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Tekmetric CEO Sunil Patel Says Solving the Technician Shortage Starts With Culture

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Creating a great culture at an auto repair shop is the key to keeping and growing technicians 

Cars are lasting longer than ever, but the technicians who fix them are becoming harder to find. The average vehicle on U.S. roads is about 13 years old, and there are not enough skilled technicians to go around.

The auto repair sector needs about 71,000 new technicians a year, and the training pipeline delivers only about 50,000. That is more than 20,000 unfilled positions every year, and the shortfall continues to grow.

That gap is stark.

For auto repair shops, the shortage is not a statistic. It is a daily question: who is going to fix the cars?

Sunil Patel, Tekmetric founder and CEO, said this crisis can be solved with auto repair shop improvements. Those solutions, however, often are not the ones most shop owners typically expect.

Before he founded Tekmetric, Patel owned Motorwerks, an independent repair shop in Houston, Texas, where he learned about the technician shortage from inside the bay. After years of seeing the problem as a shop owner and now as an automotive repair technology leader, Patel says the shortage will not be solved with better software alone. 

It starts with creating a great culture and valuing people. Patel speaks from firsthand experience, and his conviction on where to start is clear.

"I would spend a lot more time on the culture side of it," he said. "I would make sure I'm building an amazing culture that attracts amazing technicians."

The First Hire

Patel started Motorwerks as a one-man operation. He turned wrenches at night and took vehicles in during the day. There was no hiring strategy because there was no one to hire but himself.

Then the work outgrew him.

"Eventually I started getting busier and busier, and I needed a technician," Patel said.

He reached out to a contact at a local dealership and asked if he knew anyone looking for work. The technician that was recommended had just been let go from the dealership. He had made a mistake, but he was genuinely skilled. Patel took the chance and hired him.

It paid off.

"He would crank out hours, and he was really good at his job," Patel recalled.

The technician struggled with diagnostics, but that happened to be the part Patel enjoyed most. The two skillsets fit together. The shop kept moving.

That early hire taught Patel something he tells shop owners to this day: a great technician is rarely great at everything, and the shops that win are the ones that build a team around complementary strengths and skills.

Why Hiring Became Harder

The work itself is part of the challenge. Repairing cars has always been demanding, but it keeps getting harder, and nowhere more than at an auto repair shop.

Consider the difference between a dealership and a shop. A dealership technician works on a narrow set of vehicles from a single manufacturer, where the engineering stays largely consistent from one model to the next.

"If I take the most compact car versus the most expensive car, the underlying technology is going to be very similar at a dealership," Patel explained.

A technician who has never touched a particular model can usually still work on it because the platform underneath is familiar.

An independent auto repair shop has no such predictability. It can take all makes and all models.

"You don't know what's going to come through that door," Patel said.

Shops can see a Honda one morning, a Toyota that afternoon, and a European luxury car the next day. Every job can push a technician past what they know best. And the steepest part of that climb is no longer mechanical — it is electronic.

"The hard part of this is not the mechanical side," Patel said. "It's the electronic side where technicians usually get stuck."

Modern vehicles run on layered software, networked sensors, and advanced driver-assistance systems. The U.S. Bureau of Labor Statistics notes that technicians increasingly work on these complex electronic and computerized systems, and diagnosing them well is a specialized skill. Those specialized skills are exactly what the labor market is short on.

No shop can send its team to factory training for every brand. There are more than 50 vehicle manufacturers on the market. The best shops specialize the way Patel did at Motorwerks: for instance, one technician strong on European vehicles, another on Japanese, another on domestic. That mix lets a shop triage almost anything that rolls in, and it turns a hiring problem into a team-building one.

The Myths Keeping Young People Out

Ask most people to picture a technician, and the image is dated. Greasy hands. A hot bay. Hard, dirty work.

Patel said that picture is a mischaracterization of how technicians work today.

"A lot of that is changing," he said.

Some independent shops today are fully air-conditioned. Part of the work is no longer mechanical — it is electronic, diagnostic, coding, and programming.

"You've got to be able to use a laptop," Patel said.

The old image does real damage. It steers young people away from a career that has quietly modernized. Correcting it, in Patel's view, is one of the industry's most important recruiting jobs.

Culture Is the Real Reason Technicians Leave

Patel said one pattern separates the businesses that attract and keep great technicians from the ones that cannot. It is culture. And many shops have room for improvement.

"When a technician leaves a repair shop, it's not because of the money," Patel said. "It's mainly because of the culture and environment, or lack thereof, that causes them to leave to another shop."

There is a structural reason culture gets neglected. Many independent shops are founded by technicians.

"They're not trained in the fundamentals of running a business, attracting top talent, and building an amazing culture," Patel said.

Most learn it through trial and error.

His prescription is uncomfortable for a lot of owners. Ask your technicians how they actually feel about working for you. What do they like? What do they not like?

"These are things shop owners sometimes don't even want to ask because it's out of their comfort zone," Patel said.

But the question itself sends a message.

"I want to make sure I'm doing everything in my power to build an amazing environment for you to thrive in, to grow," Patel said. "This is an emotional thing.”

The cost of getting it wrong is measurable. Collision shops alone see 30 to 40 percent annual technician turnover, according to a 2024 industry study from I-CAR and the Society of Collision Repair Specialists. Replacing skilled workers runs an estimated one-half to two times their annual pay when recruiting, lost production, and training are totaled, per Gallup.

In a trade this short on talent, a culture that keeps people is not a soft benefit. It is a bottom-line advantage.

The Small Things Add Up

Building culture does not require a consultant or a budget line. At Motorwerks, it was lunch.

Every Friday, Patel bought the team lunch and let the technicians pick the food. Eventually, he started barbecuing in the back of the shop, then rotated the grilling duty across the crew. He  also experimented with better health care and benefits.

None of it was flashy. All of it pointed the same direction.

"Making them feel like we care is what it boils down to," Patel said.

Real Pay and a Real Career Ladder

Technician compensation is misunderstood. Many people assume a shop career is a financial dead end. It is not.

"Some of the best technicians can earn a solid six figures," Patel said.

The range is wide, and that is the part young people rarely hear. The median automotive technician earns about $49,670 a year, according to the U.S. Bureau of Labor Statistics. But the ceiling is far higher. Top flat-rate and master technicians routinely clear $100,000, and the fastest specialists earn as much as $160,000. The career rewards skill and speed, and its best earners are paid like it.

But money alone does not keep a technician on the job because the work is physically taxing. Technicians spend hours in awkward positions, lifting heavy parts, and holding components in place. Cuts, bruises, and back strain add up. Long days take their toll.

That is why Patel believes shops need a ladder, not just a wage. Owners should create a pathway for young technicians to grow into team leads, roles where their experience lifts the next generation rather than only their own billable hours. A career with a visible next step keeps good people in the industry.

Where Technology Fits

Patel is candid about the role Tekmetric plays in all of this. Technology did not create the shortage, but fragmented software makes technicians' jobs harder than they need to be.

For years, the shop technology stack was disconnected: one system for the front counter and a separate one for the technicians in the bay.

"Nobody's ever created an end-to-end solution from the time a vehicle is taken into a repair shop to the time it's fixed," Patel said.

Building that single, unified platform is the problem he set out to solve.

Tekmetric built tools specifically for technicians. The Tekmetric mobile app lets technicians move faster and target the exact friction that makes technicians skip digital vehicle inspections (DVIs).

Ask a technician why they do not run a DVI on every vehicle, and the answer is speed. It takes too long to photograph the issue, edit the images, and write it up. Tekmetric collapses that into something as simple as taking a video.

The payoff shows up in the numbers shops care about. The average repair order across Tekmetric shops is $612. With DVIs active, it climbs to $741. Add MotoVisuals video, and it reaches roughly $800. Faster, easier inspections do not just help the technician. They help the customer make an informed decision, and they help the shop grow.

The technicians are now the ones pushing owners to modernize.

Patel has watched technicians go to new shops and refuse to work on anything else other than Tekmetric. The platform's ease of use is what keeps them hooked.

"They tell the new shop, 'I'm not using whatever you have. You have to switch to Tekmetric,'" he said.

Building the Next Generation

Closing the shortage means reaching young people before they ever pick a trade. Patel is betting on the classroom.

Tekmetric is leading the effort by working directly with trade schools to understand what it can do to help, and what it found was a gap. Many training programs still run on pen and paper, or carry a cost for software and repair guides that creates a financial barrier to invest in other places.

"A young person comes in who's stuck on their iPhone, and they think, 'This is how this industry operates,'" Patel said.

The disconnect between the technology in a student's pocket and the technology in the classroom is its own recruiting problem.

To combat this, Tekmetric gives its platform to these schools for free. The goal is to let the next generation see, from day one, that a modern shop runs on modern tools.

Patel's pitch to any high school guidance counselor is straightforward. A student can leave high school, work as a technician for five to 10 years, and open a shop of their own.

"That is something exciting, and it's meaningful income," he said. “It is a path to ownership, not just a job.”

Why It Matters to Him

Patel has been in this industry long enough to feel its history personally, back to the muscle cars of the 1980s.

"It's part of the fabric of America, and it's what makes this country great," he said.

He knows the pains that shop owners, service advisors, and technicians carry, because he has carried them himself.

He is hopeful the shortage reverses, and clear-eyed about what will and will not get it there. Better tools help. Better training helps. Better culture helps most.

The shortage, in the end, is a people problem. Patel's whole argument is that shops should start treating it like one.

"AI is not going to solve fixing cars," Patel said. "That's something a human being is going to have to do for a while."

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Inside Tektonic 2026: Breakout and General Session Sneak Peek

December 3, 2025

Read time: 3 min

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A Note from Sunil: Why We Built Tektonic 2026

Over the years, I’ve had thousands of conversations with shop owners, advisors, and technicians across the country. No matter the size of the shop or how long you’ve been using Tekmetric, I keep hearing the same two things:

You want a place to learn from each other.
And you want deeper, hands-on Tekmetric training.

That’s exactly why we built Tektonic 2026.

If you’ve already found this page, you probably know the basics: three days in Houston, April 9-11, built for owners, advisors, and technicians from every kind of shop and every kind of system. Tektonic is about one thing — helping you get better results, faster, with practical education, shop-tested playbooks, and product training you can actually use.

Here’s a sneak peek at what we have in store, at what that really means for you and your team.

For Owners: Stop Profit from Slipping Through the Cracks

You already work hard. The question is whether every hour and every RO is actually paying you back.

Breakout: Unlock Hidden Profits Without Blowing Up What Already Works — Alex Saladna, CEO, WickedFile

Even well-run shops leak profit in the back office: unclaimed credits, fees that never get billed, vendor mistakes that never get caught. This session is about tightening all of that up without burning everything down and starting over.

You’ll walk away with:

  • Simple audits you can run regularly to spot hidden losses
  • A clear view of where profit usually disappears — and how to plug those holes
  • Ways to automate repetitive tasks so more dollars stay in the business

If you’ve ever felt like your top line looks good but the bottom line doesn’t match the grind, this one’s worth circling.

Breakout: ADAS & Required Calibrations: Protect Your Shop and Your Customers — Joel Adcock, Director of Strategic Partnerships, Revv

Late-model vehicles roll in, ADAS is everywhere, and the liability is real. Missed calibrations aren’t just a line item you forgot to bill — they’re a safety issue and a trust issue.

You’ll walk away with:

  • Clarity on when calibrations are required and how to identify them
  • How to bake calibrations into your SOPs and ROs so they don’t get missed
  • Practical ways to educate your team and your customers on why this matters

The goal: fix vehicles right the first time, protect your reputation, and make sure you’re charging appropriately for the work you’re already responsible for.

Breakout: Scale on Purpose, Not by Accident — Jesse Jackson & Brian Walden, Mango Automotive

If you’ve ever wondered how some shops jump to eight figures while you’re fighting for steady month-over-month growth, Jesse and Brian are going to walk you through the playbook they actually used.

For managers: Master the Maelstrom — Aaron Blair, Director of Operations, Alloy Automotive Partners

In the fast lane of auto service, chaos is inevitable—but profit isn’t. Aaron Blair, systems architect behind Blair and Alloy Automotive, shows how to turn daily disorder into precision workflow with tactical frameworks to control every moving part, from dispatching ROs to winning buy-in from techs and advisors.

You’ll learn how to:

  • Use systems to get ahead: Build smarter workflows with dispatch boards, SOPs, and tech scoreboards to spot bottlenecks early.
  • Maximize your day: Treat your calendar as a tool with time blocks for RO triage, tech coaching, and margin reviews.
  • Create team consistency: Rely on huddles, checklists, and incentives so every team member stays aligned and executes to standard.

Also in the owner-focused track at Tektonic:

  • Reporting Deep Dive: Making Sense of Tekmetric’s Dashboards
  • From Invoice to Insights: Using Tekmetric to Master Shop Financials
  • Love the Shop Again: Mindset Shifts to Lead, Inspire, and Grow
  • Build It and They Will Come: How to Open a Shop That Stands Out, Attracts Talent, and Builds Loyalty Fast
  • Powering Growth with Tekmetric Payments: From Faster Cash Flow to Customer Financing
  • Running MSOs: Tools and Best Practices

For Service Advisors: Turn Conversations into Trust and Revenue

Advisors are the heartbeat of the shop. When they’re trained, supported, and set up well in the system, everything feels smoother…for you and your customers.

Breakout: Is Your Advisor Making You 100K or Losing You 100K? — Greg Bunch, Chief Officer, Transformers Institute

Owners and advisors will both get a lot out of this one. Greg walks through how a single advisor can swing six figures either way — and what to do about it. 

You’ll walk away with:

  • A ready-to-use hiring funnel with a job ad, screening script, and one-hour audition plan
  • A 90-day onboarding and training plan with daily drills and talk tracks
  • A simple scorecard to track call conversion, ARO, and appointment close ratio

If you’ve ever hired an advisor on “gut feel” and hoped for the best, this session will give you a better way.

Breakout: High Impact Sales: The Words That Build Long-Term Customers — Sabrina Wilkerson, Business Performance Analyst, Elite Worldwide

Advisors, this one is built for you. Customers don’t just buy the work — they buy the way you explain it. Sabrina breaks down what to say, how to say it, and how to stay ethical and honest while still driving approvals.

You’ll walk away with:

  • Practical ways to generate higher profits through better conversations at the counter
  • Tools to build long-term trust so people come back and send their friends
  • Confidence to show up as the credible expert instead of “just another shop”

These are skills you can practice in the room and use on your very next phone call.

Breakout Bundle: Tekmetric Tools That Make Every Day at the Counter Less Chaotic

On top of the coaching and hiring sessions, we’re going deep on the actual tools advisors live in all day. The focus is simple: fewer dropped balls, clearer priorities, better follow-up, and a system that supports your advisors instead of slowing them down.

You’ll walk away with:

  • Cleaner workflows from first call to follow-up
  • Better visibility into which jobs to prioritize and when
  • Fewer “I thought you had it” moments between the front counter and the bay

Advisor-focused Tekmetric sessions include:

  • Tekmetric Service Workflow Deep Dive
  • Advisor Dashboard Training: Prioritizing the Right Jobs, Every Time
  • Advisor Toolkit Jam: Quotes, Smart Jobs, Templates & Follow-Up
  • Shaping the Future of Service Advisor Tools in Tekmetric

For Technicians: Build Skills, Confidence, and a Real Path Forward

Great techs want two things: the right tools and a future.

Breakout: How to Run Monster Hours — Ryan Blair, CEO and Co-Founder, Alloy Automotive Partners

As a dealer technician turned one man band shop owner, Ryan Blair averaged 500 hours a month in production. In this session, you will get a breakdown of the mindset, systems, tips, and tricks to increase your production no matter what kind of shop you are working in.

Takeaways:

  • How to play the game: maximizing the relationship with the front of house
  • The surprising math behind the things you didn't realize are holding your production back
  • Master the mindsets and beliefs to become the number one producer in your shop

Owners: this is a great session to send your high-potential techs to if you want them thinking bigger.

Breakout: Profit in the Bay: How Techs Win with DVIs and Efficiency Tracking

Being a great technician isn’t just about fixing cars. It’s about seeing the payoff from the work you do. In this Tekmetric training session, we’ll connect the dots between the work in the bay and the numbers on the screen.

You’ll walk away with:

  • How solid DVIs drive higher approval rates
  • How photos, notes, and videos make it easy for customers to say “yes”
  • How efficiency tracking shows your impact — on the shop and on your paycheck

The goal is to give techs a clear line of sight from “I turned this wrench” to “I made this much difference.”

Breakout: ON-TRACK with DIN Diagrams + VCDS 101 — Travis Ruiz, Technical Support Consultant, German Car Support

If VW/Audi work feels like it takes twice as long as it should, these sessions are for you.

You’ll walk away with:

  • Practice finding the correct wiring diagrams and navigating service info
  • A walkthrough of the VCDS interface: scans, fault codes, live data, and basic functions
  • Real-world tips for using VCDS to diagnose and fix problems faster

For techs who want to sharpen their skills on European cars, this is time well spent.

For techs who want even more time in the tools:

  • Tekmetric Mobile App Deep Dive: Workflow at Your Fingertips
  • DVI + Mobile App End-to-End Training: Photos, Video, Notes & Approvals
  • Unlocking Smarter Repairs in Tekmetric

Big-Room Moments That Shift How You Lead

On top of 50+ breakout sessions, Tektonic’s general sessions are built to stretch how you think about your business and your role in it:

  • Keynote: From Mainstreet to Millionaire — Codie Sanchez, Contrarian Thinking
    Why “boring” businesses like auto repair can be the foundation of serious wealth if you build them right — and what that means for how you think about profit, risk, and opportunity in your own shop.
  • Keynote: Entrepreneurship Simplified — Mike Michalowicz, Profit First
    Practical, straight-talking frameworks for building a healthier business: profit baked in from the start, cleaner cash flow, and systems that don’t fall apart every time you step away from the shop.
  • Keynote: Effort Matters, Character Counts — General Robert Neller, USMC (Ret.)
    What effort and character look like on high-trust teams — and how those same principles apply when you’re leading a crew through nonstop cars, parts delays, and the pressure to deliver every day.
  • Coaching Power Hour Panel: The Great Shop Coaching Showdown
    Leaders from top coaching groups tackling real shop challenges, side by side, so you can hear different approaches in one fast-paced session.
  • Shop Owner Panel: What It Really Takes to Win
    From hiring and training to navigating daily chaos, this panel pulls back the curtain on what different types of high-performing shops are doing to scale, stay profitable, and keep both teams and customers thriving. You’ll hear real talk and real strategies from leaders who are living it every day, not just talking theory from a stage.

Three days in those rooms can change how you lead for the rest of the year.

Bring Your Whole Shop to Houston

Tektonic is built for your whole team:

  • Owners getting clear on growth, profit, and where the business is really headed
  • Advisors sharpening the conversations that build trust and drive revenue
  • Technicians building skills, confidence, and a real path forward in their careers

It’s every shop, every role, under one roof, with zero gatekeeping. Wherever your shop is today — overwhelmed, growing, rebuilding, thriving — Tektonic delivers clarity, community, and practical tools to get to your next result.

Learn more about Tektonic 2026 and register your team HERE.

Tekmetric Free Trial: How to Test Drive Tekmetric Before Buying

December 2, 2025

Read time: 3 min

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If you’re an automotive shop owner or service advisor looking to upgrade your system, you’ve likely encountered the name Tekmetric. Like any smart shopper, you are looking for a free trial of Tekmetric before you purchase. Below, you can find a few options to test drive Tekmetric for free.

Option 1: Free Tekmetric Trial

To access your free Tekmetric self-guided trial, you can use this link here. It will walk you through the key parts of the Tekmetric software, customer experience, estimate building, customer approvals, digital vehicle inspections, and more. Afterwards, you can book a demo to chat with our sales team and start the onboarding process.

Option 2: Personalized Demo with Tekmetric

If you prefer to chat with a Tekmetric employee, you can book a demo here and ask any questions you have. We will show you how Tekmetric can maximize your efficiency, improve your customer experience, and boost sales. We will also talk about your shop's needs, goals for your business, and what gives your shop a competitive edge.

Option 3: Case Studies and Customer Reviews

We think our customers are the best sales team. So, we have provided our customer success stories, real customer reviews, and G2 rankings to aid in your decision-making process. This is a great place to see the ROI Tekmetric can provide for your shop.

Tek-Tip: Ask ChatGPT or Gemini for a summary of Tekmetric and how it could be a fit for your business.


Final thoughts

Whichever option you pick, we hope you will give Tekmetric a try. Built by a former shop owner, Tekmetric understands the importance of finding the right software for your shop. Tekmetric offers month-to-month pricing options in addition to discounted annual plans to fit any budget. Unlimited users, unlimited RO's, unlimited support, no hidden fees. Are you ready to take your shop to the next level?

How to Build an Auto Repair Website (The Complete Guide)

October 29, 2025

Read time: 3 min

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In the world of tires and engine diagnostics, the most powerful tool in your automotive shop might not be in your toolbox—it might be online. For the modern auto repair shop, a professional website is no longer a luxury; it’s a necessity. It’s your 24/7 receptionist, your most compelling advertisement, and your digital front door.

But where do you start? The world of web design can feel as complex as a modern car's electrical system. This guide will navigate you through the complexities of website building and best practices to drive customers to your shop.

Why a website is essential for mechanics

In an age where the first step to solving a problem is a Google search, your customers are looking for you online. When a check engine light flashes or brakes start to squeal, their phone is the first thing they reach for. If you’re not there to be found, you’re handing business to your competitors.

1. Building trust: A professional car repair website acts as a digital handshake. It tells visitors that you are a legitimate, trustworthy auto repair business.

2. 24/7 Marketing engine: Your shop has closing hours, but your website works around the clock. It provides essential information like your location, auto services, and phone number. You can even add online scheduling features so you never miss a customer when they are ready to book.

3. Local search and SEO: A well-optimized website is critical for local SEO optimization. When someone searches "car repair near me," search engines like Google prioritize businesses with informative and mobile-friendly websites. A strong online presence puts you at the top of those results, making you the default choice for local customers in need. More on SEO later.

Key features for your auto repair shop website

Features to include in an auto repair website.

To be effective, your mechanic website needs more than just a pretty face. It requires specific features and functionality to meet the needs of your customers.

1. Contact information and hours

Your phone number, address (with an embedded, clickable map), and business hours should be prominently visible on your homepage, preferably at the top and bottom of every page. A simple and memorable automotive shop name can also help you be easily remembered when the next check engine light comes on.

2. Add service pages

Don’t just say "we fix cars." Create distinct auto repair service webpages listing all of your car repair services: oil changes, brake repair, engine diagnostics, transmission services, tire rotation, auto care, etc. This not only informs customers but also provides valuable keywords for search engines and helps customers know if you perform the service they need. You can also include your prices if you think it is a selling point.

3. Online appointment scheduling and payments

Convenience is king. An integrated scheduling system that allows customers to select a service and schedule a time slot is a game-changer. It reduces phone tag, streamlines your workflow, and improves the overall customer experience.

Tek-Tip: Overwhelmed? Tired of boring website templates? Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

4. Customer testimonials and reviews

Social proof is incredibly persuasive. A dedicated section for reviews from satisfied customers builds trust and validates your quality of work. An easy place to start is by managing and responding to your Google reviews.

5. Mobile-Friendly design

The majority of local searches happen on mobile phones rather than desktops. Your website must be optimized for mobile devices and fully responsive to provide the best user experience.

6. Blogs

Writing blogs about topics your customers care about can be an easy way to drive online engagement and new customers. Make your blogs specific to your geographical area such as “How to fix a flat tire in Houston, Texas” or “What to do when your check engine light comes on in Denver, Colorado”.

7. Search engine optimization

Stop what you are doing and search for your key automotive services in Google. Does your shop show up on the first page of Google? If not, you likely have an opportunity to optimize your SEO strategy and online presence.

8. Clear goals

Your website should make it easy for customers to contact you or to book an appointment. Whether you add a contact form or online booking functionality, make it easy for potential customers to start the process.

9. Your story

Is your shop veteran or family owned and operated? Sharing your story and what makes your shop unique can be a big selling factor for potential customers.

The best website builders for your shop

You don’t need to be a coding expert to build a website. Modern website builder platforms offer intuitive tools that make the process straightforward.

Tekmetric: If you are tired of boring website templates and are already a Tekmetric customer, Tekmetric will build you a custom website design that matches your brand and services. You can even add SEO support and online bookings so you can waste less time on marketing and spend more time with your customers. Best of all, everything syncs with your Tekmetric platform so everything stays in one place.

CAUTION: building your own website can be time consuming, expensive, and lead to poor results. Most website builders do not have automotive industry experience and may not know the best practices. Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

Wix: If you want to invest the time and manpower to create your own website, Wix is known for its user-friendly drag-and-drop interface. It offers a wide selection of website templates, including many designed for the automotive industry.

Squarespace: Squarespace is another great option if you want to build your website yourself. Squarespace is known for its clean and modern website design templates.

Best auto repair website templates

Automotive website design templates.

Choosing a website design is about finding an aesthetic that reflects your brand and serves your customers' needs. Look for designs that are clean, professional, and easy to navigate. Here are a few of our favorite automotive websites:

KARR Automotive

The KARR website offers an engaging video on the home page paired with a bright aesthetic. It stands out to prospects with clear call-to-actions, customer testimonials,  services, and contact information.

Anderson Auto Repair

The Anderson website grabs your attention immediately with high-quality shop images with a minimalist aesthetic. We loved the easy to use online booking tool and embedded Google map for easy directions.

Hansen Auto Repair

Hansen Auto Repair has done a great job making their website easy to navigate and incorporating clear call-to-actions. They added specific service level website pages to maximize SEO performance and even added coupons/warranty information. The theme is patriotic while also being professional.

Quality RV Solutions

The last website to make our list was an RV repair shop showcasing that all types of repair shops need a website to drive business. This website also stood out because they added a link to their merchandise store and helpful FAQs.

How to choose the right website design for your shop

With so many options, how do you pick the web design that's right for you?

Define your goals: What is the single most important action you want a visitor to take? Is it to call you? Book online? Visit your shop? Your entire design should guide them toward that goal.

Customer first: Are you serving busy parents who value convenience, or car enthusiasts who appreciate technical detail? Your design, from colors to fonts, should speak their language.

Brand identity: Your website is an extension of your physical car mechanic shop. If your shop is known for being modern and tech-forward, your website should reflect that. If you're a third-generation family business, your site should convey that heritage and trust.

Budget and resources: Consider both the initial cost and the long-term maintenance of the website.

Prioritize functionality: A beautiful website that is slow, confusing, or broken is worse than a simple website that works perfectly. Ensure the website template you choose is fast-loading and provides a seamless user-friendly experience for your visitors.

Final thoughts

Building a modern auto repair website is one of the single best investments you can make in the future of your automotive business. It establishes your credibility and works 24/7 to attract new clients.

Top Automotive Conferences and Trade Shows in 2026

October 9, 2025

Read time: 3 min

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Looking for the best automotive industry conferences and events for 2026? This guide will help you navigate the most impactful automotive conferences and trade shows slated for 2026. We will dive into what makes each event unique, price, location, and more.

Key Automotive Conferences and Trade Shows

When it comes to elevating your auto repair business or career, knowing which events to prioritize is crucial. Each of these conventions offers a distinct experience, catering to different roles in the shop. Let's explore the big events you can’t miss in 2026.

1. Tektonic

What:  Tektonic is a brand new automotive conference for 2026. Whether you're leading the business, managing the front desk, or turning wrenches in the bay, Tektonic offers tailored training to elevate your skills, connect with peers, and drive your career forward in a space built for you.

Come for the shop-tested fixes. Leave with the horsepower to hit top-gear growth. Tektonic is a three-day event built for every shop, no matter your size, brand, or business model. Expect industry-first content, with Tekmetric-backed know-how.

When: April 9-11th, 2026

Where: Marriott Marquis - Houston, TX

Cost: Standard pricing starting at $1,499. Use discount code: "TEK6CONF" to save $$$.

Website: Tektonic

2. SEMA Show

What: The SEMA Show offers an attendee experience like no other automotive trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the 99+ free education sessions – all of which are led by top industry professionals.

The SEMA Show is the premier auto show geared to help small businesses thrive and succeed. The trade-only event enables automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products and connect with industry buyers from all over the world.

When: November 3-6th, 2026

Where: Las Vegas Convention Center - Las Vegas, NV

Cost: Early bird pricing starting at $50

Website: SEMA

3. AAPEX

What: Only AAPEX gives you the training, products, and insights to help you stay ahead today and prepare for tomorrow — all while you connect with the entire industry under one roof! Live, interactive demos. Expert-led business education. Our most robust training program yet. It’s all here to give you a jump on every new advancement and the knowledge to tackle your biggest challenges.

Where else can you come face-to-face with the world’s part suppliers showcasing innovations that give you an edge in the here and now — and global perspectives on where the industry is headed next?  Spend three days at AAPEX Las Vegas and make sure you’re ready to steer your business toward success!  

When: November 3-5th, 2026

Where: The Venetian Expo & Caesars Forum - Las Vegas, NV

Cost: Early bird pricing starting at $50

Website: AAPEX

4. NADA

What: NADA Show offers a full program of innovative products, emerging trends and networking opportunities. Four full days of outstanding education, emerging trends and networking opportunities for all areas of your dealership.

When: February 3-6th, 2026

Where: Las vegas Convention Center - Las Vegas, NV

Cost: Early bird pricing starting at $679

Website: NADA

5. ASTA

What: The ASTA Expo is an annual event that brings together professionals from the automotive aftermarket industry for training, networking, and discovering the latest innovations. Anyone is welcome, including shop owners, managers, technicians, service writers, and anyone in the automotive service and tire industry looking to grow their knowledge, network, and business.

When: September 25th, 2026

Where: Raleigh Convention Center - Raleigh, NC

Cost: Not disclosed for 2026 yet - check website.

Website: ASTA

6. Shop Hackers

What: The annual Shop Hackers seminar provides owners and staff in the independent automotive repair and collision/body industries with: Top-tier knowledge, life-changing personal connections, actionable strategies, increased motivation, one unforgettable experience.

With over a thousand attendees, a large array of vendors, and world-renowned industry leaders, this auto conference is unlike any other in the industry. You may laugh, you may cry, you will eat well, and one thing is for sure — you will walk away changed for the better.

When: July 2026

Where: Murfreesboro, TN

Cost: Not disclosed for 2026 yet - check website.

Website: Shop Hackers

7. Vision

What: VISION Hi-Tech Training & Expo, provides the opportunity for you to expand your knowledge and gain new skills, all while networking with leading automotive service industry professionals. Choose from more than 100 cutting-edge management, technical, and educator training courses. VISION also features a 60,000 square-foot exhibit hall showcasing the latest tools, equipment, and technology.

When: March 5-8th, 2026

Where: Overland Park Convention Center - Overland Park, KS

Cost: Early bird pricing starting at $435

Website: Vision

8. ATI

What: Learn how top-performing shop owners are navigating today’s economy and running more successful, profitable businesses. Our world-class speakers and informative sessions will equip you with the knowledge and tools you need to thrive.

SuperConference is not just about learning; it’s about community. Engage in interactive, team-building activities with the most supportive community of shop owners in the industry. Build relationships that will last a lifetime and grow your network with high-performing peers and professionals.

When: March 18-21, 2026

Where: Hyatt Regency Grand Cypress - Orlando, FL

Cost: Not disclosed for 2026 yet - check website.

Website: ATI

Why you should attend an automotive trade show

Now that we’ve explored some of the top 2026 events, let’s zoom out and consider the benefits of attending automotive conferences.

Networking opportunities

Imagine walking into a room filled with hundreds, even thousands, of people who share your passion, understand your challenges, and are dedicated to the same industry. That's the power of networking at automotive conferences. These aren't just casual conversations; they are opportunities for mentorship, partnerships, collaboration, and mutual growth.

Industry trends and insights

The automotive industry moves at lightning speed. What was cutting-edge last year might be standard this year, and obsolete next. Attending conferences gives you visibility into the future of auto repair. You’ll gain firsthand knowledge of the emerging trends and critical insights that will shape the industry for years to come.

Final thoughts

Finding the right automotive conference for you can be challenging but we hope this guide was helpful. Whether you are just starting your business or have spent your whole life fixing cars, there is an event for you.

More shop resources:

Tekmetric Partners with Brakes for Breasts

October 1, 2025

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Breast cancer is the most diagnosed cancer among women in the U.S. after skin cancer. In fact, there are currently more than four million women with a history of breast cancer in the U.S. Most, if not all of us know someone who has been greatly impacted by this disease.

Founded in 2011, Brakes for Breasts unites independent auto repair shops to support people affected by breast cancer and donate to ongoing research for a cure. You may have heard the saying, “prevention is better than cure.” Brakes for Breasts takes that to the next level through the belief that “prevention is the cure.” The organization offers participating shops a chance to raise money for the Cleveland Clinic Breast Cancer Vaccine Fund, supporting the creation of a vaccine that can prevent TNBC (triple negative breast cancer). 

Today, Brakes for Breasts has expanded to work with hundreds of shops nation-wide, raising more than $2.1 million. Its founders, Leigh Ann Best and Laura Frank, are both powerhouses in the auto repair industry who established Brakes for Breasts to raise money for breast cancer research and provide a bigger voice to women in the auto repair industry. 

In 2024, Tekmetric donated more than $16,000 to Brakes for Breasts. This year, our goal is to donate even more – and we need your help! There are multiple ways to participate:

  • Sign up with Tekmetric. During the month of October, Tekmetric will donate $50 to the Brakes for Breasts campaign for every new shop that signs up for Tekmetric. 
  • Share the campaign with your customers. If you are a TechNet shop, make sure your customers know that when they come to you for a qualifying brake service between September 1 and October 31, you are offering a rebate on qualifying brake pads that they can choose to donate to the fund.   
  • Donate with Tekmetric's fundraising link. If you want to go straight to Brakes for Breasts without any brakes, use this link to donate any dollar amount to Brakes for Breast. You can choose between a one-time donation or a monthly contribution.  
  • Fundraise at your shop by joining the Tekmetric team. You can register your shop to fundraise for this cause in your community through Tekmetric’s campaign at this link.  The shop that raises the most money during the campaign will win a trip to join Tekmetric at the check presentation ceremony in Cleveland in April 2026.
  • Participate directly. Participating independent repair shops can work directly with Brakes for Breasts by offering customers free brake pads on brake jobs in the month of October, then donating 10% of the labor from that brake service to the fund. 

All proceeds will go towards The Cleveland Clinic Breast Cancer Vaccine Research Fund. The end goal is to create a vaccine that can create a world free of breast cancer.

Brakes for Breasts is a tremendous opportunity for your shop to partner with your local community to benefit people affected by breast cancer. Our customer Austin Blanton, owner of Import Auto Shop, experienced this phenomenon first-hand when his shop participated in previous years: “When you’re worried about money and busy dealing with operations stuff, you can lose sight of paying it forward. For example, one of the things we did last year was get involved with Brakes for Breasts.” 

As we aim to focus on our customers, we are also happy to be part of initiatives that will transform lives for generations to come. For our customers who have been impacted by this disease, the month of October honors what you have overcome to be here. By promoting further research and support of your journey, we hope to support the creation of better cancer care for all who are impacted by this disease. Let’s hit the brakes on breast cancer and work towards a cure together!

Introducing Tekmetric Marketing: Keep Customers Coming Back, Automatically

September 30, 2025

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Running a repair shop takes more than turning wrenches. It’s booking appointments, reminding customers to show up, following up on declined jobs – all while keeping bays full and the front office running smoothly.

But for most shops, staying connected with customers feels like a second job. Some rely on a patchwork of booking tools, texting apps, and review platforms. Others don’t follow up at all. Either way, things slip through the cracks. The result? Missed appointments, lost revenue, and customers who never return.

That’s why we built Tekmetric Marketing.

Not another system to learn. Not another login to juggle. It’s built right into Tekmetric, the platform you already trust to run your shop. With online booking, reminders, campaigns, follow-ups, reviews, and even a professional website all in one place, Tekmetric Marketing helps you keep customers engaged and loyal automatically – without piling more work on your plate. And it’s designed so anyone on your team can use it. No marketing expertise required.

More Cars. Higher ARO. Steady Repeat Business.

Every repair order holds untapped potential. A declined brake job today can turn into tomorrow’s revenue. A routine oil change can become the start of a long-term relationship.

Tekmetric Marketing makes sure those opportunities don’t slip away. Customers can schedule online 24/7, filling bays while you sleep. Automated reminders cut down on no-shows and keep the calendar steady. Follow-ups on declined jobs and maintenance turn “not today” into approved work. Seasonal campaigns help you bring customers back when business slows.

And if your shop doesn’t have a website, Tekmetric can build one for you, giving customers one more way to find you, book online, and keep your bays full.

As Ryan Froats of Yorktown Auto Care put it:
“As an independently-owned shop, dedicating resources towards outreach and follow-up can be challenging. Tekmetric Marketing allows me to communicate with my customer base in a variety of ways, without tying up hours of my work week.”

That’s the difference between a full schedule and an empty bay. Between a one-time job and a loyal customer.

Turn Great Service Into Lasting Loyalty

Great service doesn’t stop when the car leaves the bay. Tekmetric Marketing makes it really easy to keep the relationship going. Post-visit follow-ups that check in with customers after service, showing you care and helping you catch issues early. Review requests that boost your reputation on Google, making it easier for new customers to find and trust you. Private feedback that gives you valuable insights to improve service and address concerns before they go public

Together, these touchpoints build trust, strengthen relationships, and turn satisfied customers into loyal advocates.

One Platform. No Missed Messages.

Because Tekmetric Marketing lives inside Tekmetric, all customer communication flows through one platform – from estimates and approvals to reminders, follow-ups, and promotions. No more bouncing between systems or wondering what’s been sent. Everything is tied to the customer profile, making communication clear, consistent, and professional.

Tekmetric Marketing also works in sync with your shop’s calendar, repair orders, and payments. Bookings instantly block off availability. Reminders align with scheduled work. Everything just works without syncing headaches or double entry.

And here’s the best part: Tekmetric Marketing is designed for busy shop owners and front office staff. It’s easy to set up, runs automatically in the background, and helps you grow your business without adding more to your to-do list – or requiring a marketing degree.

As Corey Hansen of Hansen Auto Repair shared:
“It’s so convenient having everything in one place, right inside Tekmetric. I already have Tekmetric open for managing the shop and invoicing, so I don’t have to switch tabs or log into something else to engage with my customers. Having it all together just makes things faster—and for me, saving time is huge.”

Auto Repair. Done Right.

Tekmetric has always been the all-in-one platform that helps shops run better — from managing repairs to taking payments. Now, with Tekmetric Marketing, it’s also the platform that helps you grow faster, keep customers loyal, and deliver a better experience at every turn.

Turn every visit into the next one. With Tekmetric Marketing, it happens automatically.

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Tekmetric Continues Momentum with Fall G2 Awards

September 12, 2025

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G2 gathers the reviews and opinions of real Tekmetric customers and compares them with competitors in the auto repair shop software industry. Awards are based on metrics such as usability, results, and other factors.

For Fall 2025, G2 has awarded Tekmetric with a range of badges, including Momentum Leader, Best Results, Best Usability, Best Realtionship, Most Implementable, and Grid Leader.

These awards reflect our customers' experiences and trust in Tekmetric, highlighting their role in our success. 

What These Badges Mean

  • Momentum Leader: We're leading the pack, constantly evolving to meet the ever-changing needs of the automotive industry.
  • Best Results & Best Usability: Tekmetric is designed to be intuitive and user-friendly, helping you achieve the results you want.
  • Most Implementable:  Change can be scary – That's why we've made it easy to get started and integrate with Tekmetric so you can hit the ground running.
  • Grid Leader: This badge showcases how our customers describe Tekmetric as the go-to solution for auto shop management.
  • Best Relationship: Tekmetric has always been focused on creating a positive experience and relationship with our customers.

Thank You to Our Customers

We couldn't have done it without our customers! Your feedback and support drive us to continually improve and deliver the best possible shop management experience. We're excited to continue this journey with you and can't wait to see what we accomplish together in the future. We'll continue to innovate, listen to your feedback, and provide the tools you need to run your shop.

Tekmetric Mobile App Wins 2025 MOTOR Top 20 Award

September 4, 2025

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We’re proud to share that the Tekmetric Mobile App has been named a winner of the 2025 MOTOR Top 20 Award, an honor that recognizes the 20 most innovative and impactful tools and technologies shaping the automotive industry.

For decades, the MOTOR Top 20 Awards have been a benchmark for excellence, celebrating advancements that help technicians work more efficiently and shop owners operate more profitably. To be included on this list is a powerful acknowledgment of our team’s commitment to solving real challenges for repair shops

The Tekmetric Mobile App was designed to make shop management easier and more effective. By streamlining workflows, enhancing communication, and providing shop owners with the real-time insights, the app equips teams to deliver a better customer experience while running a more profitable business..

Tek-Tip: Learn more about the Tekmetric Mobile App. Now available in the Apple and Google App stores.

This recognition wouldn’t be possible without the thousands of shop owners, service advisors, and technicians who share their feedback with us every day. Your trust pushes us to keep improving, and this award reflects both your partnership and our team’s dedication to moving the industry forward.

As we look ahead, we are more motivated than ever to build solutions that give repair shops the horsepower to grow, the efficiency to scale, and the tools to deliver service with confidence. 

To learn more about the MOTOR Awards and view the 2025 Top 20 Awards, visit https://www.motor.com/2025/09/motor-announces-2025-top-20-awards-winners/

About Tekmetric

Tekmetric, the leading auto repair technology company, improves auto repair shops through the relentless pursuit of innovation. Tekmetric’s all-in-one cloud-based auto repair platform, including shop management, payments, marketing, technology integrations, and real-time data, empowers auto repair shops nationwide. With Tekmetric, shop owners can create transparency, enhance productivity, increase profitability, and deliver a superior customer experience for vehicle owners.

Supercharge Your Supply Chain With Nexpart Multi-Seller

August 26, 2025

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We’re excited to announce that Tekmetric now supports the new Nexpart Multi-Seller integration! This new integration gives Tekmetric customers one-click access to your entire supply chain. Now it’s easier than ever to build detailed estimates and find the right parts & tires from ALL of your suppliers on ONE screen.

The Largest Parts Network in The Industry

For over 25 years Nexpart has been the industry leader in parts cataloging and electronic ordering. Nexpart has built long standing relationships with over 53,000 parts suppliers. In recent years Nexpart released Multi-Seller, an all-in-one ordering system that gives you a bird’s eye view of your entire supply chain.

With Nexpart Multi-Seller you’ll gain access to more suppliers in more places backed by the most comprehensive parts catalog in the industry. Find the right parts for the job fast with real-time inventory and wholesale pricing.

 

Now Available: 50+ Tire Suppliers For FREE

Need tires? Nexpart Multi-Seller now connects you to over 50 national tire suppliers for FREE. Access big names like ATD, NTW, Tire Rack Wholesale and more all in ONE click!

If your shop is equipped for tire services, it’s now easier than ever to make strong recommendations for any budget and keep your customers in house. With parts & tires plugged directly into Tekmetric, you can add a set of tires to an estimate in seconds. If the customer isn’t quite ready to pull the trigger on a set of tires, simply save the quote in Tekmetric. Boost ARO, and get more ROI out of your tire equipment.

Build Strong Workflows & Stronger Estimates

Tekmetric enables you to create accurate estimates and get approvals faster which saves you time, boosts productivity, and builds customer trust. Keep your repair jobs moving without delays thanks to real-time inventory tracking, immediate access to part availability during job setup, and integrated parts ordering, now with Nexpart  Multi-Seller. With Tekmetric, you can effortlessly monitor all repair jobs and the inventory assets assigned to every vehicle, and if a part isn't available, quickly browse your shop inventory for a swap or order a replacement through Nexpart Multi-Seller, all within a single intuitive program.

Earn Multi-Seller Rewards On Every Parts Order

As an additional benefit, Nexpart Multi-Seller customers earn rewards points on every parts order*. Every $1 spent on parts earns 1 Rewards Point. Multi-Seller shops can redeem points for up to $500/Year in eBay Gift Cards.


*Available to all US and Canadian Nexpart Multi-Seller users. Tire purchases not currently eligible for Rewards. Learn more and see the full terms and conditions.

How To Get Started in Tekmetric

  1. Click the Shop Settings section on the bottom left menu bar.
  2. Click the Integrations tab.
  3. Click Manage from the Nexpart Multi-Seller integration box.
  4. Add your Nexpart Multi-Seller Username and Password.
  5. For detailed instructions on how to order parts view this video

To learn more about Tekmetric or book a demo, visit https://info.tekmetric.com/nexpart or call 832-787-0900

To learn more about Nexpart Multi-Seller, you can get started and create a free account at www.nexpart.com

Looking for a full walkthrough? Need help setting up your vendors? Schedule an onboarding appointment with a Nexpart Rep.

Google Ads for Auto Repair Shops: Free Guide + Strategies

August 4, 2025

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