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How to Build an Auto Repair Website (The Complete Guide)

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In the world of tires and engine diagnostics, the most powerful tool in your automotive shop might not be in your toolbox—it might be online. For the modern auto repair shop, a professional website is no longer a luxury; it’s a necessity. It’s your 24/7 receptionist, your most compelling advertisement, and your digital front door.

But where do you start? The world of web design can feel as complex as a modern car's electrical system. This guide will navigate you through the complexities of website building and best practices to drive customers to your shop.

Why a website is essential for mechanics

In an age where the first step to solving a problem is a Google search, your customers are looking for you online. When a check engine light flashes or brakes start to squeal, their phone is the first thing they reach for. If you’re not there to be found, you’re handing business to your competitors.

1. Building trust: A professional car repair website acts as a digital handshake. It tells visitors that you are a legitimate, trustworthy auto repair business.

2. 24/7 Marketing engine: Your shop has closing hours, but your website works around the clock. It provides essential information like your location, auto services, and phone number. You can even add online booking features so you never miss a customer when they are ready to book.

3. Local search and SEO: A well-optimized website is critical for local SEO optimization. When someone searches "car repair near me," search engines like Google prioritize businesses with informative and mobile-friendly websites. A strong online presence puts you at the top of those results, making you the default choice for local customers in need. More on SEO later.

Key features for your auto repair shop website

Features to include in an auto repair website.

To be effective, your mechanic website needs more than just a pretty face. It requires specific features and functionality to meet the needs of your customers.

1. Contact information and hours

Your phone number, address (with an embedded, clickable map), and business hours should be prominently visible on your homepage, preferably at the top and bottom of every page. A simple and memorable automotive shop name can also help you be easily remembered when the next check engine light comes on.

2. Add service pages

Don’t just say "we fix cars." Create distinct auto repair service webpages listing all of your car repair services: oil changes, brake repair, engine diagnostics, transmission services, tire rotation, auto care, etc. This not only informs customers but also provides valuable keywords for search engines and helps customers know if you perform the service they need. You can also include your prices if you think it is a selling point.

3. Online appointment booking and payments

Convenience is king. An integrated booking system that allows customers to select a service and schedule a time slot is a game-changer. It reduces phone tag, streamlines your workflow, and improves the overall customer experience.

Tek-Tip: Overwhelmed? Tired of boring website templates? Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

4. Customer testimonials and reviews

Social proof is incredibly persuasive. A dedicated section for reviews from satisfied customers builds trust and validates your quality of work. An easy place to start is by managing and responding to your Google reviews.

5. Mobile-Friendly design

The majority of local searches happen on mobile phones rather than desktops. Your website must be optimized for mobile devices and fully responsive to provide the best user experience.

6. Blogs

Writing blogs about topics your customers care about can be an easy way to drive online engagement and new customers. Make your blogs specific to your geographical area such as “How to fix a flat tire in Houston, Texas” or “What to do when your check engine light comes on in Denver, Colorado”.

7. Search engine optimization

Stop what you are doing and search for your key automotive services in Google. Does your shop show up on the first page of Google? If not, you likely have an opportunity to optimize your SEO strategy and online presence.

8. Clear goals

Your website should make it easy for customers to contact you or to book an appointment. Whether you add a contact form or online booking functionality, make it easy for potential customers to start the process.

9. Your story

Is your shop veteran or family owned and operated? Sharing your story and what makes your shop unique can be a big selling factor for potential customers.

The best website builders for your shop

You don’t need to be a coding expert to build a website. Modern website builder platforms offer intuitive tools that make the process straightforward.

Tekmetric: If you are tired of boring website templates and are already a Tekmetric customer, Tekmetric will build you a custom website design that matches your brand and services. You can even add SEO support and online bookings so you can waste less time on marketing and spend more time with your customers. Best of all, everything syncs with your Tekmetric platform so everything stays in one place.

CAUTION: building your own website can be time consuming, expensive, and lead to poor results. Most website builders do not have automotive industry experience and may not know the best practices. Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

Wix: If you want to invest the time and manpower to create your own website, Wix is known for its user-friendly drag-and-drop interface. It offers a wide selection of website templates, including many designed for the automotive industry.

Squarespace: Squarespace is another great option if you want to build your website yourself. Squarespace is known for its clean and modern website design templates.

Best auto repair website templates

Automotive website design templates.

Choosing a website design is about finding an aesthetic that reflects your brand and serves your customers' needs. Look for designs that are clean, professional, and easy to navigate. Here are a few of our favorite automotive websites:

KARR Automotive

The KARR website offers an engaging video on the home page paired with a bright aesthetic. It stands out to prospects with clear call-to-actions, customer testimonials,  services, and contact information.

Anderson Auto Repair

The Anderson website grabs your attention immediately with high-quality shop images with a minimalist aesthetic. We loved the easy to use online booking tool and embedded Google map for easy directions.

Hansen Auto Repair

Hansen Auto Repair has done a great job making their website easy to navigate and incorporating clear call-to-actions. They added specific service level website pages to maximize SEO performance and even added coupons/warranty information. The theme is patriotic while also being professional.

Quality RV Solutions

The last website to make our list was an RV repair shop showcasing that all types of repair shops need a website to drive business. This website also stood out because they added a link to their merchandise store and helpful FAQs.

How to choose the right website design for your shop

With so many options, how do you pick the web design that's right for you?

Define your goals: What is the single most important action you want a visitor to take? Is it to call you? Book online? Visit your shop? Your entire design should guide them toward that goal.

Customer first: Are you serving busy parents who value convenience, or car enthusiasts who appreciate technical detail? Your design, from colors to fonts, should speak their language.

Brand identity: Your website is an extension of your physical car mechanic shop. If your shop is known for being modern and tech-forward, your website should reflect that. If you're a third-generation family business, your site should convey that heritage and trust.

Budget and resources: Consider both the initial cost and the long-term maintenance of the website.

Prioritize functionality: A beautiful website that is slow, confusing, or broken is worse than a simple website that works perfectly. Ensure the website template you choose is fast-loading and provides a seamless user-friendly experience for your visitors.

Final thoughts

Building a modern auto repair website is one of the single best investments you can make in the future of your automotive business. It establishes your credibility and works 24/7 to attract new clients.

👉 If you need further assistance with building your website or want to explore Tekmetric, you can [Book a Demo Here]

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Building a Culture Operating System

January 8, 2024

Read time: 3 min

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Building a strong company culture is key to not only employee retention and satisfaction, but also performance. Tekmetric’s leadership team chose to go beyond company values to create a culture operating system.

"I believe culture can be our strategic advantage.” - Sunil Patel, CEO

The operating system is built around 24 Fundamentals, designed to complement Tekmetric’s four values: Focused, Reliable, Authentic and Compassionate.

The Fundamentals are specific characteristics and actions that can be measured and practiced on a daily basis. The Tekmetric team collaborated closely to create the fundamentals, avoiding a top down approach and ensuring buy-in from across the organization.

“What we thought was really cool about it is that they're relatable,” said Karina Amanullah, Head of People and Culture. “Everybody knows how to do each one of them. Even if they haven’t mastered them, they know what they are and there's no ambiguity. “I think the most valuable piece is when you read them you understand exactly what type of company we want to be.”

Added Amanullah, "It makes it clear what kind of culture we want to build. How we want to communicate with each other. What we believe in. What we don’t believe in. Formalizing it and getting it down on paper is powerful.”

Since the rollout in February, the Fundamentals have become part of the everyday work of each team at Tekmetric.

Each week starts with an email from Founder and CEO Sunil Patel on his thoughts on the Fundamental of the week, which is also discussed in team meetings, leadership meetings and during the monthly all company meeting. New hires are introduced to them during onboarding.

And, more importantly, they are becoming part of the everyday vocabulary within the company.

“We're starting to use them as common terms within the company,” said Amanullah. “I hear them used in meetings and I think it’s nice to see them become part of our language. The ultimate goal is to get people so comfortable with them that it's not a thing. It's just what happens at Tekmetric.”

“As we continue to grow and scale our company, consistent messaging and culture amongst our teammates and externally with customers is hard to preserve," said Patel. "I believe culture can be our strategic advantage.”

The Fundamentals
1. ADOPT A GROWTH MINDSET.

Be a lifelong learner. Seek out and take advantage of every  opportunity to gain more knowledge, increase your skills, and become a greater expert.  Accept new challenges and learn from them. Take the time to share what you’ve learned  with others on the team if they can benefit too.

2. SHARE THE WHY

Before others can understand what to do or how to do it, they must  first understand why. Explain the big picture. The more people understand the reason  for what we’re doing, the more actively they can participate in the solution.

3. THINK TEAM FIRST

It’s about us, not about you. Don’t let your ego or personal agenda  get in the way of doing what’s best for the team. Be there for each other and be willing  to step into another role or help a co-worker when that’s what’s required for success.  Help each other succeed.

4. DRIVE IMPACT

While effort is important, our customers expect results. Follow up on  everything and take responsibility to ensure that tasks get completed. Set aggressive  goals, use measurements to track your progress, and hold yourself accountable for  achieving those results.

5. GET CLEAR ON EXPECTATIONS

Create clarity and avoid misunderstandings by discussing  expectations upfront. Set expectations for others and ask when you’re not clear on what  they expect of you. End all meetings with clarity about action items, responsibilities, and  due dates.

6. TAKE OWNERSHIP

Take personal responsibility for making things happen and see them  through completion. Respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. If you see an opportunity to make us better, act on  it. Accidentally stepping on toes is inevitable and should always be forgiven; we're all on  the same team.

7. PRACTICE BLAMELESS PROBLEM-SOLVING

Demonstrate a relentless solution focus,  rather than pointing fingers or dwelling on problems. Identify lessons learned and use those lessons to improve ourselves and our processes so we don’t make the same  mistake twice. Get smarter with every mistake. Learn from every experience.

8. MAKE DATA-DRIVEN DECISIONS

Make good decisions by relying primarily on facts and  data, rather than solely on opinions or emotions. Be objective. Analyze the data and use  this information to make better decisions.

9. TAKE INTELLIGENT RISKS

Innovation, improvement, and success don’t come from  playing it safe. They come from a thoughtful and intentional willingness to try the  unconventional and to ask “What if?” Try a new way. Think differently.

10. ACT WITH INTEGRITY

Demonstrate an unwavering commitment to doing the right thing  in every action you take and in every decision you make, especially when no one’s looking.  Always tell the truth, no matter the consequences. If you make a mistake, own up to it,  apologize, and make it right.

11. SHARE INFORMATION

While we should be vigilant about protecting confidential  information both internally and externally, share relevant information freely throughout  our organization. The more people know, the better we can collaborate. Learn to ask  yourself, “Who else needs to know this?”  

12. DEBATE, THEN ALIGN

Healthy, vigorous debate creates better solutions. Debate  concepts without making personal attacks. Check your ego and push for the best solution,  rather than your solution. Once a decision is made, however, get fully aligned by putting  your complete support behind it.

13. DO WHAT’S BEST FOR THE CUSTOMER

In all situations, do what’s best for the customer,  even if it’s to our own short-term detriment. Understand our customers’ world. Know  their challenges and frustrations. See the world from their perspective. Put their needs  ahead of our own. There’s no greater way to build a reputation than to steadfastly do  what’s right for others.  

14. PAY ATTENTION TO THE DETAILS

Missing just one detail can have an enormous impact  on everything that comes after it. Be a fanatic about accuracy and precision. The goal is  to get things right, not simply to get them done. Double-check your work. Get the details  right the first time.

15. BE A TEKMETRIC AMBASSADOR

We’re all responsible for, and benefit from, our  company’s image and reputation. Consider how your actions affect our collective  reputation, and be a proud and positive representative of Tekmetric. We love to say,  above all else, when representing Tekmetric, be someone you yourself would enjoy  spending time with at a backyard barbecue.

16. LISTEN GENEROUSLY

Listening is more than simply “not speaking.” Give others your  undivided attention. Be present and engaged. Minimize distractions and let go of the  need to agree or disagree. Suspend your judgment and be curious to know more, rather  than jumping to conclusions. Above all, listen to understand.

17. SPEAK COURAGEOUSLY.

Speak honestly in a way that helps to make progress. Say what  you mean, and be willing to ask questions, share ideas, or raise issues that may cause  conflict when it’s necessary for team success. Be courageous enough to say what needs  to be said. Address issues directly with those who are involved or affected.

18. HONOR COMMITMENTS

Do what you say you’re going to do when you say you’re going  to do it. This includes being on time for all phone calls, appointments, meetings, and  promises. If a commitment can’t be fulfilled, notify others early and agree on a new  deliverable to be honored.

19. CONNECT WITH EACH OTHER

Our relationships go deeper than simply being teammates  at work. We spend a lot of time together, and we genuinely care for and about each other.  Whether it’s a kind word during a tough stretch, a friendly smile each morning, or a  helping hand in stressful times, show your compassion.

20. BE A FANATIC ABOUT RESPONSE TIME

Respond to questions and concerns quickly,  whether it’s in person, on the phone, or by email. This includes simply acknowledging that  we got the question and we’re “on it,” as well as keeping those involved continuously  updated on the status of outstanding issues.

21. SHOW MEANINGFUL APPRECIATION

Recognizing people doing things right is more  effective than pointing out when they do things wrong. Regularly extend meaningful  acknowledgment and appreciation — in all directions throughout our organization.

22. MAKE HEALTHY CHOICES

Take care of yourself at home and at the office. Eat well,  exercise, and get adequate sleep – take care of yourself so that you’ll thrive personally  and professionally. Support each other in making healthy choices. To give your best, you  must be at your best!

23. “BRING IT” EVERY DAY

Have a passion for what we do and be fully engaged. Make the  most of each day by approaching every task with energy, focus, purpose, and enthusiasm.  Put your best work and effort on the table. Work with a sense of urgency to get things  done.

24. KEEP THINGS FUN

While our passion for excellence is real, remember that the world has  bigger problems than the daily challenges that make up our work. Stuff happens. Keep  perspective. Don’t take things personally or take yourself too seriously. Remember that  attitudes really are contagious – inject fun into what you and we do.‍

Visualizing Excellence: Transforming Customer Experience with the Tekmetric MotoVisuals Integration

January 3, 2024

Read time: 3 min

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In partnership with Advance Professional, Tekmetric now seamlessly integrates with MotoVisuals. This powerful collaboration aims to elevate the customer experience, streamline shop processes and empower automotive businesses like never before.

MotoVisuals offers a wide array of simple-to-follow animated videos, simplifying customer education. Shops report their close rate increase from industry average of 55% to over 90% when MotoVisuals is integrated into their workflow.

Central to this integration is a dedication to saving Service Advisors’ time, improving customer communication, and ultimately boosting your shop’s profitability. Here's how leveraging MotoVisuals within Tekmetric’s Digital Vehicle Inspections (DVIs) is poised to transform your shop:

Give Back to Your Employees During this Holiday Season

December 15, 2023

Read time: 3 min

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The holiday season is now in full swing, and as a shop owner, you’re probably thinking about how to best lead your team during this time.

Between the hot chocolate and the carols, there will be a lot you’ll have to navigate, including holiday pay and time-off requests.

By preparing and leveraging auto repair shop management software, all of this can be a piece of cake (or pie, if that’s your holiday dessert of choice).

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The Cost of Doing Nothing

December 12, 2023

Read time: 3 min

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As the world around us is constantly evolving, so is the auto repair industry.

An auto repair shop that stays stagnant and sticks to the status quo could be losing out on profits, reputation and valuable time.

Without a growth-focused mindset or the right forward-looking strategies, your shop could be missing out and fall behind others.

Fortunately, implementing a modern shop management system and standardizing your shop’s processes can help unlock your shop's full potential.

Break The Status Quo

Rapid advancements in technology are changing every industry around us, and because of this, customer expectations are higher than ever.

However, making changes to a process that you’ve had in your shop for years can seem like a daunting task.

These days, the best tool a shop can have in their back pocket is a shop management system. The right system should provide you with the tools to increase your bottom line, your reputation with customers and your overall productivity.

Implementing a quality shop management system can be a game-changer for shops when it comes to growing profits.

Systems such as Tekmetric help their users streamline processes, optimize workflow and enable shops to repair more vehicles in the same amount of time it was previously taking them.

Most importantly, the simple act of integrating a shop management system can increase your shop’s bottom line.

Increase Customer Loyalty

Shop management systems allow shops to ensure consistent, quality service to their customers.

As a result, these shops are building a loyal customer base, leading to repeat business and positive word-of-mouth which promotes growth of the business.

Customer trust can lead directly to your shop's financial gain, so it's important to ensure you're using tools, like Tekmetric, to increase customer trust and loyalty.

Gain Back Time

Finally, it's important to recognize whether some of your most time-consuming tasks can take up less time in your day by being automated through a shop management system.

Think about the tasks that you spend the most time on in your shop.

By using a shop management system to automate tasks such as appointment scheduling, inventory management and invoicing, shop owners can reduce both the time their team spends doing simple tasks as well as manual errors.

When less time is being spent on these important yet time-consuming tasks, the time shops get back can be spent on repairs, putting more money in everyone’s pocket as a result.

Breaking the status quo and unlocking your shop's full potential by implementing a shop management system is made easy by systems like Tekmetric.

This, in turn, can increase your shop's revenue and efficiency, build customer trust and satisfaction and provide valuable time and cost savings.

Tekmetric is the perfect solution for shop owners looking to take their business to the next level.

For more information, view our Cost of Doing Nothing E-book Here

Modernize Your Auto Repair Parts Management Process With the Right Tools

December 5, 2023

Read time: 3 min

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Your auto parts inventory management system should match the operational pace of your shop, and the system shouldn’t be so complex or time-consuming that it takes time away from hours better spent repairing cars.

Running a more efficient shop will lead to a better experience for customers, more clarity in the repair process, and ultimately more approved repairs. That means more money for your shop!

Still using pen and paper to keep track of your shop's parts inventory? Let's help you find a better way with a modern, cloud-based shop management system.

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6 Features Auto Repair Shops Need To Support Multi-Shop Growth

November 3, 2023

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The reality is that now is a better time than ever to set your auto repair shop up for success, and even start laying the foundation for multi-shop growth. Especially for shop owners willing to take the time to embrace a new toolset: a modern shop management system.

In our latest Auto Repair Industry Index we took a look at recent industry trends across the country, compiled data from industry resources, and compared it to our Tekmetric data. What we found was really promising!

With a cloud-based SMS, shops can leverage amazing features like Default Inspections and Smart Jobs to not only simplify their workflows and smooth out their operations to run like a well-oiled machine but also set their business up for future growth and success.

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The Biggest Benefits of a Cloud-Based Auto Repair Shop Management System

November 2, 2023

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Think about your own day-to-day experience in and around your shop. What’s slowing you down, and what do you wish could be easier?

Maybe it’s showing customers inspection findings, maybe it's just keeping track of all your repair orders as you wait for parts or approval to start work. Or maybe it’s bringing in new business.

No matter what you think could be improved, chances are there might be a better tool for the job of helping you manage your shop.

How to Simplify the Checkout Process With Auto Repair Shop Invoice Software

October 26, 2023

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While it’s important to focus on customer service and providing reliable repair work, your shop’s entire repair process, from beginning to end, should be consistent. If your shop has stellar processes for greeting customers, writing estimates, selling work, and completing work, you can stick the landing with a solid check out process.

If done the right way, your shop’s invoicing process will enhance the efficiency in your shop while leaving a positive, lasting impression on customers.

The invoices your shop hands out are a representation of how transparent your shop is. Your customers will gain visibility into exactly what they’re paying for. And the more they can understand an invoice, the more they can answer the question we’ve all asked ourselves when we’re customers, “Okay, what am I paying for?”

So, why not end on a strong note? Make your shop’s customers feel more at ease with easy-to-understand invoices.

Here are four ways to simplify your shop's invoicing process.

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Why Service Advisors Will Love a Cloud-Based Shop Management System

October 25, 2023

Read time: 3 min

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Service advisors serve as the major touchpoint between customers and your shop. While they ultimately need to build repair orders for technicians, they need to get that information from the customer. 

And vice versa, when technicians provide inspection findings, service advisors explain those findings to the customer to figure out the best path forward.

That's why service advisors need to make customer service a focal point of their role, to build that trusting relationship between the customer and your shop.

Because when customers feel like they can trust that your shop is giving them the right recommendations, they'll feel more comfortable approving repair orders for the work their vehicles need to keep running safely and reliably.

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Tekmetric Welcomes New Vice President of Marketing

October 20, 2023

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HOUSTON – October 18, 2023 – Tekmetric, the leading automotive repair software company, has announced the appointment of Clare Corriveau as the company's new Vice President of Marketing. With an extensive background in the software industry, Corriveau brings a wealth of experience and strategic vision to the Tekmetric team.

“Clare's depth of experience and strategic acumen in the technology sector will be instrumental in driving our marketing efforts and advancing our position in the market,” said Sunil Patel, CEO of Tekmetric. “With her leadership, we look forward to reaching new milestones in our top-tier customer service and innovative solutions.”

Corriveau's professional journey spans 17 years across a variety of brands and products in B2B technology. Her proven track record in demand generation, marketing strategy, product positioning and brand development underscores her significant  role in Tekmetric’s continued growth. In her new position, Clare will be instrumental in guiding Tekmetric’s marketing initiatives and brand development. Her responsibilities encompass enhancing brand visibility, devising and implementing marketing strategies and bolstering the company's foothold in the automotive repair software market.

Before joining Tekmetric, Corriveau was the Senior Director, Growth Marketing at cybersecurity startup Cobalt, where she led the demand generation team to drive revenue growth along every stage of the buyer and customer journeys. Prior to Cobalt, Corriveau served in several director- and manager-level roles with OneTouchPoint, Gotransverse, Blackbaud and more.

“I am thrilled to join Tekmetric, a pioneering force in automotive shop management solutions. Their commitment to revolutionizing the industry and empowering automotive professionals aligns perfectly with my own passion for innovation and customer-centricity,” said Corriveau. “I look forward to contributing to Tekmetric’s journey of empowering auto repair shop owners to increase efficiency in their operations and ultimately grow their business.”

About Tekmetric

Tekmetric, a Houston-based auto repair technology company, offers a cloud-based platform that enables auto repair shop owners to enhance productivity and increase profitability through its streamlined workflow management processes.

Designed by a former shop owner, Tekmetric’s platform drives shop efficiency through real-time data, a customizable user interface and customer-centric communication tools. Since its launch in 2016, Tekmetric has disrupted the industry with its robust fully-integrated system, developed with an emphasis on customer transparency and user collaboration. For more information, visit www.tekmetric.com.

The Ultimate Auto-Repair Data Security Checklist

October 20, 2023

Read time: 3 min

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Safeguarding the physical and digital confidential assets of your business is of utmost importance for any repair shop owner. However, figuring out the right steps to initiate this process can be challenging.

The Importance of Security

Shop owners must always know who is coming in and out of their shops, this can be monitored by alarms and security camera systems throughout and around the building to insure the physical protection of the digital systems within the shop.

For those who are working in the shop, they should be trained on the protection of proprietary data within the shop by implementing password management, data integrity, and regular system backups.

Finding the Right Tools for the Job

Choosing a shop management system such as Tekmetric can help you manage your shop more efficiently, automate your processes and improve your overall customer communications while keeping your data secure and protected.

Shop management systems have proven to be beneficial for protecting data in the case of natural disasters or fires. When you are looking for a shop management system to protect your data be sure to choose the system that is transparent regarding their systems data backup process and insurance in the event of a breach. ‍

Switching to the Cloud

Deciding to make the switch to cloud-based systems for data storage and accessibility such as Tekmetric can give shop employees and owners peace of mind knowing that their digital confidential assets are safe and secure.

Training and empowering employees on how to protect digital information is equally as important as physically protecting your shop with security alarms, cameras and locks.

By implementing the right processes and tools, shop owners and their employees can be confident that their shop's data is secure, accessible and protected from unexpected crises. 

For more information, view our data security checklist here

How to Use an Auto Parts Markup Matrix to Maximize Your Shop’s Gross Profit

October 19, 2023

Read time: 3 min

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If your shop isn't using at least one mark up matrix to get the most out of your parts sales, then you might be leaving a lot of money on the table.

In fact, auto repair shops have an amazing opportunity to maximize their profit margin on parts sales in particular. Especially when you consider the tools available to support and simplify the entire process. Gone are the days of using pen and paper or busting out the calculators.

Cloud-based shop management systems have made it easier than ever to not only manage your shop, but really get the most value out of the work you're already doing.

Using a parts matrix in particular is one of the most important aspects in making sure your shop is profitable. By building streamlined process for marking up parts, shops can ensure grow your shop’s profit margin while staying fair to customers.