Next Level: Using Data to Open a New Auto Shop Location

Introducing Recommended Campaigns

Tekmetric Marketing now builds ready-to-send campaigns. The message is written and the audience is selected. All that's left is to review, personalize, and send.

Most shop owners know the fastest way to fill this week’s bays is by bringing back customers who already trust them — the ones whose vehicles you serviced months ago but haven’t seen since. Re-engaging existing customers is one of the most effective ways to generate new repair orders.

The problem is finding the time to do it. Figuring out what to send, who to send it to, and when to send it almost always loses out to the car on the lift or the customer standing at the front counter

That's where Tekmetric Marketing's Recommended Campaigns come in.

Instead of starting with a blank page, Tekmetric Marketing does the heavy lifting for you. It analyzes your shop’s data and recommends campaigns that are ready to go. The audience is selected, the message is drafted, and all that’s left is for you to review it, make any changes you’d like, and send.

No blank screen. No guesswork.

Just a campaign ready to help bring customers back.

How It Works

Recommended Campaigns automatically surfaces ready-to-send campaigns tailored to your shop using the information Tekmetric already knows — your customers, previous campaigns, location, and seasonality.

You’re always in control.

Review the recommendation, personalize the message so it sounds like your shop, adjust the audience if you’d like, choose when to send it, and you’re done.

What used to take an hour staring at a blank screen can now be done in just a few clicks.

How Fox River Tire & Auto Uses Recommended Campaigns

Like most shops, Fox River Tire & Auto in St. Charles, Illinois, wants to stay connected with customers and bring them back when the time is right. But deciding what campaign to send, then building it from scratch, takes time most shops don't have.

Recommended Campaigns gives Tammi and her team a starting point instead of a blank page. They review the recommendations, edit the suggested content to fit their brand, and send with confidence.

"Recommended Campaigns provide an excellent launchpad for re-engaging with our customers. Instead of starting from scratch, we refine the suggested content to fit our brand and send it with confidence. The process is straightforward, time-saving, and always delivers."

— Tammi Vest, Business Manager, Fox River Tire & Auto

From Reports to Results

Recommended Campaigns is part of a much bigger shift in where Tekmetric Marketing is headed.

For years, marketing platforms have been good at showing you what already happened: campaign reports, open rates, clicks, and dashboards. That’s valuable, but it still leaves the work on you.

Tekmetric Marketing is evolving beyond reporting. Increasingly, it’s helping you decide what to do next, and doing more of the work for you.

You’ve already seen this with Recommended Review Responses. When a customer leaves a Google review, Tekmetric drafts a thoughtful response for you to review and approve.

Recommended Campaigns is the next step.

Instead of simply telling you that you should market to your customers more often, Tekmetric Marketing puts a campaign directly in front of you — already drafted, targeted, and ready to send.

Your marketing should keep working even while you’re heads-down under a hood.

One Year of Continuous Innovation

Since launching Tekmetric Marketing in the fall of 2025, thousands of shops have made it part of how they attract new customers and bring existing ones back.

We’ve also continued investing in the platform based on feedback from shops like yours.

Recent additions include:

Rich text and custom links in every email so you can create more engaging emails and link directly to booking pages, review sites, and promotions. Bold a headline, organize services into a list, and drop in links to your booking page, review site, or a promotion, in both campaigns and automated emails like review requests and service reminders.

Recurring blocks for your calendar for lunch breaks, holidays, staff meetings, and other recurring events. Easily add recurring lunch blocks, staff meetings or holidays to your calendar with a few clicks. No more appointments booked over your team events without you knowing. 

Smarter marketing-source tracking on appointments and ROs: Automatically associate appointments and repair orders with the latest marketing campaign or automation that reached the customer. When a customer books after getting a message, the marketing source pre-fills with the most recent campaign or automation sent to them, so attribution is accurate without the guesswork.

Recommended Review Responses, helping you respond to Google reviews in just a few clicks.

Every one of these improvements started with feedback from shop owners looking for simpler, smarter ways to grow their business.

Keep it coming.

Already using Tekmetric Marketing?

Head to Marketing → Campaigns to see what's recommended for your shop and send your first campaign in just a few clicks.

New to Tekmetric Marketing?

See how Tekmetric Marketing helps shops bring customers back with online booking, automated reminders, review generation, and Recommended Campaigns.

In today’s auto repair industry, data can play a key role in a shop’s ability to repair a vehicle more efficiently and accurately. Traditionally, repair information was documented informally, often by hand on paper. Today, this information can be captured and processed electronically, leading to a significant acceleration of the repair process – and a more positive customer experience. 

The transformative power of data extends beyond streamlining individual repairs. In fact, by strategically analyzing your shop’s data over time, you can also use the information to grow your shop. However, to maximize the impact of data, it’s important to know what kind of data is most effective to use in your shop. Some of the more evergreen data – performance over time – is useful in your long-term strategy, while others, such as real-time performance metrics, are more helpful in making short-term tweaks to promote better performance. In this blog, we’ll discuss how you can distinguish between evergreen and real-time data and where you can use both to grow your shop.

Understanding Real-Time vs. Evergreen Data

Before you can decide how to use data, it’s important to understand the difference between evergreen data and real-time data. Real-time data is live data that is available as soon as it is generated. It allows you to manage your shop and respond to situations instantaneously as they happen. On the other hand, evergreen data is used in hindsight, after a timeframe has ended. Most shops use this type of data to reflect after the repairs are complete.

Both forms of data have their uses. Real-time data allows you to respond to situations as they happen in a way that helps support your business. Evergreen data helps you track long-term trends and their effects on your shop. With Tekmetric, you can leverage both types to keep your shop running smoothly. When you leverage data strategically in all forms, you can optimize your shop’s operations and processes, create an excellent customer experience and prime your business for growth.

Stay Ahead of the Curve with Real-Time Data

Real-time data enables immediate visibility into what is happening with your shop at any given time. From inventory to customer communication to repair progress, you can review different buckets within your shop and respond as the day progresses. This capability allows you to make decisions on the fly without having to wait until the end of the day, week or month to know which parts need to be ordered or how many repairs you have completed. Strategically, real-time data can be used for short-term decisions that have long-term effects, ultimately becoming an integral piece to growing the shop’s bottom line.

Examples of how you can use real-time data might include:

• Track daily progress with the shop dashboard:  Reviewing this in real-time allows you to respond to potential bottlenecks or problems that arise throughout the day. For example, if you see $15,000 in work pending approval before lunchtime, you can encourage your service writers to conduct follow-up calls to get approval and begin the work.
• Send out rainy-day coupons: Business tends to slow down on rainy days. However, if you experience this, you can respond in real-time by sending a rainy-day coupon incentivizing customers to come in for quick-turn work, like oil changes. 
• Monitor multiple shop locations with Tekmetric Multi-Shop: Multi-Shop can show you the performance of each shop at any time, from any location – so you can make decisions that support the strengths of all your locations. For example, you might move a car from a very busy, overrun location to another, slower location. Make sure you return the vehicle to the original location for easy customer pickup to maintain your customer experience. This maximizes workflow between high and low volume locations.

Analyze, Determine and Predict Trends with Evergreen Data

In addition to real-time data, you can leverage evergreen data by analyzing trends and your shop’s data for predictive forecasting. One of evergreen data’s biggest advantages is that it captures a period of time without the need for constant refreshing. This can help you review your shop’s performance over longer periods – year-over-year, month-to-month or quarterly – so you can implement long-term solutions to promote growth.

Examples of using evergreen data include:

• Create more business with declined jobs: When you want to influence cash flow for the coming weeks or months, you can follow up on previously declined jobs, such as an oil change or tire rotation. This customer-centric approach can not only build your customer relationships, but also drive business during a slow month.
• Create value with Shared Customer History: You can share your customer’s history across multiple locations, bringing extra value through this evergreen data. For example, if a customer asks when they had their last oil change, your service advisor will be able to pull that information within seconds – no matter which location the customer last visited.
• Create custom financial reports to track shop performance: Tekmetric’s financial reports give you the power and flexibility to create a report that tracks what’s important to you, without any extra noise, and make decisions based on past performance. For example, you can utilize the Time Period Configuration feature to compare data from the previous year or another custom time period, identifying bottlenecks and adjusting your strategy accordingly.
• Track month-over-month trends with comparative reporting: Pay attention to the trends that occur each month in comparison to the same time frame in previous years. This will allow you to spot trends and respond accordingly, such as preparing for a particularly busy season or implementing strategies to create more work in a slower season.

The Price of Ignoring Data

Time is money. Evergreen and real-time data allow you to manage your shop’s time and resources in the most efficient manner to generate profit while providing an excellent customer experience. To grow your shop, ensure you are using both forms of data to your advantage. Combining evergreen data’s longevity with real-time data can lead you to a multi-faceted business strategy, creating a customer-centric approach that ultimately generates more cash flow, profit and growth.

Breast cancer is the most diagnosed cancer among women in the U.S. after skin cancer. In fact, there are currently more than four million women with a history of breast cancer in the U.S. Most, if not all of us know someone who has been greatly impacted by this disease.

Founded in 2011, Brakes for Breasts unites independent auto repair shops to support people affected by breast cancer and donate to ongoing research for a cure. You may have heard the saying, “prevention is better than cure.” Brakes for Breasts takes that to the next level through the belief that “prevention is the cure.” The organization offers participating shops a chance to raise money for the Cleveland Clinic Breast Cancer Vaccine Fund, supporting the creation of a vaccine that can prevent TNBC (triple negative breast cancer). 

Today, Brakes for Breasts has expanded to work with hundreds of shops nation-wide, raising more than $2.1 million. Its founders, Leigh Ann Best and Laura Frank, are both powerhouses in the auto repair industry who established Brakes for Breasts to raise money for breast cancer research and provide a bigger voice to women in the auto repair industry. 

In 2024, Tekmetric donated more than $16,000 to Brakes for Breasts. This year, our goal is to donate even more – and we need your help! There are multiple ways to participate:

• Sign up with Tekmetric. During the month of October, Tekmetric will donate $50 to the Brakes for Breasts campaign for every new shop that signs up for Tekmetric. 
• Share the campaign with your customers. If you are a TechNet shop, make sure your customers know that when they come to you for a qualifying brake service between September 1 and October 31, you are offering a rebate on qualifying brake pads that they can choose to donate to the fund.   
• Donate with Tekmetric's fundraising link. If you want to go straight to Brakes for Breasts without any brakes, use this link to donate any dollar amount to Brakes for Breast. You can choose between a one-time donation or a monthly contribution.  
• Fundraise at your shop by joining the Tekmetric team. You can register your shop to fundraise for this cause in your community through Tekmetric’s campaign at this link.  The shop that raises the most money during the campaign will win a trip to join Tekmetric at the check presentation ceremony in Cleveland in April 2026.
• Participate directly. Participating independent repair shops can work directly with Brakes for Breasts by offering customers free brake pads on brake jobs in the month of October, then donating 10% of the labor from that brake service to the fund. 

All proceeds will go towards The Cleveland Clinic Breast Cancer Vaccine Research Fund. The end goal is to create a vaccine that can create a world free of breast cancer.

Brakes for Breasts is a tremendous opportunity for your shop to partner with your local community to benefit people affected by breast cancer. Our customer Austin Blanton, owner of Import Auto Shop, experienced this phenomenon first-hand when his shop participated in previous years: “When you’re worried about money and busy dealing with operations stuff, you can lose sight of paying it forward. For example, one of the things we did last year was get involved with Brakes for Breasts.” 

As we aim to focus on our customers, we are also happy to be part of initiatives that will transform lives for generations to come. For our customers who have been impacted by this disease, the month of October honors what you have overcome to be here. By promoting further research and support of your journey, we hope to support the creation of better cancer care for all who are impacted by this disease. Let’s hit the brakes on breast cancer and work towards a cure together!