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Breast cancer is the most diagnosed cancer among women in the U.S. after skin cancer. In fact, there are currently more than four million women with a history of breast cancer in the U.S. Most, if not all of us know someone who has been greatly impacted by this disease.

Founded in 2011, Brakes for Breasts unites independent auto repair shops to support people affected by breast cancer and donate to ongoing research for a cure. You may have heard the saying, “prevention is better than cure.” Brakes for Breasts takes that to the next level through the belief that “prevention is the cure.” The organization offers participating shops a chance to raise money for the Cleveland Clinic Breast Cancer Vaccine Fund, supporting the creation of a vaccine that can prevent TNBC (triple negative breast cancer). 

Today, Brakes for Breasts has expanded to work with hundreds of shops nation-wide, raising more than $2.1 million. Its founders, Leigh Ann Best and Laura Frank, are both powerhouses in the auto repair industry who established Brakes for Breasts to raise money for breast cancer research and provide a bigger voice to women in the auto repair industry. 

In 2024, Tekmetric donated more than $16,000 to Brakes for Breasts. This year, our goal is to donate even more – and we need your help! There are multiple ways to participate:

• Sign up with Tekmetric. During the month of October, Tekmetric will donate $50 to the Brakes for Breasts campaign for every new shop that signs up for Tekmetric. 
• Share the campaign with your customers. If you are a TechNet shop, make sure your customers know that when they come to you for a qualifying brake service between September 1 and October 31, you are offering a rebate on qualifying brake pads that they can choose to donate to the fund.   
• Donate with Tekmetric's fundraising link. If you want to go straight to Brakes for Breasts without any brakes, use this link to donate any dollar amount to Brakes for Breast. You can choose between a one-time donation or a monthly contribution.  
• Fundraise at your shop by joining the Tekmetric team. You can register your shop to fundraise for this cause in your community through Tekmetric’s campaign at this link.  The shop that raises the most money during the campaign will win a trip to join Tekmetric at the check presentation ceremony in Cleveland in April 2026.
• Participate directly. Participating independent repair shops can work directly with Brakes for Breasts by offering customers free brake pads on brake jobs in the month of October, then donating 10% of the labor from that brake service to the fund. 

All proceeds will go towards The Cleveland Clinic Breast Cancer Vaccine Research Fund. The end goal is to create a vaccine that can create a world free of breast cancer.

Brakes for Breasts is a tremendous opportunity for your shop to partner with your local community to benefit people affected by breast cancer. Our customer Austin Blanton, owner of Import Auto Shop, experienced this phenomenon first-hand when his shop participated in previous years: “When you’re worried about money and busy dealing with operations stuff, you can lose sight of paying it forward. For example, one of the things we did last year was get involved with Brakes for Breasts.” 

As we aim to focus on our customers, we are also happy to be part of initiatives that will transform lives for generations to come. For our customers who have been impacted by this disease, the month of October honors what you have overcome to be here. By promoting further research and support of your journey, we hope to support the creation of better cancer care for all who are impacted by this disease. Let’s hit the brakes on breast cancer and work towards a cure together!

Running a repair shop takes more than turning wrenches. It’s booking appointments, reminding customers to show up, following up on declined jobs – all while keeping bays full and the front office running smoothly.

But for most shops, staying connected with customers feels like a second job. Some rely on a patchwork of booking tools, texting apps, and review platforms. Others don’t follow up at all. Either way, things slip through the cracks. The result? Missed appointments, lost revenue, and customers who never return.

That’s why we built Tekmetric Marketing.

Not another system to learn. Not another login to juggle. It’s built right into Tekmetric, the platform you already trust to run your shop. With online booking, reminders, campaigns, follow-ups, reviews, and even a professional website all in one place, Tekmetric Marketing helps you keep customers engaged and loyal automatically – without piling more work on your plate. And it’s designed so anyone on your team can use it. No marketing expertise required.

More Cars. Higher ARO. Steady Repeat Business.

Every repair order holds untapped potential. A declined brake job today can turn into tomorrow’s revenue. A routine oil change can become the start of a long-term relationship.

Tekmetric Marketing makes sure those opportunities don’t slip away. Customers can schedule online 24/7, filling bays while you sleep. Automated reminders cut down on no-shows and keep the calendar steady. Follow-ups on declined jobs and maintenance turn “not today” into approved work. Seasonal campaigns help you bring customers back when business slows.

And if your shop doesn’t have a website, Tekmetric can build one for you, giving customers one more way to find you, book online, and keep your bays full.

As Ryan Froats of Yorktown Auto Care put it:
“As an independently-owned shop, dedicating resources towards outreach and follow-up can be challenging. Tekmetric Marketing allows me to communicate with my customer base in a variety of ways, without tying up hours of my work week.”

That’s the difference between a full schedule and an empty bay. Between a one-time job and a loyal customer.

Turn Great Service Into Lasting Loyalty

Great service doesn’t stop when the car leaves the bay. Tekmetric Marketing makes it really easy to keep the relationship going. Post-visit follow-ups that check in with customers after service, showing you care and helping you catch issues early. Review requests that boost your reputation on Google, making it easier for new customers to find and trust you. Private feedback that gives you valuable insights to improve service and address concerns before they go public

Together, these touchpoints build trust, strengthen relationships, and turn satisfied customers into loyal advocates.

One Platform. No Missed Messages.

Because Tekmetric Marketing lives inside Tekmetric, all customer communication flows through one platform – from estimates and approvals to reminders, follow-ups, and promotions. No more bouncing between systems or wondering what’s been sent. Everything is tied to the customer profile, making communication clear, consistent, and professional.

Tekmetric Marketing also works in sync with your shop’s calendar, repair orders, and payments. Bookings instantly block off availability. Reminders align with scheduled work. Everything just works without syncing headaches or double entry.

And here’s the best part: Tekmetric Marketing is designed for busy shop owners and front office staff. It’s easy to set up, runs automatically in the background, and helps you grow your business without adding more to your to-do list – or requiring a marketing degree.

As Corey Hansen of Hansen Auto Repair shared:
“It’s so convenient having everything in one place, right inside Tekmetric. I already have Tekmetric open for managing the shop and invoicing, so I don’t have to switch tabs or log into something else to engage with my customers. Having it all together just makes things faster—and for me, saving time is huge.”

Auto Repair. Done Right.

Tekmetric has always been the all-in-one platform that helps shops run better — from managing repairs to taking payments. Now, with Tekmetric Marketing, it’s also the platform that helps you grow faster, keep customers loyal, and deliver a better experience at every turn.

Turn every visit into the next one. With Tekmetric Marketing, it happens automatically.

G2 gathers the reviews and opinions of real Tekmetric customers and compares them with competitors in the auto repair shop software industry. Awards are based on metrics such as usability, results, and other factors.

For Fall 2025, G2 has awarded Tekmetric with a range of badges, including Momentum Leader, Best Results, Best Usability, Best Realtionship, Most Implementable, and Grid Leader.

These awards reflect our customers' experiences and trust in Tekmetric, highlighting their role in our success. 

What These Badges Mean

• Momentum Leader: We're leading the pack, constantly evolving to meet the ever-changing needs of the automotive industry.
• Best Results & Best Usability: Tekmetric is designed to be intuitive and user-friendly, helping you achieve the results you want.
• Most Implementable:  Change can be scary – That's why we've made it easy to get started and integrate with Tekmetric so you can hit the ground running.
• Grid Leader: This badge showcases how our customers describe Tekmetric as the go-to solution for auto shop management.
• Best Relationship: Tekmetric has always been focused on creating a positive experience and relationship with our customers.

Thank You to Our Customers

We couldn't have done it without our customers! Your feedback and support drive us to continually improve and deliver the best possible shop management experience. We're excited to continue this journey with you and can't wait to see what we accomplish together in the future. We'll continue to innovate, listen to your feedback, and provide the tools you need to run your shop.

We’re proud to share that the Tekmetric Mobile App has been named a winner of the 2025 MOTOR Top 20 Award, an honor that recognizes the 20 most innovative and impactful tools and technologies shaping the automotive industry.

For decades, the MOTOR Top 20 Awards have been a benchmark for excellence, celebrating advancements that help technicians work more efficiently and shop owners operate more profitably. To be included on this list is a powerful acknowledgment of our team’s commitment to solving real challenges for repair shops

The Tekmetric Mobile App was designed to make shop management easier and more effective. By streamlining workflows, enhancing communication, and providing shop owners with the real-time insights, the app equips teams to deliver a better customer experience while running a more profitable business..

This recognition wouldn’t be possible without the thousands of shop owners, service advisors, and technicians who share their feedback with us every day. Your trust pushes us to keep improving, and this award reflects both your partnership and our team’s dedication to moving the industry forward.

As we look ahead, we are more motivated than ever to build solutions that give repair shops the horsepower to grow, the efficiency to scale, and the tools to deliver service with confidence. 

To learn more about the MOTOR Awards and view the 2025 Top 20 Awards, visit https://www.motor.com/2025/09/motor-announces-2025-top-20-awards-winners/

About Tekmetric

Tekmetric, the leading auto repair technology company, improves auto repair shops through the relentless pursuit of innovation. Tekmetric’s all-in-one cloud-based auto repair platform, including shop management, payments, marketing, technology integrations, and real-time data, empowers auto repair shops nationwide. With Tekmetric, shop owners can create transparency, enhance productivity, increase profitability, and deliver a superior customer experience for vehicle owners.

We’re excited to announce that Tekmetric now supports the new Nexpart Multi-Seller integration! This new integration gives Tekmetric customers one-click access to your entire supply chain. Now it’s easier than ever to build detailed estimates and find the right parts & tires from ALL of your suppliers on ONE screen.

The Largest Parts Network in The Industry

‍For over 25 years Nexpart has been the industry leader in parts cataloging and electronic ordering. Nexpart has built long standing relationships with over 53,000 parts suppliers. In recent years Nexpart released Multi-Seller, an all-in-one ordering system that gives you a bird’s eye view of your entire supply chain.

With Nexpart Multi-Seller you’ll gain access to more suppliers in more places backed by the most comprehensive parts catalog in the industry. Find the right parts for the job fast with real-time inventory and wholesale pricing.

Now Available: 50+ Tire Suppliers For FREE

Need tires? Nexpart Multi-Seller now connects you to over 50 national tire suppliers for FREE. Access big names like ATD, NTW, Tire Rack Wholesale and more all in ONE click!

If your shop is equipped for tire services, it’s now easier than ever to make strong recommendations for any budget and keep your customers in house. With parts & tires plugged directly into Tekmetric, you can add a set of tires to an estimate in seconds. If the customer isn’t quite ready to pull the trigger on a set of tires, simply save the quote in Tekmetric. Boost ARO, and get more ROI out of your tire equipment.

Build Strong Workflows & Stronger Estimates

Tekmetric enables you to create accurate estimates and get approvals faster which saves you time, boosts productivity, and builds customer trust. Keep your repair jobs moving without delays thanks to real-time inventory tracking, immediate access to part availability during job setup, and integrated parts ordering, now with Nexpart  Multi-Seller. With Tekmetric, you can effortlessly monitor all repair jobs and the inventory assets assigned to every vehicle, and if a part isn't available, quickly browse your shop inventory for a swap or order a replacement through Nexpart Multi-Seller, all within a single intuitive program.

Earn Multi-Seller Rewards On Every Parts Order

As an additional benefit, Nexpart Multi-Seller customers earn rewards points on every parts order*. Every $1 spent on parts earns 1 Rewards Point. Multi-Seller shops can redeem points for up to $500/Year in eBay Gift Cards.

*Available to all US and Canadian Nexpart Multi-Seller users. Tire purchases not currently eligible for Rewards. Learn more and see the full terms and conditions.

How To Get Started in Tekmetric

1. Click the Shop Settings section on the bottom left menu bar.
2. Click the Integrations tab.
3. Click Manage from the Nexpart Multi-Seller integration box.
4. Add your Nexpart Multi-Seller Username and Password.
5. For detailed instructions on how to order parts view this video

To learn more about Tekmetric or book a demo, visit https://info.tekmetric.com/nexpart or call 832-787-0900

To learn more about Nexpart Multi-Seller, you can get started and create a free account at www.nexpart.com

Looking for a full walkthrough? Need help setting up your vendors? Schedule an onboarding appointment with a Nexpart Rep.

In today's digital world, relying solely on word-of-mouth is like trying to change a tire with a pair of pliers—it’s inefficient and frustrating. You need a modern tool, a solution designed to attract new customers to your shop. That tool is Google Ads, a Pay-Per-Click (PPC) advertising platform allowing you to target new customers when they need you most.

If you've heard the term but aren't sure how it fits into your business plan, you're in the right place. This comprehensive guide will break down everything you need to know about Google Ads for your auto repair business.

What are Google Ads (PPC)?

At its core, Google Ads is a Pay-Per-Click, or PPC, platform where advertisers pay a fee each time one of their ads is clicked. Think of it as renting a prime piece of real estate on the first page of a search engine like Google or Bing. Instead of trying to earn those top spots organically through Search Engine Optimization (SEO), which can take months or even years, you're essentially paying to jump the line.

Types of Google Ad Campaigns

Search campaigns

Paid search ads are the most common type of Google Ad campaign, allowing auto repair shops to target based on keywords. Shops can find new customers by bidding on keywords like “Oil change near me” or “Transmission shop Denver, Colorado.” This campaign type is effective because you can target local customers at the moment they are searching for help.

Display campaigns

Display PPC campaigns are another effective campaign type that shops can use to target customers with more creative ads. Display ads offer a visual component that could be a static image or a short video. Display ads can show across a wider audience and are not confined to just Google search.

Retargeting campaigns

Retargeting campaigns are exactly what they sound like. Mechanic shops can target prospects who have visited their website with ads that can display on other websites. For example, a customer could have visited your website (YourShop.com) and then bounced to Forbes.com. You can then show an ad on Forbes.com (and other websites) as they browse the web, so your shop can stay top of mind.

Video campaigns

Video campaigns are mainly used by auto repair shops to target customers on YouTube. You can target automotive DIY videos where users may run into issues and look for a shop instead.

How to set up your first Google Ad campaign

1. Open a Google Ads account (if you haven’t already). Fill out your business information and attach your payment method. This is also a good time to delegate account access to other employees if needed.
2. Start your keyword research. Identify the search terms your potential customers are typing into Google when they need help (e.g., “brake repair near me,” “check engine light diagnostics,” “mechanic in Houston”). If you need help finding the right keywords, you can start by asking the next customer who walks in your door, “How did you hear about us?”.
3. Finalize your budget and bidding. Set the maximum amount you're willing to pay for a single click on your ad. This bid, combined with the quality and relevance of your ad, determines your ad's ranking position.
4. Find your audience. Select which geographical areas you want to target with your ads. Most shops select a radius around their physical location to ensure they are targeting customers nearby.
5. Add extensions. Extensions show up beneath your ad and can include your phone number or service-specific pages of your website. Extensions help you take up more room on Google and increase your chances of attracting a click.
6. Publish. Once you publish your ads, your ads will go through an approval process and either go live or be rejected. You can always make edits and resubmit your ads if they are initially rejected.
7. Monitor and analyze. Once your ads are running, you will be able to see clicks, impressions, cost, and other data in the Google Ads platform. You can even set up conversions and UTM tracking to see how many new customers are scheduling online appointments with your shop.

Should Mechanic shops use Google Ads?

The short answer is an emphatic yes. While many forms of marketing cast a wide net, hoping to catch a few fish, PPC marketing is like using a high-tech fish finder. For an auto repair shop, the "when" is just as important as the "who," and Google Ads excel at connecting you with customers at the moment of their highest intent.

Consider the mindset of a person who needs auto repair services. Their car is making a strange noise, a warning light is on, or worse, they're stranded on the side of the road. They aren't casually browsing; they have an urgent, specific problem that needs an immediate solution. What do they do? They pull out their phone and perform a Google search for a local mechanic.

This is where auto repair PPC shines. It allows your auto repair shop to appear at the very top of the results for those high-intent searches. You're not interrupting their day with an ad they don't care about; you are providing the exact solution they are actively looking for. This makes Google Ads one of the most effective marketing efforts for service businesses, especially in the emergency-driven auto repair industry. It levels the playing field, allowing dedicated local shops to gain immediate online visibility and compete effectively against large national chains.

Benefits of PPC Marketing for Auto Repair Shops

Integrating a well-managed PPC advertising campaign into your marketing strategy can deliver a host of powerful benefits that translate directly into more customers and higher revenue.

• Immediate Traffic: Unlike email marketing or social media, a PPC campaign can start to drive traffic and generate phone calls almost overnight. Once your ad campaigns are approved, your shop can be visible to potential customers within hours, which is crucial when you have empty bays to fill.
• Precise Targeting: PPC platforms offer incredibly granular targeting options. You can show your ads to people based on:
  • Location: Target users within a specific mile radius of your shop, in certain zip codes, or in an entire city. This ensures you’re not paying for clicks from people who are too far away to become customers.
  • Keywords: You target the exact automotive services you offer, from a simple oil change to complex engine issues.
  • Time of Day: Only want to run ads during your business hours to ensure someone is there to answer the phone? You can do that.
  • Device: You can bid more for mobile users, who are more likely to be in need of immediate help and use click-to-call features.
• Budgetary Control: Worried about a runaway budget? With PPC, you're in the driver's seat. You set a maximum daily or monthly ad spend, and you'll never pay more than that amount. You can start small, test the waters, and scale your investment up or down based on your return on investment.
• Measurable Results: This is a major advantage over traditional advertising. Every aspect of your PPC campaigns can be tracked. You can see exactly how many people saw your ad, how many clicked it, and how many of those clicks resulted in a phone call or a contact form submission.
• Increased Brand Awareness: Even when users don't click on your ad, seeing your shop's name at the top of the search results builds familiarity and trust. When they see your name repeatedly for different service-related searches, you become a recognized authority in your local area. This boost in brand awareness is a valuable byproduct of a consistent PPC presence.

Effective PPC Strategies for Auto Repair Shops

Launching a campaign is easy; launching a profitable one requires a solid strategy. Simply throwing money at Google Ads without a plan is a quick way to burn through your budget. Here are the essential strategies to ensure your PPC ads deliver results.

Keyword Research

This is the foundation of your entire campaign. You need to get inside the heads of your target audience and think of keywords they would search for. Your keyword research should include:

• Service-Specific Keywords: "brake pad replacement," "transmission repair," "car AC service."
• Location-Based Keywords: "auto mechanic Dallas," "car repair shop 75201."

• "Near Me" Keywords: These are huge for local service businesses. Google often appends "near me" automatically for mobile searchers.
• Negative Keywords: Just as important is telling Google what not to show your ads for. Add negative keywords like "jobs," "training," "DIY," "parts," and "free" to avoid paying for irrelevant clicks from job seekers or people looking to do the work themselves.

You should note that each keyword has a different cost per click average depending on location and number of competitors. Bid on keywords that are important for your shop and fit your budget.

Compelling Ad Copy

Your ad copy is your 3-second elevator pitch. It needs to grab attention and persuade the user to click.

• Highlight Your Strengths: What makes you different? Mention your ASE-certified technicians, warranties on parts and labor, free loaner cars, 5-star reviews, or your years of experience.
• Include a Strong Call-to-Action (CTA): Be direct. Use phrases like "Call Now for a Free Estimate," "Book Your Service Online," or "Get a Quick Quote."
• Use Ad Extensions: These are extra snippets of information that make your ad bigger and more useful. Use call extensions to add your phone number for easy click-to-call, and location extensions to show your address and link to Google Maps. Sitelink extensions can direct users to specific service pages on your website.

Optimized Landing Pages

A click is wasted if the user gets to your website and is confused or unimpressed. Your landing pages must be designed to convert visitors into customers.

• Relevance is Key: If your ad promises "Brake Repair Services," the landing page should be all about your brake repair services, not your homepage.
• Mobile-First Design: The majority of auto repair searches happen on mobile phones. Your page must load fast and be easy to navigate on a small screen.
• Clear Contact Information: Your phone number and address should be prominently displayed and clickable.
• Build Trust: Feature customer reviews, testimonials, photos of your shop, and logos of any certifications (ASE, AAA Approved, etc.).

Bidding and Campaign Management

Google Ads is not a "set it and forget it" strategy. To truly succeed, you need to actively manage and optimize your campaigns.

• Structure Your Campaigns: Create separate PPC campaigns for each major service category (e.g., Brakes, Engine, Transmission, General Maintenance). This allows you to tailor your ads and landing pages for maximum relevance, which Google rewards with a better Quality Score and lower CPC.
• Track Everything: Implement conversion tracking to monitor not just clicks, but actual leads—phone calls and form submissions. This is the only way to measure true campaign performance.
• Continuously Optimize: Regularly review your metrics. Pause keywords that aren't performing, test new ad copy, and adjust bids to focus your ad spend on what drives the best conversion rates.

How Much Should Automotive Shops Invest in Google Ads?

This is the most common question, and the answer is: it depends. The right budget for your shop is influenced by several factors, including your location's competitiveness, the specific services you're advertising, and your overall growth goals. A shop in rural Nebraska will have a much lower cost per click than one in downtown Los Angeles.

Instead of focusing on a magic number, think about your investment in terms of objectives and ROI. A good starting point for a small to medium-sized auto repair shop might be anywhere from $500 to $2,000 per month. This initial investment allows you to gather enough data to see what works.

The most important metric isn't the upfront price; it's the return on investment. If you spend $1,000 on Google Ads in a month and it brings in five new repair jobs that generate $4,000 in revenue, your marketing efforts have delivered a 4x return. From that perspective, the initial cost is more than justified.

For shops new to this space, partnering with a digital marketing agency that specializes in Google AdWords services can be a wise investment. They have the expertise to avoid common pitfalls, maximize your budget, and accelerate your path to profitability.

Final Thoughts

In a competitive market, standing still means falling behind. Pay-per-click advertising is the fuel your marketing strategy needs to accelerate past the competition. It offers an unparalleled ability to connect with customers at their moment of need, providing immediate, targeted, and measurable results.

By conducting thorough keyword research, crafting compelling ads, building high-converting landing pages, and diligently tracking your campaign performance, you can transform your online presence from a sputtering engine into a finely tuned machine that consistently delivers new customers. It’s time to take control of your lead generation and explore what a well-executed auto repair PPC campaign can do for your shop.

The automotive repair industry is constantly evolving, and shop owners need software that keeps pace. ​​Tekmetric offers auto repair shops an all-in-one platform–built with firsthand shop insight–to manage workflow, customers, and profitability.

No single solution fits every business perfectly, and a variety of Tekmetric competitors offer alternative functionalities and approaches. This overview provides an honest look at Tekmetric through the lens of customer feedback and core product strengths. Whether actively comparing software options or simply exploring what’s available, this guide is designed to help you make confident, informed decisions.

What is Tekmetric?

Tekmetric is the all-in-one solution for modern auto repair shops. Tekmetric is designed to streamline operations, enhance profitability, and improve customer communication for automotive repair businesses.

An all-in-one solution, Tekmetric provides a centralized platform for managing various aspects of a repair shop's daily workflow. Its focus on real-time data and a user-friendly interface has made it a popular choice for modern automotive repair shops.

Most importantly, Tekmetric is the only auto repair shop software in the market that was created by a former shop owner – so every feature was designed with firsthand insight into what shops actually need.

Why choose Tekmetric?

Shopmonkey, AutoLeap, Mitchell 1, and other competitors offer robust features and may look similar on the surface. Researching the pros and cons of each software takes time, so we boiled it down for you and highlighted five reasons why Tekmetric is the leading shop software.

1. Built by a former shop owner: Tekmetric is built to solve real pain points for shops, not generic SaaS assumptions.
2. All-in-one solution: Tekmetric offers cloud-based shop management software, payments, marketing, mobile app and more.
3. Multiple integrations: 70+ integrations consolidated into one workflow.
4. Unlimited users + No long-term contract: Pricing model designed to scale seasonally without renegotiation.
5. Trusted support: U.S.-based phone, chat, and email support plus industry-leading uptime.

How Tekmetric Compares to Other Auto Repair Shop Software

While Tekmetric is a prominent software in the industry, several Tekmetric competitors provide compelling alternatives. Let's compare Tekmetric in terms of features, integrations, customer support, pricing, and customer reviews.

Features

Tekmetric offers a variety of features that cater to the diverse needs of auto repair shops. Some of its core functionalities include:

• Digital Vehicle Inspections (DVIs): DVIs allow technicians to capture photos and videos on their mobile devices to visually communicate findings to customers. This transparency helps build trust and often leads to higher approval rates for recommended services.
• Payments and Flexible Financing: Tekmetric Payments gives you the POS tools to get paid faster and more reliably, whether customers pay upfront or over time. With secure, encrypted transactions and flexible financing options like Buy Now, Pay Later, you can offer your customers a payment schedule that fits their budget, and get more repair orders approved in the process.
• Marketing and CRM: Need help building your repair shop website, managing online reviews, or taking online appointments? Tekmetric Marketing has you covered with modern CRM features to enhance your customer engagement.
• Repair Orders and Estimates: Tekmetric simplifies the creation and management of repair orders, enabling shops to quickly generate accurate estimates, track progress, and convert estimates into invoices. It can automate parts and labor calculations, improving efficiency.
• Customer Communication: The software facilitates seamless customer communication through SMS and email notifications, allowing shops to provide real-time updates on vehicle status, share inspection results, and send payment links.
• Inventory Management: Shop owners can efficiently manage parts inventory, track stock levels, and integrate with parts ordering platforms like PartsTech and Nexpart to streamline the procurement process.

• Reporting and Analytics: The platform provides valuable insights into key performance indicators (KPIs) such as gross profit, average repair order (ARO), and close ratio, enabling shop owners to make data-driven decisions to boost profitability.

Integrations

Integrations are crucial for any efficient shop management solution. Tekmetric excels here by offering the most integrations in the industry. Tekmetric integrates with 70+ tools like ALLDATA, Advance Auto Parts, and PartsTech to streamline your workflow.

When comparing auto repair shop management software, make sure you choose a software that supports your entire workflow and can grow with your business.

Customer Support

Customer support is a vital aspect of any software solution. Tekmetric prides itself with industry-leading uptime and customer support. Our US-based support team is ready to answer your call, email, or chat message.

Don’t believe us? Our G2 reviews speak for themselves.

Pricing

Pricing structures for shop management systems can vary significantly. Some offer tiered pricing based on the number of users or repair orders, while others have flat monthly fees. Tekmetric's pricing offers a monthly subscription (no long-term contracts), unlimited users, with add-ons available for specific features.

Tekmetric starts at $179/mo, offering a competitive price and the ability to cancel at any time. We believe in earning your business every month.

How Do Customers Feel About Tekmetric?

Customer feedback, particularly from platforms like G2, provides insight into the real-world user experience. Some of the common themes in Tekmetric reviews include:

• User-friendly Interface: Many users find Tekmetric intuitive and easy to navigate, which helps with quicker onboarding for staff and improved daily workflow.
• Comprehensive Functionality: Customers appreciate the all-in-one nature of Tekmetric, noting its effectiveness in handling everything from digital vehicle inspections to repair orders, inventory, and customer communication.
• Strong Integrations: The seamless integration with other essential tools is frequently highlighted as a major benefit, allowing for a more streamlined and efficient operation.
• Responsive Customer Support: Numerous reviews commend Tekmetric's customer support team for their promptness, knowledge, and willingness to assist. This level of support contributes significantly to a positive customer experience.
• Improved Efficiency and Profitability: Shop owners often report an increase in efficiency and a positive impact on their profitability due to Tekmetric's reporting capabilities and real-time insights.
  

Final thoughts

Choosing the right shop management software is a critical decision for any auto repair business. Tekmetric offers a powerful cloud-based solution with a strong set of features, excellent integrations, and highly-regarded customer support.

Shop owners should carefully evaluate their specific needs, budget, desired functionalities, and the importance of various integrations when considering a software solution. The goal is to find a solution that not only meets current demands but also scales with the future growth of the business, ensuring a smooth and efficient customer experience for years to come.

In today's fast-paced digital world, connecting with your customers isn't just about turning wrenches; it's about building relationships. For the automotive industry, email marketing can be a powerful marketing tool.

A well-executed email marketing strategy can transform your auto repair business, driving new customers through your doors and fostering customer loyalty among your existing clients.

What is Email Marketing?

At its core, email marketing is a form of digital communication that enables businesses to send messages directly to a group of people via email. Think of it as a personalized billboard delivered straight to your customer's inbox.

Unlike broad social media blasts or expensive Google ads, email marketing offers a unique opportunity to tailor your message to specific segments of your email list, making your communications more relevant and impactful. It's a key component of any effective automotive repair marketing plan.

Why Auto Repair Shops Should Use Email Marketing

Many auto shop owners might wonder if email marketing is truly worth the effort. The answer is a resounding "yes!" In an industry built on trust and relationships, email marketing serves as an invaluable tool for nurturing customer relationships. Here are some of the top benefits of email marketing:

1. Cost-effective

Email marketing is very cost-effective. Compared to traditional advertising methods, the return on investment (ROI) for email marketing is often significantly higher. You're reaching a targeted audience that has already shown some interest in your services, whether by providing their email address at your shop or through an online signup.

2. Top of mind

Email marketing will keep your auto repair shop top of mind. Your customers have busy lives, and car maintenance often slips their minds until a problem arises. Regular, helpful emails ensure that when they do need service, your shop is the first one they think of. This is crucial for customer retention.

3. Customer Retention

By staying in touch, you remind existing customers about upcoming service needs and show appreciation for their business. This proactive approach significantly boosts customer retention and encourages repeat visits.

4. Measurable Results

Unlike some traditional marketing, email marketing provides detailed analytics. You can track open rates, click-through rates, and ultimately, how many appointments were booked as a result of your email marketing campaigns. This allows shop owners to refine their marketing strategy for maximum effectiveness.

5. Direct communication

Finally, email marketing provides a direct line of communication. You can share important updates, special offers, maintenance tips, and build a sense of community with your customer base. This personal touch is something that a general advertisement simply cannot replicate.

Email Marketing Campaign Ideas

To maximize your marketing efforts, it's essential to diversify the types of emails you send. Here are some of the most effective email marketing campaigns for automotive repair shops:

Welcome Emails

When a new customer provides their email address, send a warm welcome email. This is your chance to introduce your shop, highlight your unique selling propositions, and perhaps offer a small discount on their first service. This initial contact sets the tone for future customer relationships.

Welcome email template

Service Reminders

These are arguably the most crucial emails for an auto repair shop. Based on a customer's service history (which can be managed efficiently through a good CRM system), send automated service reminders for scheduled maintenance like an oil change, tire rotations, or brake inspections. Make it easy for them to book an appointment with a clear call to action.

Service reminder email template

Promotional Emails/Special Offers

Announce discounts, seasonal promotions (e.g., winter tire specials, summer AC checks), or bundled services. Use compelling subject lines to grab attention and always include a strong call to action (or CTAs).

Promotional email template

Maintenance Tips and Educational Content

Share valuable information like "5 Ways to Extend the Life of Your Tires," "Understanding Your Dashboard Warning Lights," or "Why Regular Oil Change is Crucial." This positions your shop as an expert and provides genuine value to your customer base.

Maintenance tip email template

Customer Feedback/Review Requests

After a service, send a follow-up email requesting feedback or a review. Positive testimonials are incredibly powerful for attracting new business. Link directly to your Google My Business page or other review platforms.

Customer feedback email template

Birthday/Anniversary/Holiday Emails

A small, personalized gesture like a birthday greeting, perhaps with a minor discount, can significantly boost customer loyalty.

Birthday email template

Abandoned Appointment Emails

If your shop offers online appointment scheduling and a customer starts but doesn't complete the booking process, an automated email reminding them to finish can recapture lost potential customers.

Abandoned appointment email template

Automotive Email Marketing Strategies

Now that we've covered the what and why, let's dive into the how. Implementing these best practices will ensure your email marketing strategy yields optimal results for your auto repair shop:

• Segmentation is Key: Not all customers are the same. Segment your email list based on factors like vehicle make and model, last service date, service history, or demographics. This allows you to send highly targeted and relevant messages, improving open rates and conversion rates.
• Craft Compelling Subject Lines: Your subject lines are the gatekeepers to your emails. Make them concise, intriguing, and benefit-oriented. Examples: "Time for Your Oil Change?", "Exclusive Discount Just For You!", "Protect Your Car This Winter."
• Personalization Goes a Long Way: Always address customers by their first name. Reference their vehicle type or past service if possible. Automation can make this surprisingly easy, especially with a good CRM or shop management system.
• Clear Call to Actions (CTAs): Every email should have a single, clear call to action. Whether it's "Schedule Your Appointment Now," "Claim Your Discount," or "Read Our Latest Blog," make it obvious what you want the recipient to do. Use prominent buttons or hyperlinked text.
• Mobile Responsiveness is Non-Negotiable: A vast majority of people check their emails on their smartphones. Ensure your emails are designed to look great and function perfectly on all mobile devices. Test your templates before sending.
• Automate Where Possible: Utilize automation tools to send welcome email sequences, service reminders, birthday greetings, and follow-up emails after a service. This saves time and ensures consistent communication without manual effort. Many CRM systems and email marketing platforms offer robust automation features.
• Provide Value Beyond Promotions: While special offers are great, don't make every email a sales pitch. Offer genuine value through maintenance tips, car repair advice, and educational content. This builds trust and positions your auto repair shop as a helpful resource.
• Optimize Send Times: Experiment with different days and times to see when your email list is most engaged. Tools within email marketing platforms can often provide insights into optimal send times based on your audience's behavior.
• Integrate with Other Marketing Efforts: Your email marketing strategy shouldn't exist in a vacuum. Cross-promote your email list on your website, social media channels, and in your physical shop.
• Monitor Performance: Regularly review your open rates, click-through rates, and conversion rates. A/B test different subject lines, CTAs, and content to continually improve your email marketing campaigns. This data-driven approach is crucial for success in the automotive industry.
• Don’t overdue it: Nobody likes receiving 30 emails in one day, so make sure your email cadence is reasonable and not overwhelming to your audience. Always provide an “unsubscribe” option in your emails in case they no longer want to receive emails from you.

Final thoughts

In conclusion, for any auto repair shop looking to thrive in today's competitive landscape, a well-executed email marketing strategy is no longer optional – it's essential. By consistently delivering valuable content, timely reminders, and exclusive offers, you can build a highly engaged customer base, boost customer loyalty, and ensure your auto repair business remains successful for years to come.

Start building your email list today, embrace automation, and watch your marketing ideas turn into tangible results. Your customers and your bottom line will thank you.

When it comes to automotive repair, a strong reputation and reliable service are undoubtedly key. But even the best mechanics can benefit from a classic, often-overlooked tool: the business card. In a digital age, you might think these small pieces of stationery are obsolete, but for automotive professionals, they remain a powerful and tangible marketing asset.

The Importance of Business Cards for Mechanics

In the fast-paced world of car repair, a memorable impression can make all the difference. While digital marketing has its place, a physical business card provides a direct and immediate connection.

Auto repair business cards are more than just contact information; they're a miniature billboard for your brand. They convey professionalism and demonstrate that you're prepared and serious about your work. They also serve as a constant reminder of your services, keeping your shop top-of-mind long after an initial interaction. Think of them as a portable advertisement that can be tucked into a wallet, glove compartment, or on a refrigerator, ensuring your contact details are readily available when a customer needs them most.

Beyond initial customer acquisition, automotive business cards can play a crucial role in customer retention. Many shops use them as a simple way to provide their phone number and address, but they can also be integrated into loyalty programs or used to promote new products or services. They are a professional touchpoint that reinforces your brand identity and solidifies trust.

Best Practices for Designing an Automotive Business Card

Designing an effective automotive business card requires a blend of aesthetics and practicality. It's not just about looking good; it's about being functional and memorable.

Brand identity: Does your shop specialize in general automotive repair, or do you focus on specific services like tires or diagnostics? Your business card design should reflect this. If you're known for cutting-edge technology, a more modern and sleek design might be more appropriate.

Quality is king: A flimsy, poorly printed card immediately sends the wrong message. Invest in high-quality cardstock with a professional finish, such as matte or gloss. Metal business cards are becoming more popular and offer a way to stand out. Utilize full-color designs that match your branding.

Simplicity is key: While it might be tempting to cram every service you offer onto your card, resist the urge. An overcrowded card is difficult to read and less impactful. Prioritize essential information and leave plenty of white space.

Stay unique: In a sea of generic business card templates, what will make your car business card stand out? Perhaps a unique shape, a subtle texture, or a clever use of imagery related to your specific automotive repair niche. Don't be afraid to be creative, but always keep clarity and readability in mind.

Utilize both sides: Remember that you have two sides of the business card to work with. Typically, the front is best for contact information, and the back can be a call to action or QR code.

Key Elements to Include in Your Automotive Business Card

A well-designed automotive business card is more than just a pretty face; it's a functional tool that provides all the necessary information for a customer to connect with you. Here are the essential elements to include:

• Your Shop's Logo and Name: This is your primary brand identifier. Your logo should be clear and recognizable, and your shop's name should be prominently displayed.
• Your Name and Title: While not strictly necessary for every card, including the owner's or a key auto mechanic's name and title adds a personal touch.
• Contact Information: This is arguably the most crucial element. Include your phone number, email address, and your physical address. Make sure these are easy to read and accurate.
• Website Address: In today's digital world, a strong online presence is vital. Include your website URL so customers can easily learn more about your services, read testimonials, or even schedule appointments online.
• Services Offered: You don't need a comprehensive list, but a few key services can help customers understand your specialty. For example, "Engine Diagnostics," "Brake Service," or "Oil Change."
• Call to Action: While not always a direct call to action, you can subtly encourage action. For example, if you offer warranties, you might mention "Backed by our 12-month warranty."
• QR Code: This is a modern and highly effective addition. A QR code can link directly to your website, online scheduling system, or a map to your shop. This makes it incredibly convenient for customers to access more information without having to manually type in URLs.

Beyond these essentials, consider adding a tagline that encapsulates your brand's unique selling proposition. For instance, "Your Trusted Partner in Automotive Care" or "Quality Repairs, Unbeatable Service." Some shops even include a small area for appointment reminders on the back, transforming the card into a dual-purpose tool.

Mechanic business card templates

To help you get started with your business card design, we have included some inspiration below.

Auto repair business card ideas

Tire shop business card ideas

Mobile mechanic business card ideas

Which Software is Best for Designing Business Cards?

You don't need to be a graphic designer to create professional-looking automotive business cards. Several software options, ranging from beginner-friendly to professional-grade, can help you bring your vision to life.

For those on a budget or looking for a quick solution, online business card templates from platforms like Canva, Vistaprint, or Zazzle are excellent choices. These platforms offer a vast library of pre-designed business card templates specifically for the automotive industry. They provide intuitive drag-and-drop interfaces, making it easy to customize text, colors, and even upload your logo. They often integrate directly with printing services, simplifying the entire workflow.

For more advanced users who want complete control over their business card design, professional graphic design software like Adobe Illustrator or Adobe Photoshop are the industry standards. These programs offer unparalleled flexibility and precision, allowing you to create truly custom designs from scratch. However, they come with a steeper learning curve and a subscription cost.

Regardless of the software you choose, ensure it allows you to export your design in a high-quality format suitable for professional printing, often a vector file (like AI, EPS, or PDF) or a high-resolution JPG/PNG.

Final thoughts

In an increasingly digital world, the humble business card for an automotive repair shop remains a powerful and tangible marketing tool. It's not just about sharing contact information; it's about making a lasting impression, reinforcing your brand, and fostering trust with your customers.

By adhering to best practices for designing an automotive business card, including all key elements, and leveraging the right software, you can create a mechanic business card that truly represents the quality and professionalism of your shop. Whether you're a seasoned auto mechanic or just starting an auto repair business, don't underestimate the power of a well-designed, high-quality business card.

The automotive industry is one of the largest and most stable sectors in the U.S. economy, and becoming an automotive mechanic offers a rewarding, hands-on career path with plenty of opportunities for advancement.

Whether you're interested in working at local repair shops, car dealerships, or even starting your own garage, this guide will walk you through everything you need to know.

What do mechanics do?

Automotive technicians are responsible for diagnosing, maintaining, and repairing vehicles of all types—from compact cars to light trucks and SUVs. Their work involves inspecting brake systems, replacing worn parts, and performing routine services like oil changes. Many mechanics work in repair shops or at car dealerships, but others prefer to start their own repair shop.

Mechanics work with a variety of tools and diagnostic equipment. They often use computerized systems to identify issues and ensure the car is functioning properly. In today’s rapidly evolving automotive industry, mechanics are expected to stay current with new technologies, especially in hybrid and electric vehicles.

Below, you will find practical steps you can take today to start your path to becoming an auto mechanic.

6 Steps to becoming a car mechanic

Starting a new career path can be challenging, so we outlined 6 practical steps you can take to jump-start your career.

1. Do your homework

Before you start your career, it is wise to consider if this is the right job for you. Will it pay enough to support your needs? Will you be able to keep up with the physical demands of the job? These are just two of the questions you need to ask yourself before moving forward.

How Much Do Automotive Mechanics Make?

According to the U.S. Bureau of Labor Statistics, the average salary for automotive service technicians and mechanics in 2024 was approximately $49,670 per year, or about $23.88 per hour. However, salaries can vary based on several factors such as:

• Location: Mechanics in cities or states with a higher cost of living tend to earn more.
• Certifications: Holding ASE certifications or specializations can boost income.
• Experience: Entry-level technicians typically earn less than seasoned professionals.
• Industry: Working at car dealerships or as a mobile mechanic can pay differently than working in a small auto repair shop.

2. Training and education

Pursuing the right education, certifications, and training programs will set you on the right path to a successful career. Each path has unique benefits but it is best to select the path that will help you achieve your career goals.

Do I need to go to school to become a mechanic?

While formal training is not always required, it is highly recommended. Employers in both independent repair shops and dealerships prefer candidates with a solid educational background and certifications. If you opt not to pursue formal education, you will need to find a personal connection or an apprenticeship program where you can learn while working.

How long will it take to become a mechanic?

The timeline to becoming an auto mechanic depends on the education path you choose. In total, it may take anywhere from 6 months to 4 years to become job-ready, depending on the path and certifications you pursue. Here are the most common routes:

• High School Diploma or GED: Most mechanic jobs require at least a high school diploma or equivalent.
• Vocational Schools or Trade Schools: These typically offer certificate programs lasting 6 months to 1 year, giving students a fast track into entry-level roles.
• Community College or Associate Degree: Completing an associate degree in an automotive technology program usually takes about 2 years and provides a deeper understanding of vehicle systems.
• Apprenticeships: These allow students to earn while they learn and may last 2 to 4 years.
• On-the-Job Training: Some auto mechanics begin their careers with no formal education and learn through hands-on experience at a repair shop or dealership.

3. Complete certifications

The most respected credential in the field is the ASE certification, offered by the National Institute for Automotive Service Excellence. Mechanics can earn ASE certification in areas such as engine repair, brake systems, electrical systems, automatic transmission, and heating/air conditioning.

To become ASE certified, you’ll need at least two years of work experience or a combination of formal training and on-the-job training. You’ll also need to pass one or more certification exams. Mechanics who pass tests in all major areas and have the required work experience can earn the title of Master Technician.

Being ASE certified shows employers and customers that you're a professional who meets industry standards. Many employers pay higher wages to certified auto mechanics, and some dealerships require ASE credentials for certain positions.

4. Prepare for your interview

Finding the right shop to start your career at can be a daunting task. It is often easiest to start at an express shop so you can get your feet wet before pursuing your career goals. Once you have applied to a shop, it is time to start preparing for the interview.

Mechanic Job Interview Questions

Whether you're aiming for a position at a dealership or local garage, be prepared for a formal interview. Here are common questions you may encounter:

• Tell me about yourself and your experience as an automotive technician.
• Why do you want to work for our company/shop?
• How do you stay up to date with new automotive technologies and repair techniques?

• What certifications do you currently hold (ASE, manufacturer-specific, etc.)?
• Are you comfortable working weekends, evenings, or overtime if needed?

When answering, emphasize your hands-on training, work experience, and your commitment to continuous improvement. Don’t forget to highlight soft skills like teamwork, communication, and adaptability.

5. Utilize modern tools

The modern repair shop has embraced new technology to help improve efficiencies and revenue. Strive to have a solid understanding of modern diagnostic tools, apps, and software so you can hit the ground running.  Another way to stand out to your future employer is to already have experience with their shop management system, so they don’t have to train you as much.

6. Get your hands dirty

Let the fun begin! Once you have landed your first job, learn to fail fast and ask questions as you meet more experienced technicians. Ask yourself each week if you are enjoying your job and if you think this is still the right career path for you. Don’t forget to make connections in the industry to boost your network and career path.

Final Thoughts

A career as an auto technician is more than just a job—it’s a skilled trade that keeps America moving. Whether you're working on a simple oil change or a complex engine repair, you'll be solving real-world problems and helping people stay safe on the road. With growing demand for mechanics who can service modern vehicles equipped with sophisticated electronic systems, the field is only becoming more essential.

The Tekmetric Mobile App now does more than fast digital vehicle inspections.

The newest update introduces Mobile Check-In, giving you or your service advisors the ability to greet customers in the parking lot, scan a VIN or license plate, and instantly start or pull up a repair order, all from a phone. It’s a faster, easier way to begin every job and keep things moving.

Speed Starts at the Curb

Check-in is one of the most visible — and often most frustrating — parts of a shop’s day. Whether it’s a walk-in with a flat tire or a scheduled customer with missing info, time is lost bouncing between the lot and the desk, retyping data, and waiting to begin.

Mobile Check-In simplifies all of that.
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Now, you can confirm arrivals, start new ROs, and begin helping customers the second they pull into the lot — without delays or extra steps.

A Mobile App That Does More Than You Might Think

The Tekmetric Mobile App isn’t just a tool for inspections — and it’s not just for technicians.

Technicians can use the app to:

• Find their assigned repair orders
• Complete DVIs with photos, videos, and markups
• Track time and stay on top of work in progress

Service advisors can use it to:

• Greet customers in the parking lot
• Scan VINs or plates
• Start repair orders right from their phone
  

All without logging into a desktop.

A Real Mobile App — Not Just a Website Shrunk Down

Tekmetric Mobile is a fully native app, designed from the ground up for iOS and Android. It’s fast, reliable, and optimized for real-world use in the shop — whether you’re in the bay or out in the lot.

While it doesn’t include every desktop feature, it makes the most important ones faster and easier when you’re on the go — like:

• Starting repair orders
• Performing inspections
• Reducing back-and-forth between workstations and customers
  

And this is just the beginning. Future updates will continue to bring more mobile workflows into the palm of your hand.

Ready to see what Mobile Check-In can do?

Download the Tekmetric Mobile App today on the Apple App Store or Google Play.

Entrepreneurs play a vital role in transforming our lives by disrupting markets and revolutionizing industries. We are thrilled that Sunil Patel, Founder & CEO of Tekmetric is to be recognized as a finalist for the Entrepreneur Of The Year®. 2025 Gulf South program. As the world's most prestigious business award for entrepreneurs, now in its 40th year, Entrepreneur Of The Year is at the forefront of identifying game-changing business leaders. The program has honored the inspirational leadership of such entrepreneurs as Howard Schultz of Starbucks Corporation, Eric Yuan of Zoom, Jodi Berg of Vitamix and Kendra Scott of Kendra Scott LLC.

We're honored to have Sunil recognized among so many other ambitious business leaders in the Gulf South. Learn more about the Entrepreneur Of The Year Gulf South program and follow us along on our journey to the regional awards celebration!
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Learn more about the story of Tekmetric and Sunil Patel in our latest documentary.