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How to Build an Auto Repair Website (The Complete Guide)

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In the world of tires and engine diagnostics, the most powerful tool in your automotive shop might not be in your toolbox—it might be online. For the modern auto repair shop, a professional website is no longer a luxury; it’s a necessity. It’s your 24/7 receptionist, your most compelling advertisement, and your digital front door.

But where do you start? The world of web design can feel as complex as a modern car's electrical system. This guide will navigate you through the complexities of website building and best practices to drive customers to your shop.

Why a website is essential for mechanics

In an age where the first step to solving a problem is a Google search, your customers are looking for you online. When a check engine light flashes or brakes start to squeal, their phone is the first thing they reach for. If you’re not there to be found, you’re handing business to your competitors.

1. Building trust: A professional car repair website acts as a digital handshake. It tells visitors that you are a legitimate, trustworthy auto repair business.

2. 24/7 Marketing engine: Your shop has closing hours, but your website works around the clock. It provides essential information like your location, auto services, and phone number. You can even add online booking features so you never miss a customer when they are ready to book.

3. Local search and SEO: A well-optimized website is critical for local SEO optimization. When someone searches "car repair near me," search engines like Google prioritize businesses with informative and mobile-friendly websites. A strong online presence puts you at the top of those results, making you the default choice for local customers in need. More on SEO later.

Key features for your auto repair shop website

Features to include in an auto repair website.

To be effective, your mechanic website needs more than just a pretty face. It requires specific features and functionality to meet the needs of your customers.

1. Contact information and hours

Your phone number, address (with an embedded, clickable map), and business hours should be prominently visible on your homepage, preferably at the top and bottom of every page. A simple and memorable automotive shop name can also help you be easily remembered when the next check engine light comes on.

2. Add service pages

Don’t just say "we fix cars." Create distinct auto repair service webpages listing all of your car repair services: oil changes, brake repair, engine diagnostics, transmission services, tire rotation, auto care, etc. This not only informs customers but also provides valuable keywords for search engines and helps customers know if you perform the service they need. You can also include your prices if you think it is a selling point.

3. Online appointment booking and payments

Convenience is king. An integrated booking system that allows customers to select a service and schedule a time slot is a game-changer. It reduces phone tag, streamlines your workflow, and improves the overall customer experience.

Tek-Tip: Overwhelmed? Tired of boring website templates? Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

4. Customer testimonials and reviews

Social proof is incredibly persuasive. A dedicated section for reviews from satisfied customers builds trust and validates your quality of work. An easy place to start is by managing and responding to your Google reviews.

5. Mobile-Friendly design

The majority of local searches happen on mobile phones rather than desktops. Your website must be optimized for mobile devices and fully responsive to provide the best user experience.

6. Blogs

Writing blogs about topics your customers care about can be an easy way to drive online engagement and new customers. Make your blogs specific to your geographical area such as “How to fix a flat tire in Houston, Texas” or “What to do when your check engine light comes on in Denver, Colorado”.

7. Search engine optimization

Stop what you are doing and search for your key automotive services in Google. Does your shop show up on the first page of Google? If not, you likely have an opportunity to optimize your SEO strategy and online presence.

8. Clear goals

Your website should make it easy for customers to contact you or to book an appointment. Whether you add a contact form or online booking functionality, make it easy for potential customers to start the process.

9. Your story

Is your shop veteran or family owned and operated? Sharing your story and what makes your shop unique can be a big selling factor for potential customers.

The best website builders for your shop

You don’t need to be a coding expert to build a website. Modern website builder platforms offer intuitive tools that make the process straightforward.

Tekmetric: If you are tired of boring website templates and are already a Tekmetric customer, Tekmetric will build you a custom website design that matches your brand and services. You can even add SEO support and online bookings so you can waste less time on marketing and spend more time with your customers. Best of all, everything syncs with your Tekmetric platform so everything stays in one place.

CAUTION: building your own website can be time consuming, expensive, and lead to poor results. Most website builders do not have automotive industry experience and may not know the best practices. Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

Wix: If you want to invest the time and manpower to create your own website, Wix is known for its user-friendly drag-and-drop interface. It offers a wide selection of website templates, including many designed for the automotive industry.

Squarespace: Squarespace is another great option if you want to build your website yourself. Squarespace is known for its clean and modern website design templates.

Best auto repair website templates

Automotive website design templates.

Choosing a website design is about finding an aesthetic that reflects your brand and serves your customers' needs. Look for designs that are clean, professional, and easy to navigate. Here are a few of our favorite automotive websites:

KARR Automotive

The KARR website offers an engaging video on the home page paired with a bright aesthetic. It stands out to prospects with clear call-to-actions, customer testimonials,  services, and contact information.

Anderson Auto Repair

The Anderson website grabs your attention immediately with high-quality shop images with a minimalist aesthetic. We loved the easy to use online booking tool and embedded Google map for easy directions.

Hansen Auto Repair

Hansen Auto Repair has done a great job making their website easy to navigate and incorporating clear call-to-actions. They added specific service level website pages to maximize SEO performance and even added coupons/warranty information. The theme is patriotic while also being professional.

Quality RV Solutions

The last website to make our list was an RV repair shop showcasing that all types of repair shops need a website to drive business. This website also stood out because they added a link to their merchandise store and helpful FAQs.

How to choose the right website design for your shop

With so many options, how do you pick the web design that's right for you?

Define your goals: What is the single most important action you want a visitor to take? Is it to call you? Book online? Visit your shop? Your entire design should guide them toward that goal.

Customer first: Are you serving busy parents who value convenience, or car enthusiasts who appreciate technical detail? Your design, from colors to fonts, should speak their language.

Brand identity: Your website is an extension of your physical car mechanic shop. If your shop is known for being modern and tech-forward, your website should reflect that. If you're a third-generation family business, your site should convey that heritage and trust.

Budget and resources: Consider both the initial cost and the long-term maintenance of the website.

Prioritize functionality: A beautiful website that is slow, confusing, or broken is worse than a simple website that works perfectly. Ensure the website template you choose is fast-loading and provides a seamless user-friendly experience for your visitors.

Final thoughts

Building a modern auto repair website is one of the single best investments you can make in the future of your automotive business. It establishes your credibility and works 24/7 to attract new clients.

👉 If you need further assistance with building your website or want to explore Tekmetric, you can [Book a Demo Here]

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How Tekmetric’s Auto Tech Software Scales With Your Team and Your Shop

May 22, 2023

Read time: 3 min

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If so, we support you.

Every mile you drive toward running your shop like a well-oiled machine is a mile in the right direction.

Choosing and optimizing the right technology to run your shop can lead to growth that accelerates into massive returns on your investment.

How to Tune-Up Your Auto Repair Business

May 22, 2023

Read time: 3 min

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The Auto Repair Industry is experiencing a number of changes. From larger economic shifts to a growing technician shortage, its now more crucial than ever to set your shop up for growth.

Often in moments of chaos there are windows of opportunity.

After every economic decline, no matter how steep—the housing crisis, the dot-com bust, even the Great Depression—the world has managed to come back.

Times of economic downturn are difficult, but there is light at the end of the tunnel. As far as the virus is concerned, economists are even speaking of a “V” curve. Meaning just as fast as our economy slowed down, it may pick up that quickly too.

In other words, have hope. There are opportunities during slow periods to adjust how you operate and how you service your guests.

These opportunities can help you navigate a tricky economy and prepare your shop for when business picks up again. This may be an unprecedented time in human history, but it’s also an open window for innovation.

What you do now will have a big impact on the future of your business.

If less cars than usual are rolling into your shop for repairs, you now have some time to work on streamlining your process, being more efficient, eliminating waste (of both time and materials), and improving your marketing and guest experience.

How should shop owners approach this situation? In a way, the same way you might approach business at any other time: finding ways to innovate and improve.

The Ultimate Guide to Modernizing Your Shop With Repair Shop Software

May 22, 2023

Read time: 3 min

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It might sound simple, but it's true: smartphones and digital experiences have revolutionized the way people interact with businesses. We've all come to expect near-instant responses, simplified checkout processes, and visibility into what we're paying for.  

And independent auto repair shops aren't any different. There's a unique opportunity where your business can meet customer's expectations with modern service and modern operations.

How Can You Make Your Auto Repair Shop More Modern? 

We keep saying that word "modern," but what does that really mean for auto repair shops? When we step back and think about the modern independent repair shop, we could sum it up with three core concepts:

  1. The freedom to run your business in a more contemporary way with data, industry knowledge, flexibility and independence to work as in whatever way is best for you and your shop.
  2. The power to simplify your shop's operations can gain complete visibility, control and opportunity to determine the best path forward for every decision.
  3. The best experience for your customers, every time, for every job, whether that's a coolant flush and pad replacement, or a turbo rebuild.

With the right tools in place, your team members won’t have to stress about extra oversight and can feel empowered to take the reins at work. And your customers can have a more active say in the repair process.

One of the best tools for modernizing your business is a modern, cloud-based shop management system.

Save Time With a Modern Auto Repair Receipt System

May 22, 2023

Read time: 3 min

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Abruptly shifting from task-to-task a handful of times throughout the day can disrupt your workflow and distract you from spending time with customers. And let’s face it: we’re all prone to tunnel vision when we’re focused on mundane tasks that can probably be automated for us.

For the shop owners and service advisors who have been in the game for a while now, it’s likely you already have your shop’s tedious functions down, but you may still have a major opportunity to save time. And for those of you who are new to the game—whether you just started your shop or are in the process of getting things up and running—you might have clicked on this blog to find your solution to your shop’s auto repair receipts. There are many auto repair receipt options out there. You could get a template or use a basic PDF. But the modern customer experience can be met with a shop management system that has a receipt process built into it.

Changing even a small procedure in your shop can have a big impact. Streamlining your auto repair receipts, for example, can save your shop time, enhance your shop’s customer experience, and even boost transparency within your shop. Let’s say your shop takes about five minutes to fill out one receipt manually. So if you have about 25 repairs in a day, that five minutes adds up to around two hours a day—simply filling out receipts. You shouldn’t have to spend time rewriting the same information over and over. The same information that you’ve already plugged in during the estimate process should automatically go into the receipt for you.

But when it comes to receipts, you can’t just cut corners to save on time. You need to make sure you include all requirements on an auto repair receipt—at minimum. Let’s take a look.

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4 Key Leadership Principles for Shop Owners

May 22, 2023

Read time: 3 min

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Hello Shop Owners, Sunil Patel, Co-Founder of Tekmetric here.

I’m writing this blog because I believe it’s both an honor and a duty to be a leader in business.

Recently, I was awarded by Houston Business Journal as a Most Admired CEO of 2020, and this got me thinking about the leadership principles that have helped me along the way and made Tekmetric what it is today.

Not only do I lead a team of great talent, but I also speak with and have the pleasure of doing business with many strong leaders, whether it be shop owners, other entrepreneurs, or even other leaders within the company.

The fact of the matter is that I wouldn’t have been able to build a robust shop management software without my team. Watching them succeed and set each other up for success is hands down the most rewarding part of my job.

It’s a privilege to work with talented and innovative individuals that make me proud each and every day.

Playing a part in helping them grow and flourish makes me feel like I have served a purpose larger than simply building a product or making money.

Inspired by the HBJ honor, I took the time to sit down and outline a few of the leadership principles that I have always relied on.

They focus on listening, learning, and recognizing everyone as an individual. I hope they help you and your team grow as people and as a unit.

1. Listen to Your Team

Good leadership relies on a strong feedback process.

Listen to your team, whether it’s an idea or how they’re feeling so that they know you care not only about their contributions but also about them as people.

Once a week, I sit down with the leaders of different departments and simply listen to how things are going. What are the current challenges they’re facing? What are some successes they’re proud of?

What do they feel they could use more support with? Giving them the room to voice their concerns, their desires, and their victories provide them with a model for being the best leader they can for the people they lead.

Even when we’re hiring new team members, we like to get input from our current team to make sure we’re considering all voices in the process.

No idea is a bad idea. Even the ideas that you never end up using still have value because they can spark other ideas, show your team a new perspective, or simply show the person who voiced them that they were included as part of the team or project.

Retain More Customers With Auto Repair Estimating Software

May 22, 2023

Read time: 3 min

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The truth is that estimates tie into professionalism. When the first oral surgeon gave you an estimate for your wisdom tooth removal surgery, they helped you:

  • Manage your expectations: You knew what kind of procedure to expect, and how much you could expect to pay for it.
  • See that the office cared about your wellbeing: The oral surgeon and their staff wanted you to make the best choice possible and gave you a resource to accomplish that.
  • Have a reference point for the future if any issues come up: For example, if you got charged a couple of hundred dollars more after your procedure, you’d have documentation to show that the extra cost wasn’t part of the plan.

Wisdom tooth removal surgery isn’t cheap. Neither is auto repair work.

Just like a professional oral surgeon’s office explains to patients what their options are and how much they should expect to pay for procedures, a professional auto repair shop shows drivers what their repair work options are and how much they should expect to pay for repairs.

That professionalism is what helps you win over and retain more customers. If your customers are deciding between different auto repair shops, they’ll likely stick with the business that shows the most professionalism.

How Automotive Work Order Software Replaces Pen and Paper

May 22, 2023

Read time: 3 min

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Old habits are hard to break, especially when it comes to the physicality of handwritten notes.

A pen and a piece of paper can provide a better sense of security—they’re tangible and tactile. In our minds, we view paper as something we “own”, which makes it seem more reliable and easily obtainable.

But is pen and paper more reliable than digital tools?

Although the trusty pen and paper method does have perks, there’s a time and a place for everything. Which leads us to paper’s modern day competitor: digital software.

Switching paper out for a modern, digital format will enhance legibility, make archiving far easier than having file cabinets full of papers, and will strengthen collaboration across your team. Not to mention, you don’t run the risk of a fire or flood destroying your shop’s backed up data the way a natural disaster would with paper files and documents.

Now, this isn’t to say that digital software will replace every single piece of paper; however, software can successfully improve the efficiency of projects—especially when it comes to running an auto shop.

Let’s bring it back to the initial question: is automotive work order software a replacement for pen and paper? The rough answer is "yes," although there may be times where you still want to have paper as an option.

But many pen and paper tasks can be replaced, and should, for better productivity and organization. Automotive work order software can astronomically enhance your shop’s productivity and organization in ways that traditional methods cannot.

In your personal life, paper can take precedence in whichever way you wish. But in your shop, opting in for a digital system instead of pen and paper has more pros than cons.

Inventory Management Best Practices for Auto Repair Shops

May 22, 2023

Read time: 3 min

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The answer to that question depends on a number of factors, and getting the right categorization for each part is crucial for maintaining healthy profit margins while minimizing the risk of rush orders and frustrated customers.

Inventory and Stock Management to Minimize Complexity

When you and your team are replacing parts during repairs, it’s important to consider what parts you have on hand versus what parts you’ll need to order.

If you don’t, you risk overstocking and sinking money into too many units of a particular type of part, or understocking and making a customer wait while you hope that the expedited shipping for a part pulls through.

By having the right inventory and stock management processes in place, you can make it easier for your service advisors and technicians to avoid frustrations.

Here are some best practices for inventory and stock management at your auto repair shop.

Repair Tracker Software: How Visibility Combats Uncertainty in the Auto Repair Industry

May 22, 2023

Read time: 3 min

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We’ve all fallen under a “fear of the unknown” spell—whether it stems from waiting for your doctor’s results to come back, or not hearing that check-in text alert from your kid while they’re out with friends. The waiting game can cause our imaginations to run wild with thoughts of “what-if’s.”

Similarly, auto repair customers like the ability to see what’s getting done to their car, if any additional issues were found, and exactly where their car is in the repair process. You can build customer loyalty and enhance your customer service by giving them the ability to see and confirm that everything is going smoothly and according to plan with their vehicle repairs.

Visibility and transparency go beyond just shop-to-customer; it also helps bridge imagination and productivity gaps within your shop.

How to Manage Your Shops Using Tekmetric Multi-Shop

May 22, 2023

Read time: 3 min

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Expanding your business into multiple locations is exciting but can come with challenges. One of these challenges being, the ability to manage data and reports across all of your shops.

To simplify this process, Tekmetric has developed Multi-Shop, our most powerful set of tools and reports to easily manage multiple shops through custom shop comparison reporting, organization-level reports and centralized data management.

Multi-Shop allows you to gain back time, make better business decisions and maximize your margins. 

How to Run a Successful Auto Repair Shop (5 Step Guide)

May 22, 2023

Read time: 3 min

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When thinking about how to run an auto repair shop, we might start by thinking about a well-managed football team. The different players know what they’re responsible for, show up to accomplish their jobs, put their best effort into everything they do, and perform their best as a team. Players have each others’ backs both on the field and off the field. They can think on the fly, and move as a unit toward the end zone.

How do your players work together? When mechanic shops assemble the right team, devise the right strategy, and run the right plays, they can win, too. Service advisors can stay informed about what’s going on with every repair order at any given moment in time, switch easily between tasks even when the shop is busy, and provide excellent customer service. Technicians are able to focus on their work and spend more time turning wrenches. And customers? They’ll get their cars back fast and drive away with a good impression of your shop.

Shop owners who think more deeply about how to manage a mechanic shop are rewarded for their efforts. Well-managed shops see exponential returns. Stellar team performance leads to customer satisfaction and repeat business. The more successful your shop, the more you can invest back into your team, continuing the cycle of success for all involved.

How to Become a Service Writer with a Modern Shop Management System

May 22, 2023

Read time: 3 min

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With so many different aspects of running an independent auto repair shop, the teams that keeps cars moving through your bays and repair orders flowing through your workflow function best when they run like a cohesive unit.

Just think about your favorite sports team. The players share a common goal, whether it be scoring a touchdown or hitting a home run, and they encourage each other to always perform at their best.

But there’s usually one person on the team who everyone looks to for guidance and inspiration: the team captain. Every player in the auto repair industry is important—from the technicians to the parts managers. But service writers are like the team captain. They keep everyone on track.

If you’re ready to learn about a challenging but rewarding career where no two days are the same, you’re in the right place.