Introducing Tekmetric Marketing: Keep Customers Coming Back, Automatically

Matt Lerner

|

September 30, 2025

|

Read time: 3 min

Running a repair shop takes more than turning wrenches. It’s booking appointments, reminding customers to show up, following up on declined jobs – all while keeping bays full and the front office running smoothly.

But for most shops, staying connected with customers feels like a second job. Some rely on a patchwork of booking tools, texting apps, and review platforms. Others don’t follow up at all. Either way, things slip through the cracks. The result? Missed appointments, lost revenue, and customers who never return.

That’s why we built Tekmetric Marketing.

Not another system to learn. Not another login to juggle. It’s built right into Tekmetric, the platform you already trust to run your shop. With online booking, reminders, campaigns, follow-ups, reviews, and even a professional website all in one place, Tekmetric Marketing helps you keep customers engaged and loyal automatically – without piling more work on your plate. And it’s designed so anyone on your team can use it. No marketing expertise required.

More Cars. Higher ARO. Steady Repeat Business.

Every repair order holds untapped potential. A declined brake job today can turn into tomorrow’s revenue. A routine oil change can become the start of a long-term relationship.

Tekmetric Marketing makes sure those opportunities don’t slip away. Customers can schedule online 24/7, filling bays while you sleep. Automated reminders cut down on no-shows and keep the calendar steady. Follow-ups on declined jobs and maintenance turn “not today” into approved work. Seasonal campaigns help you bring customers back when business slows.

And if your shop doesn’t have a website, Tekmetric can build one for you, giving customers one more way to find you, book online, and keep your bays full.

As Ryan Froats of Yorktown Auto Care put it:
“As an independently-owned shop, dedicating resources towards outreach and follow-up can be challenging. Tekmetric Marketing allows me to communicate with my customer base in a variety of ways, without tying up hours of my work week.”

That’s the difference between a full schedule and an empty bay. Between a one-time job and a loyal customer.

Turn Great Service Into Lasting Loyalty

Great service doesn’t stop when the car leaves the bay. Tekmetric Marketing makes it really easy to keep the relationship going. Post-visit follow-ups that check in with customers after service, showing you care and helping you catch issues early. Review requests that boost your reputation on Google, making it easier for new customers to find and trust you. Private feedback that gives you valuable insights to improve service and address concerns before they go public

Together, these touchpoints build trust, strengthen relationships, and turn satisfied customers into loyal advocates.

One Platform. No Missed Messages.

Because Tekmetric Marketing lives inside Tekmetric, all customer communication flows through one platform – from estimates and approvals to reminders, follow-ups, and promotions. No more bouncing between systems or wondering what’s been sent. Everything is tied to the customer profile, making communication clear, consistent, and professional.

Tekmetric Marketing also works in sync with your shop’s calendar, repair orders, and payments. Bookings instantly block off availability. Reminders align with scheduled work. Everything just works without syncing headaches or double entry.

And here’s the best part: Tekmetric Marketing is designed for busy shop owners and front office staff. It’s easy to set up, runs automatically in the background, and helps you grow your business without adding more to your to-do list – or requiring a marketing degree.

As Corey Hansen of Hansen Auto Repair shared:
“It’s so convenient having everything in one place, right inside Tekmetric. I already have Tekmetric open for managing the shop and invoicing, so I don’t have to switch tabs or log into something else to engage with my customers. Having it all together just makes things faster—and for me, saving time is huge.”

Auto Repair. Done Right.

Tekmetric has always been the all-in-one platform that helps shops run better — from managing repairs to taking payments. Now, with Tekmetric Marketing, it’s also the platform that helps you grow faster, keep customers loyal, and deliver a better experience at every turn.

Turn every visit into the next one. With Tekmetric Marketing, it happens automatically.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

More articles

With this latest update, we want to deep dive into one of the most beneficial features, buy now, pay later, so shop owners can see for themselves.

Tekmerchant was designed to help shop owners, like you, to build trust with customers, close out the day faster, and turbo charge shop’s payment processing by offering them a fully integrated payments solution, all managed by a trusted team. Building off your existing Tekmetric experience, Tekmerchant is another way to supercharge both your shop’s processes and your customer’s experience at the same time.

More specifically, we're really excited to tell you about our new buy now, pay later feature , making it easier for your guests to do business with your shop -- especially on those more expensive repair orders. 

With just the inclusion of Tekmerchant alone, Silver Lake Auto’s shop performance continues to grow. At the organization’s flagship store, average repair order (ARO) has increased by more than $200 a month!

And we’re excited to see how much those AROs grow with buy now, pay later.

If you've been running your shop on paper repair orders, a whiteboard, or a mix of disconnected tools, you've probably wondered about shop management software. You’ve also likely questioned what it does and whether it's worth the cost and the disruption of switching to a digital system. 

This blog post answers both questions directly with a clear explanation of what auto repair shop management software is, how it works in a real shop, and the signs it might be time to look at one.

What Is Auto Repair Shop Management Software?

Auto repair shop management software is a platform that connects the core workflows of your shop — from writing estimates to completing repairs to collecting payment — in one place. Instead of tracking jobs on paper, managing parts in spreadsheets, and texting customers from your personal phone, everything lives in a single system your whole team can access.

At its core, it's a connected digital workflow for every repair, from the moment a car pulls in to the moment it pulls out.

📋 Quick Definition
Shop Management Software (SMS):
Also called a shop management system, is a digital platform that handles the operational and customer-facing workflows of an auto repair shop: repair orders, estimates, digital vehicle inspections, parts ordering, customer communication, invoicing, and reporting. Cloud-based platforms like Tekmetric can be accessed from any device without on-site servers.

A Step-by-Step Guide of What It Does

The easiest way to understand shop management software is to follow a repair from start to finish and see what the platform touches at each step.

1. Customer Arrives: Write-up and Scheduling

When a vehicle comes in, the service adviser opens a new repair order (RO) directly in the software. Customer info, vehicle history, and previous service notes are already there. There’s no need to search through masses of paper, and no digging through filing cabinets.

2. Technician Inspection: Digital vehicle inspection (DVI)

The tech completes a DVI on a tablet or mobile device, adding photos and videos of anything that needs attention. The results are automatically attached to the repair order and can be sent directly to the customer by text before the service adviser even picks up the phone.

This is one of the biggest workflow shifts shop owners find most beneficial. Customers can review inspection results, see pictures of the issue, and approve or decline work from their phone with no callbacks.

💬 From a Tekmetric customer
"The text feature is a huge hit — customers can review inspection results, check estimates, and approve repairs with just a click. The system is really streamlined and everything is integrated, making our workflow way smoother than before."
- Verified Tekmetric Customer, G2 

3. Estimate Building and Approval

Once the DVI is complete, the service adviser builds an estimate inside the same system. Parts prices, labor rates, and canned jobs are already set up so advisers aren't manually pricing every line. The estimate flows directly into the repair order once the customer approves.

4. Parts Ordering

Parts ordering happens inside the platform, too. Service advisers can submit orders to their suppliers directly from the repair order, track delivery status, and receive parts against open jobs without leaving the system.

5. Work is Performed and Technicians Stay on Track

The tech board gives service advisers and managers a real-time view of every job in the shop: what's waiting, what's in progress, and what's ready. Techs can update job status from their own device, which keeps the whole team on the same page without walking back and forth to the front desk.

6. Invoice and Payment

When the job is complete, the repair order becomes an invoice. Payment can be collected at the counter, sent by text, or processed through a payment link — depending on how the shop is set up.

7. Customer History

Every completed repair, every declined service, every inspection — it's all stored in the customer's profile. Next time they come in, the service adviser already knows what was done, what was deferred, and what's coming up. That's how you build trust and bring customers back.

What Does It Replace?

Most shops that switch to a management platform are replacing one or more of the following:

  • Paper repair orders and handwritten estimates
  • Printed or whiteboard job boards
  • Phone calls and personal texts for customer communication
  • Spreadsheets for parts inventory and pricing
  • Separate software tools for inspections, scheduling, and invoicing that don't talk to each other
💬 From a Tekmetric customer
"We were originally running our shop with two systems; one was for digital inspection and the other was our shop management system. ... I was spending $1,000 a month between the software companies and the IT support. And if the internet connection blipped for a split second, my digital inspection went down for about an hour. Now I'm paying a fraction of what I was before. … We saved a bunch of money, and the estimate writing process is much faster because the labor guide is built into the system."
- Stephane Grabina, Excluservice, Tekmetric Customer  

Signs Your Shop Needs a Digital Shop Management System 

You don't need to be a high-volume shop to benefit from management software. Here are the signals that tell you it's worth a closer look:

  • You're writing the same information down in multiple places such as a paper RO, whiteboard, or a text to the customer
  • Technicians are walking to the front desk to ask questions that should already be in the job
  • You can't tell at a glance how many cars are in progress or where each one stands
  • Customers call asking for updates that your team has to scramble to find
  • You're leaving declined work in your head instead of a system and losing follow-up opportunities
  • Your end-of-day reporting comes from memory or a calculator

None of these are signs of a poorly run shop. They're signs of a shop that has outgrown what paper and disconnected tools can do.

Do You Actually Need It?

If your shop is processing more than a handful of cars a day, the answer is yes. 

The goal of shop management software isn't to add another system to manage. It's to replace the friction in your current process — the paper, the callbacks, the manual pricing, the jobs that fall through the cracks — with one workflow your whole team can use.

"It integrates every aspect of running our shop — from scheduling appointments and messaging customers to integrating payments and sending invoices." - Gigi Collier, G2 Review, Tekmetric Customer 

📌 Bottom Line
Auto repair shop management software connects your repair orders, inspections, parts, customer communication, and reporting in one place. It replaces the paper and disconnected tools most shops are running on today and gives you the visibility to run your business with more confidence and less noise.

What to Look For in a Shop Management Platform

Not all platforms are built the same. The best ones don't just digitize each task — they connect them, so information moves from one step to the next without anyone rekeying it.

Repair order and estimate workflow
The platform should make it fast to write up a job, build an estimate, and convert it to a repair order without re-entering anything. Look for built-in labor guides and canned jobs so your team isn't pricing from scratch every time. On Tekmetric, estimates flow straight into the repair order, and labor and parts matrices keep pricing accurate and margins protected.

Digital vehicle inspections (DVI)
DVIs are one of the highest-impact features in any shop management platform. When technicians attach photos and videos and customers approve work from their phones, authorization rates climb and comebacks drop. The lift is measurable: shops on Tekmetric average $612 per repair order, rising to $741 once digital vehicle inspections are in use. Customers approve more work when they can see exactly what their vehicle needs.

Parts ordering and inventory
Look for parts ordering built into the repair order, so your team submits orders without leaving the job or logging into a separate portal. Tekmetric connects to more than 70 integrations, including the parts suppliers most shops already use, and inventory tracking helps prevent shortages while protecting your parts margin.

Customer communication
Two-way texting, digital estimates, and automated follow-ups should be built in, not bolted on through a third-party tool. Every extra place your team has to go to reach a customer is another place things fall through the cracks. Tekmetric keeps it in one platform: text a customer, send an estimate, and follow up on a declined service from the same screen.

Reporting and visibility
A strong platform gives you a live view of what's happening in your shop right now — car count, technician productivity, average repair order — without pulling a report or doing the math. Tekmetric's real-time reporting puts those numbers in front of you as the day unfolds, so you can coach your team and clear bottlenecks while it still matters, instead of finding out next week.

Cloud-based access
Cloud-based platforms don't need an on-site server to maintain or replace, they back up your data automatically, and they let you log in from anywhere — the shop, home, or the road. Shop owners on Tekmetric point to exactly this: no server to buy and swap out every few years, and the freedom to work from any terminal at any location. It matters more than most owners realize until the day they need it.

See How Tekmetric Works

Tekmetric is the shop management platform built for independent auto repair shops. Repair orders, digital inspections, parts ordering, payments, and real-time reporting all run in one system, on any device. There are no servers and no syncing between tools that don't talk to each other and one login for the whole team.

It was built by someone who lived through the problem. Founder and CEO Sunil Patel ran his own shop and built Tekmetric to clear the friction he hit every day. More than 15,000 shops now run on it, connected to more than 70 integrations for the parts suppliers, labor guides, and accounting tools they already use.

What Changes When the Workflow Connects

When inspections go digital, customers see exactly what their vehicle needs — photos, videos, and clear findings in a single message. When they understand the work, they approve more of it. The results track it: Tekmetric shops average $612 per repair order. With digital vehicle inspections in use, that average rises to $741. Add MotoVisuals educational videos, and it reaches around $800. It’s the same honest work, but more of it is approved because customers understand what they're paying for.

That's the pattern across the platform. Faster turnaround from check-in to checkout. More cars through the bays. A customer experience that earns repeat visits. The friction falls away, and shops run on results instead of guesswork.

💬 From a Tekmetric customer
"The amount of information that is available to the front desk, the service adviser, and the technician at a glance is very impressive, and the functionality of it together is great."
— Moises M., Guest Service Representative, G2 Reviews, Tekmetric Customer

In the fast-paced world of auto repair, every minute counts, and your technician's time is your greatest asset. You’re not just managing a business—you’re orchestrating a complex balancing act of diagnostics, repairs, customer interactions, and team coordination. With so much on your plate, wouldn’t it be great if you had a tool that sped up the inspection process and created more customer trust? Well, your wish just came true.

Available for free across app stores, the Tekmetric Mobile App is designed to streamline your inspection process, boost productivity, and build stronger, more trusting relationships with your customers—all while putting more money in your pocket.

The Freedom to Do More, Right from Your Phone

In the world of auto repair, time is money. Every second your technicians spend away from their primary tasks, whether they’re running back to the computer to log information or trying to send and upload pictures, is time that could be spent actually working on vehicles. The Tekmetric Mobile App changes all that by bringing everything your technicians need right to their fingertips.

With the Tekmetric mobile app, your technicians can easily complete digital vehicle inspections directly from their phones (iPhone or Android). No more clipboards, no more back-and-forth to the computer. They can take high-quality photos and videos, accurately document vehicle conditions, and perform detailed inspections on the spot. It’s fast, it’s efficient, and it keeps your team focused on what they do best—repairing cars.

Cut Time Spent on Inspections in Half

The Tekmetric Mobile App isn’t just a convenience; it’s a productivity powerhouse. It streamlines the inspection workflow, allowing your technicians to move seamlessly from one task to the next without skipping a beat. The app’s intuitive interface means there’s no steep learning curve—your team can start using it immediately, saving valuable time from day one.

Imagine the impact on your shop’s efficiency when your technicians are no longer bogged down by administrative tasks. Inspections are completed faster, data is recorded more accurately, and your team is free to focus on getting vehicles back to their owners quickly. This increase in productivity means more cars serviced each day, which directly translates to more revenue for your business.

Increase ARO by adding photos

Trust is everything in the auto repair industry. Your customers need to know that they can rely on you for honest, accurate assessments of their vehicles. The Tekmetric Mobile App helps you build that trust by making it easier than ever to communicate with your customers.

With the app, your technicians can document vehicle conditions with detailed photos and videos, giving your customers a clear, visual understanding of any issues. Instead of just telling them what’s wrong, you can show them. The Tekmetric mobile app takes this to the next level with its photo markup feature, allowing your technicians to visually pinpoint exact issues on the images without slowing down. This transparency not only helps customers feel more confident in your recommendations, but it also fosters long-term relationships based on trust and satisfaction.

When your customers see that you’re being upfront and thorough, they’re more likely to approve necessary repairs and keep coming back to your shop in the future. The Tekmetric Mobile App helps you build that kind of loyalty, one inspection at a time.

Boost Monthly Revenue by $15k

At the end of the day, your shop is a business, and like any business, profitability is key. According to the 2023 Industry Index, Tekmetric shops who add an average of 25 photos and videos to their inspections see their ARO increase to $2500. The Tekmetric Mobile App is designed to help you accomplish just that. You can maximize your earnings by enhancing efficiency and customer satisfaction.

Faster inspections mean more vehicles can be serviced in a day, which leads to increased revenue. Additionally, when customers trust your assessments and feel confident in their decisions, they’re more likely to approve additional services, further boosting your sales. And because the app improves documentation accuracy and reduces the chance of errors, you’re also protecting your shop from costly misunderstandings and disputes.

The Future of Auto Repair is Here—And It’s Free

The Tekmetric Mobile App is more than just a tool; it’s a game-changer for auto repair shops of all sizes. It’s designed to fit seamlessly into your existing workflow, enhancing every aspect of your inspection process while saving you time and money. And the best part? It’s completely free to download and use.

Whether you’re managing a single location or multiple shops, the Tekmetric Mobile App is ready to help you take your business to the next level. It’s intuitive, powerful, and it’s available right now in your favorite app store.

Ready to Transform Your Shop?

Don’t let inefficiencies and outdated processes hold your shop back. The future of auto repair is here, and it’s as simple as downloading an app. Start improving your productivity, building stronger customer relationships, and increasing your profits today.

Learn more about the Tekmetric Mobile App Today. Your team will love it, your customers will appreciate it, and your bottom line will thank you.

Meet the Tekmetric Mobile App: Auto Inspections for the New Era

October 21, 2024

Read time: 3 min

read more