Summer is a busy time in the auto repair industry, and 2020 was no exception.
But as the seasons change to fall and winter, we notice that fewer people are taking their vehicles in for repairs. Of course, this varies from state to state. Auto repair shops in colder climates may still see a steady flow of customers as drivers winterize their vehicles.
In most places, a slow down in business is to be expected.
While there may be fewer walk-ins, there are several ways shop owners and service writers can stimulate business and maintain a healthy sales funnel.
Looking at Your Sales Funnel
Your sales funnel can tell you a lot about the flow of your business.
Before ramping up marketing and lead gen tactics (strategies to get new business into the sales funnel), it’s important to look at what’s already in the funnel.
If you already have work in the shop or customers to follow up with, those jobs are going to be the easiest to target and move through the sales process because they’re already halfway there.
Also, by focusing on the bottom of the funnel first, you can identify any hold-ups and make room for new work to come in the door, leading to a more efficient workflow and overall sales process.
Work in the Shop Waiting to Be Completed
Before going out of your way to bring new business in the door, look at the current jobs already in the shop.
Are there any holdups? If so, be sure to take care of those so that you can get those vehicles repaired and out the door, and then collect payment on that work.
If there's a bottleneck at the bottom of your funnel, you probably want to address that before bringing a bunch of new work through the door.
Tek-Tip: Use Realtime RO Reporting on the Shop Dashboard
By looking at the “job board view” of Tekmetric’s shop dashboard, shop owners and service writers can see a snapshot of what’s going on in the shop at any given moment.
You can look at the number of dollars you’re sitting on in the “work not started” status.
If an RO has been approved but the work hasn’t been started and you’re not sure why this is a good opportunity to talk to your technicians to see what the holdup is.
If it seems like there are many jobs that are delayed, it might be time to consider hiring more help, provide coaching, or create a more efficient process.
Customers with estimates waiting to be approved
After taking care of work that’s already in the shop, the next easiest target for more work is going to be anyone who you’ve already sent an estimate to that hasn’t approved the work.
Chances are, these guests are shopping around for the best estimate. But in some cases, customers get sidetracked and may have simply forgotten to follow up.
Giving these folks a courtesy call to say, "I just wanted to follow up to personally answer any questions that you may have about the work that we're recommending" is a great way to earn their business because it shows that you care about fixing their problem and that you didn’t forget about them.
Even if your shop isn’t the cheapest by a long shot, customers who are shopping around are likely to see the value in going with the shop that is attentive enough to give them a call back to check-in.
Tek-Tip: Use the Tekmetric Job Board to See the Status of Estimates
Tekmetric’s job board uses icons to show service advisors the status of an estimate.
The paper airplane means that an estimate was sent to a guest, but it hasn’t been opened.
Once the customer opens the estimate, the icon will change into an eyeball. Near the icon, it will also tell you how long ago it has been since the estimate was sent or viewed. Service advisors and shop owners can use this information to start a conversation with their customers.
Tekmetric also has two different views of the job board: column view and list view.
In list view, you can prioritize the order of those estimates to put the people who have viewed it at the top, the people who received it next, and then everyone else who you haven't quite finished up with at the bottom.
So now you have a priority of who you can start calling.
Declined Jobs & ROs Saved for Later
Further up the sales funnel are your declined jobs and ROs saved for later. It’s important to remember that many vehicle owners wait until right before a critical event to get their vehicles repaired.
For instance, if someone brings their truck into the shop to fix their suspension and you notice that their brake pads should be replaced soon, the customer may wait a few weeks or months until they feel like their brakes are just about to scrape the metal.
Depending on the condition of the brakes, a service advisor might put it on the estimate (and in this scenario, the truck owner declines the job to focus on their suspension) or, if it seems like the brakes do in fact have a few months of mileage left, they may save it as an RO for later.
Declined jobs and ROs saved for later are great ways to reconnect with a guest.
A simple courtesy call to check in with an existing customer who may need work soon is an excellent way to remind them that their vehicle needs maintenance before a critical event occurs, and it's also an opportunity to bring more work in the door.
Tek-Tip: Use Tekmetric’s Declined Job Report and Customer History
Tekmetric’s declined job report consolidates all of your shop’s declined jobs in one easy to view list.
During slow months, your service advisors can open the declined jobs report and go down the list, using notes to determine why the customer declined the job and whether or not they might be interested in revisiting the work soon.
To take this one step further, the service advisor can also look at the customer’s history to determine if there are any hold-ups to getting certain repair work.
For instance, if the customer history shows that they come into the shop frequently but tend to spend small amounts at a time, you can make them an offer or throw in a free oil change to sweeten the deal.
Generate New Customers with Marketing
Once you’ve worked your way up the sales funnel to complete any jobs in the queue and catch existing customers who either haven’t responded to your estimate or need work soon, you can start focusing on catching the attention of new customers.
When it comes to generating new business, the initial questions to ask yourself are, “Where are my target customers?” and “Where is my existing business coming from?”
By keeping track of your marketing sources—referrals, promotions, mailers, social media channels, etc.—you can get a better sense of the best place to put your efforts.
Every time a new customer comes in, it’s good practice to ask them, “How did you hear about us?” If it’s an existing customer, you can also ask, “What brings you in today?”
They may just tell you that they need work done, but sometimes they’ll answer with a certain promotion or advertisement, which can help you gauge the effectiveness of certain efforts.
If it seems like a certain tactic works better than others, that may be the first marketing effort to invest more money in when times are slow.
Tek-Tip: Use Tekmetric’s Marketing Source Report to Gauge the Effectiveness of Your Marketing
Tekmetric’s RO Marketing Source report gives shop owners a clear view of how successful each marketing effort is in terms of total sales, new sales, repeat sales, GP dollars, GP percent, and close ratio.
These metrics not only show you where your audience spends the most time but also shows you which segment of your audience is bringing in the most profit.
For instance, you may notice that Facebook brings in a lot of ROs, but you have the highest close ratio with people who read Yelp reviews.
If that’s the case, you may want to solicit more positive Yelp reviews from customers.
Accelerating Your Shop’s Business Takes a Comprehensive Approach
It’s important to consider your entire sales funnel when trying to boost the amount of work and dollars coming through your shop.
While marketing is a great way to get your name out there and bring new vehicles and faces into your shop, it’s just as important to nurture the relationships that you already have.
If it seems like there’s an existing customer that you can help with service, it’s a good idea to reach out and check in on them.
As always, keeping track of your job history, customer preferences, declined jobs, work in progress, and how your customers hear about your business is going to make it a lot easier to make calls and pull the right levers.
While this may seem like a lot to keep track of, a well-organized, easy to use shop management software like Tekmetric can make collecting and reviewing this information feel like second nature.
We brought our entire team together in person to kick off the year in Houston, and to say I was anything short of blown away would be an understatement.
We pride ourselves on being a remote-first company and we’ll continue to build our team remotely with the best talent from across the world, but there sure was something special about having everyone in person at the same time, in the same place, uniting around the same goals.
When you have the opportunity to gather such an amazingly talented group in the same room, you’ll be surprised by what happens from the brainstorming, to the tactical collaboration – and well, all the fun we had together!
And this wasn’t all just about us. Because in the end, we’re here to support all the amazing independent auto repair shops that do great work every day getting cars back on the road.
Tekmetric's Dedication to Customer Obsession
A dozen of our customer shops were gracious enough to host folks across our teams as we spent time with shop owners, advisors, and technicians diving into the next batches of innovation the industry needs us to build into Tekmetric.
Running a repair shop is the background of everything we do. It's that partnership between Tekmetric and the auto repair shops that leverage the platform daily that enables us to build the absolute best tool for the job: running an independent auto repair shop.
As we continue to build Tekmetric, I’m especially keen to hear more than ever from technicians on this front.
At a time when industry continues to fight to keep up with challenges in educating, recruiting, and retaining top-quality techs, we’re taking a more intentional stance on the role a shop management system can play in helping your shop build and support the best team possible. Be sure to look for more from us throughout the year in this area.
We’ve always started anything we do at Tekmetric with a ‘customer obsession’ mindset – and I’m proud to extend this further down to the technician level this year.
As we grow, I’m also noticing how important it is to spend more of my time transferring real-world shop knowledge to every member of our team. In the early days, our Tekmetric office was the upper level of my shop, and I probably took for granted how easy it was for our team to observe the activities going on downstairs.
It's rejuvenating to now bring over 100 of our teammates to shops and immerse ourselves in the challenges our customers are facing. I smile when I see a well-drawn whiteboard with jobs listed out in columns, color-coded and sorted by promise time.
I think back on the early ideas that went into translating age-old management concepts into better versions of what are now standard features in Tekmetric.
I get even more joy when one of our new product managers builds well past my ideas, or I hear one of our onboarding managers asking a shop owner a question that even I’m not sure I would have thought of.
One thing is certain: the opportunity for our team to connect, collaborate, and brainstorm our next steps as a shop management system has ignited our drive for success.
Driving for Success in 2024
We are growing and maturing in real-time, and the pace of our new thinking and new innovation is mind-blowing.
If you’re a current customer, our doors are always open. Feedback from front-line employees, technicians, service writers, general managers, and of course shop owners, has turned into some of our most powerful features and functionality.
If you want to connect with our team, we welcome you to email us at support@tekmetric.com to set up a time with our product team to discuss ways we can improve, or set up a 1:1 consultation if you need additional support.
And if you haven’t made the switch to Tekmetric yet, what are you waiting for? Book some time with one of our Shop Advisors here to talk through how we might be able to help your shop run better than it ever has.
From our team to yours – thanks for your continued trust and support as we grow Tekmetric. 2024 figures to be a great year for us and for the industry. If there’s anything I can personally do to help your shop measure up to another level, please reach out!
See how your shop stacks up against thousands of auto repair shops nationwide
You track your ARO. Maybe you watch your car count week over week. You know when a month is good and when it's below par.
But here's a question most shop owners can't answer quickly: Compared to shops like yours, are your numbers strong, average, or quietly underperforming?
There's a real difference between a number that's improving and a number that's competitive. A shop can grow ARO year over year and still be well below what high-performing shops are seeing in their market. Without an external reference point, you don't know which situation you're in.
That's the problem benchmarking solves, and it's the reason the data matters more than the direction.
Internal Tracking Tells You the Trend. Benchmarking Tells You the Truth.
Internal performance tracking is essential. If you don't know your ARO, car count, parts margin, and effective labor rate, you're managing without the most basic tools. But internal tracking has a structural limitation: it can only tell you how you're doing relative to your own history.
That's useful for spotting momentum — a rising ARO, a growing car count, tighter parts margin. What it can't tell you is whether your baseline is strong or weak relative to the market.
A shop with a $580 ARO that has grown from $520 over two years has made real progress. But if top-performing shops in their region are averaging significantly higher, that progress hasn't closed the competitive gap. It's just moved in the right direction.
The fix isn't to stop internal tracking. It's to add an external benchmark so you know what the target actually looks like.
Many shop owners get their benchmarks the informal way: conversations with peers at trade shows, numbers shared in coaching groups, or revenue figures posted in forums. These have real value, but they're also limited.
Self-reported numbers skew high (people share their wins). Peer groups are small samples. Industry averages from trade associations are often lagged and lack the granularity you need to compare fairly — a six-bay shop in a suburban market shouldn't be benchmarking against national averages that include dealership-adjacent shops in metro areas.
The more useful comparison is data drawn from shops operating in similar conditions, at similar scale, tracked in a consistent and anonymized way.
What Good Benchmarking Actually Looks Like
Effective benchmarking for an auto repair shop compares you on the four metrics that most directly drive profitability:
ARO: Are you getting full value from each car that comes through your door?
Car count: Is your volume where it needs to be to support your revenue goals?
Parts margin: Are you protecting margin as supplier costs fluctuate?
Effective labor rate: Is your real revenue per labor hour aligned with your posted rate?
Each of these metrics has a different lever. If your ARO is lagging, the fix usually involves inspection completion rates or customer communication. If your car count is stagnant, the issue is typically acquisition or retention. If your parts margin is eroding, your pricing matrix needs a look. If your effective labor rate is low, it's often a discounting or packaging problem.
Benchmarking tells you which problem to solve first. That's valuable when you have limited time and you're trying to prioritize.
How the Tekmetric Shop Index Works
The Tekmetric Shop Index is a free benchmarking tool built from data collected across more than 12,000 auto repair shops. Enter your shop's metrics and get an instant comparison showing where you stand on each of the four key measures. No Tekmetric account is required. Anyone can use it.
The output isn't a vague grade — it shows you where each metric ranks and gives you a clear picture of where the gap is largest. That's the signal that tells you where to focus first.
The benchmarking data is the starting point, not the finish line. Once you know which metric is your biggest gap, you can start asking the right questions:
If ARO is lagging: How consistently are your technicians completing and sending digital vehicle inspections (DVIs)? Are customers seeing and approving the recommended work?
If car count is flat: Are you actively pursuing new customers? Are return visit intervals optimized? Are declined jobs being followed up?
If parts margin is soft: When did you last review your parts pricing matrix? Is it adjusting for recent cost increases from your vendors?
If the effective labor rate is low: Are service writers building jobs accurately? Are discounts being applied consistently or inconsistently?
Each of these questions points toward a workflow, and Tekmetric's reporting is built to surface the answers at the job, technician, and service writer level. But even before you get to that step, knowing which question to ask is most of the work.
High-performing shops don't treat benchmarking as a one-time exercise. They check their rankings periodically, track how their numbers shift against the industry baseline, and use the comparison to coach their teams with context.
"You're at 85% DVI completion" is a data point. "You're at 85% completion, and top shops are at 95%" is a coaching conversation with direction.
"Seeing them take the shift to Tekmetric and then grow profitability in the same four walls has been phenomenal. Some of them are just exponential." — Matt Schwab, Clutch Automotive, Tekmetric Customer
Takeaways
Internal tracking shows you direction; benchmarking shows you position.
The four metrics — ARO, car count, parts margin, effective labor rate — are the right comparison points.
Good benchmarking data is consistent, anonymized, and drawn from shops with similar operating profiles.
The TSI tool is free, built from more than 12,000 shops, and gives you an instant read on where your gaps are largest.
Your benchmark result tells you which lever to pull first — and that's where the work starts.
Once you know your gaps, the next step is building a system to close them.
Choosing the best auto repair software for your shop is essential for staying competitive in today’s digital landscape. While many shops are adopting digital solutions, the variety of options for the top auto shop software can make the choice overwhelming. To find success, it is important to identify a solution that aligns seamlessly with your business goals and strategy.
What is Auto Repair Shop Software?
Auto repair software is a digital tool shop owners can use to streamline workflows and help with daily tasks like invoices, reporting, and payments. These softwares are designed to make shops run smoother and reduce headaches. Each software has a unique set of features and functionality. This guide was created to help you find the best shop management software and compare and contrast features.
Benefits of Auto Repair Software
Auto repair software can offer a lot of benefits for your shop including:
Reduced back and forth with customers through two-way texting.
Quicker inspections leading to more vehicles per day.
More secure files through cloud-based software versus pen and paper.
Automated tasks take less time like parts ordering and repair order creation.
Increased visibility of how your business is doing through real-time dashboards.
Keep track of customer notes, names, and vehicle history in one place.
All of these benefits improve efficiency in your shop leading to more revenue. Plus, your staff will be able to do more in less time making their lives easier.
Top Shop Management Software Features to Look For
The solution you use in your shop should offer a comprehensive suite of features to streamline operations, enhance your customer experience and increase profitability. These features might take on several forms, so look for options that fall into one of the following five categories:
Security Features
Convenience Features
Trust Features
Efficiency Features
Expansion Features
Tek-Tip: While features are important, don't forget to calculate cost. Compare if the cost is monthly or yearly and what the ROI will be for your shop. Tekmetric users see a 25% average increase in repair orders within the first 120 days.
Security Features
The best automotive repair shop software is one that prioritizes security. Your shop collects tons of data both internally and externally each day. Not only do you store information on your shop’s productivity and financial performance, but vehicle owners also entrust you with their personal information. In all cases, that information should be stored safely and protected by your software solution. Some key features to look for include:
Cloud-based. Cloud-based systems are one of the most secure solutions available. Not only is the data stored in a cloud-based system available to you anytime, anywhere, but it is also regularly backed up to provide an additional layer of protection against unforeseen events like natural disasters or equipment failures.
Third-party security certification. Third-party certifications validate a shop management system’s commitment to data protection. Tekmetric recently achieved SOC II Type 2 Compliance, demonstrating its dedication to safeguarding customer data in five areas: security, availability, processing integrity, confidentiality and privacy.
Convenience Features
When customers have an excellent, convenient experience, they are more likely to return to your shop for future repairs. The best car repair software you can use in your shop helps you personalize the customer experience for your target audience and improve customer communication. Here are some customer-centric features to consider:
Digital payment solutions. With features like integrated payments, buy now pay later and text-to pay, customers can pay in a manner that works best for them, allowing them to pick up their car after hours, pay invoices from their office and even complete a payment for their college student from states away.
Two-way texting.Two-way texting features can streamline communications, allowing your team to easily text with customers. With two-way texting, you can even designate your shop’s existing landline number as the contact to avoid confusion.
Automation. With automation-based features like SmartJobs, your service advisors can create jobs in only one or two clicks, allowing them to focus less on manual tasks and more on interacting with customers.
Trust Features
In the auto repair industry, creating customer loyalty is critical for differentiating your shop and driving business. Your customers will keep coming back if they trust your team and the services you provide. As you search for the best shop management software for your shop, look for a solution that helps you increase transparency and build trust with new and existing customers alike. Some features might include:
Digital vehicle inspections. DVIs allow technicians to complete a comprehensive inspection of the vehicle and send customers pictures and videos of any repairs it might need. This strategy helps customers better understand what is happening with their vehicle, making them more likely to agree to necessary repairs.
Educational integrations. Some integrations can help educate your customers on the necessity of a repair or how their vehicle should work. With Tekmetric’s integration with MotoVisuals, for example, customers can view animated videos of proposed repairs that explain why these repairs are vital for their vehicle. This creates a seamless experience for your customers while building trust and strengthening the relationship.
Efficiency Features
In addition to providing secure data storage and enhancing your customer experience, investing in auto repair software can also help your mechanic shop run more efficiently. The best auto repair software for you should offer customizable functionality that streamlines your internal processes and workflow to help you finish repairs on time. Here are some features that promote efficiency:
Inventory orders. In addition to building the estimates, a comprehensive shop management system can support your team in ordering parts and managing inventory. Tekmetric has created an inventory management solution that enables your technician to order parts as they are completing the repair diagnosis. This streamlines the work order process and removes any potential miscommunications between technicians and managers or service advisors ordering parts, leading to a more accurate and efficient process.
Automatic progress updates. Tekmetric automatically updates new notes within a repair order for all team members to view the updates as soon as they are entered. Service advisors can then automatically send these updates to the customer, so the customer remains informed even if the service advisor is occupied with another task. With automatic updates, the customer has a play-by-play of the repair – and they can complete the next task, such as approval or payment, without any back-and-forth over the phone or having to come in person.
Mobile App for 24/7 access. A mobile app can help your technicians perform inspections faster and be able to take pictures/videos right from their device. Mobile apps can also help shop owners check on reporting and dashboards while away from their desks.
Shop dashboard real-time reporting. Reviewing dashboards in real-time allows you to respond to potential bottlenecks or problems that arise throughout the day. For example, you can review your profitability early in the week and determine if you’re on the right path or if you need to take steps such as calling customers for approvals or following up on declined work to generate more repairs.
Tek-Tip: Unbiased review sites like G2 can be helpful when comparing which software is best for you.
Expansion features
One common mistake shop owners make is buying an auto repair shop management software that only meets their current needs. The best auto repair softwares grow with your business and can integrate with other products.
Integrations. Each auto repair shop is unique and has different needs. In addition, each shop will grow and have new emerging needs down the road. Purchase an auto repair shop software that meets your current needs and can integrate with other features you will need later on. Ask fellow shop owners which integrations they find helpful and learn from their success.
Multi-Location. If you are a shop owner with a vision to expand into multiple locations, make sure your auto repair software can handle the task. Tekmetric offers multi-shop management where you can view all of your reports in one place and streamline your workflow across locations.
New Services and Products. Do you envision your shop offering tires or other products in the future? Not all auto repair softwares are built equal, so make sure your software is up the task.
What is the best auto repair shop software?
The best automotive repair shop software for you is one that allows you to run your business smoothly while also supporting security, convenience and transparency between you and your customers. When your software supports these areas, you will be better poised to streamline your shop’s processes and create a better customer experience – ultimately driving your bottom line.
Choosing a software is a personal decision based on your specific business strategy, budget, customers and team. Fortunately, many softwares have advanced features that can be customized to your goals and needs. These advanced features come at a price and each software has differing pricing plans. Make sure your research includes pricing and what the ROI will be for your shop.
Final Thoughts
When researching the right shop management solution for your shop, look for the right features to meet your needs and workflow. Another expert tip is to utilize unbiased review platforms like G2 to discern which software is best for you. Lastly, network and connect with fellow shop owners and see what they recommend.
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