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We can't deny it, we're customer obsessed. That's why we went out of our way to visit shop owners who rely on Tekmetric every day! And part of why we're so customer-obsessed is because of how much our customers love Tekmetric, and its ability to empower shops.

That's why we’re celebrating another season as the leaders in the industry for shop management software!

Once again, for the third time in a row this year, G2 users have chosen Tekmetric as the leading solution for managing and revolutionizing their independent auto repair shop.

Tekmetric Chosen as the Clear Industry Leader

For their latest round of awards, Tekmetric was chosen as a clear industry leader for auto shop management software for the third time this year.

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We've said it before, and we'll say it again, this is all because of shops like yours!

All the amazing independent shops that do great work every day with Tekmetric, the shops that keep people's vehicles safe and reliable. The heroes that get their customers back on the road every single day!

We were just chosen because you all love us so much!

There’s Always More to Come!

Thank you! Thank you for partnering with us, and thank you for helping us create the best possible solution for running an independent auto repair shop!

We're excited to be awarded and regarded so highly, and we strive to keep that level of excellence and support at every step in your shop.

Tekmetric is always being updated, and we’ll never stop working with and supporting shops to help them run efficiently and with fewer headaches, so you can focus on doing what you love!

We brought our entire team together in person to kick off the year in Houston, and to say I was anything short of blown away would be an understatement.

We pride ourselves on being a remote-first company and we’ll continue to build our team remotely with the best talent from across the world, but there sure was something special about having everyone in person at the same time, in the same place, uniting around the same goals. 

When you have the opportunity to gather such an amazingly talented group in the same room, you’ll be surprised by what happens from the brainstorming, to the tactical collaboration – and well, all the fun we had together!

And this wasn’t all just about us. Because in the end, we’re here to support all the amazing independent auto repair shops that do great work every day getting cars back on the road.

Tekmetric's Dedication to Customer Obsession

A dozen of our customer shops were gracious enough to host folks across our teams as we spent time with shop owners, advisors, and technicians diving into the next batches of innovation the industry needs us to build into Tekmetric.

Running a repair shop is the background of everything we do. It's that partnership between Tekmetric and the auto repair shops that leverage the platform daily that enables us to build the absolute best tool for the job: running an independent auto repair shop.

As we continue to build Tekmetric, I’m especially keen to hear more than ever from technicians on this front.

At a time when industry continues to fight to keep up with challenges in educating, recruiting, and retaining top-quality techs, we’re taking a more intentional stance on the role a shop management system can play in helping your shop build and support the best team possible. Be sure to look for more from us throughout the year in this area.

We’ve always started anything we do at Tekmetric with a ‘customer obsession’ mindset – and I’m proud to extend this further down to the technician level this year.

As we grow, I’m also noticing how important it is to spend more of my time transferring real-world shop knowledge to every member of our team. In the early days, our Tekmetric office was the upper level of my shop, and I probably took for granted how easy it was for our team to observe the activities going on downstairs.

It's rejuvenating to now bring over 100 of our teammates to shops and immerse ourselves in the challenges our customers are facing. I smile when I see a well-drawn whiteboard with jobs listed out in columns, color-coded and sorted by promise time.

I think back on the early ideas that went into translating age-old management concepts into better versions of what are now standard features in Tekmetric.

I get even more joy when one of our new product managers builds well past my ideas, or I hear one of our onboarding managers asking a shop owner a question that even I’m not sure I would have thought of.

One thing is certain: the opportunity for our team to connect, collaborate, and brainstorm our next steps as a shop management system has ignited our drive for success. 

Driving for Success in 2024

We are growing and maturing in real-time, and the pace of our new thinking and new innovation is mind-blowing.

If you’re a current customer, our doors are always open. Feedback from front-line employees, technicians, service writers, general managers, and of course shop owners, has turned into some of our most powerful features and functionality.

If you want to connect with our team, we welcome you to email us at support@tekmetric.com to set up a time with our product team to discuss ways we can improve, or set up a 1:1 consultation if you need additional support.

And if you haven’t made the switch to Tekmetric yet, what are you waiting for? Book some time with one of our Shop Advisors here to talk through how we might be able to help your shop run better than it ever has.

From our team to yours – thanks for your continued trust and support as we grow Tekmetric. 2024 figures to be a great year for us and for the industry. If there’s anything I can personally do to help your shop measure up to another level, please reach out!

- Sunil Patel, Tekmetric Founder and CEO

Tekmetric Multi-Shop is designed to give owners everything they need to manage multiple shops in one place. Our goal is to help your team gain back time, make more informed  decisions, and maximize your shops’ margins!

Our latest update for Tekmetric Multi-Shop, Shared Customer History, does just that! With stronger cohesion between different locations, multi-shop owners and service advisors can simplify their workflow and provide a more seamless customer experience.

Smart Jobs is a revolutionary new way to build jobs in Tekmetric with just one click. Shop management software, at its core, is meant to help you build jobs, and we wanted to streamline that process as much as possible. So that’s what we did!

Your typical repair order may have one or more jobs packaged together. Usually that requires a lot of clicking around to find the right labor rates, and the right parts, sourcing the parts you don’t have, and applying the right markup matrices, over and over again.

That means an extra click for every single step. If you ask us, that’s too many clicks.

The reality is that all shop management systems require far too many actions for what really should be a one-click process. 

When we set out to create Tekmetric, we set out to revolutionize the independent auto repair industry. We wanted to simplify, yet maximize the work your shop does.

We’re certain you’ll love how much Smart Jobs does just that.

"Smart jobs is a must have, it'll speed up your service writing by a huge amount.” - Chris Chagnon, COO at the Cardinal Plaza Shell

There are tons of daily and long-term decisions you have to make to continue growing your business. That means there's a lot of information to keep track of to stay organized.

With the right tools, like real-time reports in your shop management system, it's easier to organize and track everything happening in your shop and to use all of that data at your disposal. In this case, that tool is a modern shop management system.

With every aspect of your shop managed and tracked with a cloud-based SMS, shop owners can use real-time reports to forecast the health of their business and gain a sense of how much money their garage is expected to make before the end of a week, month, or year. 

Here are the most important auto repair shop metrics to track in a cloud-based shop management system.

With a complete view of how all your shops are performing and access to the tools needed to make changes quickly, shop management systems help run your shop with smooth and agile business operations, provide a consistent experience for customers, and ultimately maximize revenue and support your shop's growth.

Features such as unified reporting across all your shops and shared customer history work to create seamless processes for managing your business as a centralized organization.

In the fast-paced auto repair industry, delivering exceptional service and ensuring vehicle safety is paramount. This is where Tire Suite comes in — a solution that simplifies tire management, letting you save time and gain peace of mind.

Tire Suite is a comprehensive solution designed specifically for tire shops. Whether you're struggling with time-consuming DOT# registration processes, concerned about protecting your shop from risk, or looking to save money and boost profits, Tire Suite has you covered.

Streamline Your Processes, Save Valuable Time

Time is money, especially in the fast-paced world of tire shops. With Tire Suite, you can say goodbye to the days of manual paperwork and tedious DOT# registration processes. Our platform automates the entire registration process via Tiremetrix, saving you valuable time that can be better spent serving your customers or growing your business. By streamlining your processes, Tire Suite allows you to focus on what matters most – delivering exceptional service to your customers.

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Our platform not only streamlines your processes for DOT# registration but also helps streamline tire sourcing. Access vehicle-specific tire specifications swiftly, facilitating seamless tire selection for your team. Easily search your inventory or seamlessly add tires as needed parts, enabling effortless tire sourcing through integrated parts ordering.

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Protect Your Shop, Ensure Compliance

Compliance issues can be a nightmare for tire shop owners, leading to costly fines and penalties. With Tire Suite, you can rest easy knowing that your shop is fully compliant with DOT# regulations. Our platform simplifies the registration process and provides ongoing support, helping you avoid unnecessary risks and protect your business from potential liabilities. By investing in Tire Suite, you're investing in the long-term success and sustainability of your shop.

Take Your Tire Shop to the Next Level with Tire Suite

Ready to take your shop to new heights of efficiency and success? It's time to discover the power of Tire Suite. Say goodbye to wasted time, compliance concerns, and unnecessary expenses – and say hello to a brighter future for your shop.

With the SiriusXM Platinum Plan, customers receive access to hundreds of SiriusXM channels featuring ad-free music plus sports, talk, entertainment, news, and comedy that they can enjoy both in their vehicle and outside the car with the SiriusXM app.

“We recognize the immense opportunity this collaboration with SiriusXM presents for repair shop owners,” said David Weiner, Chief Revenue Officer for Tekmetric. “At Tekmetric, our goal is to provide shop owners with a wide range of options to enhance their customer experience. Enabling a complimentary SiriusXM subscription on our platform is just one way we empower shop owners to offer added value, sustaining loyalty and satisfaction among their customers.”

In addition to enhancing customer experience, this integration is streamlined for shop owners to easily apply it to their shop. With just two clicks, shop owners can seamlessly activate the integration and begin providing the SiriusXM trial subscription to customers as a thank you after service visits. For instructions to enroll your shop today, please click on this link: https://siriusxmforshops.com/Tekmetric.

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When researching digital vehicle inspection software solutions, you should look for these seven core features that benefit your team and your customers:

1. A searchable DVI history
2. The ability for technicians to attach photos and videos to inspections
3. A color-coded system that indicates the severity of inspection findings
4. A direct tie-in to parts and labor data when building estimates
5. The ability to add canned jobs when building estimates
6. Digital authorization
7. Automatic saving and tracking of declined jobs

1. Searchable DVI History

When shopping for digital vehicle inspection software, make sure that you can easily look back on past inspection findings. When service advisors are able to quickly find out what was uncovered during previous inspections, they’re less likely to miss a repair opportunity and leave money on the table. They can simply pick up where they left off, helping your shop sell more repair work.

2. The ability for technicians to attach photos and videos to inspections

It’s one thing to tell a customer, “Hey, your car has really bad engine corrosion.” It’s another thing to show the customer a photo of the orange, brittle-looking rust all over their engine. When customers can see what’s really going on with their vehicles, they’re more likely to trust your team’s word and authorize repairs right then and there. They’ll be less inclined to shop around for a second opinion or tell you, “Oh, I’ll sleep on it and come back tomorrow.”

A digital vehicle inspection software that enables technicians to quickly attach photos and videos will help your team keep repairs moving along and build customer trust.

3. A color-coded system that indicates the severity of inspection findings

When explaining repairs to customers, the best route is often the simplest one. Instead of spending time speaking or writing about the intricacies of each inspection finding, service advisors can leverage digital vehicle inspection software that uses a simple, color-coded system to instantly give customers an idea of how urgent each inspection finding is. For instance, an inspection finding marked in green would indicate that everything is good to go, one marked in yellow would indicate something that might need attention down the line, and red would indicate the need for immediate action.

4. A direct tie-in to parts and labor data when building estimates

It’s vital for service advisors to weave in the right parts and labor data when building estimates. But doing so manually is a tedious process. With everything going on, service advisors might accidentally scribble down the wrong piece of information, resulting in the customer getting the wrong parts and labor pricing, or inaccurate parts availability.

Digital vehicle inspection software with a direct tie-in to parts and labor data helps service advisors create accurate estimates from the get-go, so there are no unpleasant surprises for anyone at the shop come estimate-review time.

5. The ability to add canned jobs when building estimates

On a daily basis, service advisors may find themselves writing the same types of findings on estimates over and over.

Digital vehicle inspection software with a canned jobs feature will eliminate a lot of this repetition by enabling service advisors to add pre-saved jobs to estimates in a matter of seconds. That way they can complete inspections faster and get estimates in customers’ hands as soon as possible.

6. Digital authorization

The easier you make it for your customers to authorize repair work, the more likely they’ll quickly do so. That’s where digital vehicle inspection software with digital job authorization steps in. Service advisors won’t have to track down customers to get their verbal or written approval to start repair work. Instead, customers can approve or decline individual jobs from the moment they get their estimate.

7. Automatic saving and tracking of declined jobs

Some repair work is going to get declined for various reasons. But don’t worry. Declined jobs show that your shop is thorough with inspections and estimates; your team caught every budding and existing issue with each vehicle. Think of declined jobs as future business opportunities for your shop.

However, remembering and keeping track of declined jobs can get tricky with a pen and paper method. Service advisors might totally forget about these opportunities, or if they remember, they’ll have to dig through stacks of paper or navigate folder after folder on a computer just to find the right estimate.

Digital vehicle inspection software that has a “declined jobs” feature enables your service advisors to pick up right where they left off the next time a particular customer walks into your shop. They’ll be able to search which jobs the customer declined last time, and recommend taking care of those issues. The results? You’ll get more business and impress your customers with your great customer service.

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Should auto repair shops focus on social media marketing?

How many people do you know who spend a substantial amount of time on Facebook? Or hours watching YouTube? How can your business take advantage of how easy it is to get in front of potential customers?

Social media became the leading online activity in 2013 and has grown ever since. According to a Backlinko study, there are 5.24 billion global social media users that average over 2 hours a day on social media platforms. The top three social media platforms are Facebook, YouTube, and WhatsApp.

Chances are that your potential new customers are spending more time online than anywhere else. Is your auto repair shop doing everything it can to reach them?

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Source: https://backlinko.com/social-media-users

Social media channels are key for boosting your shop's reputation and make a big difference when it comes to driving referrals and repeat customers. Engaging your local community will keep you top-of-mind as a reliable, trustworthy place for your guests to get their vehicles repaired.

10 effective social media strategies for auto repair shops

Social media channels are one of the most powerful forms of word-of-mouth advertising; more and more people go on social media to make purchasing decisions as well as socialize with friends and family members.

By having a strong social media presence, it makes it easier for the people you serve to share information about your shop, whether that be promotions, insightful posts, or even fun photos that your auto shop shares. But there are so many ways to engage the people in your service area on social media that it can be tough to know where to start.

To make things easier, here are ten ways that your auto repair shop can use Facebook, Instagram, YouTube, LinkedIn, TikTok, Twitter and other channels to interact and socialize with potential customers and loyal guests.

1. Think local

It’s important to remember that social media channels—especially Facebook—are places where people often go to talk about a shared experience. A lot of times, those experiences are local. Whether it’s how the sports teams in town are doing, where people like to go, or upcoming events, the bulk of many online social media conversations is still driven by what’s happening in our own communities.

Businesses are a big part of that conversation. How often have you seen friends or family members post a question on their feed like “Know any good restaurants in town?” People also post public reviews and recommendations of the places they go and the businesses they use on Facebook, Google, Yelp, and other channels.

While it may not be direct marketing, starting a dialogue about what’s going on in your community may be a good way to start some conversations. Are there any new happenings? Are there charitable or uplifting things that people are doing in your community? You can even talk about the local driving experience, highlighting best roads to take during certain times of the week and any ongoing construction projects that drivers may want to be careful when diving past for the sake of their vehicle.

These are just a few of the things that you can address on your Facebook page to get guests talking and make your shop more approachable.

2. Local charities and events

Looking for ways to play a bigger role in your community? Consider using your social media pages to focus on other businesses, events, and charitable activities in your town. While this may seem to take the focus off of your shop and services, it shows your neighbors and guests that you care about the well-being of your community at large.

For example, Casey’s Automotive in Chantilly, Virginia promotes and partners with the local charity, Ellie’s Hats, an organization that raises funds to support children who have been diagnosed with cancer. Every year, Casey’s and Ellie’s Hats hold an annual Spring Fling car show where the kids get to help hand out prizes for different cars and people get custom-built trophies made out of car parts. By partnering up, Casey’s is not only helping make the world better by living out their values but also engaging the community and gaining potential future referrals.

3. Teach your followers something cool or valuable

Showing guests how to do something is a great way to give them something of value, establish leadership, and build trust. A good auto shop owner can always appreciate guests who take care of their vehicles between visits, so showing guests how to take care of their car may be worth sharing and demonstrate that you truly care about your guests’ vehicles.

In addition, some guests may find things that are simple for technicians and other experienced vehicle owners, such as performing an oil change or rotating tires, to be difficult or more of a hassle than they want to take on, and will instead bring the job to you.

4. Show gratitude and understanding

Guests are the backbone of any auto repair shop. Without them, you wouldn’t be in business. Show your guests that you value them! Sometimes this is better done in person, but if a guest is particularly loyal, or you provided them with some interesting, exciting repair work, you may want to ask them if you can feature them on social media and thank them for coming in.

If someone leaves a 5 star review on Facebook, Google, Yelp or somewhere else, or says something positive about your business, be sure to thank them for taking the time to do so. If the review was not made on a public site, and you got it from a customer by email or text, you should ask them permission to share their review before posting it on social media.

If the review was not made on a public site, and you got it from a customer by email or text, you should ask them permission to share their review before posting it on social media.

Either way, it’s like a trophy; show it off!

Here’s an example of Excluservice in Rockville, Maryland showing off a five-star review on their Facebook page.

5. Respond appropriately to poor reviews

The best way to handle negative reviews (and chargebacks, for that matter) is to prevent them from happening in the first place by providing excellent customer service and communicating clearly with your customers. That said, there is always the chance that something will slip through the cracks or that someone will post something because they’re having a bad day. Not all negative reviews are within your control.

Most channels allow you to respond to guests. Talk to your service advisors and technicians to find the specific circumstances of the complaint being made so you have all the facts before responding.

Then, respond in a timely manner; you don’t want to let a review linger for days before responding.

When you do respond, stay courteous and professional, no matter how rude or out-of-line the customer’s review is. If you are able to encourage them to take the conversation offline by calling you, do so. Sometimes, a little attention will encourage the customer to remove their negative review.

If not, at least the public can see that you paid attention and took every possible step to meet their needs. If the review is entirely fabricated, you may be able to challenge it through an official appeal process on the site; Yelp, for example, allows you to flag a review for removal.

It’s also helpful to be proactive about gathering positive reviews so they drown out the negative ones and lessen their impact on both your potential customers’ shopping experience and your overall average business rating on the review site.

6. Highlight seasonal holidays & events

The holidays are a natural part of the yearly newscycle. They’re also fun for a lot of people, and a time when families and friends come together to celebrate something important. By highlighting holidays and using proper hashtags, your shop can gain more attention, inspire action, and be a part of the community's seasonal activities.

Don't forget to use the proper hashtags for seasons and events in your posts. These can help gain attention, but only if you use hashtags that show up in news feeds!

Some holidays move around on the calendar, but here are some dates and hashtags to use for certain holidays and events that take place over the course of the year:

January

• 1st, #NewYearsDay
• 16th, #GetToKnowYourCustomersDay
• 20th, #MLKDay
• 25th, #ChineseNewYear (1/25 - 2/8)

February

• 4th, #WorldCancerDay
• 14th, #ValentinesDay
• 17th, #KindnessDay (Random Acts of Kindness Day)
• 22nd, #NationalMargaritaDay (Don’t drink and drive!)
• 25th, #MardiGras (Same as above)
• 27th, #NationalRetroDay

March

• 6th, #EmployeeAppreciationDay
• 8th, #InternationalWomensDay
• 17th, #StPatricksDay
• 23rd, #NationalPuppyDay
• 25th, #WaffleDay
• 28th, #EarthHour
• 30th, #NationalDoctorsDay

April

• 1st, #AprilFools
• 15th, #TaxDay
• 16th, #HighFiveDay
• 22nd, #EarthDay

May

• 4th, #MayThe4thBeWithYou (National Star Wars day)
• 5th, #ThankATeacher (National Teacher’s Day)
• 10th, #MothersDay
• 12th, #NursesDay
• 15th, #ChocolateChipDay
• 21st, #AccessibilityAwarenessDay
• 25th, #MemorialDay

June

• 5th, #DonutDay
• 6th, #HigherEducationDay
• 8th, #BestFriendsDay
• 12th, #NationalAutomotiveServiceProfessionalsDay
• 14th, #FlagDay
• 15th, #NativeAmericanCitizenship
• 21st, #FathersDay
• 30th, #SMDay (Social Media Day)

July

• 1st, #TellAJoke (International Joke Day)
• 4th, #IndependenceDay
• 7th, #WorldChocolateDay
• 14th, #BastilleDay
• 17th, #WorldEmojiDay
• 19th, #NationalIceCreamDay
• 26th, #ParentsDay
• 30th, #InternationalDayOfFriendship

August

• 15th, #NationalRelaxationDay
• 19th, #WorldPhotoDay
• 26th, #NationalDogDay

September

• 5th, #InternationalDayOfCharity
• 6th, #ReadABookDay
• 7th, #LaborDay
• 21st, #DayOfPeace
• 29th, #NationalCoffeeDay
• 30th, #InternationalPodcastDay

October

• 4th, #NationalTacoDay
• 16th, #NationalBossDay
• 31st, #Halloween

November

• 3rd, #ElectionDay (2020)
• 11th, #VeteransDay
• 13th, #WKD (World Kindness Day)
• 26th, #Thanksgiving (2020)
• 27th, #BlackFriday (2020)
• 28th, #ShopSmall (Small Business Saturday, 2020)
• 30th, #CyberMonday (2020)

December

• 1st, #GivingTuesday (2020)
• 3rd, #IDPD (International Day of Persons with Disabilities)
• 9th, #ChildrensDay
• 10th, #HumanRightsDay
• 25th, #Christmas
• 31st, #NewYearsEve

7. Social media contests

Everyone loves a raffle, and everyone loves a gift card. Gift card lotteries are a simple way to encourage people to like your posts, share your posts, and provide you with a good review.

We often see auto shops use monthly gift card drawings as a way to continually drum up engagement. It’s also a good way to work in some general education for your customers.

For example, you can make the gift card amount match the exact amount of an oil change to remind customers that they need to get that done to take the best possible care of their vehicle.

Photo contests are another way to get more exposure and traffic to your social media page. You can pick a topic and encourage guests to post or submit their photos on social media and tag your auto shop. Create an award, like a service certificate or gift card, and pick a winner!

8. Like, share, and comment

It’s not enough to just post content and hope people engage with it. Remember to like, share, and comment on your own posts and on other people’s, too, when it’s appropriate.

Sometimes reminding page visitors to like, share, and comment on your own posts is all that’s needed to encourage them to engage.

Here are some example posts that you can try on your own feed:

• "Like us and share your experience on social media and get $5 off!"
• "First 5 people to share and comment get 15% off their next visit."
• “We’re proud to support first responders. Share this post if you are, too.”
• “We’re always trying to improve our guest experience. What can we do to improve our service to you and our community? Tell us in the comments.”

9. Diversify your channels

Between Google My Business, Facebook, YouTube, Instagram, TikTok, and even your shop’s website, there are a lot of places where potential guests may go for information. Posting on all platforms may seem complicated at first, but you can always reshare content. For example, if you post a blog or new service page on your site, be sure to share it on Facebook and Twitter. Did someone leave a good Google review? Post about it on Facebook and thank them! Just upload a YouTube video? Share it on Facebook!

Some social media sites, like Facebook, have built-in scheduling tools that could make it easier to schedule posts without using an outside platform.

Also remember it’s okay to start small; you don’t have to use every single social media channel. If you find a channel does not drive leads by engaging customers or driving search traffic to your website or social media pages, don’t use it.

You are not obligated to use every social media network and may find that it’s only worth using one or two for your business.

10. Have fun!

Probably the most important tip of them all: have fun. Remember, social media is typically a place where people go to engage with socially engaging content. Content that is too serious may make your feed look stale, and make it difficult for potential customers to relate to your brand.

If you can capture your technicians, service advisors, and even yourself having a good time, it breaks the ice and may entice people to do more business at your shop. We’ve seen shops post pictures of team building events as well as pictures that show off their goofy side; the team at Casey’s Automotive has done a good job of posting lighthearted content and photos of their team having a good time, and it has helped them gain more than 2,000 followers.

On May 4th, you can have your team pose for a lightsaber battle. October 16th is National High Five day, so be sure to post some good high-five pictures and emojis on your Facebook page. 🙏 👏

Social media post ideas for auto repair shops

Customer-Centric Content

• “Car of the Week” Feature – Showcase an interesting repair job or classic vehicle that came through the shop.
• Customer Spotlight – Share a short story or testimonial from a happy customer (with permission).
• Before & After Visuals – Post transformation photos of a repair or detailing job.
• Behind-the-Scenes Tours – Give a video or photo tour of your shop and introduce your team.

Educational & Helpful Tips

• Seasonal Maintenance Reminders – Inform customers about what their vehicle needs in winter, summer, etc.
• “Tech Tip Tuesday” – A weekly snippet of car care advice from your technicians.
• Warning Signs 101 – Teach customers how to spot common issues (noises, leaks, dashboard lights).
• Myth-Busting Posts – Tackle popular car care misconceptions.
• Checklist Downloads – Share helpful PDFs or graphics (e.g. "Maintenance reminder checklist").

Interactive & Engaging Posts

• “Guess the Problem” Game – Post a photo or video clip and have followers guess the issue.
• Vote for your favorite car - Create a poll asking followers to pick their favorite car.
• Customer Q&A Sessions – Invite followers to drop questions in comments for your techs to answer.
• Throwback Posts – Share old shop photos or stories from the early days.

Trust & Transparency Builders

• Meet the Team Posts – Personal bios, favorite tools, or “a day in the life” of a tech.
• Explainer Videos – Short clips that walk through common repairs or shop processes.
• Tool Spotlight – Show off unique or advanced tools you use and why they matter.
• Customer Review Highlights – Turn your Google or Yelp reviews into branded quote graphics.

Fun, Culture & Promotions

• Shop Culture Moments – Celebrations, birthdays, pets in the shop, or Friday playlists.
• Contests & Giveaways – Oil change giveaways, “Tag a friend who needs a tune-up” style promos.
• Local Business Shoutouts – Cross-promote other small businesses in your area.
• Milestone Celebrations – Anniversaries, number of vehicles serviced, or team achievements.

Final thoughts

Remember, engaging guests on social media is just one way to improve your auto repair shop. There are other important marketing strategies to utilize such as search engine optimization, Google Ads, email marketing, and more. Lastly, always focus on creating an amazing customer experience to encourage customers to share their experience with others.

Maximizing Auto Repair Shop Customer Service: A Guide to Selling Maintenance Work

Training service advisors how to properly sell maintenance work can create more loyal customers.

Drivers typically come in with an expectation of what's wrong with their car, which can make it tricky to sell maintenance work. Drivers might think you're trying to squeeze more money out of them, or may simply have a set budget in their mind and don’t plan on spending extra.

In reality, you're simply trying to go above and beyond and provide them the best service possible. So how do you show that, and which tools will help you transform the way you sell maintenance?

Here’s how to build customer trust while staying true to your auto repair shop’s mission of providing optimal maintenance recommendations.

Why Selling Maintenance Work Can Be a Challenge for Auto Repair Shop Customer Service

According to a survey conducted by AAA, 76% of U.S. drivers said that recommending unnecessary services was the top reason they do not trust auto repair shops. The survey also points out that ⅔ of U.S. drivers have managed to find an auto repair shop that they trust. Whether it’s an independent auto repair shop, or a chain repair shop, trust needs to be at the forefront of the customer experience.

Service advisors may be hesitant to sell maintenance work and only focus on the problem at hand because they don’t want to come off as pushy. But not recommending maintenance work can be a disservice to customers who deserve to know about any and all issues with their vehicle, not just the ones they’ve noticed themselves.

Add a Maintenance-Focused Inspection and Sales Process to Your Auto Repair Shop Customer Service Routine

When it comes to selling routine vehicle maintenance work, it’s important to remember that routine check ups will make a big difference on customer’s cars. Similar to the human body, cars are complex systems. Just like the body has a heart, nervous system, and organs, cars have the engine, the vehicle bus, and the control unit. If one problem is ignored, that could lead to more issues, possibly more serious than the last. For example, if a driver puts off replacing their brakes, it could damage the car’s rotors, which in turn, could lead to loss of braking power. This gets us back to one of the most important benefits of selling maintenance work: it helps your customers stay safe and get as many miles out of their car as possible.

Benefits to Selling Maintenance Work

1. Regular maintenance makes your customers’ lives easier. It prevents your customers from ending up on the side of the road and prolongs their vehicles’ lifespans.
2. Customers save money. Maintenance work can prevent car issues from getting out-of-hand, which may lead to spending more on larger repairs in the future. And who doesn’t want to address maintenance work before it becomes a much larger expense?
3. Providing maintenance inspections helps shops sell more work, which usually means higher ROs and a more profitable repair shop. Also, because maintenance work helps your customers’ vehicles last longer, they’re less likely to buy a new car, which they’ll probably get repaired at the dealership during the first few years.
4. Maintenance inspections help you queue up more work for the future. Even if they decline the maintenance work, you now have a relationship. You can track those declined jobs, and the service advisor and technician can save time figuring out what all might be wrong with the vehicle and resell that work.
5. Customers trust you more. When you provide reliable insights into your customer’s vehicles, your like their go-to car whisperer—a trustworthy person who reminds them to check stuff out on their vehicle before anything bad happens

Maintenance by Mileage

Shop owners, we recommend training your service advisors to check customer mileage at each visit and tracking it in your shop's auto repair shop customer service notes. By keeping track of customer mileage on each vehicle, you’ll be able to recommend maintenance work based on how many miles it has been since their last visit.

Mileage aside, a thorough digital vehicle inspection of all vehicle’s essential components should be performed regularly.

Adjusting your pricing on parts to make a profit is pretty straightforward. But when it comes to labor times for auto repair shops…that’s where things can get a bit tricky. Yes, you need competitive labor rates, but you also need to keep those rates reasonable so you don’t scare off your customers with sky-high prices.

3 ways your shop can make more money on labor:

1. By using a labor matrix
2. By creating custom labor rates
3. By applying a labor guide markup

Before we dive into the differences between these three methods for setting the best labor times at your shop, here’s a quick refresher on the one thing these methods have in common: the labor guide.

What is a Labor Guide?

A labor guide is like the gospel of labor times for auto repair shops. It tells you how long, on average, it takes to complete different types of repair work. Remember that the times listed in auto repair labor guides are averages, so it’s best to treat them as a starting point.

Factors That Can Affect Labor Times for Auto Repair Shops

Let’s take a look at some of the factors to consider when determining how much to mark up (or mark down) your shop’s labor rates.

How to Choose a Reliable Labor Guide

A reliable auto repair labor guide is foundational for your shop when you’re setting labor rates, so you’ll want to use a labor guide that stays up-to-date with the latest labor times in the industry. Just like many people use online directories instead of the Yellow Pages, many auto repair shops use digital labor guides that are constantly updated with the latest labor times.

When seeking out a digital labor guide, look for one that:

• Offers consistent, comprehensive data on labor times from industry leaders, so you can set accurate labor rates that will keep your shop profitable
• Adds labor times for new vehicles and jobs periodically, so your shop’s pricing can stay competitive
• Integrates with your auto repair shop management software, so you don’t have to dig through multiple systems