Digital vehicle inspections software is one of the best way to show your customer exactly what's wrong with their vehicle. Instead of an old-school paper approach, Digital Vehicle Inspections (DVIS) are a core component of your shop's workflow, and let technicians quickly highlight existing and potential future issues, with evidence!
If a technician notices that the brakes are okay now but will need to be repaired in about three months, they can note that in the DVI report, or even attach a picture for the customer to see.
Even better, because digital vehicle inspection software let you send pictures and videos, track declined repairs, and even let your shop text findings directly to customers, you can help customers feel comfortable that they're making the right decision in approving that costly repair they may have otherwise put off.
With the right DIV features creating such a modern, seamless experience, you'll be the first shop they think of next time they need something fixed!
Digital Vehicle Inspection Software Features to Look For
1. Default Inspections
One of the biggest benefits of DVIs isn't just transparency, but speed and ease of use for your service managers and technicians. With default inspections, shops can set a standardized template for every vehicle inspection.
Service advisors won't have to spend as much time building repair orders, and technicians will have a default template to work off of every time.
This not only saves both your service advisors and technicians time, but it also helps to improve the accuracy of your inspection reports, which enables your shop to provide an exceptional customer experience built on a foundation of trust.
2. Attach Pictures and Videos
One of the easiest ways to help customers feel comfortable approving work is by directly showing them the problem. We all know a picture is worth a thousand words, but what about video?
Simply telling customers their ball joint is loose might leave them wondering why it matters if they can't feel the impact when driving.
But showing them the massive play between components, torn boots, and dirty globs of grease will help them understand why the repair is worth the cost.
3. Text Inspection Findings to Customers
Customers want things fast, simple, and on their phone. When they're already texting their doctor, babysitter, or coworkers, why shouldn't they be able to text their shop when they drop off their car?
With just the click of a button, your shop can text or email inspection findings and repair estimates, with a link to approve the work right there, within seconds.
That means your shop can get to work sooner, complete the repair faster, and surprise your customers with a modern, seamless experience.
4. Track Declined Jobs
Digital Vehicle Inspections aren't just better for your customers; DVIs are also better for your shop. With Declined Job History, your shop can keep track of every single declined job, anywhere from an oil change to a transmission fix.
Because you have a history of declined work, you can quickly and easily follow up with customers next time they stop by.
Or, better yet, integrate your shop system with some marketing tools and set up automatic email reminders to customers. For example, your shop can send an automated email three months after their previous visit, reminding them of the work they declined last time.
5. Create Custom Inspections
Shops should look to create custom inspection templates for any service they offer. Whether you're a repair shop doing frequent brake jobs and want an inspection template to ensure every vehicle is inspected along the same criteria.
Or, maybe as a performance shop, you frequently service a type of turbo-charged, flat-four engine that likes to blow its head gaskets. You can set up a custom inspection to use every time that model gets towed in.
Shops can then create and attach canned jobs to inspection tasks to efficiently transition from inspections to estimates to repair works with fewer clicks and less effort on your end.
6. DVI Reporting
Because Digital Vehicle Inspections help your shop keep track of all the work you did -- from the inspection process to a completed repair -- shop owners and general managers can gain in-depth knowledge of how effective their shop's operations are.
For example, you can view high-level metrics and compare Average Repair Order values and Close Ratios both with and without inspections.
Or, you can drill down even further to look at completion rate, average inspection time, average findings, and cool details like many of your inspections sent to customers were actually viewed. That way you can fine-tune your process to not only make the most money on your shop's labor, but also make sure inspections are quicker, smoother, and more useful for customers.
Sell More Repair Work with Digital Vehicle Inspections
At the end of the day, running an independent auto repair shop is so much more than just fixing cars. As a shop owner, you're responsible for every aspect of shop operations, including shop management, customer experience, marketing, sales, and so much more.
And even with a team behind you, we know there's always room to make great shops even better.
With the right digital vehicle inspection features, your shop can not only complete inspections with ease but also keep happy customers approving repair orders time and time again.
Ever wonder how you could make your auto repair shop website rank in Google for “Mechanic near me” or “Best auto repair shop”? Look no further, this guide will walk you through everything you need to know about search engine optimization for automotive repair shops.
Search engines play a large role in today’s buyer journey and the auto repair shop industry is no different. Shop owners are recognizing this and starting to emphasize SEO (search engine optimization) as part of their overall digital marketing strategy.
Auto Repair SEO 101
SEO for automotive repair shops is a marketing tactic designed to influence how your website ranks in Google and other search engines. When done correctly, SEO efforts can create more website traffic and ultimately, generate more customers for your auto repair shop.
However, search traffic is becoming more competitive and other shops are likely aiming for the same keywords as you are. Utilize this guide to see how you can improve your website traffic and search engine rankings for your auto shop.
Tek-Tip: Curious how you rank for important keywords? Simply open an incognito tab and search for keywords you want to rank for. Incognito tabs remove location and search history bias from your search.
Why is SEO important for Auto Repair Shops?
More traffic equals more customers
Search traffic is high-intent traffic which means that people who are searching for “mechanic near me” and similar queries are indicating that they are ready to make a decision. Social media and other traffic forms may bring in traffic but rarely are they ready to make a decision that day. Capturing more search traffic almost always leads to more conversions. Think about it, when you start looking for a service where do you start your search?
Brand awareness
Even if the customer is not ready to make a decision that day, being visible for relevant keywords is important (and free) brand awareness. Ranking well will help your shop stay top of mind for future automotive repair needs and build your online presence. Just like we remember a billboard or business logo weeks later, being visible in search engine results leads to better brand awareness and online visibility.
Cost effective
Unlike Google Ads, SEO efforts are free if you do them in-house. All you need to get started is this guide + a few YouTube videos and you can make a big difference in your website traffic and online conversions.
Local search
Search engines can use mobile device locations to help match customers with a shop that is nearby. Part of this guide will walk you through how you can indicate to Google where your auto repair shop is located and capitalize on local search traffic.
5 Steps to Improve your Rankings and Website Traffic
1. Quality content
Helpful content: Google loves fresh content and companies who regularly publish helpful content. Strategize what type of content will resonate with your audience and don’t be afraid to test new ideas. Consider removing or updating out-of-date content that is no longer relevant for your audience.
Content calendar: Creating a content calendar for your shop can help you strategize which topics you want to cover each month and who will be responsible for the project timeline.
2. On-page SEO
URLs: Did you know that Google uses the words in your url to help understand what your content is about? Avoid generic URLs like www.Yourshopname.com/blog/23trk and start using keyword-rich URLs like www.Yourshopname.com/blog/houston-tire-store. A simple optimization that can lead to better rankings.
Keyword research: Organic search is no longer about stuffing your content with every keyword you can find but keywords still play a part in how Google ranks content. Keywords are the terms searchers type into Google like “Tire shop near me” or “Brake service shop in Houston”. Other common auto repair keywords include “auto repair shop near me”, “best mechanic in (insert city)”, or "(insert service type) near me”.
You can use a free tool like Google Search Console (more info on tools later on) to explore which keywords you are ranking for and strategize how you can include those terms in your content/website. You will also want to research keywords that you do not currently rank for but want to in the future. Don’t forget to look at competitors and see what they are ranking for to help you locate your target keywords and form your overall strategy.
Internal linking: If you think of the internet as a spider web, each piece of content has internal and external links that help connect related content. These internal links help search engines crawl your website and find all the other content your website has to offer. Aim for at least one internal link in each article you write.
Meta Descriptions: As the name suggests, meta descriptions inform readers on what they can expect your content to cover. This is a great place to highlight keywords you think searchers might use to find your content.
Avoid click-bait strategies but try to make your meta description attractive and keyword dense. This will lead to better click-through-rates and better rankings. Aim to use 150 characters or less in your meta description so Google doesn’t cut it off.
Meta Titles: Think of a meta title as the headline or title tag for your content. This is a great place to showcase what your content offers and what it covers. You also want to feature your top priority keyword in the title to make sure Google (and users) know that it matches what they are searching for.
3. Technical SEO
Tek-Tip: Warning: this section is more technical and may require the assistance of a website professional. We recommend Shopgenie to help with all of your website/SEO needs.
Page speed: Search engines have started to prioritize websites that provide a better user experience and part of that is having fast page speed. You can test your website speed using this free tool. Some quick ways to improve your page speed would be to minimize image file sizes and reduce the number of third-party scripts you have on your website. You may need to contact a website developer if you want to make bigger adjustments to your website.
Link building: Search engines use backlinks as a way to identify which websites are trustworthy and authoritative. For example, if your website has a link from Forbes pointing to your blog article, it indicates that your blog has value. The more links you can gather (especially from high-quality websites) the more reasons search engines have to believe your website has value.
SEO and PR agencies can help you build your link profile. You can also contact other websites directly and do manual outreach. The best practice is to create content that people want to link to and the links will accumulate naturally. Content that typically performs well for link-building in the automotive industry includes how-to videos, guides, and tutorials.
Mobile friendly/UX: Have you ever been frustrated by a website on your phone that you can’t use because the buttons are too close together or it loads slowly? With the majority of your target audience using their phones to search for services, your SEO strategy needs to include a user and mobile-friendly website design.
Sitemaps: A sitemap is a file that you can add to your website to help guide search engine crawlers to your content. Think of it as a crawler roadmap for your website. This file can be useful if you don’t want certain parts of your website crawled or if you recently added new content and want it to be crawled quickly.
4. Local SEO
Google My Business: Google My Business (GMB) is a free Google business profile that showcases your company, services, contact info, logo, and more. An easy way to improve your local SEO is to keep this platform up-to-date with your contact information, website, and hours of operation. If a potential customer searches “auto repair shop near me” your GMB listing indicates to Google if you service that area and helps you rank for their search.
Bonus tip: Make it easy for customers to leave reviews on your GMB profile as extra proof that you run a quality automotive repair shop. Some auto shops add a QR code on the front desk or on receipts directing customers on how to leave reviews. Make sure to respond to negative and positive reviews with professionalism. First impressions matter; potential clients often research reviews before selecting a shop.
Directories: Directories are popular aggregation review platforms like Yelp, Consumer Reports, BBB, and Yellow Pages. Claiming your business profiles and updating them with your relevant information can help some potential clients find your auto repair business. Make sure your phone number, address and website are all up to date within each directory.
Location pages: Adding your address and directions to your website can help search engines understand where you are located and aid in pairing you with appropriate local queries. Another tactic is to make sure your website content mentions your city to further boost this effort.
5. SEO tools
Paid tools: There is no shortage of SEO software/tools to help you upgrade your auto repair SEO strategy. These tools typically have a free version but they are limited in functionality and you will need to upgrade if you have larger websites. Some of the top options include Ahrefs, Semrush, and seoClarity.
Free tools: If you have a smaller website you may be able to get by with these free tools. Some of the top free SEO tools include Google Search Console, PageSpeed Insights, and free versions of Ahrefs and Semrush.
Tracking/monitoring: After making updates to your website and overall SEO strategy it is important to track your progress and KPIs like clicks, traffic, impressions, CTR and others that may be relevant to your auto repair business. You can build free tracking dashboards in Google Analytics or Google Looker Studio.
Bonus tip: Google and other search engines regularly update their algorithms so keep an eye out for volatility during these updates.
How long does it take for search engine optimization to work?
While some SEO tactics will start working immediately, larger and more consistent progress will be seen within 3-6 months if implemented correctly. Typically, this progress is seen as part of a “snowball” effect where multiple small optimizations will snowball into larger results over time.
Ranking on the first page of Google can take time but it often depends on how many competitors are in your area. All worthwhile marketing strategies take time and SEO is no different.
Final thoughts
Search engine optimization is an important tactic to drive more traffic and customers for your auto repair business. Keep in mind that SEO is one of many marketing tactics and should be part of a larger marketing strategy. To be successful in automotive shop marketing you will also need to explore other channels like social media, email, paid advertising, and traditional marketing.
As the auto repair industry continues to evolve, adaptability to changing customer needs is crucial to delivering a top-notch customer experience. When it comes to choosing an auto repair shop, customers are more likely to prefer a shop that is easy to do business with over the nearest shop. For the modern customer – an increasingly digital generation sometimes called Generation CX – the customer experience is paramount. One of the ways to curate an invaluable customer experience is to leverage the trends of today’s customers. Using these trends alongside the knowledge gained from your shop’s data, you can create an experience that is transparent, convenient and efficient.
Tekmetric’s Industry Index Report, pinpoints key trends around customer needs and expectations. In a recent webinar with Ratchet and Wrench, we discussed how you can use these trends to propel your business. By leveraging the trends within the report in conjunction with your shop’s performance metrics, you can tailor your approach to enhance your customer experience, drive revenue and ultimately boost your bottom line.
Efficient operations drive revenue
Efficient shops create more revenue opportunities by completing repairs quickly and effectively. When you streamline your processes, you enable your team to accomplish more in less time, without sacrificing quality. Efficiency creates smoother customer interactions and reduced wait times. This translates to a seamless customer experience – a key driver of satisfaction and repeat business that drives profits and increases your bottom line.
Several tools are available that can improve your efficiency, thereby helping you repair more vehicles in less time. For instance, Tekmetric’s Smart Jobs feature allows service writers to create jobs in just one click depending on the customer’s vehicle type by automatically pulling the correct labor time, sourcing the parts and applying relevant matrices based on the job selected. By reducing the number of clicks, your service advisors save time on creating repair orders (ROs). Instead, they can focus on answering customer questions and delivering an exceptional customer experience.
Convenient communication increases customer trust
Today, there are over 250 million vehicles on the road that are more than 12 years old and will inevitably need repairs. On average, shops see customers twice a year – and the majority will seek a shop they trust. Transparency and communication build strong levels of trust, resulting in a significant impact on the shop’s overall performance. Clear and convenient communication with the customer about repairs can streamline the approval process in the short term, as well as increase your average repair order (ARO) in the long term.
Customers expect clear communication and visibility in the repair process. One tool that supports these expectations is a digital vehicle inspection (DVI). DVIs allow your shop to send visual reports of inspection findings directly to your customers, keeping them informed and engaged throughout the repair process. DVIs can be shared via email or text, so your customer can conveniently access them and approve the work even when they are not physically at your shop. Through DVIs, a shop can share data in the form of photos and videos, encouraging customers to make informed, data-driven decisions. This digital tool goes a long way in building trust as vehicle owners can gain a deeper understanding of the repairs you recommend. Vehicle owners can prioritize the immediate repairs while also having a record of additional work, like a tire rotation, that needs to be done in three months.
Another way to build trust through clear communication is through two-way texting. This feature facilitates instant communication, enabling your customers to authorize repairs, ask questions or provide feedback in real time. For example, shops using Tekmetric can communicate directly with vehicle owners through two-way texts, even creating a repair order or appointment based solely on a text – no calls necessary! Customers know they can reach your shop anytime, from anywhere, and their needs will be met.
Together, two-way convenient communication and DVIs significantly increase the likelihood of customers accepting your shop’s recommended repairs, increasing your ARO and ultimately driving revenue growth.
Personalized customer experiences promote loyalty
Personalized customer experiences are another revenue driver. By adding a personal touch to the customer’s experience, you can go beyond the standard service offerings to create tailored experiences that bring customers back time and time again.
One key aspect of personalized experiences is the integration of digital payment options, such as “buy now, pay later” or text-to-pay. According to the Tekmetric’s Industry Index, only 16% of shops have tapped into the potential of text-to-pay options – but these options have tremendous potential in building customer relationships. Tekmetric’s solution enables your shop to offer customers the convenience of digital payment methods such as Apple Pay, Google Pay or text-to-pay. This not only streamlines the payment process but also caters to modern consumer preferences, making transactions faster and more convenient.
Additionally, “buy now, pay later” options powered by Affirm or Klarna allow your customers to get the repairs they need and pay over time, supporting their financial needs without negatively impacting your shop’s revenue. By alleviating some of the financial burden of repairs with “buy now, pay later,” you can better empower the vehicle owner to make an informed decision on repairs without breaking their bank. Tekmetric has witnessed the power of digital payment solutions: in the past year, 60% of customers at our partner shops were approved for financing, with 62% of them utilizing this option. The average transaction amount is $567 for card payments and $1,883 for "buy now, pay later" purchases on our platform.
Tying it all together to transform your customer experience
Efficiency, personalization and convenience are all traits that you can prioritize to maximize profit and create a noteworthy customer experience. Technology can do so much for businesses at its foundation, but taking it to the next level within the customer experience makes a significant difference. By leveraging technology to create a strong experience, you can set your shop up for success far into the future and measure up, by every measure.
Tekmetric has remained committed to 2024 as a year filled with product innovation, providing updates that included feedback from our customers to demonstrate our commitment to a customer-centric approach as we continue to grow. From product updates and attending industry events to elevating our approach to data security, the second quarter has built on the first quarter’s momentum, leading to a vibrant first half of 2024.
Supporting Shops by Enhancing Efficiency
Tekmetric is systematically seeking opportunities to better understand the needs of shop owners and how our product can help shops run more efficiently. Building on our commitment to enhancing shop effectiveness, we focused Q2 on implementing updates that significantly bolster operational efficiency across the board.
Having the right technical team is essential, and with our latest update, shops can now assign multiple technicians to a single job, ensuring greater collaboration and efficiency. This update allows more experienced technicians to supervise staff technicians regarding more complex jobs, giving staff technicians an opportunity to experience hands-on learning. Overall, having multiple technicians on a single job improves efficiency by allowing you to align and prioritize your technician resources.
In addition to the multiple technician updates, we also released the Inventory Activity Feed. To ensure smooth operations and profitability, it's crucial to understand the flow of money. Inventory plays a necessary role in this process and with this update, shop owners now have an extra eye to spot inconsistencies in pricing and quantity. This new feature allows shops to monitor key changes made to parts inventory, identify and rectify errors and enhance operational efficiency and employee training initiatives.
As we move into Q3, we continue to strive for further updates that increase productivity within internal operations or streamline the customer experience from the first touchpoint until repair completion and beyond.
Commitment to Education and Learning Opportunities in the Industry
In an industry as complex as auto repair, there is no shortage of learning opportunities to improve your shop or learn how to incorporate customer feedback into our ongoing improvements.
At Tekmetric, we value a commitment to growing our knowledge base and sharing that with our peers at various events, whether it be in-person conferences or through webinars. Our dynamic duo John Phelps and P.J. Leslie attended WorldPac STX in Nashville, Tennessee in late April to share with repair shops key strategies to boost profits through enhanced customer experiences. Their presentation included leveraging digital tools and enhancing the digital buying experience, transforming buyer trends into revenue drivers and customer retention through excellent experiences.
From there, P.J. had two additional speaking opportunities at Thoroughbred Diesel in Winchester, Kentucky and AASPA Tools in Harrisburg, Pennsylvania in the month of May where he presented on How Customer Experience Can Change An Industry. At both events, he shared his expertise regarding digital purchasing experiences, leveraging trends for revenue growth, mastering customer retention strategies, and surpassing expectations of the CX generation. Additionally, John Phelps, made an appearance on the Changing the Industry podcast where he discussed Career Shifts and Setting Industry Standards. At Tekmetric, we believe that the desire to give and improve the lives of our customers is ultimately what will drive your business to reach its full potential.
We participated in the ASI & ASTA Summer Social in Apex, North Carolina which provided an opportunity to network and connect with shop owners and tire dealers from the area. Our participation at these events helps us better understand your needs, fueling our commitment to product innovation and excellence in customer experience.
Tekmetric also aims to support our shop owners in sharing their own insights and lessons about measuring up in today’s industry through the webinars that we host. This quarter, we hosted a webinar entitled “Confessions of A Shop Owner,” which included Travis Troy, owner of Honest Wrenches, along with Ward Myers, VP of Training and eServices at Advance Auto Parts, Gregg Rainville, SVP at Steer, and Ian Miller, Partner Manager at Tekmetric. The key points were all about defining and developing shop culture and leveraging technology to be more efficient in the auto repair space.
Prioritizing Data Security
We recently increased our benchmark in data security by earning SOC 2 Type II compliance. Tekmetric meets the five principles that are required which include: security, availability, processing integrity, confidentiality and privacy. With SOC 2 Type II compliance, we are able to keep any information that you put into Tekmetric secure, from your shop’s data to your customers’ information. This gives us more confidence that as we continue to improve the quality of Tekmetric, we are also ensuring the security of everything that is entrusted to us.
Keeping Our Foot on the Gas
As we close out the first half of the year, Tekmetric aims to use our customer-centric approach as the fuel that ignites our product innovation. Through our commitment to attending industry events and listening to customer feedback, Tekmetric meets its customers where they are, with constant plans to keep innovating and improving. We head into Q3 with our customer-obsessed mentality to continue improving and streamlining shop operations with Tekmetric.
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