Introducing Tekmetric Marketing: Keep Customers Coming Back, Automatically

Matt Lerner

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September 30, 2025

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Read time: 3 min

Running a repair shop takes more than turning wrenches. It’s booking appointments, reminding customers to show up, following up on declined jobs – all while keeping bays full and the front office running smoothly.

But for most shops, staying connected with customers feels like a second job. Some rely on a patchwork of booking tools, texting apps, and review platforms. Others don’t follow up at all. Either way, things slip through the cracks. The result? Missed appointments, lost revenue, and customers who never return.

That’s why we built Tekmetric Marketing.

Not another system to learn. Not another login to juggle. It’s built right into Tekmetric, the platform you already trust to run your shop. With online booking, reminders, campaigns, follow-ups, reviews, and even a professional website all in one place, Tekmetric Marketing helps you keep customers engaged and loyal automatically – without piling more work on your plate. And it’s designed so anyone on your team can use it. No marketing expertise required.

More Cars. Higher ARO. Steady Repeat Business.

Every repair order holds untapped potential. A declined brake job today can turn into tomorrow’s revenue. A routine oil change can become the start of a long-term relationship.

Tekmetric Marketing makes sure those opportunities don’t slip away. Customers can schedule online 24/7, filling bays while you sleep. Automated reminders cut down on no-shows and keep the calendar steady. Follow-ups on declined jobs and maintenance turn “not today” into approved work. Seasonal campaigns help you bring customers back when business slows.

And if your shop doesn’t have a website, Tekmetric can build one for you, giving customers one more way to find you, book online, and keep your bays full.

As Ryan Froats of Yorktown Auto Care put it:
“As an independently-owned shop, dedicating resources towards outreach and follow-up can be challenging. Tekmetric Marketing allows me to communicate with my customer base in a variety of ways, without tying up hours of my work week.”

That’s the difference between a full schedule and an empty bay. Between a one-time job and a loyal customer.

Turn Great Service Into Lasting Loyalty

Great service doesn’t stop when the car leaves the bay. Tekmetric Marketing makes it really easy to keep the relationship going. Post-visit follow-ups that check in with customers after service, showing you care and helping you catch issues early. Review requests that boost your reputation on Google, making it easier for new customers to find and trust you. Private feedback that gives you valuable insights to improve service and address concerns before they go public

Together, these touchpoints build trust, strengthen relationships, and turn satisfied customers into loyal advocates.

One Platform. No Missed Messages.

Because Tekmetric Marketing lives inside Tekmetric, all customer communication flows through one platform – from estimates and approvals to reminders, follow-ups, and promotions. No more bouncing between systems or wondering what’s been sent. Everything is tied to the customer profile, making communication clear, consistent, and professional.

Tekmetric Marketing also works in sync with your shop’s calendar, repair orders, and payments. Bookings instantly block off availability. Reminders align with scheduled work. Everything just works without syncing headaches or double entry.

And here’s the best part: Tekmetric Marketing is designed for busy shop owners and front office staff. It’s easy to set up, runs automatically in the background, and helps you grow your business without adding more to your to-do list – or requiring a marketing degree.

As Corey Hansen of Hansen Auto Repair shared:
“It’s so convenient having everything in one place, right inside Tekmetric. I already have Tekmetric open for managing the shop and invoicing, so I don’t have to switch tabs or log into something else to engage with my customers. Having it all together just makes things faster—and for me, saving time is huge.”

Auto Repair. Done Right.

Tekmetric has always been the all-in-one platform that helps shops run better — from managing repairs to taking payments. Now, with Tekmetric Marketing, it’s also the platform that helps you grow faster, keep customers loyal, and deliver a better experience at every turn.

Turn every visit into the next one. With Tekmetric Marketing, it happens automatically.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

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Building a strong company culture is key to not only employee retention and satisfaction, but also performance. Tekmetric’s leadership team chose to go beyond company values to create a culture operating system.

"I believe culture can be our strategic advantage.” - Sunil Patel, CEO

The operating system is built around 24 Fundamentals, designed to complement Tekmetric’s four values: Focused, Reliable, Authentic and Compassionate.

The Fundamentals are specific characteristics and actions that can be measured and practiced on a daily basis. The Tekmetric team collaborated closely to create the fundamentals, avoiding a top down approach and ensuring buy-in from across the organization.

“What we thought was really cool about it is that they're relatable,” said Karina Amanullah, Head of People and Culture. “Everybody knows how to do each one of them. Even if they haven’t mastered them, they know what they are and there's no ambiguity. “I think the most valuable piece is when you read them you understand exactly what type of company we want to be.”

Added Amanullah, "It makes it clear what kind of culture we want to build. How we want to communicate with each other. What we believe in. What we don’t believe in. Formalizing it and getting it down on paper is powerful.”

Since the rollout in February, the Fundamentals have become part of the everyday work of each team at Tekmetric.

Each week starts with an email from Founder and CEO Sunil Patel on his thoughts on the Fundamental of the week, which is also discussed in team meetings, leadership meetings and during the monthly all company meeting. New hires are introduced to them during onboarding.

And, more importantly, they are becoming part of the everyday vocabulary within the company.

“We're starting to use them as common terms within the company,” said Amanullah. “I hear them used in meetings and I think it’s nice to see them become part of our language. The ultimate goal is to get people so comfortable with them that it's not a thing. It's just what happens at Tekmetric.”

“As we continue to grow and scale our company, consistent messaging and culture amongst our teammates and externally with customers is hard to preserve," said Patel. "I believe culture can be our strategic advantage.”

The Fundamentals

1. ADOPT A GROWTH MINDSET.

Be a lifelong learner. Seek out and take advantage of every  opportunity to gain more knowledge, increase your skills, and become a greater expert.  Accept new challenges and learn from them. Take the time to share what you’ve learned  with others on the team if they can benefit too.

2. SHARE THE WHY

Before others can understand what to do or how to do it, they must  first understand why. Explain the big picture. The more people understand the reason  for what we’re doing, the more actively they can participate in the solution.

3. THINK TEAM FIRST

It’s about us, not about you. Don’t let your ego or personal agenda  get in the way of doing what’s best for the team. Be there for each other and be willing  to step into another role or help a co-worker when that’s what’s required for success.  Help each other succeed.

4. DRIVE IMPACT

While effort is important, our customers expect results. Follow up on  everything and take responsibility to ensure that tasks get completed. Set aggressive  goals, use measurements to track your progress, and hold yourself accountable for  achieving those results.

5. GET CLEAR ON EXPECTATIONS

Create clarity and avoid misunderstandings by discussing  expectations upfront. Set expectations for others and ask when you’re not clear on what  they expect of you. End all meetings with clarity about action items, responsibilities, and  due dates.

6. TAKE OWNERSHIP

Take personal responsibility for making things happen and see them  through completion. Respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. If you see an opportunity to make us better, act on  it. Accidentally stepping on toes is inevitable and should always be forgiven; we're all on  the same team.

7. PRACTICE BLAMELESS PROBLEM-SOLVING

Demonstrate a relentless solution focus,  rather than pointing fingers or dwelling on problems. Identify lessons learned and use those lessons to improve ourselves and our processes so we don’t make the same  mistake twice. Get smarter with every mistake. Learn from every experience.

8. MAKE DATA-DRIVEN DECISIONS

Make good decisions by relying primarily on facts and  data, rather than solely on opinions or emotions. Be objective. Analyze the data and use  this information to make better decisions.

9. TAKE INTELLIGENT RISKS

Innovation, improvement, and success don’t come from  playing it safe. They come from a thoughtful and intentional willingness to try the  unconventional and to ask “What if?” Try a new way. Think differently.

10. ACT WITH INTEGRITY

Demonstrate an unwavering commitment to doing the right thing  in every action you take and in every decision you make, especially when no one’s looking.  Always tell the truth, no matter the consequences. If you make a mistake, own up to it,  apologize, and make it right.

11. SHARE INFORMATION

While we should be vigilant about protecting confidential  information both internally and externally, share relevant information freely throughout  our organization. The more people know, the better we can collaborate. Learn to ask  yourself, “Who else needs to know this?”  

12. DEBATE, THEN ALIGN

Healthy, vigorous debate creates better solutions. Debate  concepts without making personal attacks. Check your ego and push for the best solution,  rather than your solution. Once a decision is made, however, get fully aligned by putting  your complete support behind it.

13. DO WHAT’S BEST FOR THE CUSTOMER

In all situations, do what’s best for the customer,  even if it’s to our own short-term detriment. Understand our customers’ world. Know  their challenges and frustrations. See the world from their perspective. Put their needs  ahead of our own. There’s no greater way to build a reputation than to steadfastly do  what’s right for others.  

14. PAY ATTENTION TO THE DETAILS

Missing just one detail can have an enormous impact  on everything that comes after it. Be a fanatic about accuracy and precision. The goal is  to get things right, not simply to get them done. Double-check your work. Get the details  right the first time.

15. BE A TEKMETRIC AMBASSADOR

We’re all responsible for, and benefit from, our  company’s image and reputation. Consider how your actions affect our collective  reputation, and be a proud and positive representative of Tekmetric. We love to say,  above all else, when representing Tekmetric, be someone you yourself would enjoy  spending time with at a backyard barbecue.

16. LISTEN GENEROUSLY

Listening is more than simply “not speaking.” Give others your  undivided attention. Be present and engaged. Minimize distractions and let go of the  need to agree or disagree. Suspend your judgment and be curious to know more, rather  than jumping to conclusions. Above all, listen to understand.

17. SPEAK COURAGEOUSLY.

Speak honestly in a way that helps to make progress. Say what  you mean, and be willing to ask questions, share ideas, or raise issues that may cause  conflict when it’s necessary for team success. Be courageous enough to say what needs  to be said. Address issues directly with those who are involved or affected.

18. HONOR COMMITMENTS

Do what you say you’re going to do when you say you’re going  to do it. This includes being on time for all phone calls, appointments, meetings, and  promises. If a commitment can’t be fulfilled, notify others early and agree on a new  deliverable to be honored.

19. CONNECT WITH EACH OTHER

Our relationships go deeper than simply being teammates  at work. We spend a lot of time together, and we genuinely care for and about each other.  Whether it’s a kind word during a tough stretch, a friendly smile each morning, or a  helping hand in stressful times, show your compassion.

20. BE A FANATIC ABOUT RESPONSE TIME

Respond to questions and concerns quickly,  whether it’s in person, on the phone, or by email. This includes simply acknowledging that  we got the question and we’re “on it,” as well as keeping those involved continuously  updated on the status of outstanding issues.

21. SHOW MEANINGFUL APPRECIATION

Recognizing people doing things right is more  effective than pointing out when they do things wrong. Regularly extend meaningful  acknowledgment and appreciation — in all directions throughout our organization.

22. MAKE HEALTHY CHOICES

Take care of yourself at home and at the office. Eat well,  exercise, and get adequate sleep – take care of yourself so that you’ll thrive personally  and professionally. Support each other in making healthy choices. To give your best, you  must be at your best!

23. “BRING IT” EVERY DAY

Have a passion for what we do and be fully engaged. Make the  most of each day by approaching every task with energy, focus, purpose, and enthusiasm.  Put your best work and effort on the table. Work with a sense of urgency to get things  done.

24. KEEP THINGS FUN

While our passion for excellence is real, remember that the world has  bigger problems than the daily challenges that make up our work. Stuff happens. Keep  perspective. Don’t take things personally or take yourself too seriously. Remember that  attitudes really are contagious – inject fun into what you and we do.‍

Building a Culture Operating System

January 8, 2024

Read time: 3 min

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When it comes to efficiency in an auto repair shop, a technician’s expertise and performance are paramount. The service advisor might be the face who interacts directly with vehicle owners, but technicians are the eyes and ears – the “pistons” – that run the whole system. As a technician, your ability to complete your day-to-day jobs efficiently and effectively is crucial to the shop’s overall performance.

Using data can help you maximize your own profitability as well as the shop’s. From identifying the problem to performing the diagnosis and completing the repair, data can significantly elevate your performance. Simply put, when you accurately and comprehensively leverage the data available through a system like Tekmetric at every step of a repair, you are going to perform more efficiently – to the benefit of the shop and your own career.

Concern: Ensure accuracy with data to identify the problem

When a vehicle is brought in with an initial concern, data can help you better respond to the customer’s needs communicated by the service advisor. By intentionally reviewing the data collected by the service advisor, you can better understand the reason the customer has brought the vehicle in for repair and ensure your diagnosis can uncover the true cause of the problem.

With Tekmetric, your job board and all the data it includes is your key to success. In fact, you can consider it your “digital clipboard,” as it includes all the details you need in one place. The job board shows approved estimates as well as completed work – so it’s your window into how efficiently you are addressing customer concerns, bottlenecks in the repair process and more. This tool enables you to follow up on questions or additional details so your service advisor can communicate with the customer. This in turn drives efficiency within the shop as you can ensure the customer’s concern is addressed promptly and correctly.

Cause: Utilize digital tools to make the correct diagnosis

Once a problem has been identified, you can also leverage data via digital vehicle inspections (DVIs) to document diagnoses and show the exact cause of the problem. This includes making thorough notes, including photos and videos and showcasing other issues you find that could need additional repairs. By leveraging digital tools to complete thorough inspections, you can become a diagnostic wizard, solving problems faster and more efficiently. This not only translates to happier customers who get their cars back sooner, but also lets you sell more work, boosting your productivity and earning potential.

The most important part of the digital vehicle inspection is clear photos and videos. By including the right number of photos in your inspection, you can educate your customer on their vehicle’s performance. However, be sure not to overwhelm the customer with information. Tekmetric has found that 6-8 photos on average is the sweet spot, although this may change with your customer base. 

A detailed DVI complete with photos allows the customer to review and approve the jobs they need the most, while planning for repairs that may come up in the future. As a result, you can educate the customer on the cause of their concern, share additional details if needed and simplify the communication process for you and the service advisor – ultimately increasing the average repair order (ARO).

Correction: Control the tempo of the shop’s workflow during repairs

Now that you have identified the problem, it’s time to complete the repair. As you work through your repair list, you can also use key metrics and information available on your job board to ensure you – and the shop overall – are working efficiently. For example, you can follow up with your service advisor on jobs you have inspected but are not approved for repairs. This helps drive the shop’s efficiency, so you can complete the work and get the car out of the shop to move onto the next one.

The other important aspect of the repair phase is collaborating with other technicians to better leverage each technician’s unique strengths and weaknesses. For example, if your specialty is brake replacements, you can work with your team to ensure you work on brake-related repairs. This helps streamline those repairs to you – the expert – so you can complete them faster and at a higher quality. In turn, the shop streamlines its overall processes, leading to more profit for the shop and for you.

Technicians are a critical part of a shop’s operations – but your role is not just limited to the actual repair. You can become even better in your role by using data throughout the customer experience: from the initial problem and diagnosis until the customer walks out with a fixed vehicle. In fact, utilizing data from the minute the customer walks into the shop leads to better diagnoses and more successful repairs. Learning how to use data correctly can help you perform at a higher level, ultimately increasing the profitability of the shop and growing your own paycheck.

You might have heard some myths about automotive repair software programs like “it’s too expensive to switch” and “training is tough.” But that's not necessarily true.

Don’t be deterred by shop management software misconceptions. We’re here to help break down these myths and rRevolutionize your shop with modern tools. See what your shop can accomplish once you have all the facts about auto repair software programs..

MISCONCEPTIONS ABOUT AUTOMOTIVE REPAIR SOFTWARE PROGRAMS

Now that you’re a shop owner, you’re probably looking for ways to level up your shop. Thanks to talking to fellow shop owners or browsing online, you may have become somewhat familiar with automotive repair software programs.

Finding the right automotive repair software program for your shop is one of the most effective ways you can increase your team’s productivity, boost your revenue, communicate better with customers, and more. However, there are some myths surrounding auto repair software programs that might be preventing you from taking your business to new heights.

To help you on your journey, we’ve compiled a list of some of the most common myths we’ve heard about auto repair software programs and then let you in on the real deal.