5 Ways Your Shop Can Give Back During the Holidays

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Read time: 3 min

When you think about what makes the holidays a wonderful time of the year, perhaps images of spending time with loved ones, playing in the snow, and sipping hot chocolate come to mind.

Those activities are all part of the holiday spirit. But goodwill and charity also make the holidays a wonderful time of the year. And as an auto repair shop owner, you’re in a unique position to give back to your community.

There are different ways you can pay it forward—and if you end up liking how things go, you can make giving back a year-round activity, rather than just something you do during the holidays.

Partner With an Organization Like Brakes for Breasts

5 Ways Your Auto Shop Can Give Back During the Holidays

Brakes for Breasts is an organization that Tekmetric supports with ongoing efforts. This past October, Tekmetric donated a portion of sales to Brakes for Breasts to accelerate breast cancer research.

Brakes for Breasts specifically works with independent auto repair shops across the United States. If you sign up, a portion of your shop’s brake service proceeds will go to The Cleveland Clinic Breast Cancer Vaccine Research Fund. Partnering with an organization like Brakes for Breasts makes giving back super easy.

Help Put People on the Road

5 Ways Your Auto Shop Can Give Back During the Holidays

Fix it Forward Ministry is a non-profit in Minnesota that gives free cars and auto repair work to those who are homeless or at-risk. To sustain their non-profit, Fix It Forward Ministry has a business wing, Fix It Forward Auto Care. Other Tekmetric users like Turbo Tim’s Anything Automotive have non-profit branches, too.

While your auto repair shop might not have a non-profit arm, you can still join forces with a local charity to help get those in need on the road by providing free or reduced car repair services. You could even start your own internal program to help low-income individuals or people who were recently let go or furloughed from their jobs.

Give Discounts to Essential Workers

This holiday season is a great time to give back to essential workers who’ve kept communities afloat during the COVID-19 pandemic. By giving doctors, nurses, teachers, grocery store cashiers, delivery drivers, and other essential workers a discount, you can spread cheer and make their lives a little easier during the holidays.

You could take a certain amount, such as 15 percent, off of the total for every frontline worker and educator who comes to your shop. Or, you could offer a specific service, such as oil changes, for free or at a discount.

Start a Holiday Donation Drive

Your shop’s way of giving back doesn’t have to be just through car repairs. You could start a holiday donation drive at your shop and encourage your team members, customers, and broader community members to get involved.

Maybe you want to focus on canned goods to give to a food bank, pet food to give to an animal shelter, or toys to give to a children’s charity. You can get your whole community involved by volunteering your shop as a drop-off center for items (but be sure to stay safe by taking appropriate social distancing measures).

If you prefer a more personalized approach to giving, you could look into “Adopt-A-Family” programs that will match your shop to a family. You and your staff will then get the family’s holiday wish list so that you can make their holiday wishes come true.

5 Ways Your Auto Shop Can Give Back During the Holidays

Match Donations from Staff and Customers

By matching donations, you can boost participation and give back even more. For example, if you host a holiday donation drive, you can say that for every can of food people donate, the shop will donate three.

Or, you could tell your team members and customers that they can donate to a charity of their choice from a pre-set list made by you. This way, you’ll give people an opportunity to support one of the causes they are most passionate about.

How Tekmetric is Giving Back This Month

5 Ways Your Auto Shop Can Give Back During the Holidays

At Tekmetric, we’re growing out our mustaches and raising money for Movember, a movement for men’s health that funds research and awareness efforts for prostate cancer, testicular cancer, and mental health.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

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Prasanth Chilukuri understands the challenges that shop owners face each day with gaps in their efficiency and margins, which is why he co-founded Tekmetric with Sunil Patel in 2016.

Vehicle Service Pros published some of Prasanth’s tips for strategically growing an auto repair business with a shop management system like Tekmetric.

You can access his full piece here, or check out some of the highlights below.

Balance Is Key to Making Better-Informed Business Decisions

Shop owners make countless daily decisions that affect their customers, their team, and their business.

Making good business decisions is essential to keeping everyone happy and keeping the lights on in the shop, but how do you know what the right decision is?

According to Prasanth, the key to any successful business is finding the right balance between soft skills like intuition or relationship-building and hard skills like data analysis.

Both types of skills are important, but knowing when to employ each one is the trick to making better-informed decisions and growing your business.

Intuition is useful when shop owners have to make split-second decisions and often goes hand in hand with interpersonal skills. The auto repair industry isn’t just about cars, after all; it’s about people, too.

By learning how to pick up on cues and anticipate the needs of customers, employees, and vendors, shop owners can foster long-lasting relationships that grow alongside their business.

Of course, there’s only one way to know whether your shop is truly turning a profit: look at the numbers and analyze the results. Data can support any hunches you have about the health of your business, for better or for worse, so you can plan accordingly.

But if your shop is still tied to manual methods, gathering key information about parts usage and labor costs is probably not easy or convenient.

Why Manual Methods Just Can’t Keep Up

A shop management system might not be able to make business decisions for you, but it can help shop owners make sense of their key metrics and data. According to Prasanth, looking at the cold, hard facts is essential to boost the efficiency and profitability of the shop.

The science of data might seem contrary to the art of intuition at first, but they’re more related than you might think. As Prasanth describes, data can add support to a shop owner’s intuition or observations and reveal key information that can’t necessarily be gathered from conversations with customers and employees.

Unfortunately, trying to sort through the shop’s data by hand can be exhausting and often means missing family dinners to crunch the numbers after hours. And manually calculating daily, weekly, or monthly metrics can quickly become a headache with much larger room for human error.

Without real-time reporting tools, inventory counts and gross profit can’t necessarily be trusted and will always provide an out-of-date view of your business at best.

Being tied to manual processes for data collection also means being tied to the shop and losing out on valuable face-to-face time with the customers supporting the business.

As a result, shop owners are often left making the difficult decision between nurturing their intuition and building relationships, or focusing on the data and shop profitability when both are essential to the long-term success of the business. With Tekmetric, you can do both.

Get the Full Picture With Tekmetric

Tekmetric is a shop management system that comes fully equipped with business reporting tools within a repair orders software suite.

Tekmetric tracks key performance indicators like employee efficiency, parts usage, and profitability ‘round the clock so shop owners can focus on the more high-level aspects of their business.

Real-time reports are always available with numbers that are already calculated and organized.

A bird’s eye view of the shop gives shop owners the power to tailor their business plan and strategy by:

  • Adjusting parts and labor matrices to maximize margins
  • Extending or removing a running promotion
  • Deciding to add more people to the team
  • Knowing when it’s the right time to expand the business with new bays or by opening a new location
Scaling Your Auto Repair Business With Real-Time Reports

March 24, 2022

Read time: 3 min

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At Tekmetric, we’ve been busy creating the most requested feature by users: true two-way texting. We’re excited to announce that this November, you and your guests will be able to communicate with each other in a seamless, hassle-free way.

Send and Receive Texts Directly in Tekmetric

Once your shop sets up two-way texting within Tekmetric, your team and customers will be able to have instant, harmonious digital conversations.

On your end, the Tekmessage interface will have a similar look and feel to social media messaging services (such as Facebook Messenger).

Your customers, however, will see the conversations as regular text messages on their phones.

Tekmessage: True Two-Way Texting for the Auto Repair Industry

To use Tekmessage, simply click the messaging icon in the top right corner of your shop’s header within Tekmetric. Doing so will open the Tekmessage sidebar, where you’ll be able to see a full list of conversations with guests, send and receive texts, and search conversations.

With the SiriusXM Platinum Plan, customers receive access to hundreds of SiriusXM channels featuring ad-free music plus sports, talk, entertainment, news, and comedy that they can enjoy both in their vehicle and outside the car with the SiriusXM app.

“We recognize the immense opportunity this collaboration with SiriusXM presents for repair shop owners,” said David Weiner, Chief Revenue Officer for Tekmetric. “At Tekmetric, our goal is to provide shop owners with a wide range of options to enhance their customer experience. Enabling a complimentary SiriusXM subscription on our platform is just one way we empower shop owners to offer added value, sustaining loyalty and satisfaction among their customers.”

In addition to enhancing customer experience, this integration is streamlined for shop owners to easily apply it to their shop. With just two clicks, shop owners can seamlessly activate the integration and begin providing the SiriusXM trial subscription to customers as a thank you after service visits. For instructions to enroll your shop today, please click on this link: https://siriusxmforshops.com/Tekmetric.