What is PPC advertising for auto repair shops?

PPC, or pay-per-click advertising, helps your shop appear when drivers search online for automotive services. Tekmetric Digital Ads makes it easier to run and manage online advertising across Google, Yelp, and Nextdoor, helping your shop reach nearby drivers when they’re actively searching for the services you offer. Unlike advertising platforms that primarily report clicks and impressions, Digital Ads also connects tracked phone calls and online bookings to customers, repair orders, revenue, and gross profit — helping you understand the real business impact of your advertising.

Can I use Tekmetric Digital Ads if I already run Google Ads or work with an advertising agency?

Yes. You don’t need to cancel your existing campaigns or stop working with your agency to try Tekmetric Digital Ads. We recommend keeping your existing advertising running while you evaluate Digital Ads and compare the results. Some overlap can occur when campaigns target similar searches. Digital Ads continuously evaluates its own campaign performance and can shift spend across keywords, searches, and times of day as conditions change.

Where will my ads appear?

Tekmetric Digital Ads helps your shop reach nearby drivers across Google, Yelp, and Nextdoor. On Google, campaigns run across Google Maps and Google Search and are designed to prioritize Maps, helping your shop show up when nearby drivers are actively searching for automotive services.

How much should an auto repair shop spend on Google Ads?

Your advertising budget depends on your market, competition, and business goals. With Tekmetric Digital Ads, you choose how much you want to spend, with a minimum advertising budget of $10 per day. We recommend starting at $15 per day and adjusting over time based on performance. Your advertising spend is separate from your Tekmetric Digital Ads subscription.

How does Tekmetric Digital Ads manage my PPC campaigns and advertising budget?

Tekmetric Digital Ads makes campaign management simple. Campaigns can be launched in about 10–15 minutes, and once live, Digital Ads automatically manages and continuously optimizes them to help improve performance over time. You choose your daily advertising budget, giving you control over how much you want to spend without having to manage your campaigns day to day.

How much does Tekmetric Digital Ads cost?

Tekmetric Digital Ads is $149 per month per shop, plus the advertising budget you choose. Your advertising spend is separate from the monthly subscription, so you decide how much you want to invest based on your shop’s goals and budget. There is no long-term commitment, and you can cancel anytime.

What kind of return can auto repair shops expect from Google Ads?

Results vary based on factors such as your market, competition, advertising budget, and online presence, so there isn’t a single return every shop should expect. Tekmetric Digital Ads helps you understand the return your shop is generating by connecting tracked calls and online bookings to customers, repair orders, revenue, and gross profit. This allows you to see attributed return on ad spend rather than relying only on clicks and impressions.

AUTO REPAIR ADVERTISING

Show up where drivers search.
Fill more bays.

Reach new customers across Google Maps, Google Search and Yelp and connect your advertising to actual customers, repair orders, revenue, and gross profit.

Video Overview

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SHOW UP WHERE DRIVERS SEARCH

Be visible on Google, Yelp and Nextdoor when nearby drivers are actively searching for auto repair services.

Show up prominently in Google Maps results where intent is highest
Appear for “auto repair near me” and service-specific searches
Reach drivers when they’re deciding where to go
Turn searches into calls, directions, and online bookings

A map and Google search ad created through Tekmetric.

Tekmetric digital ads performance reporting.

KNOW WHAT YOUR ADVERTISING ACTUALLY PRODUCED

Go beyond clicks and impressions by connecting tracked calls and online bookings to customers, repair orders, revenue, and gross profit.

See which tracked calls and bookings turn into customers
Connect customers to actual repair orders
See advertising-driven revenue from new and existing customers
Understand your return on advertising spend

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EASY TO LAUNCH. RUNS AUTOMATICALLY.

Launch in about 10-15 minutes, then let Digital Ads manage and continuously optimize your campaigns.

AI-assisted campaign creation makes setup simple
Campaigns are automatically managed once live
Continuous optimization helps improve performance over time
See advertising performance without ongoing campaign management

Google PPC ad creation process inside Tekmetric.

Image showing the revenue three auto repair shops generated with Tekmetric digital ads.

REAL SHOPS. REAL RESULTS.

See what Digital Ads is producing for repair shops already using it.

Marv and Mike’s Auto & Tire
$14,155 in new customer revenue
$216 in advertising spend | 66x ROAS
A&R Complete Auto Care
$10,859 in new customer revenue
‍$310 in advertising spend | 35x ROAS
The KAR Shop
$12,149 in new customer revenue
‍$459 in advertising spend | 27x ROAS

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Google Ads FAQs

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