have to dig through multiple systems
👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

More articles

Repair shop management has many moving parts that require a collaborative environment. There's a lot of information to share, whether that's service advisors getting information from customers or providing updates to them, or even technicians and service advisors discussing the repair process of that customer's vehicle.

Without clear communication, you'll be playing a game of telephone, with details changing or getting lost, causing repairs to fall short, or forcing service advisors to pick up the phone and bug customers throughout the day. None of that is ideal.

That's why clear and effective communication is the key to providing great service in pretty much every industry, especially auto repair. 

The better your team can communicate with your guests, the more at ease your guests will feel about their repairs, and the more likely they are to walk out of your shop happy and willing to come back to your shop the next time they need a repair.

In turn, your team will feel even more energized and incentivized to provide great customer service. Win-win!

Some of the minds behind Tekmetric have been exactly where you are: running a shop and trying to maintain that fine balance between success for your team, success for your customers, and success for your business.

And we know there's always that extra .001 millimeter room for improvement, which is why we set out to help shops find and make those improvements. Everything about Tekmetric is about making your shop better!

But we also know that you spend a lot of time running your shop, and that’s why we’re happy to do that heavy lifting. Part of the natural byproduct of helping great shops get better is we have a lot of data and a lot of insight into how shops can, and maybe even should, operate. 

That's the beauty of modern cloud-based shop management systems, they provide businesses like yours with a strong foundation of organization, simplicity, and functionality to run your shop, with the flexibility and freedom to run it in whatever way works best for you.

‍

‍

Looking specifically at the first half of 2023, we set out to gather a high-level view of the entire independent auto repair industry alongside unique Tekmetric shop data to understand how shops like yours can save time, improve operations, and bolster your profit margins.

The goal behind our latest industry index report was simple: we wanted to make it as easy as possible for shops like yours to take advantage of all that amazing data and industry expertise we've gathered along the way.

Keep cars on the road, customers happy, and your team supported for a successful business.

Prasanth Chilukuri understands the challenges that shop owners face each day with gaps in their efficiency and margins, which is why he co-founded Tekmetric with Sunil Patel in 2016.

Vehicle Service Pros published some of Prasanth’s tips for strategically growing an auto repair business with a shop management system like Tekmetric.

You can access his full piece here, or check out some of the highlights below.

Balance Is Key to Making Better-Informed Business Decisions

Shop owners make countless daily decisions that affect their customers, their team, and their business.

Making good business decisions is essential to keeping everyone happy and keeping the lights on in the shop, but how do you know what the right decision is?

According to Prasanth, the key to any successful business is finding the right balance between soft skills like intuition or relationship-building and hard skills like data analysis.

Both types of skills are important, but knowing when to employ each one is the trick to making better-informed decisions and growing your business.

Intuition is useful when shop owners have to make split-second decisions and often goes hand in hand with interpersonal skills. The auto repair industry isn’t just about cars, after all; it’s about people, too.

By learning how to pick up on cues and anticipate the needs of customers, employees, and vendors, shop owners can foster long-lasting relationships that grow alongside their business.

Of course, there’s only one way to know whether your shop is truly turning a profit: look at the numbers and analyze the results. Data can support any hunches you have about the health of your business, for better or for worse, so you can plan accordingly.

But if your shop is still tied to manual methods, gathering key information about parts usage and labor costs is probably not easy or convenient.

Why Manual Methods Just Can’t Keep Up

A shop management system might not be able to make business decisions for you, but it can help shop owners make sense of their key metrics and data. According to Prasanth, looking at the cold, hard facts is essential to boost the efficiency and profitability of the shop.

The science of data might seem contrary to the art of intuition at first, but they’re more related than you might think. As Prasanth describes, data can add support to a shop owner’s intuition or observations and reveal key information that can’t necessarily be gathered from conversations with customers and employees.

Unfortunately, trying to sort through the shop’s data by hand can be exhausting and often means missing family dinners to crunch the numbers after hours. And manually calculating daily, weekly, or monthly metrics can quickly become a headache with much larger room for human error.

Without real-time reporting tools, inventory counts and gross profit can’t necessarily be trusted and will always provide an out-of-date view of your business at best.

Being tied to manual processes for data collection also means being tied to the shop and losing out on valuable face-to-face time with the customers supporting the business.

As a result, shop owners are often left making the difficult decision between nurturing their intuition and building relationships, or focusing on the data and shop profitability when both are essential to the long-term success of the business. With Tekmetric, you can do both.

Get the Full Picture With Tekmetric

Tekmetric is a shop management system that comes fully equipped with business reporting tools within a repair orders software suite.

Tekmetric tracks key performance indicators like employee efficiency, parts usage, and profitability ‘round the clock so shop owners can focus on the more high-level aspects of their business.

Real-time reports are always available with numbers that are already calculated and organized.

A bird’s eye view of the shop gives shop owners the power to tailor their business plan and strategy by:

  • Adjusting parts and labor matrices to maximize margins
  • Extending or removing a running promotion
  • Deciding to add more people to the team
  • Knowing when it’s the right time to expand the business with new bays or by opening a new location
Scaling Your Auto Repair Business With Real-Time Reports

March 24, 2022

Read time: 3 min

read more
×
Book your free demo with Tekmetric