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Google Ads for Auto Repair Shops: Free Guide + Strategies

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In today's digital world, relying solely on word-of-mouth is like trying to change a tire with a pair of pliers—it’s inefficient and frustrating. You need a modern tool, a solution designed to attract new customers to your shop. That tool is Google Ads, a Pay-Per-Click (PPC) advertising platform allowing you to target new customers when they need you most.

If you've heard the term but aren't sure how it fits into your business plan, you're in the right place. This comprehensive guide will break down everything you need to know about Google Ads for your auto repair business.

What are Google Ads (PPC)?

At its core, Google Ads is a Pay-Per-Click, or PPC, platform where advertisers pay a fee each time one of their ads is clicked. Think of it as renting a prime piece of real estate on the first page of a search engine like Google or Bing. Instead of trying to earn those top spots organically through Search Engine Optimization (SEO), which can take months or even years, you're essentially paying to jump the line.

Types of Google Ad Campaigns

Search campaigns

Paid search ads are the most common type of Google Ad campaign, allowing auto repair shops to target based on keywords. Shops can find new customers by bidding on keywords like “Oil change near me” or “Transmission shop Denver, Colorado.” This campaign type is effective because you can target local customers at the moment they are searching for help.

Display campaigns

Display PPC campaigns are another effective campaign type that shops can use to target customers with more creative ads. Display ads offer a visual component that could be a static image or a short video. Display ads can show across a wider audience and are not confined to just Google search.

Retargeting campaigns

Retargeting campaigns are exactly what they sound like. Mechanic shops can target prospects who have visited their website with ads that can display on other websites. For example, a customer could have visited your website (YourShop.com) and then bounced to Forbes.com. You can then show an ad on Forbes.com (and other websites) as they browse the web, so your shop can stay top of mind.

Video campaigns

Video campaigns are mainly used by auto repair shops to target customers on YouTube. You can target automotive DIY videos where users may run into issues and look for a shop instead.

How to set up your first Google Ad campaign

  1. Open a Google Ads account (if you haven’t already). Fill out your business information and attach your payment method. This is also a good time to delegate account access to other employees if needed.
  2. Start your keyword research. Identify the search terms your potential customers are typing into Google when they need help (e.g., “brake repair near me,” “check engine light diagnostics,” “mechanic in Houston”). If you need help finding the right keywords, you can start by asking the next customer who walks in your door, “How did you hear about us?”.
  3. Finalize your budget and bidding. Set the maximum amount you're willing to pay for a single click on your ad. This bid, combined with the quality and relevance of your ad, determines your ad's ranking position.
  4. Find your audience. Select which geographical areas you want to target with your ads. Most shops select a radius around their physical location to ensure they are targeting customers nearby.
  5. Add extensions. Extensions show up beneath your ad and can include your phone number or service-specific pages of your website. Extensions help you take up more room on Google and increase your chances of attracting a click.
  6. Publish. Once you publish your ads, your ads will go through an approval process and either go live or be rejected. You can always make edits and resubmit your ads if they are initially rejected.
  7. Monitor and analyze. Once your ads are running, you will be able to see clicks, impressions, cost, and other data in the Google Ads platform. You can even set up conversions and UTM tracking to see how many new customers are booking online appointments with your shop.

Should Mechanic shops use Google Ads?

The short answer is an emphatic yes. While many forms of marketing cast a wide net, hoping to catch a few fish, PPC marketing is like using a high-tech fish finder. For an auto repair shop, the "when" is just as important as the "who," and Google Ads excel at connecting you with customers at the moment of their highest intent.

Consider the mindset of a person who needs auto repair services. Their car is making a strange noise, a warning light is on, or worse, they're stranded on the side of the road. They aren't casually browsing; they have an urgent, specific problem that needs an immediate solution. What do they do? They pull out their phone and perform a Google search for a local mechanic.

This is where auto repair PPC shines. It allows your auto repair shop to appear at the very top of the results for those high-intent searches. You're not interrupting their day with an ad they don't care about; you are providing the exact solution they are actively looking for. This makes Google Ads one of the most effective marketing efforts for service businesses, especially in the emergency-driven auto repair industry. It levels the playing field, allowing dedicated local shops to gain immediate online visibility and compete effectively against large national chains.

Benefits of PPC Marketing for Auto Repair Shops

Integrating a well-managed PPC advertising campaign into your marketing strategy can deliver a host of powerful benefits that translate directly into more customers and higher revenue.

  • Immediate Traffic: Unlike email marketing or social media, a PPC campaign can start to drive traffic and generate phone calls almost overnight. Once your ad campaigns are approved, your shop can be visible to potential customers within hours, which is crucial when you have empty bays to fill.
  • Precise Targeting: PPC platforms offer incredibly granular targeting options. You can show your ads to people based on:
    • Location: Target users within a specific mile radius of your shop, in certain zip codes, or in an entire city. This ensures you’re not paying for clicks from people who are too far away to become customers.
    • Keywords: You target the exact automotive services you offer, from a simple oil change to complex engine issues.
    • Time of Day: Only want to run ads during your business hours to ensure someone is there to answer the phone? You can do that.
    • Device: You can bid more for mobile users, who are more likely to be in need of immediate help and use click-to-call features.
  • Budgetary Control: Worried about a runaway budget? With PPC, you're in the driver's seat. You set a maximum daily or monthly ad spend, and you'll never pay more than that amount. You can start small, test the waters, and scale your investment up or down based on your return on investment.
  • Measurable Results: This is a major advantage over traditional advertising. Every aspect of your PPC campaigns can be tracked. You can see exactly how many people saw your ad, how many clicked it, and how many of those clicks resulted in a phone call or a contact form submission.
  • Increased Brand Awareness: Even when users don't click on your ad, seeing your shop's name at the top of the search results builds familiarity and trust. When they see your name repeatedly for different service-related searches, you become a recognized authority in your local area. This boost in brand awareness is a valuable byproduct of a consistent PPC presence.

Effective PPC Strategies for Auto Repair Shops

Launching a campaign is easy; launching a profitable one requires a solid strategy. Simply throwing money at Google Ads without a plan is a quick way to burn through your budget. Here are the essential strategies to ensure your PPC ads deliver results.

Keyword Research

This is the foundation of your entire campaign. You need to get inside the heads of your target audience and think of keywords they would search for. Your keyword research should include:

  • Service-Specific Keywords: "brake pad replacement," "transmission repair," "car AC service."
  • Location-Based Keywords: "auto mechanic Dallas," "car repair shop 75201."
  • "Near Me" Keywords: These are huge for local service businesses. Google often appends "near me" automatically for mobile searchers.
  • Negative Keywords: Just as important is telling Google what not to show your ads for. Add negative keywords like "jobs," "training," "DIY," "parts," and "free" to avoid paying for irrelevant clicks from job seekers or people looking to do the work themselves.

You should note that each keyword has a different cost per click average depending on location and number of competitors. Bid on keywords that are important for your shop and fit your budget.

Compelling Ad Copy

Your ad copy is your 3-second elevator pitch. It needs to grab attention and persuade the user to click.

  • Highlight Your Strengths: What makes you different? Mention your ASE-certified technicians, warranties on parts and labor, free loaner cars, 5-star reviews, or your years of experience.
  • Include a Strong Call-to-Action (CTA): Be direct. Use phrases like "Call Now for a Free Estimate," "Book Your Service Online," or "Get a Quick Quote."
  • Use Ad Extensions: These are extra snippets of information that make your ad bigger and more useful. Use call extensions to add your phone number for easy click-to-call, and location extensions to show your address and link to Google Maps. Sitelink extensions can direct users to specific service pages on your website.

Optimized Landing Pages

A click is wasted if the user gets to your website and is confused or unimpressed. Your landing pages must be designed to convert visitors into customers.

  • Relevance is Key: If your ad promises "Brake Repair Services," the landing page should be all about your brake repair services, not your homepage.
  • Mobile-First Design: The majority of auto repair searches happen on mobile phones. Your page must load fast and be easy to navigate on a small screen.
  • Clear Contact Information: Your phone number and address should be prominently displayed and clickable.
  • Build Trust: Feature customer reviews, testimonials, photos of your shop, and logos of any certifications (ASE, AAA Approved, etc.).

Bidding and Campaign Management

Google Ads is not a "set it and forget it" strategy. To truly succeed, you need to actively manage and optimize your campaigns.

  • Structure Your Campaigns: Create separate PPC campaigns for each major service category (e.g., Brakes, Engine, Transmission, General Maintenance). This allows you to tailor your ads and landing pages for maximum relevance, which Google rewards with a better Quality Score and lower CPC.
  • Track Everything: Implement conversion tracking to monitor not just clicks, but actual leads—phone calls and form submissions. This is the only way to measure true campaign performance.
  • Continuously Optimize: Regularly review your metrics. Pause keywords that aren't performing, test new ad copy, and adjust bids to focus your ad spend on what drives the best conversion rates.

How Much Should Automotive Shops Invest in Google Ads?

This is the most common question, and the answer is: it depends. The right budget for your shop is influenced by several factors, including your location's competitiveness, the specific services you're advertising, and your overall growth goals. A shop in rural Nebraska will have a much lower cost per click than one in downtown Los Angeles.

Instead of focusing on a magic number, think about your investment in terms of objectives and ROI. A good starting point for a small to medium-sized auto repair shop might be anywhere from $500 to $2,000 per month. This initial investment allows you to gather enough data to see what works.

The most important metric isn't the upfront price; it's the return on investment. If you spend $1,000 on Google Ads in a month and it brings in five new repair jobs that generate $4,000 in revenue, your marketing efforts have delivered a 4x return. From that perspective, the initial cost is more than justified.

For shops new to this space, partnering with a digital marketing agency that specializes in Google AdWords services can be a wise investment. They have the expertise to avoid common pitfalls, maximize your budget, and accelerate your path to profitability.

Final Thoughts

In a competitive market, standing still means falling behind. Pay-per-click advertising is the fuel your marketing strategy needs to accelerate past the competition. It offers an unparalleled ability to connect with customers at their moment of need, providing immediate, targeted, and measurable results.

By conducting thorough keyword research, crafting compelling ads, building high-converting landing pages, and diligently tracking your campaign performance, you can transform your online presence from a sputtering engine into a finely tuned machine that consistently delivers new customers. It’s time to take control of your lead generation and explore what a well-executed auto repair PPC campaign can do for your shop.

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6 Reasons You Won’t Want to Miss the Tekmetric Booth at SEMA!

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Tekmetric is really excited to join the show, connect with the amazing professionals who rely on Tekmetric, and maybe even meet a few of you who haven't made the switch yet!

There's something special brewing too for the 31st, and it's not just Halloween

Not convinced? Here are six reasons you absolutely need to see us at SEMA and AAPEX, whether you're a long-time fan (we'd love to say hi!) or maybe a little curious about what we're up to.

1. Our Revolutionary Feature Announcement

Something big is brewing. On October 31st, at 10am in Booth #11789 at SEMA. Be among the first to experience the groundbreaking feature from Tekmetric.

We're gonna be releasing something "wicked smart."

2. Win a Driving Experience

Who doesn't love a good game of Mario Kart? It's not just for the kids! And if you're fast enough on a Switch, you can bring your skills to a real racetrack.

Come by, rev up your controllers, and race to win a Lamborghini Huracan driving experience from Speed Vegas, on us! We'll even cover your flight and hotel to get you to the track!

3. Q&A With the Tekmetric Team

Have any questions for us? Here’s your chance to get some one-on-one face time with our team. We’re here to guide you through any concerns you may have, and if you’re curious how Tekmetric works we can walk you through it with a live demo!

And for you dedicated Tekmetric users, we’re all ears for you to share any valuable recommendations you’ve got cooking. Now’s your chance to be heard!

4. Check Out the MoFO Truck In Person!

Pardon our French, but you're gonna wanna see this MoFO in person.

Witness how Max-Bilt, a current customer, has used Tekmetric to transform a FedEx truck into an insane mobile office for one of their valued customers. Check 'em out on instagram!

5. Visit Joe's Garage

And if you're bored of hearing us talk about Tekmetric, come check us out in action in Joe's Garage.

Watch as Andy Bizub and team use Tekmetric to manage their entire repair process in-action! They'll be working on repairing a used car to donate to veterans after the show.

6. Collect Exclusive Swag

Honestly, though, we know what you want. Don't miss the chance to pick up some awesome SEMA exclusive swag we got in the works! We think you'll love it.

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Tekmetric Launches Smart Jobs, Industry’s First One-Click Job Building Feature

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HOUSTON – October 31, 2023 – Tekmetric, industry leading automotive repair shop management system, has released Smart Jobs, the industry’s first smart job building feature that quickly builds jobs in just one click to help streamline the creation of repair orders. In just one click, shops can quickly build an estimate with parts and labor, check on-hand inventory levels and shop at preferred vendors right in Tekmetric. This revolutionary feature enables service advisors to focus on customer service while simultaneously reducing workload.

"When it comes to running an independent auto repair business, efficiency is paramount," said Sunil Patel, CEO of Tekmetric. "With Smart Jobs, shops have the opportunity to respond to customer needs quickly and accurately, saving time and hassle for everyone. This is a game-changer for our industry, and we are confident that it will revolutionize the way shops operate and deliver customer service."

With one click in Tekmetric, service advisors can now build a job based on the vehicle selected, and Tekmetric will automatically:

● Create a job title

● Add the relevant labor line and apply a labor matrix

● Add the necessary parts, filters and fluids and apply a parts matrix

● Check inventory for all parts, then fetch them from your favorite vendors if not in stock

● Apply a locked package price to the entire job

● Apply any necessary fees

In addition to building repair orders more efficiently, Smart Jobs also accelerates the parts ordering process. Not only can the feature automatically apply the correct quantity of parts, filters and fluids to the repair, but it also shops for out-of-stock items and prepares an order within Tekmetric. For quick jobs, like cabin air filters, Smart Jobs has been able to save approximately one minute per job, adding up quickly throughout the day. Smart Jobs can also help new employees to begin building jobs faster. This can lead to improved productivity and reduced errors, helping employees to produce high-quality work earlier in their training.

Smart Jobs will be available to Tekmetric customers in 2024. To request pricing or schedule a demo visit https://www.tekmetric.com/feature/smart-jobs.

About Tekmetric

Tekmetric, a Houston-based auto repair technology company, offers a cloud-based platform that enables auto repair shop owners to enhance productivity and increase profitability through its streamlined workflow management processes. Designed by a former shop owner, Tekmetric’s platform drives shop efficiency through real-time data, a customizable user interface and customer-centric communication tools. Since its launch in 2016, Tekmetric has disrupted the industry with its robust fully-integrated system, developed with an emphasis on customer transparency and user collaboration. For more information, visit www.tekmetric.com.

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Tekmetric attends VISION Hi-Tech Training & Expo

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Our team loved our experience at the recent Vision conference - it’s always awesome to swap stories and gain valuable insights into the daily hurdles and opportunities you encounter!

Through our conversations, a common theme emerged: the need for streamlined processes and enhanced customer communication.

Shop owners expressed their desire for tools that simplify management, improve technician productivity, and ultimately elevate the customer experience.

This year, we're committed to addressing these needs head-on. Tons of new feature rollouts coming this year (including a mobile app!) that will focus on exactly that - you ask, we deliver!

At Tekmetric, we're more than just a software provider – we're your partner in success.

Every day, by every measure, we're here to help you transform your shop, deliver exceptional customer experiences, and achieve your goals.

Together, let's embrace the future of auto repair — it’s already here.

Thank you to all who connected with us at Vision!

What to Know: Section 179 for Auto Repair Businesses

Read time: 3 min

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Legal Disclaimer: This article is written for informational purposes only and does not constitute professional financial advice. Please reference section179.org and a professional accountant for advice on financial planning and filing taxes.  

As 2020 comes to an end, you might be thinking about all of this year's expenses and wondering what you might be able to write off on your taxes. You may even be considering whether or not to make a big purchase, weighing the tax deductions you could get if you bought it this year versus next.

Is it worth buying that new lift before the year ends? Or should you put it off until 2021?

What is Section 179?

Section 179 of the IRS tax code allows business owners to write off the entire cost of a piece of equipment, renovations, or other assets in the first year instead of writing off an asset a little bit at a time over a five, seven, fifteen, or thirty-nine year period. To give an example, if a shop owner buys a new tire machine, they could either write off the taxes over a seven-year period, or they can use Section 179 to get the entire deduction in the first year.

What Type of Costs Qualify for Section 179?

  • Tangible business property, including machinery and equipment
  • Leasehold improvements
  • Computer software*

*Is Tekmetric Eligible for Section 179?

Generally speaking, off-the-shelf computer software that has been purchased outright is eligible for Section 179. Because Tekmetric is a web-based software and does not make users sign a contract, it is not eligible for section 179, but it does qualify for a standard tax deduction.

How to Measure the Value of Auto Repair Partnerships

Read time: 3 min

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Smart partnerships can change your business for the better. They can streamline processes, reduce costs, boost profits, bring your auto repair shop to a wider audience, and help you grow by leaps and bounds. On the other hand, not all partnerships are worth pursuing.

If your partnership is not a two-way street, you may be getting taken advantage of.

Generally, there are three types of partnership situations:

  1. Mutually beneficial: everybody wins
  2. Lopsided: One partner wins, the other loses
  3. Mutually harmful: Both partners are worse off

A mutually beneficial partnership is the only one worth pursuing and keeping. But sometimes it can be challenging to know exactly what kind of arrangement you might find yourself in with any given partnership. The best way to mitigate any risk of entering or staying in a harmful partnership is to consider all sides of the arrangement and assess the partnership as a whole.

To assess all aspects of your current partnerships, or to determine whether or not a partnership you’re considering will be mutually beneficial, Tekmetric has put together an Auto Repair Partnership Accountability Self Assessment.

Here's how to use this assessment:

The assessment questions are in bold text below. They are thought-provoking questions you may want to ask yourself about the partnership.

Below the questions, we included typical answers or responses you may have. Remember, some questions are more open-ended than others, so the answers might not always be a clear “yes” or “no”.

The "Guidance" section provides helpful tips and deeper thoughts to help you think through certain aspects of your partnership.

We hope these guiding questions help you grow your business and enter strong, sustainable relationships with accountable and trustworthy partners.

Partnership Self Assessment

1. What type of partnership are you assessing?

  • Shop Management System Vendor
  • Parts Supplier Program
  • Marketing Partner
  • Another shop
  • Non-profit
  • Investors / Finance
  • Legal Partner
  • Technology Partner
  • Other

Guidance: Assess the scope of your partnership. Some partnerships are limited, focusing on a very specific aspect of a product or service. Others, such as a merger or acquisition, can dramatically change your business.

Tek-Tip: Date before you marry.

If a partnership has the potential to be a major game-changer, take the time to enter it properly, form a stable foundation, and build it up from there. If you start on the same page with mutual trust, you can grow at a pace that is healthy for everyone.

If you don’t see the partnership growing beyond a limited scope, you may want to reassess the relationship and ask yourself whether or not it is worth it.

2. Is the partnership essential? If so, what makes it essential? Does it improve a process, help sell to customers, decrease workload, cut costs, bring needed financing, etc.?

Yes or No

Guidance: If the partnership is essential to your business, it’s that much more important to make sure it’s mutually beneficial. Otherwise, you may find yourself dependent on a partnership that may not always be there for you and need to pursue other options.

If the partnership isn’t essential, consider why you would keep the partnership or enter it in the first place.

If the partnership hinders your ability to do something essential, reevaluate how you can either adjust the relationship, end it, or replace it.

3. On a scale of 1 to 10, to what extent do you trust your potential partner? Does the partnership help address a weakness or enhance a strength?

1 = No Trust 10 = Full Trust

Guidance: You really should be able to mark a 10 without hesitation if at all possible. There’s no such thing as partial trust. Either your partner is committed to your success or they are not a good fit.

4. Does the partnership help address a weakness or enhance a strength?

Areas of strengths or weaknesses may include: Organization, speed, outreach, sales, cash flow, accounting, human resources, management, measurement, data analysis, process, network, assets, brand image, technical ability, ethics, revenue, lead generation, morale, product diversity, risk, etc.

Guidance: If the partnership helps you make up for a weakness or further bolsters a strength, then the partnership may be beneficial.

Tek-Tip: Keep an eye on your metrics!

Partnerships should grow your ARO, Car Count, GP$ and other essential bottom line statistics.

5. Are you free to choose your preferred tools and software under the partnership?

Yes or No

It’s important to not be limited by a partnership. If your partner is forcing you to use a specific tool that you don’t want to use or to buy something that you don’t need, the partnership may be parasitic and to the detriment of your business.

Tek-Tip: Negotiate, if needed.

You don’t have to accept a partnership offer at face value. If you’re offered something that looks good save for a limiting aspect or two, try asking for a compromise. A good partner will usually accommodate you.

6. How well does your partner communicate?

Consider all options below.

My partner is:

  • Proactive (reaches out to me before I have to call them)
  • Responsive when there is a problem or issue
  • Inquisitive and asks questions that clarify or help get to the bottom of a challenge
  • Thoughtful and honors my time
  • Flexible and willing to communicate on my preferred channels or adapt to my schedule.

Guidance: Communication is key to a healthy, mutually beneficial partnership. Clear, open communication builds trust, keeps projects on task, ensures completion of goals, and maximizes everybody’s strengths.

Tek-Tip: Set up a good process and cadence for communication.

Getting on the same page when it comes to when and how different stakeholders communicate can help unify all members of the partnership so that they can act as one single team.

Consider setting up:

  • Regular standing meetings
  • Preferred communication channels tailored to specific needs and goals
  • Project management systems and processes

7. Do you and your potential partner have shared goals related to customer success, innovation, growth, margins, etc.?

Think about your shared goals. It would be even better if you jot them down.

Guidance: You can only measure a goal if it is clearly outlined. For instance, "Increase customers per month by 30% in the next 12 months".

Tek-Tip: Use SMART goals.

Make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-based.  (For more info, read Peter Druck’s "The Practice of Management").

8. Is your contract overly restrictive or overly lax?

What limitations are placed on your business due to the contract?

What parts of the contract seem too abstract, open-ended, or loose to protect you?

Guidance: Have your mentor, accountant, and/or lawyer look over the contract.

Tek-Tip: Get assurances.

An accountant or other financial partner should be able to look you in the eye and say they are confident that the partnership will make you money.

A legal partner should be able to look you in the eye and say that they would be confident defending from your side of the contract in court. Get their blessings before signing.

9. All things considered, do you feel like this partnership is mutually beneficial or benefits one partner more than the other?

Consider the following.

This partnership is:

  • Mutually beneficial
  • Disadvantageous for my business
  • Disadvantageous for my partner

Guidance: Your partnership should be mutually beneficial. If this assessment has called into question whether the partnership may be disadvantageous or hurt either you or your partner, it may be time for a serious conversation about altering or ending the relationship.

Summary

Be wise with your partnership choices. We’re always looking for ways to both help our partners and discover new capabilities through partnerships with other companies. Our partnerships have led us to offer shop owners more through integrations with marketing companies, parts suppliers, labor guides, and other trustworthy auto repair solutions.

To see some of our partners and integrations, check out our Integrations Page.

Are you looking for a shop management system partner? We’d love to work with you towards a mutually beneficial relationship with your auto repair shop business.

Racecars and Wrenches

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Standing on the grid of the Indy 500 with 250,000 people around you and 33 cars on the grid—there’s nothing like it.

At the age of 13 I was working on semi-trucks. And when I turned 18, I opened up my first shop in the U.K. It was mobile; just me and a set of tools. 

In 1996, I got a call from Newport Beach, California that said “we need you to be a crew chief for the Indy Lights Team.” 

With no hesitation, I said yes. I was the crew chief for a two-car team for about a year. 

After moving from the U.K. to the U.S., I hopped around a bit. I lived in Oregon, Ohio, Indiana, and Michigan. I went from being a crew chief to replacing rear tires and fixing exotics. 

In 1999, I worked my first Indy 500 race. And let me tell you: standing on the grid of the Indy 500 with 250,000 people around you and 33 cars on the grid—there’s nothing like it. 

As you’re waiting for the car to drive up, your adrenaline will start pumping. Everyone is in their position, and you’re in charge of changing the outside rear tire.

Formula One guys can do it in 2 to 2.5 seconds because they have a group of 20 individuals, but when you’re the only one on a tire, and everyone’s counting on you, you do it in 5 to 7 seconds.

I remember they put a heart rate monitor on me when I was changing tires at the Long Beach Grand Prix. My heart rate went from 180 to 230 during that wheel change. 

Pilots N Paws®

Read time: 3 min

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Judi Haglin runs Haglin Automotive alongside her husband, Dana.

And whether they’re in the shop or out of the shop, they’re always looking for ways they can give back.

One of their favorite efforts is volunteering with Pilots N Paws®, a 501(c)(3) non-profit organization that rescues puppies by flying them to be adopted.

Over the years, they've saved over 200 puppies.

Judi: Dana got his private pilot license when he was in school.

And after we got married, we were looking at buying a second house. We decided to build our home in the hangar, and eventually Dana got his airplane.

Giving back to the community is extremely important to us. Through the years, we’ve donated several vehicles to Justice High School for the highest achiever, and each Spring have sponsored an Erie High School student to participate in the Hugh O’Brien Youth Leadership Camp.

Naturally, Dana started to look for additional volunteer opportunities. 

Sell More BG Products and Simplify Workflows With New Canned Jobs

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Tekmetric is a huge improvement over a traditional paper process for sure. Estimates are easy to draft, orders are easy to create, and work flows easily through the platform as cars move through your shop.

That's because there’s always a better way! Canned jobs in Tekmetric are particularly powerful, saving service writers time by simplifying the process of building job estimates. Less clicks means more time to focus on the customer and offer amazing service while selling even more amazing BG Products.

When you have the right tool that helps simplify your work, why not use them? You wouldn’t use an open-ended wrench when a ratcheting socket wrench cuts the time in half and saves your knuckles.

In our effort to keep growing Tekmetric so running your shop is even easier, our latest update to canned jobs now includes even more canned jobs for BG Products and services right in Tekmetric. Just enable the canned jobs you want to use, and start selling even more BG services right away! 

What are canned jobs?

Canned jobs are pre-saved job templates in Tekmetric that include labor and parts associated with common repair work done.

Instead of recreating jobs you perform on a regular basis, shops can create as many canned-jobs as they like to build estimates in just seconds. Just apply the right canned job and you're ready to send for approval.

In fact, shops find canned jobs so helpful, one shop running on Tekmetric has created over 2,000 customer canned jobs, and even uses at least one canned job per RO. 

The value of canned jobs is clear: making it easier for repair teams to provide customers with the best of the best. 

Simple, efficient, and reliable processes lead to more completed work and happier customers. And as we know, happier customers leads to even more customer retention, and better customer retention increases shop profitability.

In essence, canned jobs can even help you pay for Tekmetric. The profit generated from saving time, closing more repair orders and selling better service can cover the cost of the platform, and then some. 

Just why are canned jobs so powerful for your shop? That's easy:

  • Make your jobs easier by simplifying your workflows for common repair orders into just a few clicks
  • Shorten the time it takes to operate, get estimates built and approved sooner and move cars faster.
  • BG Canned Jobs, using BG products in particular, enable your shop to offer more specialized service options for improved vehicle performance

Cherish Your Team So That They’ll Cherish Your Customers

Read time: 3 min

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A lot of shop owners, and business owners in general, get so busy with running their business. If we’re not careful, I think we can tend to forget our staff and our team members without even realizing it.

I have a routine where, every single day when I get to the shop, I walk around, and I talk with every single technician.

I don't care how busy I am, or if my phone is ringing, I make the time to talk with every single technician before I even set my stuff down.

I take care of my employees first, and then I take care of our customers.

The reason I put it in that order is because I believe if you take care of your employees and help them love where they work, then they will naturally take care of your customers; you cherish your employees to carry your customers.

The “Say Yes” Mentality

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When I first started my shop,  I was turning wrenches with my team, selling at the front counter, and running the place. But, no matter how busy I was, I would always walk around the counter and sit on the couch next to our customers. I would talk with them, not only about their cars, but I would also find out what’s going on in their lives.

I did this because I care about the customers just as much as I care about their safety when they’re driving on the road. And I teach my team to genuinely care, too.

When it’s time for them to present an estimate, and a customer is sitting over on a couch, they don’t call that customer over to the counter. Instead, they walk around and go over to that customer.

Doing the presentation side-by-side creates a bond and a level of being equal.

The biggest secret that I have for shop owners is to hire a coaching company. I wish I could go back in time and do this earlier, but I hired a coaching company back in 2017.

There are so many coaching companies that are out there, and they really push that customers are numbers. But I wanted to find a coach that values their employees and customers the way I do, someone who builds a relationship with people, because me building a relationship is what got me where I'm at.

Mike Collins: Father, Shop Owner, and Leader.

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My passion for auto repair started off in my garage. It was the coolest garage in the neighborhood. I had pull-down air-hoses, and it was kind of like a little dream shop. All I did was have car hobbies and help friends work on their vehicles.

There were so many of my friends that went and talked to my wife and said, "He's got to open up a real shop one day, and you've got to encourage him to do it.”  

Before joining the auto repair industry, I was in the restaurant industry, but I always worked on cars as a hobby in my spare time. Being in the restaurant industry was very time consuming. I was working more than 100 hours a week.

I thoroughly enjoyed the restaurant industry when I had the time for it, but then my son was born. When my son was 6 months old, I was kissing him goodbye when he was in his crib, and I realized I hadn't seen him while he was awake in almost 6 months.

Eventually my wife said to me, and I’ll never forget this, she said, “Mike, you need to open up a shop. You have the passion for it. Working on cars is what you love, and I can tell you’re happy doing it.”

So I did it. I opened up my own auto repair shop. It wasn’t easy though. I worked more than I had ever worked before. That was 22 years ago now.