However, it’s important to stay consistent in also attracting new customers rather than relying solely on the group of existing customers you build up as your shop expands its reputation for good repair work.
While walk-ins are certainly a thing, it isn’t the best bet to depend on them as your sole way of getting new customers. Instead, take proactive approaches to gain a steady stream of new customers coming through your doors.
Community work allows you to not only expose the business to potential new customers but also make a positive impact on the people and places you call home.
Do something good by feeding the homeless, supporting your city’s high school, or raising money for a local nonprofit, like Casey’s Automotive did for Ellie's Hats.
Partner with an adjacent local business, like a car wash or detail facility to establish a flow or referrals between your business and theirs.
According to Mary, advertising locally is one of the most effective techniques to draw new customers into your shop.
Some reliable local advertising mediums include local papers, school mailers, sports programs, small magazines, or even something as simple as hanging up flyers at adjacent businesses.
Running special promotions is a great way to attract new customers. Haglin Automotive provides first-time customers with an oil change special or $25 off a repair each quarter with a seasonal savings card sent to every customer.
A few examples of social media auto repair promotion ideas include both sponsored content and visual advertisements.
When you advertise your auto repair shop on social media, make sure you consider:
A strong automotive SEO strategy will help make your business appear higher in the Google listings when someone searches a keyword in your area.
Pro-tip: the first step you should take to improve SEO is to list your business on Google, then regularly update your website with new content.
Always remember the customers who have been visiting your shop since the beginning. As Mary says, you’ll also want to employ strategies that help retain existing customers and increase loyalty.
Vehicle maintenance can become less of a priority for customers who don’t set their own personal reminders on vehicle maintenance.
By investing in a shop management system that gives you and your team full visibility into what repairs customers have had previously and exactly which repairs they’ve declined, your service advisors have the opportunity to remind them of repairs and maintenance work that may be needed soon, saving them money on what could become more expensive repairs later on.
Your customers will appreciate that you are looking out for them and their vehicles amidst everything else they have to manage, and you can bring more revenue into your shop, too.
One aspect of marketing that Mary prioritizes at Tekmetric is the reliable information that the customer success team provides to Tekmetric users. Implement Digital Vehicle Inspections into your technician’s processes.
With Tekmetric’s DVIs, you can attach images and videos along with your findings, building trust with customers while clearly showing them what’s going on with their vehicles.
Giving small gifts to your customers during holidays, birthdays, or other celebratory times of the year is a great way to show customers that you appreciate their business.
A simple coffee mug with your logo on it could spark the next conversation about your shop when they have their friend over for coffee.
Never underestimate the power of word-of-mouth auto repair shop marketing.
Provide your loyal customers with a gift showing how much you appreciate them.
Implementing a loyalty program in your shop will offer your customers important benefits that keep them coming back.
Or, for returning customers, one of the best ways to give and receive is to create a referral challenge that incentivizes existing customers to refer people to your shop for a reward.
Make your program attractive to customers and easy to track.
Upping your social media game can sound intimidating at first, which is why Mary recommends making it fun.
Consider sharing testimonials from satisfied customers, posting “day-in-the-life” or “behind-the-scenes” looks at what goes on in your shop from your perspective or the perspective of a technician, sending out e-newsletters with fun shop updates and vehicle knowledge, or making applicable “how-to” videos for sticky situations such as flat tires.
No matter what auto repair promotion ideas you put into place at your shop, you’ll want to track what works and what doesn’t.
With regular, careful analysis of the results, you’ll put your shop in the best possible position to generate more profits as cost-efficiently as possible.
Selecting a shop management system that allows you to track your auto repair shop marketing strategies will provide you with insights into who your most loyal customers are, how they found your business, and why they keep coming back.
Tekmetric's former Marketing Coordinator Mary Payton had the chance to share these go-to marketing strategies to attract new customers and retain existing customers with Vehicle Service Pros. Access her full piece here.
Today’s vehicle owners look for shops that prioritize their evolving needs, and many gravitate towards shops that take care of their entire vehicle in the most efficient manner, from the engine to the tires. As vehicle owners look for a one-stop auto repair shop, shop owners have the unique opportunity to expand their business by also selling tires. This is where Tekmetric’s Tire Suite comes in — a solution that simplifies tire management, letting you save time while leveraging the opportunity to expand your service offerings.
Tire Suite is a feature that your shop can add onto your existing Tekmetric plan. With this add-on, you have access to tire-specific features that allow you to view data specific to your tires and in turn make informed decisions to support that area of your business. By maximizing the information in Tire Suite appropriately, you can open the door to this new business stream – without losing efficiency in your shop. Here are three ways you maximize tire management in your shop:
Effective shop management saves you time and money – and there are several simple ways you can apply this strategy to the tire portion of your business. For instance, with Tire Suite, you can reduce the amount of time it takes to register Department of Transportation (DOT) numbers when you sell a tire. DOT registration with Tire Suite registers DOT identification numbers electronically with the appropriate tire manufacturer via the Tiremetrix integration. In addition, you get real-time feedback when entering a DOT number in the system to ensure the validity and recall status of the tire.
Instead of having to worry about compliance or losing hours of time to DOT# entry, your service advisors can gain time back with Tire Suite’s automated registration process. Typically, DOT number registration is a manual task, and the time it takes to enter each number can add up to hours of labor time depending on your shop’s sales. Tekmetric’s Tire Suite allows your service advisors to spend less time entering information and more time with the customer. By streamlining manual processes like DOT registration, your shop can handle more work in less time and maximize profitability – all while offering a more convenient and comfortable process for vehicle owners.
In addition to tire compliance, it is also important to set up a system where the tires are used in a timely fashion. Tire Suite allows your team to track inventory and maximize the use of available tires while also making sure tires do not sit too long on the shelf. This requires a bit of finesse, and that’s where Tire Suite comes in. Now, service writers can quickly look up all tires for preferred brands that will fit a vehicle and source them directly from inventory or add as a needed job part.
In addition, tire fitment data allows you to access detailed tire specifications in the RO sidebar for a specific vehicle. For example, if you have a vehicle that needs staggered tires, the data will ensure you get two tires of each type rather than four of the same size. That attention to detail is made possible by leveraging tire-related data – and it can make a significant impact on growing that portion of your business.
Once a dealership warranty ends, 70% of customers will seek a repair shop they know they can trust and remain loyal to. Customers value convenience and comfort. When those needs are met, they are more likely to trust your shop and return to do business with you time and time again.
Shops with the highest retention rates often make tires a part of their business because customers are looking to kill two birds with one stone. Conversely, by not selling tires, you can even hurt your retention rate. When you choose to offer tire management services and provide them in an efficient manner, you are more likely to maintain your customer retention rate because vehicle owners will have everything they need in the hands of their favorite shop.
Adding tire services to your auto repair offerings may seem daunting – but the opportunities far outweigh the challenges. When you leverage the appropriate tools for tire management, such as Tekmetric’s Tire Suite, you can maintain your shop’s efficiency and meet vehicle owners’ needs without missing a beat. The result? Happy, returning customers – and growth in your bottom line over time.
Cars are expensive, complicated machinery that most of us happen to rely on every day. And while we've probably spent a larger portion of our lives driving than we want to realize, the inner workings of their vehicle remain unintuitive to most of us.
That's exactly why your shop exists! To help your customers take care of the costly, sometimes difficult repairs so they can get back to their lives, whether that’s bringing the kids to soccer practice or getting to work on time!
Independent auto repair shops can overcome that skepticism from customers. After all, anything is possible with the right tools for the job. When that comes to customer service, independent auto repair shops can start using those tools with a modern shop-management system.
One that makes the often painful, expensive process, of getting their car fixed as simple, easy, and painless as possible.
More specifically, with Tekmetric, shops can show customers what's wrong with Digital Vehicle Inspections, and even help them cover the unexpected cost of a necessary repair with checkout options like Buy Now, Pay Later.
Customer Experience
May 16, 2024
In the automotive repair industry, efficiency and organization are key to keeping customers happy and maximizing productivity. While traditional tools have always been the foundation of a mechanic’s work, modern software solutions like parts inventory management software are revolutionizing the way shops operate. By integrating software with traditional tools, mechanics can streamline repairs, reduce downtime, and focus on delivering exceptional service.
Here are four ways auto parts inventory software can transform your shop into a well-oiled machine.
One of the biggest challenges mechanics face is delays caused by missing or misplaced parts. With inventory management software, you can always have a clear view of your inventory, ensuring the parts you need are in stock and ready to use. This eliminates the frustration of searching for or reordering parts mid-repair, expediting the entire process.
Tekmetric’s inventory management software gives you real-time updates on stock levels, so your team can quickly locate and retrieve parts when needed. By integrating this system with traditional tools, you can keep your repairs moving faster, improving turnaround times and customer satisfaction.
A disorganized shop can lead to wasted time, miscommunication, and errors. With car parts inventory software, you can create a digital inventory catalog, ensuring every part is accounted for and can be easily located. This streamlined organization makes it simple to track high-use items and plan for reordering.
Traditional tools like diagnostic equipment and repair manuals can be paired seamlessly with software features like Tekmetric’s parts ordering system, which ensures your shop has the tools and parts needed to tackle every repair. Combining digital and physical resources helps mechanics stay organized, reduce clutter, and maintain a professional work environment.
Manual inventory management takes valuable time away from what technicians do best: repairing vehicles. By adopting auto parts inventory management software, you can significantly reduce the time spent on administrative tasks. Tekmetric automates inventory tracking, reordering, and reporting, freeing up mechanics and shop owners to focus on delivering quality service.
Automation also reduces errors in inventory counts, minimizing costly mistakes and ensuring your team always has the parts they need. With less time spent on paperwork, your shop can prioritize what matters most: getting customers back on the road quickly and safely.
Auto parts inventory management software is designed to make your shop more efficient, organized, and customer-focused. By providing real-time updates, automated tracking, and seamless integration with traditional tools, Tekmetric helps shops stay ahead of the competition.
For mechanics and shop owners, integrating modern tools like car parts inventory software with traditional equipment isn’t just an upgrade—it’s essential for staying competitive. By streamlining repairs, improving organization, and reducing administrative work, inventory software enables your shop to operate more efficiently and deliver better service to your customers. Invest in the tools that make a difference and see the results for yourself.
Thought Leadership
Shop Management
December 13, 2024
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