Drivers can sometimes see repairs as frivolous or not important.
Reasons for their skepticism can stem from many things: the customer can’t see what the service advisor is seeing on their end; they might not have a way to gauge the importance of the issue at hand; maybe a service advisor doesn’t communicate the problem correctly or forgets to ask the customer if they’re following along.
Tekmetric’s features empower auto repair shops to improve customer transparency, streamline communication, provide flexible payment options, and simplify the payment process.
These promote customer trust, enhance satisfaction, and ultimately help your shop close more repair orders. And that's what matters most.
Because at the end of the day, if customers feel they can trust your shop, they'll be more likely to return the next time they need something repaired.
Show Your Customers the Problem with Digital Vehicle Inspections
First and foremost is perhaps the most obvious, but digital vehicle inspections are so powerful they're always worth mentioning.
Implementing digital vehicle inspections into your day-to-day shop regimen will help you show customers the severity of specific repairs. During the inspection, service advisors can send videos and photos to the customer to show them any maintenance issues, build trust, and either sell that work or capture it as a declined job.
As we all know, a picture speaks a thousand words. With digital vehicle inspections, you can write a story for the customer using pictures and explanations of any vehicle issues your technicians found. We've seen Tekmetric users on average include 5 images within their DVIs, and up to 20 and more images for really large repair orders.
Instantly Text Message Your Customers
Modern features help your shop provide a modern experience, and that starts with communication. You don't have to waste valuable time dealing with scattered, inconsistent customer communication when we have modern tools available.
Cloud-based shop management systems let managers and service writers easily communicate with customers without missing a beat with real-time texting directly from your shop's landline phone number. It all happens on your end within Tekmetric, along-side crucial customer information, inspection findings, parts availability, and so much more.
Not to mention shops can even let their customers pay for their repairs through a text message, no matter where they are. We've even seen shops setup a contact-less drop-off and pick-up process with an old-school key-drop system, and modern shop management systems that let service writers text and receive payments anywhere, anytime.
Offer Consistent Service Customers Can Trust with Canned jobs
Shops that can simplify workflows and standardize their processes will get cars in and out quicker, free up their time to provide a better customer experience, and can focus on keeping operations flowing smoothly.
Canned jobs are pre-saved jobs that include labor and parts associated with common repair work done. We recommend you build canned jobs for services you provide frequently in your shop to save your service writers time when generating repair orders.
Tekmetric’s BG Canned Jobs gives your repair shop the ability to provide customers with high-quality maintenance service backed by BG’s industry-leading products.
Tekmetric already empowers your team to assemble ROs in minutes with integrated labor guides, canned jobs, and customizable parts orders. But with BG products, you can ensure that your customer will be getting safe, reliable, and high quality products every time a power steering, transmission, and brake RO is created.
Transform Your Shop with Tekmetric
Tekmetric’s features empower auto repair shops to improve customer transparency, streamline communication, provide flexible payment options, and simplify the payment process.
And this helps build customer trust, enhance satisfaction, and drive more repair orders. By utilizing Tekmetric's comprehensive features, auto shops optimize operations, deliver exceptional service, and cultivate long-term customer relationships.
Highlights from November include the refresh of Tekmetric Payments, launch of our Booking Tool in beta mode, and your #1 ask for the mobile app: a time clock!
Learn more about what we’ve been up to below.
Streamline Payments for Your Shop with Tekmetric Payments
We’re excited to introduce our refreshed payments solution, Tekmetric Payments (formerly known as Tekmerchant).
This refresh comes with some exciting new features including:
A dedicated “payments” section of the platform
View into payments over time and their details (method, timeline, etc.)
More detailed information around payouts (transactions included, payout schedule etc.)
A dispute management & resolution workflow right in the platform
Sunbit is now available as an additional buy now, pay later option
These enhancements are included on top of existing Payments features, at no additional cost for current Tekmetric Payments customers. This is just the beginning - expect more features and financial partners to be added in the coming months.
Who’s this for?: Tekmetric Payments Customers. Interested in adding this to your subscription? Contact us.
See the Evolution of our Mobile App - Time Clock & Enhanced Camera Experience
Your techs asked, and we delivered! The Tekmetric Mobile App now includes time clock functionality you've been waiting for, letting techs clock in, out, and take a break – all from their mobile device. We've also enhanced the camera experience with tap-to-focus capabilities and added a convenient "trash can" feature to image markup functionality for easy editing. No more switching between desktop and mobile for inspections – just perform seamless, efficient DVIs right from your phone.
Who’s this for?: All customers using version 1.7.0
Check what version you’re on the bottom of the left sidebar - Easily update your app via your app store
Ever wish that you could manage your scheduling process right from your Tekmetric account? Your wish is our command. Configure your appointment settings and embed directly onto your website in minutes. No more splitting windows or managing between two different systems.
Connect to PartsTech Seamlessly
We’ve eliminated the complexity of the traditional multi-step integration processes when connecting Tekmetric with PartsTech. Say goodbye to hunting down API keys or navigating complex vendor setups – now you can connect to PartsTech's extensive parts network directly within Tekmetric Integrations with just a few clicks. This enhancement was built to help make your parts setup experience effortless, allowing you to order them quickly on the estimate. This allows you to focus on what truly matters: getting vehicles back on the road faster.
Who’s this for?: All customers - Primarily those without PartsTech enabled
Gain Control of Your Pricing Strategy For Oil Changes
When you build a Smart Canned Job for oil changes, we put you in complete control of your pricing strategy. Now you can present service specials with clean, professional pricing that builds trust with your customers – perfect for advertising those competitive oil change specials while managing surplus charges effortlessly.
Get Professional-grade Accountability With PO# on Estimates
We know for some shops, fleet work is imperative to helping grow your business. Now you can add the PO# directly on repair orders, having it display automatically across estimates, invoices, and A/R statements for your fleet customers. This enhancement brings professional-grade accountability to your workflow, making it effortless to track approvals and maintain precise documentation. Just input the PO number once in the RO sidebar, and Tekmetric handles the rest – ensuring every fleet repair has a clear, traceable approval record.
Take control of your inventory management with our new shop-level inventory feed located on the shop dashboard which puts vital inventory edits at your fingertips. This view helps how you monitor inventory changes across your shop, making it easier than ever to spot trends, prevent shrinkage, and ensure you have the parts you need when you need them.
Running any business is an art and a science. There are tons of daily and long-term decisions you have to make to continue growing your business.
As a shop owner, you have to make sure your employees and customers are happy, that repairs are efficiently getting through the door, and that your shop is profitable.
The Art of Running Your Business
Intuition and emotional intelligence are what make up the art of running your shop.
Your intuition will steer the split-second decisions you make when it comes to things like helping technicians work through a challenge, answering customer questions, exploring business opportunities, and networking with partners. Intuition can be a good thing—after all, it’s the culmination of the experiences you’ve had before. For example, the bad gut feeling you get about a potential business partner can save you from a world of frustration.
Your emotional intelligence is also a crucial part of running your business. As a leader, you have to be there for your team, which means knowing when someone is having an emotionally off day so you can help them work through the situation. Your emotional intelligence is a guiding compass for your team's emotional responses to each other and to customers.
Some days, you or your service advisors will run into customer challenges. Your service advisors will follow your lead, so if you use your emotional intelligence and show empathy and understanding when a customer is having a bad day, that positive example will rub off on your entire team. Your service advisors will show patience and grace in similar situations.
However, while intuition and emotional intelligence are valuable, you can’t rely on them alone. You also need to test your business decisions—your business “hypotheses,” if you will—with data so you can know whether or not you’re on the right path.
Ever wonder how you could make your auto repair shop website rank in Google for “Mechanic near me” or “Best auto repair shop”? Look no further, this guide will walk you through everything you need to know about search engine optimization for automotive repair shops.
Search engines play a large role in today’s buyer journey and the auto repair shop industry is no different. Shop owners are recognizing this and starting to emphasize SEO (search engine optimization) as part of their overall digital marketing strategy.
Auto Repair SEO 101
SEO for automotive repair shops is a marketing tactic designed to influence how your website ranks in Google and other search engines. When done correctly, SEO efforts can create more website traffic and ultimately, generate more customers for your auto repair shop.
However, search traffic is becoming more competitive and other shops are likely aiming for the same keywords as you are. Utilize this guide to see how you can improve your website traffic and search engine rankings for your auto shop.
Tek-Tip: Curious how you rank for important keywords? Simply open an incognito tab and search for keywords you want to rank for. Incognito tabs remove location and search history bias from your search.
Why is SEO important for Auto Repair Shops?
More traffic equals more customers
Search traffic is high-intent traffic which means that people who are searching for “mechanic near me” and similar queries are indicating that they are ready to make a decision. Social media and other traffic forms may bring in traffic but rarely are they ready to make a decision that day. Capturing more search traffic almost always leads to more conversions. Think about it, when you start looking for a service where do you start your search?
Brand awareness
Even if the customer is not ready to make a decision that day, being visible for relevant keywords is important (and free) brand awareness. Ranking well will help your shop stay top of mind for future automotive repair needs and build your online presence. Just like we remember a billboard or business logo weeks later, being visible in search engine results leads to better brand awareness and online visibility.
Cost effective
Unlike Google Ads, SEO efforts are free if you do them in-house. All you need to get started is this guide + a few YouTube videos and you can make a big difference in your website traffic and online conversions.
Local search
Search engines can use mobile device locations to help match customers with a shop that is nearby. Part of this guide will walk you through how you can indicate to Google where your auto repair shop is located and capitalize on local search traffic.
5 Steps to Improve your Rankings and Website Traffic
1. Quality content
Helpful content: Google loves fresh content and companies who regularly publish helpful content. Strategize what type of content will resonate with your audience and don’t be afraid to test new ideas. Consider removing or updating out-of-date content that is no longer relevant for your audience.
Content calendar: Creating a content calendar for your shop can help you strategize which topics you want to cover each month and who will be responsible for the project timeline.
2. On-page SEO
URLs: Did you know that Google uses the words in your url to help understand what your content is about? Avoid generic URLs like www.Yourshopname.com/blog/23trk and start using keyword-rich URLs like www.Yourshopname.com/blog/houston-tire-store. A simple optimization that can lead to better rankings.
Keyword research: Organic search is no longer about stuffing your content with every keyword you can find but keywords still play a part in how Google ranks content. Keywords are the terms searchers type into Google like “Tire shop near me” or “Brake service shop in Houston”. Other common auto repair keywords include “auto repair shop near me”, “best mechanic in (insert city)”, or "(insert service type) near me”.
You can use a free tool like Google Search Console (more info on tools later on) to explore which keywords you are ranking for and strategize how you can include those terms in your content/website. You will also want to research keywords that you do not currently rank for but want to in the future. Don’t forget to look at competitors and see what they are ranking for to help you locate your target keywords and form your overall strategy.
Internal linking: If you think of the internet as a spider web, each piece of content has internal and external links that help connect related content. These internal links help search engines crawl your website and find all the other content your website has to offer. Aim for at least one internal link in each article you write.
Meta Descriptions: As the name suggests, meta descriptions inform readers on what they can expect your content to cover. This is a great place to highlight keywords you think searchers might use to find your content.
Avoid click-bait strategies but try to make your meta description attractive and keyword dense. This will lead to better click-through-rates and better rankings. Aim to use 150 characters or less in your meta description so Google doesn’t cut it off.
Meta Titles: Think of a meta title as the headline or title tag for your content. This is a great place to showcase what your content offers and what it covers. You also want to feature your top priority keyword in the title to make sure Google (and users) know that it matches what they are searching for.
3. Technical SEO
Tek-Tip: Warning: this section is more technical and may require the assistance of a website professional. We recommend Shopgenie to help with all of your website/SEO needs.
Page speed: Search engines have started to prioritize websites that provide a better user experience and part of that is having fast page speed. You can test your website speed using this free tool. Some quick ways to improve your page speed would be to minimize image file sizes and reduce the number of third-party scripts you have on your website. You may need to contact a website developer if you want to make bigger adjustments to your website.
Link building: Search engines use backlinks as a way to identify which websites are trustworthy and authoritative. For example, if your website has a link from Forbes pointing to your blog article, it indicates that your blog has value. The more links you can gather (especially from high-quality websites) the more reasons search engines have to believe your website has value.
SEO and PR agencies can help you build your link profile. You can also contact other websites directly and do manual outreach. The best practice is to create content that people want to link to and the links will accumulate naturally. Content that typically performs well for link-building in the automotive industry includes how-to videos, guides, and tutorials.
Mobile friendly/UX: Have you ever been frustrated by a website on your phone that you can’t use because the buttons are too close together or it loads slowly? With the majority of your target audience using their phones to search for services, your SEO strategy needs to include a user and mobile-friendly website design.
Sitemaps: A sitemap is a file that you can add to your website to help guide search engine crawlers to your content. Think of it as a crawler roadmap for your website. This file can be useful if you don’t want certain parts of your website crawled or if you recently added new content and want it to be crawled quickly.
4. Local SEO
Google My Business: Google My Business (GMB) is a free Google business profile that showcases your company, services, contact info, logo, and more. An easy way to improve your local SEO is to keep this platform up-to-date with your contact information, website, and hours of operation. If a potential customer searches “auto repair shop near me” your GMB listing indicates to Google if you service that area and helps you rank for their search.
Bonus tip: Make it easy for customers to leave reviews on your GMB profile as extra proof that you run a quality automotive repair shop. Some auto shops add a QR code on the front desk or on receipts directing customers on how to leave reviews. Make sure to respond to negative and positive reviews with professionalism. First impressions matter; potential clients often research reviews before selecting a shop.
Directories: Directories are popular aggregation review platforms like Yelp, Consumer Reports, BBB, and Yellow Pages. Claiming your business profiles and updating them with your relevant information can help some potential clients find your auto repair business. Make sure your phone number, address and website are all up to date within each directory.
Location pages: Adding your address and directions to your website can help search engines understand where you are located and aid in pairing you with appropriate local queries. Another tactic is to make sure your website content mentions your city to further boost this effort.
5. SEO tools
Paid tools: There is no shortage of SEO software/tools to help you upgrade your auto repair SEO strategy. These tools typically have a free version but they are limited in functionality and you will need to upgrade if you have larger websites. Some of the top options include Ahrefs, Semrush, and seoClarity.
Free tools: If you have a smaller website you may be able to get by with these free tools. Some of the top free SEO tools include Google Search Console, PageSpeed Insights, and free versions of Ahrefs and Semrush.
Tracking/monitoring: After making updates to your website and overall SEO strategy it is important to track your progress and KPIs like clicks, traffic, impressions, CTR and others that may be relevant to your auto repair business. You can build free tracking dashboards in Google Analytics or Google Looker Studio.
Bonus tip: Google and other search engines regularly update their algorithms so keep an eye out for volatility during these updates.
How long does it take for search engine optimization to work?
While some SEO tactics will start working immediately, larger and more consistent progress will be seen within 3-6 months if implemented correctly. Typically, this progress is seen as part of a “snowball” effect where multiple small optimizations will snowball into larger results over time.
Ranking on the first page of Google can take time but it often depends on how many competitors are in your area. All worthwhile marketing strategies take time and SEO is no different.
Final thoughts
Search engine optimization is an important tactic to drive more traffic and customers for your auto repair business. Keep in mind that SEO is one of many marketing tactics and should be part of a larger marketing strategy. To be successful in automotive shop marketing you will also need to explore other channels like social media, email, paid advertising, and traditional marketing.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)