As an auto repair shop owner, you know how important accurate labor times are for locking in your profit margin on labor and growing your business. But how do you find a labor guide that you can trust and that works with your shop’s estimate process?
Switching to a newer labor guide can be tough for some shops. Many shop owners already trust their physical, paper labor guide; they’ve been using it for years! But that guide probably doesn’t include labor times for repairs on newer vehicles—not to mention it takes up a lot of space.
Digital auto repair labor guides are becoming standard across the industry because of how accessible they are and how they can be continuously updated with labor times for newer vehicles.
If you’re still using your old labor guide, or even a digital labor guide that isn’t working for you, it might be time to find a labor guide that will better meet the needs of your shop. Here are some key features to look for to narrow down your search.
Does It Pull Comprehensive Labor Times From Industry Leaders?
Reliability is crucial when it comes to labor guides. If the times are way off, your shop could either underestimate labor times and lose money, or overestimate labor times and overcharge customers.
Reliable times come from reliable sources. So, one of the most important features to look for in a labor guide is where it sources information about its labor times. If that labor time data is from an unreliable source, you’ll risk creating labor rates that are either too low or too high.
But with a labor guide that pulls comprehensive labor time data from industry leaders, you can keep your shop profitable with the peace of mind that you’re basing your labor rates off of accurate labor times.
Does It Add New Labor Times in Realtime?
The auto repair industry is constantly undergoing changes. To stay competitive, it’s crucial that the labor guide you pick adds labor times for new vehicles and jobs periodically.
For instance, let’s say you use a labor guide that hasn’t been updated since 2015. If a customer walks in with a 2019 Honda Accord, your shop’s service advisors won’t have a good foundation to use when creating labor estimates.
When researching different labor guides, find out how often the teams behind each guide add new times. Ideally, you want a labor guide that pushes updates in realtime, right alongside rapid shifts in the industry. Realtime updates will ensure that you’re always working with the most relevant information.
Is The Labor Guide Built Into Your Shop Management Software?
Chances are that you’re already using a shop management system that includes features such as repair scheduling, parts ordering, and DVIs.
Having a shop management system with a built-in labor guide has several advantages. In short, you’ll:
Avoid spending time painstakingly digging through multiple systems. Instead, you’ll be able to access everything via one login.
Get better functionality. Since the labor guide is built-in, navigating through everything will be more intuitive.
Be able to quickly pull labor times as you build labor matrices, and will then easily be able to incorporate that data into each new repair order.
Have an easier time training your team because they’ll be learning how to use the labor guide in the context of a system they’ll be using every day.
Gain high value for the money you’re paying. Rather than making separate payments for separate solutions, you get a better deal by sticking with one solution that has a built-in labor guide.
Here’s how Tekmetric user Stephane Grabina of Excluservice puts it: “We saved a bunch of money, and the estimate writing process is much faster because the labor guide is built into the system.”
Is Your Labor Guide Easy-to-Use?
Think about the times you’ve had to deal with a clunky piece of software. It probably involved lots of wasted time and frustration as you tried to figure it all out.
Labor times are one of the most important data points for your shop. If you and your service advisors have to hunt down the information you need from a difficult-to-navigate user interface, you risk losing valuable time that you could instead be putting toward growing your business.
An intuitive automotive labor time guide also has a major benefit when it comes to training service advisors. The easier a labor guide is to use, the faster you can train your team—and have them building accurate estimates and repair orders in no time.
Always seek to get a demo of the labor guide you’re considering so you can see first-hand what the interface looks like, and what it’s like to navigate it. During the demo, pay attention to these factors:
Does the labor guide have repairs categorized in a clear, logical way?
Is it easy to find the repair type you’re looking for?
Does the labor guide list all labor operations associated with a job?
Does the labor guide list all parts associated with a job?
Does the labor guide make it easy for you to view the average times associated with each repair?
Can you easily pull the information from the labor guide into a labor matrix?
Is Your Shop Management System Backed by a Responsive Customer Support Team?
No matter how intuitive and reliable a software solution is, it’s important that it’s backed by a responsive customer support team. With any type of software, there will inevitably be feature updates and bug fixes.
If your team ever encounters an issue with the software, you’ll want to have access to a steadfast customer support team who can help you quickly work through those challenges. Dependable support will minimize downtime at your shop—you’ll spend less time trying to reassure annoyed customers who just want to get back on the road while you’re trying to figure out why your shop management system is down.
Additionally, having a responsive customer support team means you’ll be able to suggest new features, as well as tweaks to existing features, for them to consider. A team that’s receptive to your feedback means that your voice will be heard as the labor guide, and the solution it’s built into, continues to evolve.
Tekmetric: Shop Management System with Built-In Labor Guides
When it comes to accurate labor times for auto repair shops, Tekmetric has got you covered.
With Tekmetric's built-in labor guide, you can access trustworthy labor times in seconds, and seamlessly incorporate them into your workflows for building labor matrices and repair orders. No third-party labor guide subscription required.
Tekmetric Marketing now builds ready-to-send campaigns. The message is written and the audience is selected. All that's left is to review, personalize, and send.
Most shop owners know the fastest way to fill this week’s bays is by bringing back customers who already trust them — the ones whose vehicles you serviced months ago but haven’t seen since. Re-engaging existing customers is one of the most effective ways to generate new repair orders.
The problem is finding the time to do it. Figuring out what to send, who to send it to, and when to send it almost always loses out to the car on the lift or the customer standing at the front counter
That's where Tekmetric Marketing's Recommended Campaigns come in.
Instead of starting with a blank page, Tekmetric Marketing does the heavy lifting for you. It analyzes your shop’s data and recommends campaigns that are ready to go. The audience is selected, the message is drafted, and all that’s left is for you to review it, make any changes you’d like, and send.
No blank screen. No guesswork.
Just a campaign ready to help bring customers back.
How It Works
Recommended Campaigns automatically surfaces ready-to-send campaigns tailored to your shop using the information Tekmetric already knows — your customers, previous campaigns, location, and seasonality.
You’re always in control.
Review the recommendation, personalize the message so it sounds like your shop, adjust the audience if you’d like, choose when to send it, and you’re done.
What used to take an hour staring at a blank screen can now be done in just a few clicks.
How Fox River Tire & Auto Uses Recommended Campaigns
Like most shops, Fox River Tire & Auto in St. Charles, Illinois, wants to stay connected with customers and bring them back when the time is right. But deciding what campaign to send, then building it from scratch, takes time most shops don't have.
Recommended Campaigns gives Tammi and her team a starting point instead of a blank page. They review the recommendations, edit the suggested content to fit their brand, and send with confidence.
"Recommended Campaigns provide an excellent launchpad for re-engaging with our customers. Instead of starting from scratch, we refine the suggested content to fit our brand and send it with confidence. The process is straightforward, time-saving, and always delivers."
— Tammi Vest, Business Manager, Fox River Tire & Auto
From Reports to Results
Recommended Campaigns is part of a much bigger shift in where Tekmetric Marketing is headed.
For years, marketing platforms have been good at showing you what already happened: campaign reports, open rates, clicks, and dashboards. That’s valuable, but it still leaves the work on you.
Tekmetric Marketing is evolving beyond reporting. Increasingly, it’s helping you decide what to do next, and doing more of the work for you.
You’ve already seen this with Recommended Review Responses. When a customer leaves a Google review, Tekmetric drafts a thoughtful response for you to review and approve.
Recommended Campaigns is the next step.
Instead of simply telling you that you should market to your customers more often, Tekmetric Marketing puts a campaign directly in front of you — already drafted, targeted, and ready to send.
Your marketing should keep working even while you’re heads-down under a hood.
One Year of Continuous Innovation
Since launching Tekmetric Marketing in the fall of 2025, thousands of shops have made it part of how they attract new customers and bring existing ones back.
We’ve also continued investing in the platform based on feedback from shops like yours.
Recent additions include:
Rich text and custom links in every email so you can create more engaging emails and link directly to booking pages, review sites, and promotions. Bold a headline, organize services into a list, and drop in links to your booking page, review site, or a promotion, in both campaigns and automated emails like review requests and service reminders.
Recurring blocks for your calendar for lunch breaks, holidays, staff meetings, and other recurring events. Easily add recurring lunch blocks, staff meetings or holidays to your calendar with a few clicks. No more appointments booked over your team events without you knowing.
Smarter marketing-source tracking on appointments and ROs: Automatically associate appointments and repair orders with the latest marketing campaign or automation that reached the customer. When a customer books after getting a message, the marketing source pre-fills with the most recent campaign or automation sent to them, so attribution is accurate without the guesswork.
Recommended Review Responses, helping you respond to Google reviews in just a few clicks.
Every one of these improvements started with feedback from shop owners looking for simpler, smarter ways to grow their business.
Keep it coming.
Already using Tekmetric Marketing?
Head to Marketing → Campaigns to see what's recommended for your shop and send your first campaign in just a few clicks.
New to Tekmetric Marketing?
See how Tekmetric Marketing helps shops bring customers back with online booking, automated reminders, review generation, and Recommended Campaigns.
At the end of the day, customers want to feel like they can trust your shop, they know they'll be taken care of, and you're only doing the repairs that are most necessary.
On the other hand, your shop wants to bring in as much business as possible, and generate as much revenue as you can with the time and resources available to your team. That's made possible with the right tools for the job, streamlined and efficient processes, and transparent communication with your customers.
Better operations means smooth repairs, smooth repairs means happier customers, and happier customers means more business.
When your shop is trying to run like a well-oiled machine, any breakdown in workflow can lead to delays, a frustrated team, and unsatisfied customers.
For example, if a customer's repair takes longer because the part you thought you had in stock is actually on back order, they're going to be less likely to return.
That's where shop management software comes in. Just any other tool in your shop, there will be a return in your investment.
What if we told you that you can get even more value out of the work you already do with the right processes in place?
More than anything, partnerships should be mutually beneficial to everyone involved. When good partnerships are formed, the whole should be worth more than the sum of its parts.
Why Should Your Auto Business Partner with Other Brands?
For example, McDonald’s burgers make you thirsty enough to want a Coca-Cola, and sodas have a high margin. By partnering up, McDonald’s can lock in their costs on soda and improve their profit margins for the long term.
On the other hand, not all partnerships are beneficial. Partnerships can expand your opportunities but can also force you into making decisions you never intended to make. When McDonald’s decided to partner with Coca-Cola, they had to exclude other soda brands from their locations.
This exclusivity may have been worth it, but it meant removing options from customers, such as Dr. Pepper and Pepsi products. What may have made the partnership intriguing for McDonald’s is the fact that Coca-Cola owns a variety of beverages, including Diet Coke, Fanta, Sprite, Powerade, Minute Maid and Pibb Xtra.
Thanks to a variety of options, McDonald’s is able to satisfy most customers who ask for a Dr. Pepper by saying, “Will Pibb Xtra be okay?”
Partnerships in the Auto Repair Industry
In the auto repair industry, we face similar challenges when it comes to partnering with other businesses and brands.
Potential partnerships may include teaming up with parts suppliers, software companies, marketing and trade show affiliates, and any other service, resource or tool that could potentially improve your shop. In some cases, these partnerships will help shop owners enhance performance, save costs and drive revenue.
Other times, auto partnerships may bind you to an agreement that doesn’t pay off.
Here are some questions you can ask yourself to determine whether a partnership is mutually beneficial or if they’re asking you for more than you’re getting in return.
1. Are You Free to Choose the Tools and Solutions You Want?
One sign of a bad partnership is being forced to do something you don’t want to do. If partnering with another company means taking valuable options off the table, then you may be at a disadvantage.
If your partner implies or directs you not to do business with their competitors because they would like for you to instead use their services or their partner’s services, think it through.
Before officially entering a partnership, imagine your shop one year, five years and ten years down the road. Where will it be then? What will happen if your shop grows? What if innovation has slowed down with your partner? Will you be allowed to innovate your business by using new tools and solutions that become available in the future?
If you’re restricted in a way that prevents you from innovating or adapting to market conditions by testing other products, tools, solutions, and software, you may be handcuffed and unable to compete with other shops.
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