When customers walk into your auto repair shop, they’re trusting you and your team with the health of their vehicle, one of their most expensive assets.
They’re coming in with a problem or set of problems and expect your team to effectively fix those problems in a reasonable time frame.
And modern expectations for customer service have shifted as our technology has evolved. Customers don't want to have to find time for a phone call when they can just get texted updates about their repairs, and digital tools make it easier for shops to build transparency in their process.
Modern auto repair shop software not only makes it easy but lays the foundation for a modern customer experience at every step.
Offering a Modern Auto Repair Shop Customer Experience Starts with a Modern Shop Management System
We're big advocates of modernizing your auto repair shop, and we don't necessarily mean replacing all your racks, updating all your compressors, and swapping out your alignment rack. Sure those might help, but we get those can be really big investments.
That's why we're focused on the behind-the-scenes operations of your shop, the overall management and flow of repair orders. Modern shop management software enables owners, managers, service advisors, and technicians to gain visibility into, and control over, their individual part of the process with specific functions:
Cloud-based shop management
Real-time control
Digital Vehicle Inspections
Built-In Payment Processing
Digital Shop Communications
Efficient Parts and Inventory Management
While all of these directly work to modernize your shop operations, they also work to modernize your shop experience for customers.
When your shop is using Digital Vehicle Inspections instead of paper printouts, you're not only making it easier for your technicians and service advisors to communicate and collaborate, but you're also modernizing how your shop interacts with customers, by emailing or texting results and approval requests.
How Automotive Shop Programs Give Customers More Agency
The common way shops get repair authorizations from customers is verbally, either in person or over the phone. But this approach is rife with the risk of misunderstandings.
By contrast, digital vehicle inspections give you a way to transparently show your customers what’s going on with their vehicles, as well as a way for them to clearly indicate how they want to proceed.
Technicians can concisely break down findings, send photos and videos of issues, and indicate the severity of each issue using a color-coded system. Service advisors can then quickly put together estimates that clearly display those findings, and email or text them to customers.
Customers will then receive their estimates and clearly see which issues are the most pressing, as well as the expected costs. With digital authorization, customers can check off the repair work they want, and your team can start tackling repairs.
How Automotive Shop Programs Help Your Team Move Jobs Along Faster
With automotive shop programs, service advisors can get a high-level overview of every repair order at your shop. They can see which repair orders are pending authorization, in progress, or completed. Your team can even see more specific details at a glance, like which repair orders still need parts ordered, so they can swiftly move repairs along.
Service advisors can also see exactly what each technician has on their plate, so they can then assign the outstanding repair orders to the technicians that have the most availability, evening out workloads at your shop. Service advisors can dispatch specific jobs in one repair order to different technicians to avoid lopsided workloads.
As for technicians, they can use the system as their digital to-do list; they can glance at it and know exactly what they’re responsible for each day—and in which order they should tackle repairs.
How Automotive Shop Programs Help You Keep Customers in the Loop
Using automotive shop programs, service advisors get a snapshot of how far along every repair order is so they can communicate updates to customers without ever having to leave their workstations and interrupt technicians’ workflow.
As each technician works and marks labor lines as complete within their own work area in the system, service advisors will see the corresponding updates and be able to tell customers exactly where their repairs stand.
How Automotive Shop Programs Simplify How Your Customers Get In Touch With Your Shop
An automotive shop program with true two-way texting simplifies communication for you and your team. And adding your shop’s phone number to the system opens a new channel of streamlined communication.
Service advisors can message any customer directly from the system, the message will show up as a regular text message on the customer’s phone, and they can text right back. Back at the shop, every service advisor with access to the system will see their response within the system.
With true two-way texting, your team and your customers will be able to avoid the pitfalls of verbal communication and exchange information with more clarity.
Plus, with true two-way texting, there will be a record of the information exchanged between your shop and the customer, enabling you to safeguard your shop.
How Automotive Shop Programs Make It Easier for You to Get Paid
An automotive shop program with a text-to-pay feature benefits all customers, especially those on the go. Service advisors can send customers a payment link right to their smartphones when it's time to pay, and customers can then quickly punch in their credit numbers and authorize payments on a secure platform.
In turn, service advisors will have an easier time collecting payment and will be able to keep track of which customers have paid, and which customers haven’t.
How Automotive Shop Programs Make It Easier to Give Back
You can benefit from a referral program where you give back to your customers. Of course, if you do decide to give out discounts, you want to make sure that they don’t negatively cut into your bottom line.
An automotive shop program with real-time reports will enable your team to use discounts strategically. Giving back can also be as simple as handing a customer their favorite soda to sip on while they wait out their repair.
Facilitate Delivering the Best Auto Repair Customer Service Possible With Tekmetric
Tekmetric’s various features, including DVIs, the Job Board, and the Tech Board, help you streamline your team’s ability to provide exceptional customer service that gets people back behind the wheel quickly, and has them telling their friends and family about your shop.
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In today's fast-paced digital world, connecting with your customers isn't just about turning wrenches; it's about building relationships. For the automotive industry, email marketing can be a powerful marketing tool.
A well-executed email marketing strategy can transform your auto repair business, driving new customers through your doors and fostering customer loyalty among your existing clients.
What is Email Marketing?
At its core, email marketing is a form of digital communication that enables businesses to send messages directly to a group of people via email. Think of it as a personalized billboard delivered straight to your customer's inbox.
Unlike broad social media blasts or impersonal direct mail, email marketing offers a unique opportunity to tailor your message to specific segments of your email list, making your communications more relevant and impactful. It's a key component of any effective automotive repair marketing plan.
Why Auto Repair Shops Should Use Email Marketing
Many auto shop owners might wonder if email marketing is truly worth the effort. The answer is a resounding "yes!" In an industry built on trust and relationships, email marketing serves as an invaluable tool for nurturing customer relationships. Here are some of the top benefits of email marketing:
1. Cost-effective
Email marketing is very cost-effective. Compared to traditional advertising methods, the return on investment (ROI) for email marketing is often significantly higher. You're reaching a targeted audience that has already shown some interest in your services, whether by providing their email address at your shop or through an online signup.
2. Top of mind
Email marketing will keep your auto repair shop top of mind. Your customers have busy lives, and car maintenance often slips their minds until a problem arises. Regular, helpful emails ensure that when they do need service, your shop is the first one they think of. This is crucial for customer retention.
3. Customer Retention
By staying in touch, you remind existing customers about upcoming service needs and show appreciation for their business. This proactive approach significantly boosts customer retention and encourages repeat visits.
4. Measurable Results
Unlike some traditional marketing, email marketing provides detailed analytics. You can track open rates, click-through rates, and ultimately, how many appointments were booked as a result of your email marketing campaigns. This allows shop owners to refine their marketing strategy for maximum effectiveness.
5. Direct communication
Finally, email marketing provides a direct line of communication. You can share important updates, special offers, maintenance tips, and build a sense of community with your customer base. This personal touch is something that a general advertisement simply cannot replicate.
Email Marketing Campaign Ideas
To maximize your marketing efforts, it's essential to diversify the types of emails you send. Here are some of the most effective email marketing campaigns for automotive repair shops:
Welcome Emails
When a new customer provides their email address, send a warm welcome email. This is your chance to introduce your shop, highlight your unique selling propositions, and perhaps offer a small discount on their first service. This initial contact sets the tone for future customer relationships.
Welcome email template
Service Reminders
These are arguably the most crucial emails for an auto repair shop. Based on a customer's service history (which can be managed efficiently through a good CRM system), send automated service reminders for scheduled maintenance like an oil change, tire rotations, or brake inspections. Make it easy for them to book an appointment with a clear call to action.
Service reminder email template
Promotional Emails/Special Offers
Announce discounts, seasonal promotions (e.g., winter tire specials, summer AC checks), or bundled services. Use compelling subject lines to grab attention and always include a strong call to action (or CTAs).
Promotional email template
Maintenance Tips and Educational Content
Share valuable information like "5 Ways to Extend the Life of Your Tires," "Understanding Your Dashboard Warning Lights," or "Why Regular Oil Change is Crucial." This positions your shop as an expert and provides genuine value to your customer base.
Maintenance tip email template
Customer Feedback/Review Requests
After a service, send a follow-up email requesting feedback or a review. Positive testimonials are incredibly powerful for attracting new business. Link directly to your Google My Business page or other review platforms.
Customer feedback email template
Birthday/Anniversary/Holiday Emails
A small, personalized gesture like a birthday greeting, perhaps with a minor discount, can significantly boost customer loyalty.
Birthday email template
Abandoned Appointment Emails
If your shop offers online appointment scheduling and a customer starts but doesn't complete the booking process, an automated email reminding them to finish can recapture lost potential customers.
Abandoned appointment email template
Automotive Email Marketing Strategies
Now that we've covered the what and why, let's dive into the how. Implementing these best practices will ensure your email marketing strategy yields optimal results for your auto repair shop:
Segmentation is Key: Not all customers are the same. Segment your email list based on factors like vehicle make and model, last service date, service history, or demographics. This allows you to send highly targeted and relevant messages, improving open rates and conversion rates.
Craft Compelling Subject Lines: Your subject lines are the gatekeepers to your emails. Make them concise, intriguing, and benefit-oriented. Examples: "Time for Your Oil Change?", "Exclusive Discount Just For You!", "Protect Your Car This Winter."
Personalization Goes a Long Way: Always address customers by their first name. Reference their vehicle type or past service if possible. Automation can make this surprisingly easy, especially with a good CRM or shop management system.
Clear Call to Actions (CTAs): Every email should have a single, clear call to action. Whether it's "Schedule Your Appointment Now," "Claim Your Discount," or "Read Our Latest Blog," make it obvious what you want the recipient to do. Use prominent buttons or hyperlinked text.
Mobile Responsiveness is Non-Negotiable: A vast majority of people check their emails on their smartphones. Ensure your emails are designed to look great and function perfectly on all mobile devices. Test your templates before sending.
Automate Where Possible: Utilize automation tools to send welcome email sequences, service reminders, birthday greetings, and follow-up emails after a service. This saves time and ensures consistent communication without manual effort. Many CRM systems and email marketing platforms offer robust automation features.
Provide Value Beyond Promotions: While special offers are great, don't make every email a sales pitch. Offer genuine value through maintenance tips, car repair advice, and educational content. This builds trust and positions your auto repair shop as a helpful resource.
Optimize Send Times: Experiment with different days and times to see when your email list is most engaged. Tools within email marketing platforms can often provide insights into optimal send times based on your audience's behavior.
Integrate with Other Marketing Efforts: Your email marketing strategy shouldn't exist in a vacuum. Cross-promote your email list on your website, social media channels, and in your physical shop.
Monitor Performance: Regularly review your open rates, click-through rates, and conversion rates. A/B test different subject lines, CTAs, and content to continually improve your email marketing campaigns. This data-driven approach is crucial for success in the automotive industry.
Don’t overdue it: Nobody likes receiving 30 emails in one day, so make sure your email cadence is reasonable and not overwhelming to your audience. Always provide an “unsubscribe” option in your emails in case they no longer want to receive emails from you.
Final thoughts
In conclusion, for any auto repair shop looking to thrive in today's competitive landscape, a well-executed email marketing strategy is no longer optional – it's essential. By consistently delivering valuable content, timely reminders, and exclusive offers, you can build a highly engaged customer base, boost customer loyalty, and ensure your auto repair business remains successful for years to come.
Start building your email list today, embrace automation, and watch your marketing ideas turn into tangible results. Your customers and your bottom line will thank you.
Thought Leadership
Automotive Email Marketing: Effective Strategies for Your Shop
The automotive industry is one of the largest and most stable sectors in the U.S. economy, and becoming an automotive mechanic offers a rewarding, hands-on career path with plenty of opportunities for advancement.
Whether you're interested in working at local repair shops, car dealerships, or even starting your own garage, this guide will walk you through everything you need to know.
What do mechanics do?
Automotive technicians are responsible for diagnosing, maintaining, and repairing vehicles of all types—from compact cars to light trucks and SUVs. Their work involves inspecting brake systems, replacing worn parts, and performing routine services like oil changes. Many mechanics work in repair shops or at car dealerships, but others prefer to start their own repair shop.
Mechanics work with a variety of tools and diagnostic equipment. They often use computerized systems to identify issues and ensure the car is functioning properly. In today’s rapidly evolving automotive industry, mechanics are expected to stay current with new technologies, especially in hybrid and electric vehicles.
Below, you will find practical steps you can take today to start your path to becoming an auto mechanic.
6 Steps to becoming a car mechanic
Starting a new career path can be challenging, so we outlined 6 practical steps you can take to jump-start your career.
1. Do your homework
Before you start your career, it is wise to consider if this is the right job for you. Will it pay enough to support your needs? Will you be able to keep up with the physical demands of the job? These are just two of the questions you need to ask yourself before moving forward.
How Much Do Automotive Mechanics Make?
According to the U.S. Bureau of Labor Statistics, the average salary for automotive service technicians and mechanics in 2024 was approximately $49,670 per year, or about $23.88 per hour. However, salaries can vary based on several factors such as:
Location: Mechanics in cities or states with a higher cost of living tend to earn more.
Certifications: Holding ASE certifications or specializations can boost income.
Experience: Entry-level technicians typically earn less than seasoned professionals.
Industry: Working at car dealerships or as a mobile mechanic can pay differently than working in a small auto repair shop.
2. Training and education
Pursuing the right education, certifications, and training programs will set you on the right path to a successful career. Each path has unique benefits but it is best to select the path that will help you achieve your career goals.
Do I need to go to school to become a mechanic?
While formal training is not always required, it is highly recommended. Employers in both independent repair shops and dealerships prefer candidates with a solid educational background and certifications. If you opt not to pursue formal education, you will need to find a personal connection or an apprenticeship program where you can learn while working.
How long will it take to become a mechanic?
The timeline to becoming an auto mechanic depends on the education path you choose. In total, it may take anywhere from 6 months to 4 years to become job-ready, depending on the path and certifications you pursue. Here are the most common routes:
High School Diploma or GED: Most mechanic jobs require at least a high school diploma or equivalent.
Vocational Schools or Trade Schools: These typically offer certificate programs lasting 6 months to 1 year, giving students a fast track into entry-level roles.
Community College or Associate Degree: Completing an associate degree in an automotive technology program usually takes about 2 years and provides a deeper understanding of vehicle systems.
Apprenticeships: These allow students to earn while they learn and may last 2 to 4 years.
On-the-Job Training: Some auto mechanics begin their careers with no formal education and learn through hands-on experience at a repair shop or dealership.
3. Complete certifications
The most respected credential in the field is the ASE certification, offered by the National Institute for Automotive Service Excellence. Mechanics can earn ASE certification in areas such as engine repair, brake systems, electrical systems, automatic transmission, and heating/air conditioning.
To become ASE certified, you’ll need at least two years of work experience or a combination of formal training and on-the-job training. You’ll also need to pass one or more certification exams. Mechanics who pass tests in all major areas and have the required work experience can earn the title of Master Technician.
Being ASE certified shows employers and customers that you're a professional who meets industry standards. Many employers pay higher wages to certified auto mechanics, and some dealerships require ASE credentials for certain positions.
4. Prepare for your interview
Finding the right shop to start your career at can be a daunting task. It is often easiest to start at an express shop so you can get your feet wet before pursuing your career goals. Once you have applied to a shop, it is time to start preparing for the interview.
Mechanic Job Interview Questions
Whether you're aiming for a position at a dealership or local garage, be prepared for a formal interview. Here are common questions you may encounter:
Tell me about yourself and your experience as an automotive technician.
Why do you want to work for our company/shop?
How do you stay up to date with new automotive technologies and repair techniques?
What certifications do you currently hold (ASE, manufacturer-specific, etc.)?
Are you comfortable working weekends, evenings, or overtime if needed?
When answering, emphasize your hands-on training, work experience, and your commitment to continuous improvement. Don’t forget to highlight soft skills like teamwork, communication, and adaptability.
5. Utilize modern tools
The modern repair shop has embraced new technology to help improve efficiencies and revenue. Strive to have a solid understanding of modern diagnostic tools, apps, and software so you can hit the ground running. Another way to stand out to your future employer is to already have experience with their shop management system, so they don’t have to train you as much.
6. Get your hands dirty
Let the fun begin! Once you have landed your first job, learn to fail fast and ask questions as you meet more experienced technicians. Ask yourself each week if you are enjoying your job and if you think this is still the right career path for you. Don’t forget to make connections in the industry to boost your network and career path.
Final Thoughts
A career as an auto technician is more than just a job—it’s a skilled trade that keeps America moving. Whether you're working on a simple oil change or a complex engine repair, you'll be solving real-world problems and helping people stay safe on the road. With growing demand for mechanics who can service modern vehicles equipped with sophisticated electronic systems, the field is only becoming more essential.
Whether you're just getting started in the world of auto mechanics or you're a seasoned professional looking to sharpen your skills, having the right books in your toolkit can make a world of difference.
In this guide, we’ve rounded up the best 10 books for anyone looking to master automotive repair—five books for beginners and five for professionals. Whether you're diving into DIY oil changes, understanding electrical systems, or prepping for ASE certification, these books can help you become the car mechanic others rely on.
Top 5 Mechanic Books for Beginners
1. Auto Repair For Dummies by Deanna Sclar
Deanna Sclar, a trusted name in car books, breaks down automotive repair in a clear, engaging way. Topics include basics like changing oil, identifying car parts, and performing simple diagnostics. Updated editions also include guidance on hybrid and electric vehicles.
This book is great for high school students, DIY car owners, and anyone who wants to enhance their car repair knowledge. It teaches vehicle maintenance fundamentals and gives you the confidence to handle everyday car repair tasks.
This book is available in paperback and audiobook format on Amazon and Goodreads.
2. How Cars Work by Tom Newton
“How Cars Work” is an illustrated mechanics book designed to make complex automotive technology digestible. It covers everything from internal combustion engines to carburetors using simple diagrams and descriptions.
Ideal for visual learners and those completely new to auto mechanics. This is a great first book for beginners, high school students, and anyone wanting a strong visual foundation. This book is available at Amazon, Goodreads, and Walmart.
3. Service Repair Manuals
Service repair manuals offer detailed, step-by-step instructions specific to various makes and models. Whether you're working on a Chevy or a lawn mower, there's likely a repair manual for it.
These manuals walk you through every procedure—from basic maintenance to full rebuilds—making them excellent for DIY mechanics. The manuals are great for car owners who want to perform their own maintenance and repairs, especially oil changes and part replacements.
4. Auto Repair and maintenance for Beginners by Dave Stribling
This is a more recent release that blends practical guidance with a conversational tone. It’s designed for car owners who want to understand what’s under the hood without going back to school.
It breaks down diagnostics, basic electrical systems, and essential car repair projects with clarity and confidence. DIYers, automotive technology students, and anyone just entering the field will benefit from this resource. This book is available on Amazon and Target.
5. ASE Study Material
While not a traditional repair resource, these ASE guides cover specific topics you may be interested in. In addition, these resources can also help you study for your ASE exams/certification. These study guides cover everything from refrigerant to engine diagnostics.
These resources are great for beginners looking to become ASE certified or just want to deepen their technical knowledge of car repair. You can find these ASE resources on the ASE website.
Top 5 Mechanic Books for Professionals
1. Automotive Technology: A Systems Approach by Jack Erjavec & Rob Thompson
Used in technical schools and ASE training programs, this comprehensive study guide covers every vehicle system in detail. From brakes to diagnostics and internal combustion engines, it’s a powerhouse of professional knowledge.
Excellent for instructors, professional auto mechanics, and shop technicians. It’s also used as a curriculum base in many accredited auto mechanic programs. This book can be found on Amazon and Goodreads.
2. Engine Repair (A1) – ASE Test Prep Study Guide by Delmar Cengage
If you’re serious about becoming ASE certified, this study guide is one of the best tools to prep with. It’s focused on the A1 Engine Repair certification exam and is updated with the latest questions and procedures.
It contains practice questions, answer keys, and step-by-step breakdowns of engine troubleshooting and repairs. Mechanics pursuing ASE certification and current techs looking to refresh their credentials will benefit from this book.
3. Bosch Automotive Handbook
This is not your average repair manual. The Bosch Automotive Handbook is a dense, technical reference filled with precise definitions, formulas, and design principles behind modern vehicle systems, including electrical systems and diagnostics.
A must-have for those working on diagnostics or developing automotive systems. Not ideal for beginners, but invaluable for seasoned pros. This book is available on Amazon.
4. Advanced Automotive Fault Diagnosis by Tom Denton
Tom Denton is a trusted author in the world of automotive technology. This book focuses on advanced diagnostics using real-world case studies and troubleshooting processes.
It covers OBD systems, scan tools, sensor data interpretation, and diagnostics strategies used in modern repair shops. ASE certified professionals, diagnostic techs, and repair shop leads will appreciate this book. This book is available at Walmart and Amazon.
5. Motorcycle Basics Techbook by Matthew Coombs (Haynes)
Auto mechanics often expand into motorcycles. This Haynes book explores motorcycle maintenance and repair with the same detail they bring to their car repair manuals.
Great for mechanics who want to branch into motorcycle repair or work at specialized repair shops. This book is available on Amazon and Thriftbooks.
Other Mechanic Resources
While books are still relevant, many mechanics have transitioned to other resources like YouTube videos and podcasts. Here are some of our favorites.
YouTube
YouTube is a gold mine for car repair veterans and DIYers alike. Some of our favorite channels include:
Enright Auto - for new tools and repair techniques
Reddit can be another powerful resource for new techniques plus an online community to answer questions you may have. Some of the best subreddits include:
Investing in a good book isn’t just about reading—it’s about building your skills, your confidence, and your future in the automotive industry. Whether you’re just learning how cars work or studying classical mechanics principles, there’s a resource here that can guide you. The best mechanics know that their education never stops.
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