Inventory can include items like oil, tools, and large equipment. It also includes stock items, or parts which are sold to the customer during the course of repairs, such as gaskets and timing belts.
Inventory management and parts management go hand in hand, but outside of labor profits, the profit a shop brings in ultimately comes from parts markup at the point of sale. Consequently, there’s very little room for error in managing parts.
Simply put, mismanaged parts means money left on the table and unhappy customers—a combination no shop owner or automotive team wants to experience.
A good auto parts inventory management system should let you:
• Know what parts you have in stock and how many you have
• Track what sells and what sits on the shelf longer than it should
• Help you plan for growth.
With the right auto parts inventory management system, your shop can go from disorganized to a well-oiled machine generating more and more profit.
How to know when it’s time to update your auto parts inventory management system
What are some indicators that your auto parts inventory management could use a tune up? And when should you start looking into shop management systems like Tekmetric? Here are some indicators to look for:
1. Overstocking Parts
It is easy to overestimate the demand for a specific part, especially if you are ordering parts between seasons, ordering specialty parts, or still using pen and paper or a spreadsheet to calculate your inventory.
Whatever the cause, it is important to remember that every part has a carrying cost. You can think of “carrying cost” as the storage cost for a part. Every part that sits on a shelf and occupies space that better selling products could take up costs your business money.
2. Parts Shortage
If you’re constantly running out of supplies, your auto parts inventory management system is failing. Good parts management requires staying ahead of the curve to anticipate the needs of your shop.
If you are always running out of parts and having to order them before you can complete a job, jobs will take longer, you’ll wind up paying more for parts, and you may lose your customers’ trust.
3. You're wasting time finding parts!
Whether the problem is a shortage or overstocking, either way your shop is spending too much time managing inventory ineffectively! If inventory management has become a dreaded task at your shop simply because it takes so long to complete, it is time to upgrade your system.
Inventory management must be a smooth process if you want the rest of your shop to operate efficiently. If regular check ups on your auto parts inventory are taking too long, it is probably a sign of a larger underlying problem—disorganization.
Own Your Parts Inventory With a Cloud-Based Shop Management System
You can’t run a shop without the right parts and tools, and in today’s automotive industry. Cloud-based shop management systems not only simplify your shop's operations, they even make it easier to make more money!
1. Direct Integrations with Parts Vendors
With immediate access to your favorite vendors directly inside Tekmetric, service writers can instantly find what they need.
Even better, because you an integrate multiple vendors, your shop can compare prices to get the best deal, and place an order in a matter of seconds.
2. Complete Inventory Management - From Anywhere
Track the flow of parts in your shop with Tekmetric's Inventory that connects to repair orders, estimates, and more. If you don't have a part in stock while working on a car, quickly swap the part for a similar one in inventory.
And because your shop management system is in the cloud, you can access your shop's parts inventory and do everything you could in your shop right from your phone or tablet. Literally, you can log in from anywhere in the world you have an internet connection to gain complete access to your shop remotely.
3. Create parts matrices to apply the right mark-up every time
By building streamlined process for marking up parts, shops can ensure grow your shop’s profit margin while staying fair to customers.
Fine Tune Inventory Management with Tekmetric
Whether you need to track down a stray steering column or make a decision about how much to invest in A/C repair parts for the summer, Tekmetric is your go-to system for gaining a better understanding of how parts move through your shop.
In the world of tires and engine diagnostics, the most powerful tool in your automotive shop might not be in your toolbox—it might be online. For the modern auto repair shop, a professional website is no longer a luxury; it’s a necessity. It’s your 24/7 receptionist, your most compelling advertisement, and your digital front door.
But where do you start? The world of web design can feel as complex as a modern car's electrical system. This guide will navigate you through the complexities of website building and best practices to drive customers to your shop.
Why a website is essential for mechanics
In an age where the first step to solving a problem is a Google search, your customers are looking for you online. When a check engine light flashes or brakes start to squeal, their phone is the first thing they reach for. If you’re not there to be found, you’re handing business to your competitors.
1. Building trust: A professional car repair website acts as a digital handshake. It tells visitors that you are a legitimate, trustworthy auto repair business.
2. 24/7 Marketing engine: Your shop has closing hours, but your website works around the clock. It provides essential information like your location, auto services, and phone number. You can even add online scheduling features so you never miss a customer when they are ready to book.
3. Local search and SEO: A well-optimized website is critical for local SEO optimization. When someone searches "car repair near me," search engines like Google prioritize businesses with informative and mobile-friendly websites. A strong online presence puts you at the top of those results, making you the default choice for local customers in need. More on SEO later.
Key features for your auto repair shop website
To be effective, your mechanic website needs more than just a pretty face. It requires specific features and functionality to meet the needs of your customers.
1. Contact information and hours
Your phone number, address (with an embedded, clickable map), and business hours should be prominently visible on your homepage, preferably at the top and bottom of every page. A simple and memorable automotive shop name can also help you be easily remembered when the next check engine light comes on.
2. Add service pages
Don’t just say "we fix cars." Create distinct auto repair service webpages listing all of your car repair services: oil changes, brake repair, engine diagnostics, transmission services, tire rotation, auto care, etc. This not only informs customers but also provides valuable keywords for search engines and helps customers know if you perform the service they need. You can also include your prices if you think it is a selling point.
3. Online appointment scheduling and payments
Convenience is king. An integrated scheduling system that allows customers to select a service and schedule a time slot is a game-changer. It reduces phone tag, streamlines your workflow, and improves the overall customer experience.
Tek-Tip: Overwhelmed? Tired of boring website templates? Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).
4. Customer testimonials and reviews
Social proof is incredibly persuasive. A dedicated section for reviews from satisfied customers builds trust and validates your quality of work. An easy place to start is by managing and responding to your Google reviews.
5. Mobile-Friendly design
The majority of local searches happen on mobile phones rather than desktops. Your website must be optimized for mobile devices and fully responsive to provide the best user experience.
6. Blogs
Writing blogs about topics your customers care about can be an easy way to drive online engagement and new customers. Make your blogs specific to your geographical area such as “How to fix a flat tire in Houston, Texas” or “What to do when your check engine light comes on in Denver, Colorado”.
7. Search engine optimization
Stop what you are doing and search for your key automotive services in Google. Does your shop show up on the first page of Google? If not, you likely have an opportunity to optimize your SEO strategy and online presence.
8. Clear goals
Your website should make it easy for customers to contact you or to book an appointment. Whether you add a contact form or online booking functionality, make it easy for potential customers to start the process.
9. Your story
Is your shop veteran or family owned and operated? Sharing your story and what makes your shop unique can be a big selling factor for potential customers.
The best website builders for your shop
You don’t need to be a coding expert to build a website. Modern website builder platforms offer intuitive tools that make the process straightforward.
Tekmetric: If you are tired of boring website templates and are already a Tekmetric customer, Tekmetric will build you a custom website design that matches your brand and services. You can even add SEO support and online bookings so you can waste less time on marketing and spend more time with your customers. Best of all, everything syncs with your Tekmetric platform so everything stays in one place.
CAUTION: building your own website can be time consuming, expensive, and lead to poor results. Most website builders do not have automotive industry experience and may not know the best practices. Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).
Wix: If you want to invest the time and manpower to create your own website, Wix is known for its user-friendly drag-and-drop interface. It offers a wide selection of website templates, including many designed for the automotive industry.
Squarespace: Squarespace is another great option if you want to build your website yourself. Squarespace is known for its clean and modern website design templates.
Best auto repair website templates
Choosing a website design is about finding an aesthetic that reflects your brand and serves your customers' needs. Look for designs that are clean, professional, and easy to navigate. Here are a few of our favorite automotive websites:
The KARR website offers an engaging video on the home page paired with a bright aesthetic. It stands out to prospects with clear call-to-actions, customer testimonials, services, and contact information.
The Anderson website grabs your attention immediately with high-quality shop images with a minimalist aesthetic. We loved the easy to use online booking tool and embedded Google map for easy directions.
Hansen Auto Repair has done a great job making their website easy to navigate and incorporating clear call-to-actions. They added specific service level website pages to maximize SEO performance and even added coupons/warranty information. The theme is patriotic while also being professional.
The last website to make our list was an RV repair shop showcasing that all types of repair shops need a website to drive business. This website also stood out because they added a link to their merchandise store and helpful FAQs.
How to choose the right website design for your shop
With so many options, how do you pick the web design that's right for you?
Define your goals: What is the single most important action you want a visitor to take? Is it to call you? Book online? Visit your shop? Your entire design should guide them toward that goal.
Customer first: Are you serving busy parents who value convenience, or car enthusiasts who appreciate technical detail? Your design, from colors to fonts, should speak their language.
Brand identity: Your website is an extension of your physical car mechanic shop. If your shop is known for being modern and tech-forward, your website should reflect that. If you're a third-generation family business, your site should convey that heritage and trust.
Budget and resources: Consider both the initial cost and the long-term maintenance of the website.
Prioritize functionality: A beautiful website that is slow, confusing, or broken is worse than a simple website that works perfectly. Ensure the website template you choose is fast-loading and provides a seamless user-friendly experience for your visitors.
Final thoughts
Building a modern auto repair website is one of the single best investments you can make in the future of your automotive business. It establishes your credibility and works 24/7 to attract new clients.
Thought Leadership
Shop Management
How to Build an Auto Repair Website (The Complete Guide)
.png)
.png)
.png)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)