blog

Welcome to the Tekmetric Blog

Thoughts, perspectives, and industry commentary from the Tekmetric team

How to Build an Auto Repair Website (The Complete Guide)

read more

In the world of tires and engine diagnostics, the most powerful tool in your automotive shop might not be in your toolbox—it might be online. For the modern auto repair shop, a professional website is no longer a luxury; it’s a necessity. It’s your 24/7 receptionist, your most compelling advertisement, and your digital front door.

But where do you start? The world of web design can feel as complex as a modern car's electrical system. This guide will navigate you through the complexities of website building and best practices to drive customers to your shop.

Why a website is essential for mechanics

In an age where the first step to solving a problem is a Google search, your customers are looking for you online. When a check engine light flashes or brakes start to squeal, their phone is the first thing they reach for. If you’re not there to be found, you’re handing business to your competitors.

1. Building trust: A professional car repair website acts as a digital handshake. It tells visitors that you are a legitimate, trustworthy auto repair business.

2. 24/7 Marketing engine: Your shop has closing hours, but your website works around the clock. It provides essential information like your location, auto services, and phone number. You can even add online booking features so you never miss a customer when they are ready to book.

3. Local search and SEO: A well-optimized website is critical for local SEO optimization. When someone searches "car repair near me," search engines like Google prioritize businesses with informative and mobile-friendly websites. A strong online presence puts you at the top of those results, making you the default choice for local customers in need. More on SEO later.

Key features for your auto repair shop website

Features to include in an auto repair website.

To be effective, your mechanic website needs more than just a pretty face. It requires specific features and functionality to meet the needs of your customers.

1. Contact information and hours

Your phone number, address (with an embedded, clickable map), and business hours should be prominently visible on your homepage, preferably at the top and bottom of every page. A simple and memorable automotive shop name can also help you be easily remembered when the next check engine light comes on.

2. Add service pages

Don’t just say "we fix cars." Create distinct auto repair service webpages listing all of your car repair services: oil changes, brake repair, engine diagnostics, transmission services, tire rotation, auto care, etc. This not only informs customers but also provides valuable keywords for search engines and helps customers know if you perform the service they need. You can also include your prices if you think it is a selling point.

3. Online appointment booking and payments

Convenience is king. An integrated booking system that allows customers to select a service and schedule a time slot is a game-changer. It reduces phone tag, streamlines your workflow, and improves the overall customer experience.

Tek-Tip: Overwhelmed? Tired of boring website templates? Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

4. Customer testimonials and reviews

Social proof is incredibly persuasive. A dedicated section for reviews from satisfied customers builds trust and validates your quality of work. An easy place to start is by managing and responding to your Google reviews.

5. Mobile-Friendly design

The majority of local searches happen on mobile phones rather than desktops. Your website must be optimized for mobile devices and fully responsive to provide the best user experience.

6. Blogs

Writing blogs about topics your customers care about can be an easy way to drive online engagement and new customers. Make your blogs specific to your geographical area such as “How to fix a flat tire in Houston, Texas” or “What to do when your check engine light comes on in Denver, Colorado”.

7. Search engine optimization

Stop what you are doing and search for your key automotive services in Google. Does your shop show up on the first page of Google? If not, you likely have an opportunity to optimize your SEO strategy and online presence.

8. Clear goals

Your website should make it easy for customers to contact you or to book an appointment. Whether you add a contact form or online booking functionality, make it easy for potential customers to start the process.

9. Your story

Is your shop veteran or family owned and operated? Sharing your story and what makes your shop unique can be a big selling factor for potential customers.

The best website builders for your shop

You don’t need to be a coding expert to build a website. Modern website builder platforms offer intuitive tools that make the process straightforward.

Tekmetric: If you are tired of boring website templates and are already a Tekmetric customer, Tekmetric will build you a custom website design that matches your brand and services. You can even add SEO support and online bookings so you can waste less time on marketing and spend more time with your customers. Best of all, everything syncs with your Tekmetric platform so everything stays in one place.

CAUTION: building your own website can be time consuming, expensive, and lead to poor results. Most website builders do not have automotive industry experience and may not know the best practices. Let Tekmetric build you a custom website that is tailored to your business. (Must be a Tekmetric customer).

Wix: If you want to invest the time and manpower to create your own website, Wix is known for its user-friendly drag-and-drop interface. It offers a wide selection of website templates, including many designed for the automotive industry.

Squarespace: Squarespace is another great option if you want to build your website yourself. Squarespace is known for its clean and modern website design templates.

Best auto repair website templates

Automotive website design templates.

Choosing a website design is about finding an aesthetic that reflects your brand and serves your customers' needs. Look for designs that are clean, professional, and easy to navigate. Here are a few of our favorite automotive websites:

KARR Automotive

The KARR website offers an engaging video on the home page paired with a bright aesthetic. It stands out to prospects with clear call-to-actions, customer testimonials,  services, and contact information.

Anderson Auto Repair

The Anderson website grabs your attention immediately with high-quality shop images with a minimalist aesthetic. We loved the easy to use online booking tool and embedded Google map for easy directions.

Hansen Auto Repair

Hansen Auto Repair has done a great job making their website easy to navigate and incorporating clear call-to-actions. They added specific service level website pages to maximize SEO performance and even added coupons/warranty information. The theme is patriotic while also being professional.

Quality RV Solutions

The last website to make our list was an RV repair shop showcasing that all types of repair shops need a website to drive business. This website also stood out because they added a link to their merchandise store and helpful FAQs.

How to choose the right website design for your shop

With so many options, how do you pick the web design that's right for you?

Define your goals: What is the single most important action you want a visitor to take? Is it to call you? Book online? Visit your shop? Your entire design should guide them toward that goal.

Customer first: Are you serving busy parents who value convenience, or car enthusiasts who appreciate technical detail? Your design, from colors to fonts, should speak their language.

Brand identity: Your website is an extension of your physical car mechanic shop. If your shop is known for being modern and tech-forward, your website should reflect that. If you're a third-generation family business, your site should convey that heritage and trust.

Budget and resources: Consider both the initial cost and the long-term maintenance of the website.

Prioritize functionality: A beautiful website that is slow, confusing, or broken is worse than a simple website that works perfectly. Ensure the website template you choose is fast-loading and provides a seamless user-friendly experience for your visitors.

Final thoughts

Building a modern auto repair website is one of the single best investments you can make in the future of your automotive business. It establishes your credibility and works 24/7 to attract new clients.

👉 If you need further assistance with building your website or want to explore Tekmetric, you can [Book a Demo Here]

browse the latest articles

All tags
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

3 Ways to Maximize Auto Repair Shop Profitability

May 30, 2024

Read time: 3 min

read more

From what we see, there’s a lot that shop owners get right. They understand how to lead their teams, grow their shops, and bring trust and transparency to their customers. But as a former trainer and franchise performance specialist, I do notice a lot of little inefficiencies that add up. 

Tekmetric touches every part of running your shop -- from managing customer information and measuring business metrics to facilitating digital vehicle inspections, repair order workflows, and even payment processing.

Because we have so much information available, we've collected and analyzed all that data at our fingertips to bring shop owners and general managers unique industry insights on how your shop can make the most money out of the work you already do.

No items found.

The Complete Auto Parts Inventory Management Guide for Modern Auto Repair Shops

May 29, 2024

Read time: 3 min

read more

Order too many parts and your money and space are tied up in inventory. Order too few and when you run out of what you need, projects come to a standstill while  you wait for a delivery. That’s why you need a solid auto parts inventory management system. 

Auto parts inventory management is a process that helps you decide when to buy, store, use, or sell auto parts, so you can be sure that items you need are in stock when you need them. This requires tracking parts you have on hand and streamlining the process of reordering or replacing them at the right time. 

An inventory system will help your shop run more efficiently and free up a ton of time. Implement an effective system to tighten up your workflow and take your business to a higher level. 

Tekmetric Achieves SOC 2 Compliance, Gold Standard in Security Compliance

May 24, 2024

Read time: 3 min

read more

Considered the “gold standard” in security compliance, this certification is awarded in accordance with the American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations, also known as SSAE 18.

As one of the first auto repair shop management systems to achieve SOC 2 compliance, Tekmetric is well-positioned to continue safeguarding sensitive information for both auto repair shops and their valued customers.

No items found.

Service Advisor Tips: Increase Shop Profits With Clear Communication

May 23, 2024

Read time: 3 min

read more

If your customers don’t understand their estimate, their repair order, or the progress of their repair, they may become frustrated or even decide to take their vehicle somewhere else.

But when service advisors communicate effectively with customers, they’ll increase the likelihood that each customer will become a repeat customer who will refer their friends and family to your shop. In other words, clear communication with your guests can exponentially improve your profits.

Everyone at your shop has their own responsibilities, but they all need to be skilled in communicating effectively with each other and with your guests.

Your service advisors in particular need to be great at communicating with your guests because they are the ones who will set the stage for your guests’ experience at your shop.

Here are three service advisor tips for assessing and upgrading communication with your guests.

Serving Generation CX: Leveraging Industry Trends to Transform Your Customer Experience

May 22, 2024

Read time: 3 min

read more
No items found.

Gamify Your Auto Repair Shop to Boost Performance

May 18, 2024

Read time: 3 min

read more

Similarly, your automotive service advisors might enjoy talking to people but feel worn down after a long day of helping customers and building repair orders. 

We've talked before about how modern shop management systems make it easier for your team to communicate, collaborate, and get things done. 

Going a step further, there's an opportunity for shop owners or general managers to help create a culture within your repair shop that not only boosts productivity and maximizes efficiency, but rewards success and contribution as well!

Four Ways to Maximize Your Shop’s Data

May 17, 2024

Read time: 3 min

read more

One of the most important parts of building a thriving auto repair shop in today’s industry is knowing how to interpret your shop’s data well – and often. Understanding how to leverage and report on your data can help you transform your business overnight through informed decision-making, financial health monitoring and strategic planning. Large corporations invest in tools to provide them with business intelligence to grow their bottom line and it should be no different when it comes to running your auto repair shop.

Through data analytics and predictive reporting, organizations can gain a deeper understanding of market trends, customer behavior and emerging opportunities. Integrating these capabilities into running your business can be quite intimidating. Fortunately, Tekmetric’s shop management system provides the tools you need to run reports, monitor your shop’s performance, and make strategic decisions that promote increased efficiency and profitability. Read on to discover how you can leverage data to enhance efficiency, improve customer engagement, identify growth opportunities, and drive profitability in your shop.

1. Identify Business Objectives

Identifying a clear target of what you’re looking to achieve in your business is the most important starting point when it comes to measuring performance and success. To effectively leverage data for your business, start by clearly defining your goals. Identify what you aim to achieve, whether it's improving customer satisfaction, increasing sales or optimizing operations to save you time or even looking to expand your auto repair shop to a new location. 

Once your goals are set, establish specific Key Performance Indicators (KPIs) to measure your progress. This step is crucial to ensuring you are able to evaluate progress clearly and objectively. Once you’re able to track your performance accurately and measure success, you can now move onto formulating a data-driven strategy to reach your business objectives.

2. Analyze Data & Establish Baselines

For an auto repair shop, analyzing data begins with collecting detailed information about various aspects of the business, such as customer demographics, parts usage, Digital Vehicle Inspection (DVI) metrics, technician efficiency, as well as sales trends. This analysis helps in understanding the current performance levels, pinpointing areas for improvement, and optimizing resource allocation. For example, with Tekmetric’s real-time insights you can quickly identify repair orders by status and identify bottlenecks before they occur in your shop.

Establishing baselines involves setting standard performance metrics against which future performance can be measured. By using historical data, the shop can determine average repair order (ARO), parts margins by vendor and employee efficiency. These baselines serve as benchmarks for evaluating progress and identifying deviations that require attention.

3. Make Data-Driven Decisions

An auto repair shop can make data-driven decisions by leveraging data insights to inform its business strategies and decisions. Tekmetric built its reporting suite with a focus on helping shops identify key areas for growth and opportunities for innovation. For example, thorough and efficient digital vehicle inspections can strongly enhance your customer experience by building trust and transparency.

At Tekmetric, we've discovered that shops sending eight to twelve photos to customers on over 50% of their repair orders achieve a higher average repair order (ARO) compared to those that don't. By measuring DVI quality through metrics like photo quantity, you can increase your ARO while building trust and transparency with vehicle owners. Leveraging Tekmetric's reporting tools, you can identify your own trends and implement a growth strategy driven by data-backed decision making.

4. Monitor and Review Progress Regularly

To ensure ongoing success, an auto repair shop should prioritize monitoring and regular review of its operations. This entails creating regular reports to track Key Performance Indicators (KPIs) and measure the impact of data-driven decisions. By consistently monitoring performance metrics, the shop can stay proactive in addressing challenges and capitalizing on opportunities.

It's crucial for auto repair shops to remain agile in their approach. Tekmetric’s reporting enables its users to be prepared to pivot and make quick decisions based on real-time data and insights. As the automotive industry evolves and customer needs change, shops must adapt their strategies accordingly. By staying agile, the shop can swiftly respond to market shifts, customer preferences, and emerging trends, ensuring its continued relevance and competitiveness in the industry.

Top 3 Benefits of Auto Repair Shop Management Software

May 16, 2024

Read time: 3 min

read more

At the end of the day, customers want to feel like they can trust your shop, they know they'll be taken care of, and you're only doing the repairs that are most necessary.

On the other hand, your shop wants to bring in as much business as possible, and generate as much revenue as you can with the time and resources available to your team. That's made possible with the right tools for the job, streamlined and efficient processes, and transparent communication with your customers.

Better operations means smooth repairs, smooth repairs means happier customers, and happier customers means more business.

When your shop is trying to run like a well-oiled machine, any breakdown in workflow can lead to delays, a frustrated team, and unsatisfied customers.

For example, if a customer's repair takes longer because the part you thought you had in stock is actually on back order, they're going to be less likely to return.

That's where shop management software comes in. Just any other tool in your shop, there will be a return in your investment.

What if we told you that you can get even more value out of the work you already do with the right processes in place?

Elevate Your Shop Operations with Repair Order Labels

May 16, 2024

Read time: 3 min

read more

The Job Board is that heads-up display within Tekmetric.

So when you're wondering what's going on with that SUV sitting in your shop's pickup lot for the last two weeks, you can see if it is awaiting customer approval or if parts are still on the way.

Within Tekmetric, Repair Orders flow through your Job Board, visually representing your shop's overall workflow in three columns: “Estimates,” “Work-In-Progress” and “Completed.” 

The idea is for service advisors, general managers, shop owners, and even Technicians, to gain a birds-eye view of everything happening in your shop with just a quick glance. Everyone is responsible for their tasks, every step of the process is accounted for, and it can all easily be tracked and managed in a simplified workflow.

We also understand that some shops may want a little extra flexibility, and maybe there’s some extra level of detail you would like represented visually on your job board. That’s where Tekmetric’s RO Labels come in.

Tekmetric Named Leader 9 Times in G2's 2023 Fall Spotlight

May 16, 2024

Read time: 3 min

read more

It turns out that the shop owners, service writers, general managers, and technicians that rely on Tekmetric everyday chose us once again as the clear market leader on G2!

Okay, okay, we're sorry for another humble brag... But this is really more about you, the users than it is about us! If you're not familiar, G2 is a peer-to-peer review site. Users just like you can submit reviews and vote on the tools they use everyday, like Tekmetric.

Really, this is all thanks to all the amazing independent shops that do great work every day with Tekmetric. The shops that keep people's vehicles safe and reliable. The heroes that get their customers back on the road every single day!

We were just chosen because you all love us so much! 😳

But that's not all. Tekmetric was also chosen for how easy it is to get your shop up and running!

  • Most Implementable Fall 2023
  • Most Implementable Small Business Fall 2023
  • Fastest Implementation Fall 2023
  • Momentum Leader Fall 2023
  • Leader Fall 2023

We totally get it, the last thing you want is to have to pause everything you're doing and let the bills pile up, just to relearn how to run your own shop.

That's why we make it as easy as possible, handling all the heavy lifting so your shop can sit back, relax, and hit the ground running right away!

That kind of makes sense, considering Tekmetric was chosen as one of the easiest shop management systems to do business with. 

  • Leader Fall 2023
  • Easiest To Do Business With Fall 2023
  • Easiest To Do Business With Small Business Fall 2023

Tekmetric comes from shop owners, advisors, technicians, and managers just like you. We live, breathe, and execute innovation, the kind of innovation your shops need to get even more value out of the work that shops like yours already do!

We're always working hard to make Tekmetric even better!

Thank you! Thank you for partnering with us, and thank you for helping us create the best possible solution for running an independent auto repair shop!

We're excited to be awarded and regarded so highly, and we strive to keep that level of excellence and support at every step in your shop.

Tekmetric is always being updated, and we’ll never stop working with and supporting shops to help them run efficiently and with fewer headaches, so you can focus on doing what you love!

No items found.

Our Automotive Labor Time Guide: What to Look For When Selecting a Digital Labor Guide

May 16, 2024

Read time: 3 min

read more

As an auto repair shop owner, you know how important accurate labor times are for locking in your profit margin on labor and growing your business. But how do you find a labor guide that you can trust and that works with your shop’s estimate process?

Switching to a newer labor guide can be tough for some shops. Many shop owners already trust their physical, paper labor guide; they’ve been using it for years! But that guide probably doesn’t include labor times for repairs on newer vehicles—not to mention it takes up a lot of space.

Digital auto repair labor guides are becoming standard across the industry because of how accessible they are and how they can be continuously updated with labor times for newer vehicles.

If you’re still using your old labor guide, or even a digital labor guide that isn’t working for you, it might be time to find a labor guide that will better meet the needs of your shop. Here are some key features to look for to narrow down your search.

Why Auto Repair Shops Need Online Scheduling

May 16, 2024

Read time: 3 min

read more

Well, there’s an easy way to make sure none of that happens ever again.

Just like how it’s easier than ever to book an appointment with your doctor, or even your barber, in a matter of seconds online -- your auto repair shop can modernize the scheduling process too.

During a recent webinar, Join Kieran O’Brien Co-founder of ShopGenie Co-Founder, and our very own PJ Leslie, Head of Business Development at Tekmetric, offered their insight on how auto repair shops can provide a modern experience for their customers with online scheduling.