The truth is that estimates tie into professionalism. When the first oral surgeon gave you an estimate for your wisdom tooth removal surgery, they helped you:
Manage your expectations: You knew what kind of procedure to expect, and how much you could expect to pay for it.
See that the office cared about your wellbeing: The oral surgeon and their staff wanted you to make the best choice possible and gave you a resource to accomplish that.
Have a reference point for the future if any issues come up: For example, if you got charged a couple of hundred dollars more after your procedure, you’d have documentation to show that the extra cost wasn’t part of the plan.
Wisdom tooth removal surgery isn’t cheap. Neither is auto repair work.
Just like a professional oral surgeon’s office explains to patients what their options are and how much they should expect to pay for procedures, a professional auto repair shop shows drivers what their repair work options are and how much they should expect to pay for repairs.
That professionalism is what helps you win over and retain more customers. If your customers are deciding between different auto repair shops, they’ll likely stick with the business that shows the most professionalism.
What Makes Inspections and Estimates High-Quality?
What do we mean by “high-quality”? In our experience, the building blocks of high-quality records are inspections and estimates that
Offer clarity (are easy to understand)
Offer accuracy
Are professional
Offer room for customer choice and feedback
Open the pathway to effective communication
But before we explore these characteristics further, let’s look at the different types of inspections and estimates.
Comparing Different Inspection Approaches
There are three main ways to put together inspections and estimates at auto repair shops:
Via pen and paper
Digitally, but without software
With auto repair estimating software
We know there are different variations of all three of these methods. For example, with pen and paper, you may use pre-printed inspection forms and have technicians check boxes and scribble notes as they work.
As for digital, you can use emails or spreadsheets. For the purposes of this piece, we’ll be sticking to the email method in examples.
And of course, there are different options for auto repair estimating software on the market.
Auto repair estimating software is the best method if you want to leverage the benefits of high-quality inspections and estimates. But not all auto repair estimating software solutions are built the same.
Auto Repair Estimating Software Features to Look For
There are several features that make auto repair estimating software truly high-quality:
The most important feature? Digital vehicle inspections. At a basic level, digital vehicle inspections enable technicians to quickly punch in inspection details into software via their tablets or smartphones. And by going with auto repair estimating software like Tekmetric that has a well-built digital vehicle inspections feature, technicians will be able to:
Clearly list out specific findings, minimizing the chance of misunderstandings about the type of repairs needed
Attach photos and videos to inspections to better show customers what the issues with their vehicles are
Categorize repairs by severity; Tekmetric has a color-coded system technicians can use to show customers which repairs need work done ASAP, which repairs can wait for a bit, and what’s A-OK with their vehicles
And thanks to Tekmetric, service advisors can email or text customers those inspections and estimates.
Customers can then approve or decline specific jobs from wherever they are, be it waiting at the coffee shop next door or lounging on their couch at home—there’s no need for them to hang around at your shop.
Of course, if they want to wait at your shop, they’re more than welcome to. But many customers will appreciate staying in the loop about their repairs if they do decide to do something else.
And because this all happens through auto repair estimating software, the service advisors will be able to see exactly which jobs customers authorized, minimizing the chances of miscommunication and customer frustration.
The Advantages of Auto Repair Estimating Software
1. Clarity
Auto repair estimating software significantly increases the clarity your customers have about repair work at your shop. With the right solution, customers will be able to read specific findings on an inspection, understand exactly what work they need done, and directly approve the repairs they want on the included estimate.
No more struggling to read the handwriting on a paper estimate, nor will they have to repeat themselves over the phone to make sure they’re understood correctly after reading the email a service advisor typed out.
Additionally, if the auto repair estimating software has search functionality for inspections and estimates, customers will be able to quickly get their questions answered because service advisors can look up details in seconds.
Auto Repair Estimating Software That Provides Clarity
Tekmetric gives customers the ultimate clarity on inspections and estimates.
Once a service advisor sends a customer their inspection and estimate, the customer can see each repair their vehicle needs. As a bonus, customers can also get a transparent look at the urgency of each specific repair, thanks to Tekmetric’s color-coded approach. All repair work, and the urgency of that work, is clearly spelled out.
And, by being able to attach photos and videos to the digital vehicle inspection, customers can see for themselves what’s going on.
When customers can see with their own eyes that their car’s engine is seriously rusted, they’re more likely to place their trust in your team. Anything you and your team can do to show customers that you’re acting in good faith will help customers trust you more.
You and your team can personalize the inspection process even more by taking the time to sit down with customers and review the results so you can help them budget repairs more efficiently, like what Aaron Smith and his employees over at S&S Auto Repair do.
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Take it from Smith at S&S Auto: “If a technician brings us a digital inspection and there is a lot of stuff in red, we can go through and break them down into the three categories of safety, maintenance, and repairs. In each category, we break it down further: this needs to be done today, this can wait until your next oil change, and this one we can work on in the next six months, but you need to budget for it.”
2. Accuracy
Auto repair estimating software is the most effective way your team can ensure that customers get accurate inspection and estimate details.
Because they can view the inspections technicians put together in one main system, service advisors can create estimates without having to open multiple tabs, decipher difficult-to-read handwriting, etc.
And in turn, customers will gain the benefit of inspections and estimates that are as accurate as possible.
Accuracy for Your Customers
Because Tekmetric runs on the cloud, technicians can punch in inspection details on a tablet or smartphone while they work, and color-code each inspection finding by severity.
From there, service advisors can view all the inspection details, put together the estimate portion, and send everything off to the customer.
The customer can then check off exactly which repairs they want, and decline the repairs they don’t want. No copying and pasting and deciphering tricky handwriting involved—for anyone!
3. Professionalism
Whether we like it or not, customers judge all businesses by their level of professionalism, and you might be surprised at how the little things add up.
Your shop’s inspections and estimates are one of the most effective ways you can show your customers how professional your shop is across the board—and a huge part of professionalism is standardization.
Pen and paper can easily look unprofessional, and out dated. Modern customers have modern expectations, and will happily rather have their inspection findings emailed to them.
That's where a shop management system comes in, standardized your intake process
Professionalism in a Flash
For example, default inspection templates make it easy for your team can put together inspections and estimates with the same general appearance over time, and customers will notice! Customers will also be able to directly approve the work they want done and decline the work they want to hold off on. No confusion.
Your customers will be impressed by your shop’s consistency, the look of the inspections and estimates, and they’ll also be relieved that they can easily access that documentation for future reference.
They won’t have to worry about hunting down a paper inspection or trying to remember exactly what they approved over a typed-out email estimate if they need to reference something later on.
4. Effective Communication
What goes hand-in-hand with increased customer agency? Pathways to effective communication. Part of giving your customers agency over the repair work they approve and decline, and the rest of the process, is making it easy for them to communicate with your team.
Auto Repair Estimating Software
The right auto repair estimating software opens up multiple reliable communication pathways for customers, especially given that many customers won’t be sitting around at your shop.
Instead of having to play telephone or email tag, for example, customers can message your shop, and every service advisor logged into the system will see it. From there, one of those service advisors can answer the question or give an update.
Customers won’t have to deal with disparate communication and can have peace of mind that your team will receive their messages and respond to them in a timely manner.
So let’s return to the example we used above, where the technician finds an additional issue that wasn’t included in the initial estimate.
With an auto repair estimating software solution that lets service advisors reach out via email and text, it’s more likely that the customer will see the message, even if they’re busy with errands or in a meeting, and they can promptly authorize the additional work or ask questions before there’s a major hold up.
Simplify Every Step
Service advisors don’t have to call or walk up to technicians to ask them about the severity of repairs, and technicians don’t have to call or walk up to service advisors to clarify whether or not a customer gave the go-ahead for specific jobs.
When your team members interrupt each other less, they’ll be able to better enter and maintain a state of flow, which will help them knock out tasks more efficiently.
They’ll also get along better with each other, and your customers will notice! When they see that everyone gets along, customers will trust your shop more. Think about your own experiences—when you go to the dentist, don’t you feel more at ease and trusting when you see that the dentist and dental assistants all get along? Your customers feel the same.
Learn how to Modernize Your Shop to Drive Success
As you’re researching different solutions by doing things like determining which features you need, reading software reviews, sifting through common myths, attending demos, and more, keep your eyes and ears open.
Make sure any solution you implement at your shop has all the features you need. Don’t assume that a particular solution will tick off all your desired boxes. Perhaps the solution you’re evaluating is missing a key feature that would defeat the purpose of you even rolling it out for your team.
Also, we can’t stress this enough—get your team involved in the decision-making process! They’ll be using the software daily, after all, and it’s important that you go with something they’ll feel comfortable using.
By modernizing and advancing beyond pen and paper and clunky emails (or other non-software-based digital methods), you’ll open the doors to increased transparency, greater customer agency, more sales, better recording keeping, and enhanced team collaboration—just to name several benefits.
You can still keep your notepad and pen around for times when you want to jot down a reminder, and email isn’t going anywhere anytime soon. But ultimately, you’ll feel more at ease when your business is turbocharged with a shop management system.
Unlike traditional auto shops, mobile mechanics travel to their customers to provide automotive repairs and services at the clients home. This service is attractive to older clients who may not want to travel as much or for young professionals who are to busy to wait for their car at a shop. Another major perk is that mobile mechanics can often perform services at a cheaper price because of having lower overhead costs.
Mobile mechanics are not able to perform every repair that a brick-and-mortar shop can as they have to transport all of their tools and supplies with them. However, they can still provide these common repair services:
Oil changes
Diagnostics
Tire rotations/replacements
Filter replacements
Batteries
Spark plugs
Alternators
Brake service and more.
How profitable is a mobile mechanic business?
Mechanics can charge whatever they would like but most repairs fall in the $20 - $125 per hour range. Like any business, you have to consider your startup costs, advertising expenses, number of expected clients, and how much your services are worth before determining if your business will be profitable. Overwhelmed yet? Dont worry, we will explain everything in detail below.
6 Steps to become a mobile mechanic
While you may not need a college degree to be a quality mechanic, you will still have to invest in tools, licensing, marketing and other business needs. We have outlined everything you need to start your business below.
Develop a Business plan
Starting with a quality business plan for your business is the first step in making sure you start off on the right foot. Outlining who your competitors are, setting goals and solidifying your financials may seem outdated but they are the foundations of your business. Here are nine steps to creating your business plan:
Write an executive summary
Describe your shop
State your business goals
Describe your products and services
Do your market research
Outline your marketing and sales plan
Perform a business financial analysis
Make financial projections
Create a plan for growth and expansion
Tek-Tip: If you want to jump start your business, consider joining a mobile mechanic business like Wrench.
Gather necessary licenses and certifications
Once you have created your business plan, it is time to start working on your business license. Not every state requires you to acquire a license but some do. Do your research for the state you plan to work in and make sure you are legally ready to open your auto repair shop.
ASE certification: Also known as the National Institute for Automotive Service Excellence. Being one of the largest accreditation organizations, ASE is commonly recognized throughout the auto industry.
Manufacturer certification: Mechanics may elect to gain additional certifications from specific manufacturers (Honda, Toyota, etc.) to add to their credibility. These certifications are also recommended if you only work on certain types of cars.
Refrigerant certification: If you plan to work on MVAC (motor vehicle air conditioners), the EPA requires you to obtain certification in proper refrigerant handling according to Section 609 regulations from the Clean Air Act.
Also, don’t forget to register your business and form the appropriate legal entity (partnership, sole proprietorship, limited liability, or corporation). Each entity has pros and cons, so consult with a legal professional to make sure you are ready to file taxes with the IRS and open your own business.
Set your pricing structure
Your cost per hour or per repair should be reflective of your years of experience, geographical location, types of services performed and competition. Doing some competitor research will help you determine how much clients are willing to pay in your area.
Some mobile mechanics can charge more if they offer premium services or more complicated repairs. If you are new to the area, it may be beneficial to keep your costs low until you have a solid client base. Don’t forget that you can also make money off of part markups.
Lastly, remember to account for inflation, sales tax, parts, and gas for your vehicle. Depending on your payment options, you will also need to account for credit card processing fees. Auto repair can be a seasonal industry (especially in certain states), so make sure to stow away some revenue for slower months.
Insurance coverage
If you are going make an investment in your mobile auto repair business, you need to protect it with the proper insurance coverage. Some of the common insurance plans you should consider include:
Liability insurance
Comprehensive coverage
Fire and theft insurance
Road risks insurance
Lastly, decide if you will be offering any warranties on your services/parts and how that will impact your bottom line.
Invest in quality equipment
Tools: A reliable power source, jack or portable car lift, drain pans, safety equipment, scanners, cleaning sprays, diagnostic equipment and gloves are all important to have on hand. Also, don’t forget a proper lighting source.
Parts: Having commonly needed auto parts in your inventory will save you time rather than waiting for parts to be delivered to you. However, you should also determine how much inventory space you have and how to maximize it.
Software: A cheat code for mobile mechanics is adding cloud-based auto repair software that can help you keep track of inventory, invoices, billing, inspections, marketing, and more all in one place.
Vehicle: Reliable transportation is critical for mobile mechanics. Select a vehicle that has enough storage to accommodate large parts and good fuel economy for longer trips. Lastly, don’t forget to bring shelter in case of inclement weather so you can continue to work in the elements.
Tek-Tip: If you need help coming up with a mobile mechanic business name, we have developed a guide to the best auto repair business names. In addition, we developed an AI-powered name generator tool that can also help with logo creation.
Marketing and advertising
You can offer the best mobile mechanic service in your state but without a proper marketing strategy, customers may struggle to find you. Here are some common marketing efforts that will help you build a strong customer base.
Website: A strong website is the glue that holds all of your marketing efforts together by providing a central location to find prices, services, phone number, and more. Make sure your website reflects what makes you better than your competition. SEO (search engine optimization) is another important factor to include in your website to ensure you are visible to those searching online for your services.
Tek-Tip: Not tech savvy? Tekmetric Marketing can help by offering website building, online scheduling, review management, and more.
Paid advertising: Strategize where your target audience is located and how you can leverage paid advertisements to attract more customers. Possible opportunities include Google ads, social media ads, local event sponsorship and more.
Social media: Social media is a great place to highlight customer testimonials and engage with your audience. Experiment with varying content types until you find what resonates with your customers.
Traditional marketing: Mailers, business cards, flyers, billboards and direct mail can all be impactful marketing tactics for local businesses. Considering adding a QR code pointing users to your website or adding coupons to incentivize customers.
Referral program: Testimonials go a long way for word-of-mouth marketing. Consider offering a discount on future services for each new customer they refer to your business.
Email: Email marketing is a great way to retain existing customers by offering incentives or coupons to ensure your car repair business stays top of mind. Another impactful email marketing tactic is to send oil change reminders to existing clients.
Closing Thoughts
Starting a mobile mechanic business can be intimidating but the flexible working hours, independence and profitability make it worthwhile. Being a small business owner is not for everyone, consider starting out as part time and move into full time as your profitability grows. Don’t forget to utilize your network to learn industry trends and new tactics to grow your business.
With so many different aspects of running an independent auto repair shop, the teams that keeps cars moving through your bays and repair orders flowing through your workflow function best when they run like a cohesive unit.
Just think about your favorite sports team. The players share a common goal, whether it be scoring a touchdown or hitting a home run, and they encourage each other to always perform at their best.
But there’s usually one person on the team who everyone looks to for guidance and inspiration: the team captain. Every player in the auto repair industry is important—from the technicians to the parts managers. But service writers are like the team captain. They keep everyone on track.
If you’re ready to learn about a challenging but rewarding career where no two days are the same, you’re in the right place.
Similarly, your automotive service advisors might enjoy talking to people but feel worn down after a long day of helping customers and building repair orders.
We've talked before about how modern shop management systems make it easier for your team to communicate, collaborate, and get things done.
Going a step further, there's an opportunity for shop owners or general managers to help create a culture within your repair shop that not only boosts productivity and maximizes efficiency, but rewards success and contribution as well!