However, it’s important to stay consistent in also attracting new customers rather than relying solely on the group of existing customers you build up as your shop expands its reputation for good repair work.
While walk-ins are certainly a thing, it isn’t the best bet to depend on them as your sole way of getting new customers. Instead, take proactive approaches to gain a steady stream of new customers coming through your doors.
Community work allows you to not only expose the business to potential new customers but also make a positive impact on the people and places you call home.
Do something good by feeding the homeless, supporting your city’s high school, or raising money for a local nonprofit, like Casey’s Automotive did for Ellie's Hats.
Partner with an adjacent local business, like a car wash or detail facility to establish a flow or referrals between your business and theirs.
According to Mary, advertising locally is one of the most effective techniques to draw new customers into your shop.
Some reliable local advertising mediums include local papers, school mailers, sports programs, small magazines, or even something as simple as hanging up flyers at adjacent businesses.
Running special promotions is a great way to attract new customers. Haglin Automotive provides first-time customers with an oil change special or $25 off a repair each quarter with a seasonal savings card sent to every customer.
A few examples of social media auto repair promotion ideas include both sponsored content and visual advertisements.
When you advertise your auto repair shop on social media, make sure you consider:
A strong automotive SEO strategy will help make your business appear higher in the Google listings when someone searches a keyword in your area.
Pro-tip: the first step you should take to improve SEO is to list your business on Google, then regularly update your website with new content.
Always remember the customers who have been visiting your shop since the beginning. As Mary says, you’ll also want to employ strategies that help retain existing customers and increase loyalty.
Vehicle maintenance can become less of a priority for customers who don’t set their own personal reminders on vehicle maintenance.
By investing in a shop management system that gives you and your team full visibility into what repairs customers have had previously and exactly which repairs they’ve declined, your service advisors have the opportunity to remind them of repairs and maintenance work that may be needed soon, saving them money on what could become more expensive repairs later on.
Your customers will appreciate that you are looking out for them and their vehicles amidst everything else they have to manage, and you can bring more revenue into your shop, too.
One aspect of marketing that Mary prioritizes at Tekmetric is the reliable information that the customer success team provides to Tekmetric users. Implement Digital Vehicle Inspections into your technician’s processes.
With Tekmetric’s DVIs, you can attach images and videos along with your findings, building trust with customers while clearly showing them what’s going on with their vehicles.
Giving small gifts to your customers during holidays, birthdays, or other celebratory times of the year is a great way to show customers that you appreciate their business.
A simple coffee mug with your logo on it could spark the next conversation about your shop when they have their friend over for coffee.
Never underestimate the power of word-of-mouth auto repair shop marketing.
Provide your loyal customers with a gift showing how much you appreciate them.
Implementing a loyalty program in your shop will offer your customers important benefits that keep them coming back.
Or, for returning customers, one of the best ways to give and receive is to create a referral challenge that incentivizes existing customers to refer people to your shop for a reward.
Make your program attractive to customers and easy to track.
Upping your social media game can sound intimidating at first, which is why Mary recommends making it fun.
Consider sharing testimonials from satisfied customers, posting “day-in-the-life” or “behind-the-scenes” looks at what goes on in your shop from your perspective or the perspective of a technician, sending out e-newsletters with fun shop updates and vehicle knowledge, or making applicable “how-to” videos for sticky situations such as flat tires.
No matter what auto repair promotion ideas you put into place at your shop, you’ll want to track what works and what doesn’t.
With regular, careful analysis of the results, you’ll put your shop in the best possible position to generate more profits as cost-efficiently as possible.
Selecting a shop management system that allows you to track your auto repair shop marketing strategies will provide you with insights into who your most loyal customers are, how they found your business, and why they keep coming back.
Tekmetric's former Marketing Coordinator Mary Payton had the chance to share these go-to marketing strategies to attract new customers and retain existing customers with Vehicle Service Pros. Access her full piece here.
At Tektonic 2026, one of the most memorable moments of the conference came when Tekmetric turned the spotlight on the shops doing the best work.
The inaugural Shop Excellence Awards, powered by performance insights from the Tekmetric platform, celebrated repair shops that are not only delivering standout business results, but also redefining what exceptional customer service, shop culture, and operational excellence look like across the automotive repair industry.
"Tonight is probably going to be my favorite part of all of Tektonic," Tekmetric CEO and Founder Sunil Patel said during the ceremony. "None of this is about us. It's about the shops in this room, the people actually doing the work. Running shops, leading teams, taking care of customers every single day."
Using 12 months of platform performance data from Tektonic event registrants, Tekmetric recognized shops that rose to the top across key measures of customer trust, service consistency, team culture, transparency, and operational growth.
"The shops that win today aren't just fixing cars … they're building businesses, leading teams, and delivering experiences customers remember," Tekmetric President & COO Lauren Langston said.
The Top Car Count Award recognizes a shop that has earned extraordinary trust from its community at scale.
This year's winner, Dick's Point S Tire & Auto Repair in Battle Ground, Wash., served more than 25,000 vehicles during the last 12 months.
That level of throughput only happens when customers return again and again, and when shop teams consistently deliver an experience drivers trust.
"Serving nearly 26,500 vehicles in a single year means thousands of drivers who found a shop they could count on, returned when they needed help, and left satisfied," Langston said.
Growth is one thing. Sustaining it is something else entirely.
The Sustained Growth Award recognizes shops that have continuously raised the bar for what they deliver to every customer who walks through the door. Growth in average repair order reflects shops that are doing better inspections, making clearer recommendations, and earning customer confidence in the work their vehicles actually need. These two shops demonstrated the most consistent upward trajectory throughout 2025.
This year's winners were Branch Automotive in Highlands Ranch, Colo., and AutoPro Maryville in Maryville, Tenn.
Branch Automotive posted nine straight month-over-month increases in ARO. AutoPro Maryville also delivered nine month-over-month increases, growing by an impressive 51%.
Together, the two shops exemplify what sustainable growth looks like: stronger inspections, clearer recommendations, and the kind of customer trust that leads to consistently higher-value work.
Transparency remains one of the most powerful drivers of trust in modern auto repair, and no shop demonstrated that better than Craftsman Auto Care – Fairfax.
“Winning means everything. It means my team winning–being able to pay the best in the business, being able to offer the best benefits, having amazing employees and amazing customers who just fall in love with us,” said Matt Curry, president and CEO of Craftsman Auto Care.
With almost 10,000 five-star reviews, with an average rating of 4.9 stars, Curry said that's a huge trust signal with all of their customers. Craftsman Auto Care uploaded hundreds of thousands of digital inspection images during a year, the highest total Tekmetric’s dataset.
"That's 300,000 moments where a customer could clearly see what their vehicle needed," Langston said. "Removing guesswork, building confidence, and helping drivers make informed decisions about their car."
The result is a service experience rooted in clarity, education, and trust.
The Booked Solid Award honors shops that have built reliable, predictable demand through reputation and service, the kind customers actively seek out, return to, and refer others to.
This year's first winner, A Master Mechanic in Sparks, Nev., recorded the largest booked appointments in the Tekmetric network dataset.
This year's second winner, Demore's Automotive in Palmer, Mass., earned its recognition by proving that smart marketing and exceptional service are a powerful combination. As a Tekmetric Digital Ads beta participant, the shop turned digital visibility into real volume, reaching the right drivers at the right moment and converting first visits into long-term customer relationships. The result is full bays, steady demand, and a shop that delivers every time someone walks through the door.
Together, these two shops show that full schedules don't happen by accident. They're the result of consistent service, earned trust, and, increasingly, the strategic use of digital tools to reach customers before the competition does.
For many drivers, the biggest obstacle to safe, reliable transportation is not understanding the repair, it is figuring out how to pay for it.
The Financing Excellence Award recognizes the shop that best removed that barrier.
This year's winner, The Garagisti Katy in Katy, Texas, was the leading user of Buy Now, Pay Later financing across the Tekmetric network.
“I feel great, not only for myself, but for the team and everything that they do: the customer interactions, the sales, helping close the sale. It means a lot,” said Eddie Marlow, manager of The Garagisti Katy. “I have a great team, a great owner, and this award means a lot to all of us.”
By making financing a seamless part of the customer journey, the shop helped more drivers move forward with necessary repairs without added financial stress.
"This shop has made that moment easier," Patel said, referencing the often difficult conversations shops have when customers need repairs but hesitate because of cost.
The final award of the evening focused on the people behind every customer experience.
The Best Shop to Work For Award recognized two shops this year, each demonstrating, in their own way, that the customer experience will never exceed the employee experience.
The first winner, The Kar Shop in Rogers, Ark., was recognized for building a culture where technicians and staff feel valued, supported, and empowered to grow. During the ceremony, Tekmetric leaders shared one story that stood out: the shop changed its operating hours so employees could spend more time with their families while continuing to invest in training and long-term career development.
“It's really kind of impressive that our guys think so much of us. In your day to day, you don't really think about things like that,” said Keith Kingston, one of The Kar Shop’s owners. “You're there to make sure the customers get taken care of, that everything flows well, that you have all your parts; there are so many small details you have to worry about. You don't always stop to think about how everybody feels. So to know that they said good things about us, it's really kind of humbling.”
The second winner, Ice Cold Air, earned its recognition through intentional hiring, steady processes, and genuine leadership, building a workplace where people feel supported, valued, and proud to belong.
“And what just happened right there with my team and my wife? That energy is going to go back home with us,” Ashley Butler, owner and franchisor of Ice Cold Air, said immediately after winning the award. “It's going to go throughout the entire organization. And next year, we're coming back with a minimum of two people from each shop, that means 28 people. We're going to bring techs, we're going to bring managers, we're going to bring franchisees, so they can come build that energy and experience Tekmetric firsthand.”
With more than 100 employees, Ice Cold Air’s impact reaches far beyond the shop floor. The Tampa, Fla., team believes in doing things the right way: investing in their people, giving back to their community, and building something that lasts.
"It shows up in their culture, their retention, and in every customer interaction," Langston said.
The Shop Excellence Awards were ultimately about more than recognition. They highlighted the operational habits, customer-first decisions, and team investments that move the entire industry forward.
At Tekmetric, that is exactly what Tektonic is built to celebrate: the shops leading by example and showing what great looks like.
"To all of our winners, and honestly, to every shop in this room, we know what it takes to do this well," Patel said in closing. "The standard you're setting is what moves this entire industry forward."
Customer Experience
Tekmetric Community
April 13, 2026
We brought our entire team together in person to kick off the year in Houston, and to say I was anything short of blown away would be an understatement.
We pride ourselves on being a remote-first company and we’ll continue to build our team remotely with the best talent from across the world, but there sure was something special about having everyone in person at the same time, in the same place, uniting around the same goals.
When you have the opportunity to gather such an amazingly talented group in the same room, you’ll be surprised by what happens from the brainstorming, to the tactical collaboration – and well, all the fun we had together!
And this wasn’t all just about us. Because in the end, we’re here to support all the amazing independent auto repair shops that do great work every day getting cars back on the road.
A dozen of our customer shops were gracious enough to host folks across our teams as we spent time with shop owners, advisors, and technicians diving into the next batches of innovation the industry needs us to build into Tekmetric.
Running a repair shop is the background of everything we do. It's that partnership between Tekmetric and the auto repair shops that leverage the platform daily that enables us to build the absolute best tool for the job: running an independent auto repair shop.
As we continue to build Tekmetric, I’m especially keen to hear more than ever from technicians on this front.
At a time when industry continues to fight to keep up with challenges in educating, recruiting, and retaining top-quality techs, we’re taking a more intentional stance on the role a shop management system can play in helping your shop build and support the best team possible. Be sure to look for more from us throughout the year in this area.
We’ve always started anything we do at Tekmetric with a ‘customer obsession’ mindset – and I’m proud to extend this further down to the technician level this year.
As we grow, I’m also noticing how important it is to spend more of my time transferring real-world shop knowledge to every member of our team. In the early days, our Tekmetric office was the upper level of my shop, and I probably took for granted how easy it was for our team to observe the activities going on downstairs.
It's rejuvenating to now bring over 100 of our teammates to shops and immerse ourselves in the challenges our customers are facing. I smile when I see a well-drawn whiteboard with jobs listed out in columns, color-coded and sorted by promise time.
I think back on the early ideas that went into translating age-old management concepts into better versions of what are now standard features in Tekmetric.
I get even more joy when one of our new product managers builds well past my ideas, or I hear one of our onboarding managers asking a shop owner a question that even I’m not sure I would have thought of.
One thing is certain: the opportunity for our team to connect, collaborate, and brainstorm our next steps as a shop management system has ignited our drive for success.
We are growing and maturing in real-time, and the pace of our new thinking and new innovation is mind-blowing.
If you’re a current customer, our doors are always open. Feedback from front-line employees, technicians, service writers, general managers, and of course shop owners, has turned into some of our most powerful features and functionality.
If you want to connect with our team, we welcome you to email us at support@tekmetric.com to set up a time with our product team to discuss ways we can improve, or set up a 1:1 consultation if you need additional support.
And if you haven’t made the switch to Tekmetric yet, what are you waiting for? Book some time with one of our Shop Advisors here to talk through how we might be able to help your shop run better than it ever has.
From our team to yours – thanks for your continued trust and support as we grow Tekmetric. 2024 figures to be a great year for us and for the industry. If there’s anything I can personally do to help your shop measure up to another level, please reach out!
- Sunil Patel, Tekmetric Founder and CEO
Tekmetric Community
April 29, 2024
When thinking about how to run an auto repair shop, we might start by thinking about a well-managed football team. The different players know what they’re responsible for, show up to accomplish their jobs, put their best effort into everything they do, and perform their best as a team. Players have each others’ backs both on the field and off the field. They can think on the fly, and move as a unit toward the end zone.
How do your players work together? When mechanic shops assemble the right team, devise the right strategy, and run the right plays, they can win, too. Service advisors can stay informed about what’s going on with every repair order at any given moment in time, switch easily between tasks even when the shop is busy, and provide excellent customer service. Technicians are able to focus on their work and spend more time turning wrenches. And customers? They’ll get their cars back fast and drive away with a good impression of your shop.
Shop owners who think more deeply about how to manage a mechanic shop are rewarded for their efforts. Well-managed shops see exponential returns. Stellar team performance leads to customer satisfaction and repeat business. The more successful your shop, the more you can invest back into your team, continuing the cycle of success for all involved.
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