However, it’s important to stay consistent in also attracting new customers rather than relying solely on the group of existing customers you build up as your shop expands its reputation for good repair work.
While walk-ins are certainly a thing, it isn’t the best bet to depend on them as your sole way of getting new customers. Instead, take proactive approaches to gain a steady stream of new customers coming through your doors.
Community work allows you to not only expose the business to potential new customers but also make a positive impact on the people and places you call home.
Do something good by feeding the homeless, supporting your city’s high school, or raising money for a local nonprofit, like Casey’s Automotive did for Ellie's Hats.
Partner with an adjacent local business, like a car wash or detail facility to establish a flow or referrals between your business and theirs.
According to Mary, advertising locally is one of the most effective techniques to draw new customers into your shop.
Some reliable local advertising mediums include local papers, school mailers, sports programs, small magazines, or even something as simple as hanging up flyers at adjacent businesses.
Running special promotions is a great way to attract new customers. Haglin Automotive provides first-time customers with an oil change special or $25 off a repair each quarter with a seasonal savings card sent to every customer.
A few examples of social media auto repair promotion ideas include both sponsored content and visual advertisements.
When you advertise your auto repair shop on social media, make sure you consider:
A strong automotive SEO strategy will help make your business appear higher in the Google listings when someone searches a keyword in your area.
Pro-tip: the first step you should take to improve SEO is to list your business on Google, then regularly update your website with new content.
Always remember the customers who have been visiting your shop since the beginning. As Mary says, you’ll also want to employ strategies that help retain existing customers and increase loyalty.
Vehicle maintenance can become less of a priority for customers who don’t set their own personal reminders on vehicle maintenance.
By investing in a shop management system that gives you and your team full visibility into what repairs customers have had previously and exactly which repairs they’ve declined, your service advisors have the opportunity to remind them of repairs and maintenance work that may be needed soon, saving them money on what could become more expensive repairs later on.
Your customers will appreciate that you are looking out for them and their vehicles amidst everything else they have to manage, and you can bring more revenue into your shop, too.
One aspect of marketing that Mary prioritizes at Tekmetric is the reliable information that the customer success team provides to Tekmetric users. Implement Digital Vehicle Inspections into your technician’s processes.
With Tekmetric’s DVIs, you can attach images and videos along with your findings, building trust with customers while clearly showing them what’s going on with their vehicles.
Giving small gifts to your customers during holidays, birthdays, or other celebratory times of the year is a great way to show customers that you appreciate their business.
A simple coffee mug with your logo on it could spark the next conversation about your shop when they have their friend over for coffee.
Never underestimate the power of word-of-mouth auto repair shop marketing.
Provide your loyal customers with a gift showing how much you appreciate them.
Implementing a loyalty program in your shop will offer your customers important benefits that keep them coming back.
Or, for returning customers, one of the best ways to give and receive is to create a referral challenge that incentivizes existing customers to refer people to your shop for a reward.
Make your program attractive to customers and easy to track.
Upping your social media game can sound intimidating at first, which is why Mary recommends making it fun.
Consider sharing testimonials from satisfied customers, posting “day-in-the-life” or “behind-the-scenes” looks at what goes on in your shop from your perspective or the perspective of a technician, sending out e-newsletters with fun shop updates and vehicle knowledge, or making applicable “how-to” videos for sticky situations such as flat tires.
No matter what auto repair promotion ideas you put into place at your shop, you’ll want to track what works and what doesn’t.
With regular, careful analysis of the results, you’ll put your shop in the best possible position to generate more profits as cost-efficiently as possible.
Selecting a shop management system that allows you to track your auto repair shop marketing strategies will provide you with insights into who your most loyal customers are, how they found your business, and why they keep coming back.
Tekmetric's former Marketing Coordinator Mary Payton had the chance to share these go-to marketing strategies to attract new customers and retain existing customers with Vehicle Service Pros. Access her full piece here.
Whereas traditional methods of payment require dipping a card in the same terminal as other customers or the hand to hand exchange of cash or check, the ability to pay by text message through SMS mobile payments takes the complexity and headaches out of the payment process for owners, service writers, and guests alike.
For auto repair shops in particular, giving guests the ability to pay by text not only streamlines the guest experience but also frees up service advisors from having to do a bunch of data entry, giving them more time to help other guests.
Here’s how text-to-pay works on our Integrated Payments, Tekmerchant. As you’ll see, we’ve built in opportunities to enhance efficiency while strengthening the relationship you have with your guests at each step of the process.
By connecting Tekmerchant to Tekmetric, service advisors can quickly review the invoices of completed work and simply click a button to text the invoice to the guest.
Since the invoice is automatically generated from the repair order and is easy to edit within Tekmetric, the service advisor can reduce the time they would usually spend writing invoices.
Once the invoice is sent, the guest will receive a link that takes them directly to their invoice and pay screen. From there, they can review the work that was completed and make their payment, prompting them to input their billing information.
The customer inputs their card information, including their billing address, making it a verified payment.
At this point, all the service writer has to do is make sure that the payment has been approved and that everything checks out.
Because service advisors and guests both have access to a digital invoice, it gives service advisors the opportunity to add a human touch to the payment process without the guest coming into the shop.
Consider having service advisors give guests a call or send a personal text message at this part of the process.
While this may seem like an extra step, it gives service advisors a chance to check-in with the guest to ensure all approved work was completed, which is a big step towards avoiding chargebacks.
Calling the guest is also a good chance to remind them of any maintenance that may need to be taken care of in the future and any upcoming deals or events. If the guest is too busy to take a call, Integrated Payments has a Text-to-Pay feature giving them the freedom to pay when they have time.
If everything looks good on the invoice, the guest can easily pay and move on with their day. You get paid fast and the guest is able to pay at their convenience.
Once the payment has been processed, all that’s left to do is to return the vehicle.
Some auto repair shops use a key drop-box or locker to make vehicle returns more convenient for their guests and service advisors.
Most contactless drop boxes use programmable codes, so you can put the guest’s keys in a locker, send them the code, and let them pick up their car when they’re ready.
With a key drop-box, everyone wins: service advisors don’t have to worry about staying late; shop owners don’t have to worry about paying a service writer overtime, and your guests don’t have to feel rushed to make it back to the repair shop before closing time.
The Integrated Payment text-to-pay feature makes life easy for your guests and service advisors, and can potentially save you time, money, and headaches.
Product Updates
July 12, 2024
G2 gathers the reviews and opinions of real Tekmetric customers and compares them with competitors in the auto repair shop software industry. Awards are based on metrics such as usability, results, and other factors.
For Fall 2025, G2 has awarded Tekmetric with a range of badges, including Momentum Leader, Best Results, Best Usability, Best Realtionship, Most Implementable, and Grid Leader.
These awards reflect our customers' experiences and trust in Tekmetric, highlighting their role in our success.
We couldn't have done it without our customers! Your feedback and support drive us to continually improve and deliver the best possible shop management experience. We're excited to continue this journey with you and can't wait to see what we accomplish together in the future. We'll continue to innovate, listen to your feedback, and provide the tools you need to run your shop.
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When he set off to create Tekmetric, founder and CEO Sunil Patel had an ace up his sleeve: experience running his independent auto repair shop.
Running a repair shop is the background of everything we do. It's that partnership between Tekmetric and the auto repair shops that leverage the platform daily that enable us to build the absolute best tool for the job: running an independent auto repair shop.
So we set out on a mission to deepen our connection with our customers and understand each shop's unique challenges and wins by visiting as many customers as possible.
We wanted to understand the unique challenges and victories each shop faces, to truly deepen our connection with you. The results? It blew us away. Your stories, your shops and your teams are the heart of what we do. You inspire us every day to provide the best solutions for the independent auto repair industry.
Whether your shop is general repair, like brakes, fluids and check engine lights, or a specialized business focused on older European cars, there’s one thing that’s always the same: the amazing, critical work your shop does to get people back on the road!
And it’s your amazing shops that use Tekmetric that make all this possible. Our customers' valuable feedback is what helps us develop a better platform, and the proof is in the pudding.
Just look at all the awards we’ve been winning because of our users, like you!
No one knows what it takes to run an independent auto repair shop better than the teams that rely on Tekmetric to power their operations.
Here's what we heard from shops and why they love Tekmetric:
Everything you need to run your shop is organized, tracked, and maintained in one tool.
Whether you're a shop owner peaking into real-time performance reports or analyzing shop trends, a general manager ensuring cars flow quickly and efficiently through your shops, a service advisor supporting customers, or even a technician fixing cars, Tekmetric can help your shop operate like a well-oiled inline 6.
We constantly hear how shop owners have leveraged Tekmetric to grow their business in ways they never expected.
Whether that means opening and managing multiple locations, simply adding a few new bays moving into a larger location, or even expanding your operations to service more customers, Tekmetric's simplicity and complete control over your shop makes it easy to track, plan, and grow.
Because we're so customer-obsessed, we're always here to help! As a cloud-based solution, Tekmetric helps run your shop by doing a lot of the operational "heavy lifting," so to speak.
Not only do we provide the right tools for the job, but we're here to partner with your shop. Our support doesn't end, and we're always a quick message or phone call away, anytime you need support!
Because we're here to help your great shop get even better, we're always open to hearing how we can make Tekmetric even better!
Want to see Tekmetric in action? Book a demo today to see how you can revolutionize your shop operations.
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