Auto Repair Shop Growth in the Midst of a Recession

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May 24, 2022

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Read time: 3 min

Businesses are buckling down and tightening their checkbooks in an effort to control expenses to avoid or reduce the effects of a potential recession.

But in the auto repair industry, there are unique opportunities that come with uncertainty in the market – and that’s more business opportunities.

As people across the country reduce their spending, they are more likely to repair vehicles than to replace them, offering auto repair shops the opportunity to actually increase business. With the right strategies, you may find that it’s entirely possible for your shop to not only survive an economic recession – but thrive and grow.

What Growth During a Recession Looks Like

The concept of growth in a recession can look different for individual businesses. Some shop owners might consider maintaining consistent business to be a success.

This is a conservative, but fully acceptable approach – keeping consistent business can keep your shop open when many others might close.

Other shop owners, however, might be asking themselves, “How can I increase my bottom line during a recession?”

This perspective may sound like a pipe dream, but it’s highly realistic if you know the best strategies to implement for your shop

Expanding business when facing economic and unexpected challenges might seem impossible; however, the COVID-19 pandemic proved that great success in the auto repair industry can be achieved in uncertain times.

Throughout the pandemic, people chose to repair and maintain their existing vehicles, rather than purchase new ones. This actually increased the need for repairs, and people were saying yes to maintenance they might have turned down before, simply because they realized the necessity of keeping their cars in good shape.

As an added bonus, shops began to add a no-touch element, providing a great opportunity to enhance the customer experience.

While the pandemic was an uncertain time for everyone, it actually brought great advantages for auto repair as it allowed the shops that adapted to create a customer experience that customers continue to enjoy today.

In preparing for the economic uncertainty in the coming year, the lessons learned through the pandemic have become highly valuable, and they can be narrowed down to two keys to success: understanding your customers and creating a consistent process.

Understanding Your Customer

No matter what state the economy is in, the driving force behind all business comes down to the customer – the people who keep you in business.

Therefore, as you prepare for a potential economic challenge, you must pay particular attention to your customers’ needs – and any changes – to properly adapt your business to meet those needs.

Pay attention to what your customers appreciate about your shop or the extra services that make them come back to you for service rather than someone else. Think about why a customer agrees to the work you do.

Customers don’t buy brakes because they want to, and they don’t get excited about a new water pump or alternator.

However, they do understand that purchasing these car parts can get them a safe, reliable vehicle – an end goal that you can support.

As the shop owner, this means meeting the customer on their terms and showing them you understand their needs and wants.

A key factor that applies to this is establishing trust. Customers want to understand the repairs they are agreeing to.

You can offer them a greater understanding with tools like digital vehicle inspections (DVIs), photos and videos of the vehicle and text updates with clear communication of the repair process.

When you prove that your business is one customers can trust to complete the repairs safely and effectively at a fair price, they are more likely to agree to the repairs, and then return for more business.

Establishing a consistent process

In addition to understanding your customer, you must also offer a consistent experience, so they know they will receive the same great service and repairs every time they walk into your shop.

Consistency in your operations can make the difference between surviving and thriving during a recession.

One of the best ways shops can establish and maintain a consistent process is through the use of the right tools – particularly a cloud-based shop management system.

This type of software gives you the opportunity to track your shop’s data.

This allows you to remain aware of finances and business trends and make adjustments as needed, as well as automate processes, such as scheduling or maintaining a parts matrix.

This increases the efficiency of your shop, so even without adding new bays or staff, you can take on more work because you’re managing each repair order effectively.

On top of that, you can improve your customer communications with the ability to communicate via text to share images from DVIs and get their work orders approved, all without requiring another in-person visit.

A consistent process maintained through an effective shop management system makes it easier on everyone: you – for better data tracking and management of your shop behind the scenes – and your customers – for a more efficient, transparent customer experience.

How to Achieve Growth in a Challenging Economy

Overall, growth in a recession is an attainable goal if you are in tune with both your shop and your customers.

As you gear up for the year ahead, make sure you have a clear understanding of your customers and their needs, as well as how you can meet them.

Additionally, take the time to standardize your processes to keep them consistent. Utilize the right tools to help automate what you can, increase efficiency, and track data to monitor your shop’s progress and adapt as needed.

With these adjustments, you will put your shop in a position better prepared for growth and success, no matter how the economy is performing.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

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When it comes to starting a business, you have a lot to consider.

How are you going to make sales?

Are your operations in order?

How will you approach legal, HR, and marketing?

But it’s important to not forget about one key part to getting your business off the ground: funding.

You’ll want to be well-versed in what to look for in a potential partnership whether you’re in the startup phase, the expansion phase, or even in a plateau phase.

By better preparing now, you’ll set your company up for future success.

Recently, Prasanth shared his thoughts about different kinds of funding with Texas CEO Magazine. You can read the full piece here, or check out some of the highlights below.

Determine The Right Equity Path For Your Business

The first step for any business owner should always consist of researching and selecting the right method of funding for your company. Once you’re confident in your company’s business model, your company’s current state, and any future aspirations for your company, you’ll want to determine the right equity path that can take your company where you want it to go.

1. Venture Capital

Venture capital is a more traditional route and is optimal for new entrepreneurs. If you have an idea for a potential business venture but aren’t sure exactly what to do with it just yet, venture capital could help you secure funding so that you can bring your ideas to fruition.

With venture capital, your partner will purchase a significant portion of the company, and in turn will offer support and guidance to nurture your company’s growth

2. Growth Equity

If your company has already excelled in the starting phases and needs another boost to continue expanding, you’ll want to consider growth equity—otherwise known as “rocket fuel.” Growth equity tends to be founder-centric and offers more autonomy and room to remain true to your company’s original core values and business model.

3. Private Equity

Companies that have reached the later stages of their business’ lifecycle may opt for private equity.

This route can be a good contender for companies that are at risk of going under due to lack of profits. Private equity can give your company the boost needed to prevent it from closing up shop.

Whoever you choose to partner with will take a large portion of your company’s ownership and will make significant changes to the company. However, the private equity route tends to yield bigger checks.

What Did Tekmetric Do For Funding?

Prasanth knows how important the right funding for your company is.

Prior to 2021, Tekmetric was in the startup and the small business stage, so the initial funding from friends and family was an avenue that worked out really well at the time

After 2021, Tekmetric started to expand exponentially. Tekmetric’s Co-CEOs and Co-Founders Prasanth and Sunil Patel realized that more growth could be possible if they changed from their personal network funding to the growth equity route.

Growth equity provided funding for additional initiatives, such as marketing, product research, and hiring. In turn, Tekmetric was able to pursue the vision that Prasanth and Sunil had outlined during the company’s beginning stage.

Find The Right Partner

You’ll want to be intentional about choosing any of your partnerships as a business owner, especially when it comes to finding the right funding partnerships.

The partner you decide to go with will help determine what your business’ tone and future will be like.

As you’re determining the right partnerships for you, ask yourself 5 questions:

  • Is the partner aligned with my business goals?
  • Do I trust this partner with my team and my business?
  • What will my relationship with this partner look like?
  • How much day-to-day involvement in my company does this partner expect?
  • Does this partner provide a reasonable amount of funding to support my goals?

No matter what equity direction you take, you’ll want to find a partnership dynamic that works for you, your business, and your team. As you’re choosing the right partner, remain transparent about any goals and expectations you have in mind for your company.

You won’t want to choose a partner solely based on numbers. The partnership will be a long-term business relationship—a marriage of sorts—and you should treat the partnership with thoughtfulness and respect.

What Did Tekmetric Do For Funding Partnerships?

At Tekmetric, Prasanth and Sunil knew whichever partner they selected to provide funding would play a significant role in the company’s future, and would have a strong impact on Tekmetric’s overall tone, goals, and growth.

At the time Prasanth and Sunil started looking for partners, Tekmetric was a well-established name throughout the auto repair industry, so they wanted a partner that would work alongside them, not just someone who would give them money and stay at a distance.

Eventually, Tekmetric found the right partner—one who is not only sensitive to the company’s needs but also the needs of Tekmetric’s customers.

Tek-Tip: Always ensure your partnerships are a two-way street.

As an auto repair shop management system, Tekmetric has long realized the importance of mutually beneficial partnerships. We’ve established partnerships along the way with companies like Mechanic Advisor and Advance Auto Parts Pro Solutions to help us better meet our customers’ needs.  In fact, Tekmetric has more than 30 industry partners (and counting) to ensure the most seamless possible experience.

Want to assess your general partnerships beyond funding? Find out what you should consider as a shop owner before entering into an auto repair shop partnership here.

Remain True To Your Business Yourself

No matter the equity path you choose to go or the partnerships you choose to take, you’ll want to stay true to your business’ core values and who you are as a business owner.

Rather than cutting corners, you can opt for the best possible solutions.

Prasanth said it best: financial support and equity can be confusing, and it’s easy to get lost in the numbers and forget why you started your business in the first place. However, the right partner will make all the difference.

After all, if you are putting significant time and effort into your idea, your company, and your team, you should expect a partner who supports your continued success long into the future.

→ Check out our latest blog on 12 marketing strategies to help you bring in more customers, or learn how you can become the ultimate leader for your team

A special thanks to Texas CEO Magazine for providing space for Prasanth to share his knowledge.

Expanding your business into multiple locations is exciting but can come with challenges. One of these challenges being, the ability to manage data and reports across all of your shops.

To simplify this process, Tekmetric has developed Multi-Shop, our most powerful set of tools and reports to easily manage multiple shops through custom shop comparison reporting, organization-level reports and centralized data management.

Multi-Shop allows you to gain back time, make better business decisions and maximize your margins. 

How to Manage Your Shops Using Tekmetric Multi-Shop

May 22, 2023

Read time: 3 min

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Hello Shop Owners, Sunil Patel, Co-Founder of Tekmetric here.

I’m writing this blog because I believe it’s both an honor and a duty to be a leader in business.

Recently, I was awarded by Houston Business Journal as a Most Admired CEO of 2020, and this got me thinking about the leadership principles that have helped me along the way and made Tekmetric what it is today.

Not only do I lead a team of great talent, but I also speak with and have the pleasure of doing business with many strong leaders, whether it be shop owners, other entrepreneurs, or even other leaders within the company.

The fact of the matter is that I wouldn’t have been able to build a robust shop management software without my team. Watching them succeed and set each other up for success is hands down the most rewarding part of my job.

It’s a privilege to work with talented and innovative individuals that make me proud each and every day.

Playing a part in helping them grow and flourish makes me feel like I have served a purpose larger than simply building a product or making money.

Inspired by the HBJ honor, I took the time to sit down and outline a few of the leadership principles that I have always relied on.

They focus on listening, learning, and recognizing everyone as an individual. I hope they help you and your team grow as people and as a unit.

1. Listen to Your Team

Good leadership relies on a strong feedback process.

Listen to your team, whether it’s an idea or how they’re feeling so that they know you care not only about their contributions but also about them as people.

Once a week, I sit down with the leaders of different departments and simply listen to how things are going. What are the current challenges they’re facing? What are some successes they’re proud of?

What do they feel they could use more support with? Giving them the room to voice their concerns, their desires, and their victories provide them with a model for being the best leader they can for the people they lead.

Even when we’re hiring new team members, we like to get input from our current team to make sure we’re considering all voices in the process.

No idea is a bad idea. Even the ideas that you never end up using still have value because they can spark other ideas, show your team a new perspective, or simply show the person who voiced them that they were included as part of the team or project.

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4 Key Leadership Principles for Shop Owners

May 22, 2023

Read time: 3 min

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