Meet the Tekmetric Mobile App: Auto Inspections for the New Era

Tekmetric just announced two new tools—Tekmetric Digital Ads and Tekmetric Phones—built to solve two of the most common hurdles shops face as they attempt to grow: not enough new customers and too much time lost at the front desk.

Generating new business in auto repair is hard. The industry is projected to grow just 2% over inflation annually during the next five years. The average American has 15 auto repair shops within 10 miles of their home, according to Tekmetric's internal data, meaning competition for every new customer is fierce. And across multiple industry surveys, roughly two-thirds of drivers say they don't fully trust their local repair shop, making it that much harder to win customers over. The result: Only one in 10 shops both grows and hits profit margins of 20% or higher.

"We know the competition to win new customers is fierce,” said Lauren Langston, president and COO, Tekmetric. “That means we need the right strategies and the right tools in order to do it." 

Tekmetric's data shows that winning shops consistently focus on four outcomes: car count, average repair order (ARO), driver experience, and cycle time. Tekmetric Digital Ads and Tekmetric Phones are built to move the needle on all four.

Tekmetric Digital Ads: Win New Customers on Autopilot

Existing customers can be brought back with reminders and campaigns, and Tekmetric Marketing already does that, with one pilot shop generating nearly a quarter of a million dollars in revenue from its existing customer base over six months.

But acquiring new customers? That requires a different strategy.

Tekmetric Digital Ads is an AI-powered platform that automatically creates, manages, and optimizes ad campaigns on Google Maps, where drivers are actively searching for "auto repair near me" with a real problem and a car they need fixed today. It also runs on Google Search, Yelp, and other platforms, with Google Maps as the priority because that's where customer intent is highest.

What makes it different: Because Tekmetric Digital Ads connects directly to Tekmetric, you see exactly how every dollar of ad spend translates into appointments, repair orders (ROs), revenue, and gross profit from both new and existing customers. Not impressions. Not clicks. Actual dollars in your shop.

"It's really hard to see what's working. One of the superpowers of this product is that it's connected directly with Tekmetric," said Jared Haleck, chief product officer, Tekmetric.

Some Tekmetric customers piloting the program have seen an uptick in their ARO value.

"For about $500 worth of ad spend, they were able to drive $14,000 of repair order value from new customers," Haleck said.

That result came from a shop that had been on the product for about 30 days. It's an early example, but it reflects what Tekmetric built this product to do.

Getting started: Tekmetric Digital Ads is in early access now and rolling out to customers. Once enabled, Tekmetric customers will see a Digital Ads icon in the left-hand navigation; just click through to activate your first $300 in free ad spend, on Tekmetric.

Tekmetric Phones: Put the Right Information in Front of Your Service Advisors Instantly

Picture a service advisor on a busy morning. A customer is approaching the counter. A technician needs approval. A parts runner just arrived. And the phone rings.

That's the moment Tekmetric Phones is built for.

When an inbound call comes in, a pop-up automatically surfaces the caller's name, their lifetime spend at your shop, whether they currently have a vehicle in the shop, and the status of their repair order, all before your service advisor picks up. No lookup. No fumbling. Just the information needed to serve that customer immediately and well.

For outbound calls, service advisors can click to dial directly from within Tekmetric. And every call—inbound and outbound—is logged in one place alongside text and email, giving your shop a complete communication history for every customer.

"Service advisors especially are loving it,” Haleck said. “It just saves them so much time. It creates so much convenience for them." 

What's coming next: Tekmetric Phones is designed as a foundation for AI-powered capabilities that weren't previously possible, including automatic note capture from customer calls. That way service advisors can focus entirely on the conversation rather than the keyboard. Post-call coaching, AI voice receptionists, and other capabilities are also on the roadmap.

"Phones unlocks a whole host of capabilities,” Haleck said. “Now we have access to the part of the conversation that Tekmetric has traditionally not had access to."

Availability: Tekmetric Phones is in early access now for shops running RingCentral. RingCentral was selected as the launch integration because it's the most widely used phone system in the Tekmetric customer base, with additional integrations planned.

Also Coming Soon: Smart DVI and Personalized Service Plans

Tekmetric Digital Ads and Phones are available now, but they're two of four new capabilities Tekmetric previewed.

"The average cycle time for a repair shop in the United States is two-and-a-half days. We can also compare that to the average wrench time, which is just three hours—95% of the time, a car is sitting in a shop and not being worked on,” Langston said. “We refer to this as the nonwrench time, and we believe that this is the silent killer of shop profitability."

Smart DVI uses AI to transform the vehicle inspection process. Technicians narrate their findings on a walk-around video, and Smart DVI automatically extracts the audio and images, writes up customer-facing findings, adds annotations, and prepopulates job recommendations for the estimate, eliminating the manual write-up work that's one of the biggest barriers to completing a full DVI on every vehicle. For context: shops that perform DVIs on 75% or more of vehicles see a 28% uplift in ARO on average, according to Tekmetric's data, which is worth an additional $250,000 in annual revenue for the average U.S. shop.

"The more image content [and] the more video content that's on the DVI, [the more] that ARO uplift just keeps going up,” Langston said.

Personalized Service Plans give customers a clear view of what their vehicle needs next, including declined work, upcoming maintenance, and suggested scheduling. It is all delivered via text after their visit. It turns the pipeline of deferred repairs into future appointments, and helps rebuild trust by giving drivers the information and choice they need to plan ahead.

Both capabilities are coming to Tekmetric customers in 2026.

Watch the On-Demand Webinar

All of this—the data, the live product demos, and the full roadmap—are included in the webinar, "Building for the Results-Driven Repair Shop."

If you missed it or want to revisit any of the demos, the recording is available now.

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Almost 1,000 shop owners, service advisors, and technicians gathered in Houston for Tektonic 2026, Tekmetric's first industry conference. Over two days at the Marriott Marquis, attendees packed breakout rooms, traded hard-earned lessons, and heard from operators, coaches, and industry leaders who have built and scaled shops of their own.

The Question That Started It All

Tekmetric CEO and Founder Sunil Patel opened Tektonic 2026 with a question he has been asking since he was writing service tickets and mopping floors at his former Houston shop, Motorwerks of Houston: "Why does it have to be so hard? Why does it have to feel like we're fighting a war on 12 fronts?"

That question, he told the room, is the reason Tekmetric exists.

Standing in front of shop owners, service advisors, and technicians who understand that question on a cellular level, Patel walked through how much harder running a repair shop has become. Vehicles are packed with software, sensors, and calibration systems that require entirely new toolsets. Customer expectations have been shaped by on-demand everything. Technician shortages continue to press on shops across the country. And OEM data restrictions are making it harder for independent shops to do the work they were built to do.

But Patel didn't stop at the challenge. He laid out four pillars he believes the industry needs to move forward: stop celebrating burnout as a badge of honor, build genuine trust with customers and teams, invest in an ecosystem of great partners and vendors, and embrace technology that serves shops rather than extracts from them.

He closed with a simple ask for everyone in the room: be curious, be open, be generous with what you know, and be present. 

"I want you to take something away from here," he said. "Something that will get you to be 1% better than you were."

That set the tone for everything that followed.

Top Takeaways

Process Consistency Wins on the Hard Days

Busy days don't create problems. They expose them. The best shops build their standard operating process before the chaos starts.

• Call the day before. A preappointment call to review service history and flag overdue maintenance turns intake from reactive to planned and primes customers to say yes before they walk in the door.
• Speed is your biggest sales tool. Every hour between drop-off and delivering an estimate costs roughly 10% in approval rates. Get findings to customers fast.
• Set the next promise, not the finish line. Never promise a completion time you can't guarantee. Promise the next specific update and deliver it on time, every time.
• The in-store customer is the highest-priority repair order in the building. Every other car can wait. The person sitting in your lobby cannot.
• Improve one thing at a time. Pick one process to fix, measure it, and build accountability before moving to the next. Trying to fix everything at once fixes nothing.

Speed Closes More Jobs Than Salesmanship

Closing rates drop sharply with every hour that passes between drop-off and the customer call. A customer who has been waiting since 8 a.m. has had time to read every one-star review and talk themselves out of approving the work.

• Get inspection results to customers within 30 minutes of dispatch. That's the speed zone. Everything else in the shop is secondary until that call is made.
• In-store customers get findings in 15 minutes or less. The customer is sitting right there. Use it.
• Relative priority is your daily compass. At any moment, the most important thing is moving the car that's furthest behind in the process. Not the loudest customer. Not the most expensive ticket. The earliest step.
• Two daily goals. Full stop. Every technician runs at least eight billable hours. The shop hits its gross profit target. Nail both and everything else follows.

You Don't Have a Technician Shortage. You Have a Culture Problem.

The technician pipeline isn't as broken as it seems. What's broken is how many shops make it hard to stay.

• Rethink flat rate. Hybrid pay models that combine a solid base with performance incentives align your team's goals with the shop's goals and they're far more attractive to the next generation coming into the trade.
• Answer two questions before you do anything else. Why would a technician work here? Why would a customer come back? If you hesitate on either, start there.
• Recognition is the highest-ROI leadership move you have. Research cited at the conference found that team members become disengaged because they don't feel seen. Fix that before you invest in anything else.
• AI won't replace hospitality. Technology can handle administrative weight, but the trust a service advisor builds with a customer at the counter is irreplaceable. Invest in that skill set.
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Growing to Multiple Locations Takes More Than Money

Every multishop operator on the stage agreed: you're never fully ready, and that's fine. What matters is being profitable, having the right people, and expecting the unexpected.

• Profitable and cash-positive before you move. When you make a mistake at location two—and you will—you need a healthy location to cover it.
• You're ready when your shop doesn't need you. Build your bench before you open the next door. The manager for location two should already be in your building today.
• Start your exit plan on day one. Almost no one in the room at one of Tektonic’s breakout sessions had a clear exit strategy. Don't leave money on the table because you never thought through how the story ends—whether that means selling, transitioning, or building for long-term cash flow.

Leadership Is the Ceiling on Everything Else

Your shop will never outperform your leadership. What you tolerate becomes your standard. How you show up on Monday morning sets the emotional temperature for everyone around you.

• Know your triggers before they know you. Name what sets you off. Once you can spot it, you can stop it before it damages a relationship.
• Pause for three seconds. Before you respond to anything that's gotten under your skin, stop. Three seconds is the difference between a reaction and a response.
• Hear less. Listen more. After someone finishes speaking, let the silence sit. People almost always have more to say and the second thing is usually the real thing.
• Walk into hard conversations knowing how you want them to end. Start with the outcome in mind, not the grievance.
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Product Announcements at Tektonic 2026

The closing session belonged to the Tekmetric product team. Drawing on data from more than 15,000 shops on the platform, Tekmetric President and COO Lauren Langston and Chief Product Officer Jared Haleck built the roadmap around key areas where winning shops consistently outperform the rest: car count, average repair order (ARO), driver experience, and cycle time.

Here's a look at what’s coming:

Tekmetric Digital Ads: AI-powered advertising on Google Maps and Search, built for the moment a driver has a problem and is ready to act. It connects directly to Tekmetric so you can see the gross profit behind every dollar of ad spend, not just clicks.

Smart DVI: Technicians walk the vehicle, narrate what they see, and Smart DVI builds the customer-ready inspection report automatically—findings organized, images annotated, and jobs pre-suggested for the estimate. Less time typing. More time turning wrenches.

Tekmetric Phones: Customer details, open repair orders, and communication history surface the moment an inbound call rings. No more looking it up while someone's waiting. A future capability in development will transcribe calls in real time and auto-populate appointment notes.

See You in 2027

Tektonic 2026 was Tekmetric's first industry conference, and it delivered on the promise Sunil Patel made from the stage: a room full of shop owners, service advisors, and technicians who showed up to get better.

The through-line across every session was the same. The shops that win are the ones that build systems, invest in their people, and keep getting 1% better. Not all at once. One thing at a time.

Registration for Tektonic 2027 is already open. We hope to see you there.

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At Tektonic 2026, one of the most memorable moments of the conference came when Tekmetric turned the spotlight on the shops doing the best work.

The inaugural Shop Excellence Awards, powered by performance insights from the Tekmetric platform, celebrated repair shops that are not only delivering standout business results, but also redefining what exceptional customer service, shop culture, and operational excellence look like across the automotive repair industry.

"Tonight is probably going to be my favorite part of all of Tektonic," Tekmetric CEO and Founder Sunil Patel said during the ceremony. "None of this is about us. It's about the shops in this room, the people actually doing the work. Running shops, leading teams, taking care of customers every single day."

Using 12 months of platform performance data from Tektonic event registrants, Tekmetric recognized shops that rose to the top across key measures of customer trust, service consistency, team culture, transparency, and operational growth.

"The shops that win today aren't just fixing cars … they're building businesses, leading teams, and delivering experiences customers remember," Tekmetric President & COO Lauren Langston said.

Top Car Count Award: Dick's Point S Tire & Auto Repair

The Top Car Count Award recognizes a shop that has earned extraordinary trust from its community at scale.

This year's winner, Dick's Point S Tire & Auto Repair in Battle Ground, Wash., served more than 25,000 vehicles during the last 12 months.

That level of throughput only happens when customers return again and again, and when shop teams consistently deliver an experience drivers trust.

"Serving nearly 26,500 vehicles in a single year means thousands of drivers who found a shop they could count on, returned when they needed help, and left satisfied," Langston said.

Sustained Growth Award: Branch Automotive and AutoPro Maryville

Growth is one thing. Sustaining it is something else entirely.

The Sustained Growth Award recognizes shops that have continuously raised the bar for what they deliver to every customer who walks through the door. Growth in average repair order reflects shops that are doing better inspections, making clearer recommendations, and earning customer confidence in the work their vehicles actually need. These two shops demonstrated the most consistent upward trajectory throughout 2025.

This year's winners were Branch Automotive in Highlands Ranch, Colo., and AutoPro Maryville in Maryville, Tenn.

Branch Automotive posted nine straight month-over-month increases in ARO. AutoPro Maryville also delivered nine month-over-month increases, growing by an impressive 51%.

Together, the two shops exemplify what sustainable growth looks like: stronger inspections, clearer recommendations, and the kind of customer trust that leads to consistently higher-value work.

DVI Powerhouse Award: Craftsman Auto Care – Fairfax

Transparency remains one of the most powerful drivers of trust in modern auto repair, and no shop demonstrated that better than Craftsman Auto Care – Fairfax.

“Winning means everything. It means my team winning–being able to pay the best in the business, being able to offer the best benefits, having amazing employees and amazing customers who just fall in love with us,” said Matt Curry, president and CEO of Craftsman Auto Care.

With almost 10,000 five-star reviews, with an average rating of 4.9 stars, Curry said that's a huge trust signal with all of their customers. Craftsman Auto Care uploaded hundreds of thousands of digital inspection images during a year, the highest total Tekmetric’s dataset.

"That's 300,000 moments where a customer could clearly see what their vehicle needed," Langston said. "Removing guesswork, building confidence, and helping drivers make informed decisions about their car."

The result is a service experience rooted in clarity, education, and trust.

Booked Solid Award: A Master Mechanic and Demore's Automotive

The Booked Solid Award honors shops that have built reliable, predictable demand through reputation and service, the kind customers actively seek out, return to, and refer others to.

This year's first winner, A Master Mechanic in Sparks, Nev., recorded the largest booked appointments in the Tekmetric network dataset.

This year's second winner, Demore's Automotive in Palmer, Mass., earned its recognition by proving that smart marketing and exceptional service are a powerful combination. As a Tekmetric Digital Ads beta participant, the shop turned digital visibility into real volume, reaching the right drivers at the right moment and converting first visits into long-term customer relationships. The result is full bays, steady demand, and a shop that delivers every time someone walks through the door.

Together, these two shops show that full schedules don't happen by accident. They're the result of consistent service, earned trust, and, increasingly, the strategic use of digital tools to reach customers before the competition does.

Financing Excellence Award: The Garagisti Katy

For many drivers, the biggest obstacle to safe, reliable transportation is not understanding the repair, it is figuring out how to pay for it.

The Financing Excellence Award recognizes the shop that best removed that barrier.

This year's winner, The Garagisti Katy in Katy, Texas, was the leading user of Buy Now, Pay Later financing across the Tekmetric network.

“I feel great, not only for myself, but for the team and everything that they do: the customer interactions, the sales, helping close the sale. It means a lot,” said Eddie Marlow, manager of The Garagisti Katy. “I have a great team, a great owner, and this award means a lot to all of us.”

By making financing a seamless part of the customer journey, the shop helped more drivers move forward with necessary repairs without added financial stress.

"This shop has made that moment easier," Patel said, referencing the often difficult conversations shops have when customers need repairs but hesitate because of cost.

Best Shop to Work For: The Kar Shop and Ice Cold Air

The final award of the evening focused on the people behind every customer experience.

The Best Shop to Work For Award recognized two shops this year, each demonstrating, in their own way, that the customer experience will never exceed the employee experience.

The first winner, The Kar Shop in Rogers, Ark., was recognized for building a culture where technicians and staff feel valued, supported, and empowered to grow. During the ceremony, Tekmetric leaders shared one story that stood out: the shop changed its operating hours so employees could spend more time with their families while continuing to invest in training and long-term career development.

“It's really kind of impressive that our guys think so much of us. In your day to day, you don't really think about things like that,” said Keith Kingston, one of The Kar Shop’s owners. “You're there to make sure the customers get taken care of, that everything flows well, that you have all your parts; there are so many small details you have to worry about. You don't always stop to think about how everybody feels. So to know that they said good things about us, it's really kind of humbling.”

The second winner, Ice Cold Air, earned its recognition through intentional hiring, steady processes, and genuine leadership, building a workplace where people feel supported, valued, and proud to belong. 

“And what just happened right there with my team and my wife? That energy is going to go back home with us,” Ashley Butler, owner and franchisor of Ice Cold Air, said immediately after winning the award. “It's going to go throughout the entire organization. And next year, we're coming back with a minimum of two people from each shop, that means 28 people. We're going to bring techs, we're going to bring managers, we're going to bring franchisees, so they can come build that energy and experience Tekmetric firsthand.”

With more than 100 employees, Ice Cold Air’s impact reaches far beyond the shop floor. The Tampa, Fla., team believes in doing things the right way: investing in their people, giving back to their community, and building something that lasts.

"It shows up in their culture, their retention, and in every customer interaction," Langston said.

Raising the Standard for the Industry

The Shop Excellence Awards were ultimately about more than recognition. They highlighted the operational habits, customer-first decisions, and team investments that move the entire industry forward.

At Tekmetric, that is exactly what Tektonic is built to celebrate: the shops leading by example and showing what great looks like.

"To all of our winners, and honestly, to every shop in this room, we know what it takes to do this well," Patel said in closing. "The standard you're setting is what moves this entire industry forward."

Join us at next year's Tektonic to hear their stories, see the strategies behind the numbers, and connect with the shop leaders shaping the future of auto repair.

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