How to Tune-Up Your Auto Repair Business

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May 22, 2023

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Read time: 3 min

The Auto Repair Industry is experiencing a number of changes. From larger economic shifts to a growing technician shortage, its now more crucial than ever to set your shop up for growth.

Often in moments of chaos there are windows of opportunity.

After every economic decline, no matter how steep—the housing crisis, the dot-com bust, even the Great Depression—the world has managed to come back.

Times of economic downturn are difficult, but there is light at the end of the tunnel. As far as the virus is concerned, economists are even speaking of a “V” curve. Meaning just as fast as our economy slowed down, it may pick up that quickly too.

In other words, have hope. There are opportunities during slow periods to adjust how you operate and how you service your guests.

These opportunities can help you navigate a tricky economy and prepare your shop for when business picks up again. This may be an unprecedented time in human history, but it’s also an open window for innovation.

What you do now will have a big impact on the future of your business.

If less cars than usual are rolling into your shop for repairs, you now have some time to work on streamlining your process, being more efficient, eliminating waste (of both time and materials), and improving your marketing and guest experience.

How should shop owners approach this situation? In a way, the same way you might approach business at any other time: finding ways to innovate and improve.

The balance between caution and innovation

If you’re curious to learn how some businesses have been able to adapt and come out of economic downturns stronger than they were before, the article Roaring out of Recession by the Harvard Business Review is worth a look.

The authors, including the dean at the Harvard Business School, studied 4,700 public companies, breaking down the data into three periods: the three years before a recession, the three years after, and the recession years themselves.

They discovered what you might expect: maintaining growth is difficult during a recession, but it’s not impossible. And they were able to observe patterns that companies leveraged to improve their odds of performing better during a downturn.

For some shop owners, a gut reaction to a slowdown might be to cut hours, workers, or even entire programs such as marketing. However, what the research shows is that this actually makes it more difficult to hit the ground running when the economy does bounce back:

Most enterprises implement aggressive cost-reduction plans to survive a recession. But companies that attend to improving operational efficiency fare better than those that focus on reducing the number of employees. - From Roaring out of Recession, Harvard Business Review

On the other side, shops that are too aggressive when it comes to investing in new strategies may have a difficult time recouping costs in the short-term.

For instance, if you’re opening new shops, and rolling out extraordinarily expensive marketing campaigns, the return might not come fast enough to justify the enormous costs you're putting on the line.

But there is a balance you can strike where you’re saving costs while investing in operational efficiencies.

Balance Investments in Operational Efficiencies While Reducing Expenses

Before making any decisions regarding cuts or new investments, it’s crucial to review your balance sheet and monthly budget. Examine your profit and loss statement for opportunities to either cut costs or become more efficient.

Sometimes business owners pay recurring monthly charges for services that they have never cancelled but are no longer necessary.

If you’re paying for something like a digital fax service or a social media scheduling tool that you never use, that’s a few dollars a month you may be able to free up. You may also see that certain forms of advertising are working better than others.

For a lot of shops, now is a good time to move money from mailers and print ads into digital pay-per-click campaigns on search engines and social media, which may not only be cheaper altogether but also cost less per lead and be a more effective way of bringing in customers.

The CEOs of pragmatic companies recognize that cost cutting is necessary to survive a recession, that investment is equally essential to spur growth, and that they must manage both at the same time if their companies are to emerge as postrecession leaders. - From Roaring out of Recession, Harvard Business Review

Consolidate Services

Consolidating the services you pay for as much as possible is another way to save money. A lot of times shop owners will realize that they’re overpaying for multiple systems that make managing their shop a hassle and prevents them from being as efficient as they could be.

Shops with a legacy management system, for example, require shop owners to make the trek to the physical shop location rather than managing remotely, which is a pain during normal business times and might not even be possible during social distancing.

Before the recent economical shift, one shop owner cut costs and optimized by switching to Tekmetric:

We were originally running our shop with two systems; one was for digital inspection and the other was our shop management system. They were both reliant on a server, so I also had an IT team as well. When I added it all up, I was spending $1,000 a month between the software companies and the IT support. And if the internet connection blipped for a split second, my digital inspection went down for about an hour.

Now I’m paying a fraction of what I was before switching to Tekmetric, and I don’t have to worry about downtime or maintenance. We saved a bunch of money, and the estimate writing process is much faster because the labor guide is built into the system. - Excluservice Shop Owner Stephane Grabina

Making the switch not only prepared Excluservice for the downturn by freeing up much needed cash resources and giving them a faster, more reliable system, but also gave them touchless tools that they could leverage to keep providing safe, quality service during social distancing.

Now is Better Than Ever to Boost Your Shop’s Efficiency

Tekmetric was originally built and has been continually been updated with efficiency in mind; it’s part of our design philosophy to make life as easy as possible for shop owners, their team, and their guests.

We always consider the feedback of shop owners and have continued to add features that help shops adapt and even grow during times like these.

Check out some features a proper shop management software should have and the benefits it will present your repair shop.

Cloud-based

  • Access anytime, anywhere
  • 99.99% uptime
  • Easy switch. Fast transition
  • Takes up no physical space
  • More secure than an on-premise system
  • Use on any device with a Google Chrome browser: tablets, smartphones, laptops, and desktops

Customer Profiles

  • Provide a better-than-the-dealership experience to guests
  • Faster service because you can now pull up guest information, including preferences, in seconds

Built in DVI

  • You don’t have to pay for a seperate DVI
  • You can use the DVI to gain trust with your clients before taking them through the estimate
  • Build larger ROs by finding out everything that can be repaired with a vehicle

Schedule Customer Appointments

  • Quickly and efficiently keep track of every job
  • Eliminate accidental double-booking
  • Makes it easy to keep guests in the loop

Upload Photos

  • Gain the trust of your clients
  • Keep a record of all repair work
  • Send photos to guests so they don’t have to come into the shop

Build Repair Orders with Built-In Labor Guides

  • Build ROs in a few minutes or less
  • Cut costs by not having to pay for a separate labor guide

Manage Inventory

  • Know what’s in stock so that you don’t accidentally order parts that you already have
  • Quickly manage and retrieve parts from other shops (if you’re an MSO)

Track Parts

  • Set better expectations by knowing when parts will arrive

Monitor Job Workflows

  • Quickly identify ways to help your staff work more efficiently

Set Custom Labor Rates, Shop Fees, and Taxes

  • Ensure measurability and clarity in your bottom line
  • Set a minimum gross profit dollars so that your service writers can close more deals without consulting you or going below your profit line

Send Texts and Emails to Customers

  • More flexibility for guests
  • Improves shop-to-guest communication
  • Builds trust
  • Protects guest health and safety

Measure Job Profitability, Gross Sales, Technician Hours Spent, and more

  • Enhances visibility into shop performance
  • Reveals shop insights related to operational efficiency
  • Demonstrates opportunities to improve

In addition to the features and benefits above, Tekmetric also integrates cleanly with many tools that shop owners already know, love, and use. We designed our integrations so that you can access them without navigating out of Tekmetric, helping your team save even more time while using our system.

Learn more about our features

Check out some of our integrations

Switch Now With Lower Risk

One benefit of slower business is that it presents opportunities to research new strategies. If you’ve looked at your balance sheet and realized that you can cut costs with a more efficient, consolidated system, then switching to a cloud-based shop management system like Tekmetric is a good solution for you.

If you’re wondering if the switch will temporarily keep you from normal operations, have no fear. We prepared for that, too.

Tekmetric makes it as easy as possible to switch with remote migration and a roll-out plan that ensures little-to-no downtime. We’ve successfully completed smooth transitions for single shops as well as franchise level companies.

Tekmetric was even able to work with the team at Christian Brothers Automotive to switch over more than 200 shops to Tekmetric without them missing a beat.

As one experienced third-party technology vendor put it:

I’ve never seen anything this quick and this smooth. I don’t know what you (Christian Brothers) and the guys at Tekmetric did, but it went super well—way better than we expected or anticipated from our end as a vendor.

Work Together, Not Alone

The best way to make it through tough times is by working together. We have always seen ourselves as more than just a vendor, but as a partner to the shop owners we work with.

Through our user group and direct communication with shop owners, we always keep in close communication with the shops that rely on Tekmetric.

Just as you strive to provide the highest level of customer experience to your guests, we will strive to do the same for you.

👉 Ready to grow your automotive business? [Book a personalized Tekmetric Demo Here]

FAQ

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Running a repair shop takes more than turning wrenches. It’s booking appointments, reminding customers to show up, following up on declined jobs – all while keeping bays full and the front office running smoothly.

But for most shops, staying connected with customers feels like a second job. Some rely on a patchwork of booking tools, texting apps, and review platforms. Others don’t follow up at all. Either way, things slip through the cracks. The result? Missed appointments, lost revenue, and customers who never return.

That’s why we built Tekmetric Marketing.

Not another system to learn. Not another login to juggle. It’s built right into Tekmetric, the platform you already trust to run your shop. With online booking, reminders, campaigns, follow-ups, reviews, and even a professional website all in one place, Tekmetric Marketing helps you keep customers engaged and loyal automatically – without piling more work on your plate. And it’s designed so anyone on your team can use it. No marketing expertise required.

More Cars. Higher ARO. Steady Repeat Business.

Every repair order holds untapped potential. A declined brake job today can turn into tomorrow’s revenue. A routine oil change can become the start of a long-term relationship.

Tekmetric Marketing makes sure those opportunities don’t slip away. Customers can schedule online 24/7, filling bays while you sleep. Automated reminders cut down on no-shows and keep the calendar steady. Follow-ups on declined jobs and maintenance turn “not today” into approved work. Seasonal campaigns help you bring customers back when business slows.

And if your shop doesn’t have a website, Tekmetric can build one for you, giving customers one more way to find you, book online, and keep your bays full.

As Ryan Froats of Yorktown Auto Care put it:
“As an independently-owned shop, dedicating resources towards outreach and follow-up can be challenging. Tekmetric Marketing allows me to communicate with my customer base in a variety of ways, without tying up hours of my work week.”

That’s the difference between a full schedule and an empty bay. Between a one-time job and a loyal customer.

Turn Great Service Into Lasting Loyalty

Great service doesn’t stop when the car leaves the bay. Tekmetric Marketing makes it really easy to keep the relationship going. Post-visit follow-ups that check in with customers after service, showing you care and helping you catch issues early. Review requests that boost your reputation on Google, making it easier for new customers to find and trust you. Private feedback that gives you valuable insights to improve service and address concerns before they go public

Together, these touchpoints build trust, strengthen relationships, and turn satisfied customers into loyal advocates.

One Platform. No Missed Messages.

Because Tekmetric Marketing lives inside Tekmetric, all customer communication flows through one platform – from estimates and approvals to reminders, follow-ups, and promotions. No more bouncing between systems or wondering what’s been sent. Everything is tied to the customer profile, making communication clear, consistent, and professional.

Tekmetric Marketing also works in sync with your shop’s calendar, repair orders, and payments. Bookings instantly block off availability. Reminders align with scheduled work. Everything just works without syncing headaches or double entry.

And here’s the best part: Tekmetric Marketing is designed for busy shop owners and front office staff. It’s easy to set up, runs automatically in the background, and helps you grow your business without adding more to your to-do list – or requiring a marketing degree.

As Corey Hansen of Hansen Auto Repair shared:
“It’s so convenient having everything in one place, right inside Tekmetric. I already have Tekmetric open for managing the shop and invoicing, so I don’t have to switch tabs or log into something else to engage with my customers. Having it all together just makes things faster—and for me, saving time is huge.”

Auto Repair. Done Right.

Tekmetric has always been the all-in-one platform that helps shops run better — from managing repairs to taking payments. Now, with Tekmetric Marketing, it’s also the platform that helps you grow faster, keep customers loyal, and deliver a better experience at every turn.

Turn every visit into the next one. With Tekmetric Marketing, it happens automatically.

Tekmetric, the leading Houston-based automotive repair technology company, has been recognized as a 2022 MOTOR Top 20 Award winner for its recent integration with RepairLink by OEConnection (OEC), a renowned technology provider for the aftersales industry.

The integration, selected by industry experts as well as public popular vote, allows shop owners to seamlessly order original equipment manufacturer (OEM) parts directly from the Tekmetric Shop Management System.

For over three decades, the annual MOTOR Top 20 Awards have recognized outstanding new industry solutions across the automotive industry, from the most innovative tool or equipment to creating the best customer experience.

Winners are selected by automotive professionals and experts who voted over a thirty-day open voting process from a selection of this year’s most valuable contributions to the industry.

“As a leading shop management system, our team at Tekmetric shares a mutual belief with our partners at OEC that we best support shop owners in all their business needs by providing modern and relevant solutions,” said Sunil Patel, Co-Founder and CEO of Tekmetric.

“We are honored and humbled to have the Tekmetric-RepairLink integration recognized by both our customers – shop owners – and our industry peers as one of this year’s most innovative solutions.”

With its combination of Tekmetric’s cloud-based capabilities and RepairLink’s parts ordering platform, the integration builds upon Tekmetric’s existing parts ordering offerings to streamline the process of ordering OEM parts for auto repair shops. Through the integration, shop owners can track orders or returns with real-time online updates, as well as address orders in one screen, transferring any quoted parts and VIN numbers automatically into Tekmetric.

“Vehicle sophistication is growing rapidly, and all signs point to even more advancements, meaning it’s absolutely necessary for repairers to have enhanced access to critical parts and information,” said Bonnie Coleman, OEC Director, Mechanical Retail.

“This is why OEC is thrilled to partner with Tekmetric, and that this integration has been recognized for the valuable contribution it offers to the industry.”

To learn more about the MOTOR Awards and view the 2022 Top 20 Awards, visit https://www.motor.com/top20awards-winners.

About Tekmetric

Tekmetric, a Houston-based auto repair technology company, offers a cloud-based platform that enables auto repair shop owners to enhance productivity and increase profitability through its streamlined workflow management processes.

Designed by a former shop owner, Tekmetric’s platform drives shop efficiency through real-time data, a customizable user interface and customer-centric communication tools.

Since its launch in 2016, Tekmetric has disrupted the industry with its robust fully-integrated system, developed with an emphasis on customer transparency and user collaboration.

For more information, visit www.tekmetric.com

About OEConnection Holdings LLC

OEConnection Holdings’ portfolio includes OEC, the leading parts ecommerce technology provider for OEM distribution networks, serving over 20 OEMs and 100,000 dealership and repair customers.

Providence Equity Partners is the majority stakeholder of OEConnection Holdings; Ford Motor Company and General Motors are minority stakeholders.

The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286

Additional information is available at www.OEConnection.com.

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