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Setting Your Automotive Repair Labor Rate (5-Step Guide)

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As a shop owner, you aren't just selling a car repair; you are selling expertise, specialized equipment, and peace of mind. If your rates are too low, you’ll struggle to keep the lights on. If they’re too high without the value to back them up, customers may opt for a competitor.

In this guide, we’ll walk through exactly how to find that "sweet spot" for your labor rate so you can build a sustainable, profitable shop.

How much should a mechanic charge per hour?

Mechanic shops should charge a labor rate that is competitive in their area, covers their overhead costs (rent, utilities, employees, etc.), and allows them to maintain a healthy profit margin (40-70%) to run the shop. Whether you are an independent shop or a large dealership, your labor rate and parts markup are your primary vehicles for maintaining profitability.

Key terms to know

Before we dive into the math, we need to understand these concepts.

  • Loaded labor rate: is the true cost of an employee, including their hourly wage, taxes, benefits, and insurance.
  • Hourly labor rate pricing: is the "posted" rate—the number your customers see on the repair estimate. It is the flat dollar amount you charge per billable hour.
  • Flat-Rate pricing: is a system where a specific repair is assigned a predetermined amount of time (e.g., a water pump replacement is "booked" at 3.4 hours). The customer pays for 3.4 hours regardless of whether the auto mechanic finishes in two hours or five.
  • Effective labor rate (ELR): is the real-world number that matters. It’s calculated by taking your total labor sales and dividing them by the actual hours your technicians worked.

How to set your automotive shop labor rate (step by step)

Setting your rate shouldn't be a guessing game based on what the guy down the street is charging. It should be a data-driven decision. Here is a step-by-step approach to finding your labor rate.

How to set your mechanic labor rate.

Step 1: Calculate your "loaded" labor cost

First, determine exactly what it costs you to pay an employee. This isn't just their hourly wage. You should include:

  • Wages and overtime.
  • Payroll taxes.
  • Benefits (Health insurance, 401k).
  • Workers' comp and liability insurance.
  • Training and certifications.
  • Any other benefits you provide employees.

Divide this total annual cost by the number of billable hours that the employee produces in a year. This is your "loaded" cost and does not include any profit margin.

Step 2: Account for overhead

Your labor revenue needs to cover more than just the employee. It must also cover the overhead costs of running an auto repair business:

  • Rent.
  • Utilities and shop supplies.

Step 3: Determine your desired profit margin

In the automotive industry, labor profit margins vary greatly, but most shops aim for 40-70%. If your loaded cost for a technician is $45 per hour and you want a 65% profit margin, your base mechanic labor rate should be at least $128 per hour.

Step 4: Benchmark against your competition

While your internal numbers should be your primary focus, you shouldn’t ignore the local market. If your labor rate is $128 per hour but every other independent shop in your town is at $100, you need to either justify your value through superior service or find ways to reduce your overhead. Make sure you benchmark against competitors of similar size, services offered, and geographically nearby.

Step 5: Implement a labor matrix

Not every repair order is the same. Many successful shops use a labor guide combined with a labor matrix that slightly increases the rate for more complex jobs or diagnostic work. Shops that perform more specialized repairs or focus on specialty vehicles should heavily consider implementing a labor matrix.

Which factors impact labor rates?

Your rate shouldn't be static. Several external and internal factors will influence how much you can—and should—charge for car repair services.

  • Location: A higher cost of living in cities like California or New York necessitates higher labor rates compared to rural towns. Your technicians need to earn enough to live nearby.
  • Shop type: A general auto repair shop usually has lower rates than a specialty Euro shop or a heavy-duty diesel facility. Specialization requires more expensive tools and higher-paid talent.
  • Certifications: If your team holds advanced ASE certifications or factory training, you provide more value. Customers are often willing to pay more for a repair estimate from a shop they trust to do it right the first time.
  • Warranty: If you offer a service warranty, you are taking on more risk and can charge more for the peace of mind.

5 Ways Tekmetric can help your shop be more profitable

Tekmetric can help you be more profitable by providing the features and reporting you need to make better business decisions. Tekmetric shops average a 65% labor profit margin by utilizing modern features that help you build trust with your customers and keep them coming back year after year.

  1. Custom labor matrix: Tekmetric allows you to set up labor matrices that automatically adjust your mechanic labor rate. This ensures you don’t undercharge for difficult work.
  2. Real-Time reports: Stop waiting until the end of the month to see if you made money. Tekmetric gives shop owners a real-time look at their gross profit, plus many other helpful metrics.
  3. Measuring effective labor rate: As we discussed, your posted rate isn't always what you take home. Tekmetric tracks your ELR automatically, showing you exactly where "leaks" (like excessive discounting or slow techs) are happening.
  4. Digital Vehicle Inspections (DVI): Higher rates are easier to justify when you can show the customer exactly why they need the work. Tekmetric’s DVIs build trust and increase customer satisfaction, making the price conversation much smoother.
  5. Technician efficiency: By tracking technician efficiency and productivity within the platform, you can see which members of your team are hitting their goals and which employees might need more coaching.

Final thoughts

Setting your labor rate requires constant attention to your local market, your internal costs, and the evolving complexity of car repair. By following these steps, you’ll ensure that your shop doesn't just keep cars running—it keeps your business thriving. If you have questions about Tekmetric or how we can help your shop be more profitable, book your free demo today.

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What to Know: Section 179 for Auto Repair Businesses

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Legal Disclaimer: This article is written for informational purposes only and does not constitute professional financial advice. Please reference section179.org and a professional accountant for advice on financial planning and filing taxes.  

As 2020 comes to an end, you might be thinking about all of this year's expenses and wondering what you might be able to write off on your taxes. You may even be considering whether or not to make a big purchase, weighing the tax deductions you could get if you bought it this year versus next.

Is it worth buying that new lift before the year ends? Or should you put it off until 2021?

What is Section 179?

Section 179 of the IRS tax code allows business owners to write off the entire cost of a piece of equipment, renovations, or other assets in the first year instead of writing off an asset a little bit at a time over a five, seven, fifteen, or thirty-nine year period. To give an example, if a shop owner buys a new tire machine, they could either write off the taxes over a seven-year period, or they can use Section 179 to get the entire deduction in the first year.

What Type of Costs Qualify for Section 179?

  • Tangible business property, including machinery and equipment
  • Leasehold improvements
  • Computer software*

*Is Tekmetric Eligible for Section 179?

Generally speaking, off-the-shelf computer software that has been purchased outright is eligible for Section 179. Because Tekmetric is a web-based software and does not make users sign a contract, it is not eligible for section 179, but it does qualify for a standard tax deduction.

Sell More BG Products and Simplify Workflows With New Canned Jobs

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Tekmetric is a huge improvement over a traditional paper process for sure. Estimates are easy to draft, orders are easy to create, and work flows easily through the platform as cars move through your shop.

That's because there’s always a better way! Canned jobs in Tekmetric are particularly powerful, saving service writers time by simplifying the process of building job estimates. Less clicks means more time to focus on the customer and offer amazing service while selling even more amazing BG Products.

When you have the right tool that helps simplify your work, why not use them? You wouldn’t use an open-ended wrench when a ratcheting socket wrench cuts the time in half and saves your knuckles.

In our effort to keep growing Tekmetric so running your shop is even easier, our latest update to canned jobs now includes even more canned jobs for BG Products and services right in Tekmetric. Just enable the canned jobs you want to use, and start selling even more BG services right away! 

What are canned jobs?

Canned jobs are pre-saved job templates in Tekmetric that include labor and parts associated with common repair work done.

Instead of recreating jobs you perform on a regular basis, shops can create as many canned-jobs as they like to build estimates in just seconds. Just apply the right canned job and you're ready to send for approval.

In fact, shops find canned jobs so helpful, one shop running on Tekmetric has created over 2,000 customer canned jobs, and even uses at least one canned job per RO. 

The value of canned jobs is clear: making it easier for repair teams to provide customers with the best of the best. 

Simple, efficient, and reliable processes lead to more completed work and happier customers. And as we know, happier customers leads to even more customer retention, and better customer retention increases shop profitability.

In essence, canned jobs can even help you pay for Tekmetric. The profit generated from saving time, closing more repair orders and selling better service can cover the cost of the platform, and then some. 

Just why are canned jobs so powerful for your shop? That's easy:

  • Make your jobs easier by simplifying your workflows for common repair orders into just a few clicks
  • Shorten the time it takes to operate, get estimates built and approved sooner and move cars faster.
  • BG Canned Jobs, using BG products in particular, enable your shop to offer more specialized service options for improved vehicle performance

Meet Customers Where They’re At

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When my husband Dana and I started Haglin Automotive, our loyal customers found us from The Yellow Pages.

Things have drastically changed since then thanks to all the technology advancements. Online reviews and Google play a big part in whether a customer will set foot in your shop or return for future repairs. 

At Haglin Auto, we always adjust to meet customers, and whether they’re a return customer or a new customer, we prioritize how they feel.

It’s important to meet your customers where they are. We even offer customers free vehicle pick-up and delivery service, free shuttle services, and free loaner vehicles.

But, more importantly, we make sure they understand their repairs and can see everything that’s going on with their cars.

Build Trust with Digital Vehicle Inspections (DVIs)

Haglin Auto has been around for 41 years in the Boulder area, and twice a year 30,000 people come in and out because of Boulder University of Colorado, so we’ve always had an influx of students.

And in order to cater to our college students, we started implementing DVIs. 

The reason we made the change in the first place was because our service writers would call a local college student and say, “You car is doing this, this, and that,” and a lot of the times a student would respond with, “I don’t understand,” “I’m not the one paying,” or “Let me call my mom or dad.”

From there, the student would make a phone call home, they would ask questions, and then the student would call back with questions. 

Lead Your Auto Repair Shop to Sucess As a Service Advisor

Read time: 3 min

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Traditionally, there are four pillars to an auto repair shop that all support one another: the shop owner, technicians, customers, and service advisors.

The integrity of the shop depends on each of these pillars in different ways. The shop owner needs to make the right calls and put the right systems in place for technicians and service advisors to do their jobs. Technicians must stay focused on repairs. And loyal customers keep the lights on.

By effectively leading your team, service advisors can support the other three pillars of the shop—and in turn, achieve balance and improve the quality of your job. Getting started in your Service Advisor career, or looking for some tips? Here’s how to lead your team with intention.

Introducing the New and Improved Tekmerchant

Read time: 3 min

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Tekmerchant now includes the industry’s first “buy now, pay later” feature, allowing customers to complete vehicle repairs and pay over time with no risk to your shop!

The Tekmerchant platform offers flexible, forward thinking solutions that allow shops to save time and effort when managing funds and customer payments.

Shop owners can share invoices and accept payments via text and email, enabling the customer to pay directly from their smartphone and pick up the vehicle when it is convenient for them.

Additionally, customers can leverage Tekmerchant’s “buy now, pay later” feature using Affirm and Klarna. This is an industry-first solution that is familiar to customers who use it in other industries. 

Concurrently, Tekmerchant improves shop owner accounting processes by automatically integrating all partial and complete payments into the point-of-sale.

This feature, added by popular request from shop owners, integrates with Tekmetric’s existing payments reports for real-time tracking and reporting. 

How to Protect Your Auto Repair Shop from Chargebacks

Read time: 3 min

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Chargebacks are something that no shop owner wants to deal with.

Your business relies on big-ticket sales, and chargebacks on those sales can squeeze your margins.

When a guest goes through their bank or credit card company to get a refund, whether it’s because they were unhappy with the repair or not, it can leave shop owners in a bind where they might have to eat the cost of the labor, parts, and profit.

There are some cases where business owners can make a case against the chargeback, but it can be a lengthy process and most banks and credit card companies will side with the cardholder who’s making the complaint.

Protecting your business from chargebacks doesn’t start when the payment is processed, nor does it end with being reimbursed for a single chargeback. The best way to protect your business from chargebacks is to establish clear, open communication with your guests and adhere to a consistent and secure payment process.

Always Get Your Guests’ Consent Before Doing Work

When your service advisors take guests through the repair order, they should listen carefully to what the client wants; service advisors can never be too careful.

If that means spending some extra time to review the repair order with the guest, it’s time well spent.

A little more time spent on the front-end can save you a lot more time on the back-end. Once the RO is thoroughly reviewed, you can get either written or verbal consent for the work and the cost. It’s worth keeping in mind that it’s easier to document written consent.

Shop Tip: Use the Courtesy Inspection to Guide the Approval Process.

Using a shop management system like Tekmetric where the guest can see the courtesy inspection and click through and select the work they want and the work they want to put on hold can set clearer guidelines for both the guest and the service advisor.

Establish a Transparent Relationship with Your Guests

Providing excellent customer service is good practice for any auto repair shop, but it also goes a long way toward preventing chargebacks.

Let your guests know that you’re committed and dedicated to fixing their problem, even if that means taking their vehicle back into the shop if the guest is not 100% satisfied.

If you make it clear to your guests that they can come back to you about any concerns, they are far less likely to go to their bank or credit card company first. And it’s better to do a little extra work to ease the mind of your guest than it is to give away an entire repair order for free or go through legal hassles.

Shop Tip: Set a Clear and Easy Return Policy.

If your shop doesn’t already have one, consider establishing a clear and easy return policy and make it visible to guests via signage or with messaging on repair orders.

Simple policies such as “If you’re not satisfied, call us, and we’ll make it right” can go a long way in terms of letting guests know they should go straight to you if there’s something wrong.

Three Tips For Growing Your Career as a Service Writer

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After squaring away the basics and launching your career as an automotive service writer, the next step in the process of learning how to become a service writer is to gain hands-on experience within the automotive industry.

1. Find the Right Environment To Support Your Service Writer Career

Environment will have a major impact on the potential for your career to grow, flourish and shape in new ways.

You should consider whether you’d prefer to work in an independent repair shop, auto repair franchise, or dealership environment. Each work environment has its own perks and unique culture which might affect your decision.

You may also want to consider looking for a shop that has your career growth in mind, and one that has the right foundation like a cloud-based shop management system in place.

Features like texting your customers their inspection results have revolutionized the way service writers can interact with their clients.

And there’s also the team dynamics to think about. You might ask yourself: do I want to work for a high-volume brand with a large staff and management hierarchy, or would I prefer working with a smaller crew with more of a team feel?

Asking questions about a shop’s values upfront during the interview process can help ensure the work environment is a good fit for you and save a lot of headaches down the road.

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Hire and Retain the Best Talent for Your Auto Repair Shop

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Every element of your team is critical, from the technicians who complete the repairs to the service writers who assist customers and keep repair orders flowing through your shop management system.

They’re the people who are responsible for directly communicating with guests or working on vehicles. They're the core of your everyday operations, ensuring cars are brought in, estimates move along, and repairs are completed on time.

It is absolutely critical for great shops to start with great talent!

With the power of cloud-based shop management systems, auto repair shops can build the best team possible with the right mindset, culture, and approach to hiring and retaining the best talent.

Find Reliable Automotive Repair Shop Software That Shops Trust

Read time: 3 min

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We get that looking for a new shop management system can be overwhelming. There are a lot of options to wade through, and a lot of features you need to learn about. But most are probably of you are probably thinking “can this tool do what I need it to?”

To help you wade through all the options out there, the best way to find the right tool for the job is to look for information from the people using those tools every day. That means shop owners, general managers, service advisors, and technicians.

Of course, word of mouth is great, and it's always awesome to get the chance to talk to shop owners and workers in person at industry events, but you don't have to wait. With so many resources at their disposal, we wanted to help shop owners looking for a new shop management system leverage the wealth of information out here like online reviews, user groups, and case studies to help them make the best decision for their team.

Introducing Default Inspections For Tekmetric DVIs

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With Digital Vehicle Inspections shops can go the extra mile and introduce a new level of transparency through a frictionless experience for the customer.

They can get clear pictures or videos to show them what's wrong, have the inspection results sent to their email, and approve or decline work with just the click of a button.

However, while this is super simple for the customer, for Service Advisors, finding the right inspection can be time-consuming. Especially when your shop is training new service advisors and introducing them to your standard operations.

To save your Service Advisor's time and effort, we are excited to announce our newest feature: Default Inspections. 

This feature streamlines the inspection process and makes it easier for you to provide great service to your customers.

Sell More Repairs With Easy Buy Now, Pay Later Options From Tekmerchant

Read time: 3 min

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With this latest update, we want to deep dive into one of the most beneficial features, buy now, pay later, so shop owners can see for themselves.

Tekmerchant was designed to help shop owners, like you, to build trust with customers, close out the day faster, and turbo charge shop’s payment processing by offering them a fully integrated payments solution, all managed by a trusted team. Building off your existing Tekmetric experience, Tekmerchant is another way to supercharge both your shop’s processes and your customer’s experience at the same time.

More specifically, we're really excited to tell you about our new buy now, pay later feature , making it easier for your guests to do business with your shop -- especially on those more expensive repair orders. 

With just the inclusion of Tekmerchant alone, Silver Lake Auto’s shop performance continues to grow. At the organization’s flagship store, average repair order (ARO) has increased by more than $200 a month!

And we’re excited to see how much those AROs grow with buy now, pay later.