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Google Ads for Auto Repair Shops: Free Guide + Strategies

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In today's digital world, relying solely on word-of-mouth is like trying to change a tire with a pair of pliers—it’s inefficient and frustrating. You need a modern tool, a solution designed to attract new customers to your shop. That tool is Google Ads, a Pay-Per-Click (PPC) advertising platform allowing you to target new customers when they need you most.

If you've heard the term but aren't sure how it fits into your business plan, you're in the right place. This comprehensive guide will break down everything you need to know about Google Ads for your auto repair business.

What are Google Ads (PPC)?

At its core, Google Ads is a Pay-Per-Click, or PPC, platform where advertisers pay a fee each time one of their ads is clicked. Think of it as renting a prime piece of real estate on the first page of a search engine like Google or Bing. Instead of trying to earn those top spots organically through Search Engine Optimization (SEO), which can take months or even years, you're essentially paying to jump the line.

Types of Google Ad Campaigns

Search campaigns

Paid search ads are the most common type of Google Ad campaign, allowing auto repair shops to target based on keywords. Shops can find new customers by bidding on keywords like “Oil change near me” or “Transmission shop Denver, Colorado.” This campaign type is effective because you can target local customers at the moment they are searching for help.

Display campaigns

Display PPC campaigns are another effective campaign type that shops can use to target customers with more creative ads. Display ads offer a visual component that could be a static image or a short video. Display ads can show across a wider audience and are not confined to just Google search.

Retargeting campaigns

Retargeting campaigns are exactly what they sound like. Mechanic shops can target prospects who have visited their website with ads that can display on other websites. For example, a customer could have visited your website (YourShop.com) and then bounced to Forbes.com. You can then show an ad on Forbes.com (and other websites) as they browse the web, so your shop can stay top of mind.

Video campaigns

Video campaigns are mainly used by auto repair shops to target customers on YouTube. You can target automotive DIY videos where users may run into issues and look for a shop instead.

How to set up your first Google Ad campaign

  1. Open a Google Ads account (if you haven’t already). Fill out your business information and attach your payment method. This is also a good time to delegate account access to other employees if needed.
  2. Start your keyword research. Identify the search terms your potential customers are typing into Google when they need help (e.g., “brake repair near me,” “check engine light diagnostics,” “mechanic in Houston”). If you need help finding the right keywords, you can start by asking the next customer who walks in your door, “How did you hear about us?”.
  3. Finalize your budget and bidding. Set the maximum amount you're willing to pay for a single click on your ad. This bid, combined with the quality and relevance of your ad, determines your ad's ranking position.
  4. Find your audience. Select which geographical areas you want to target with your ads. Most shops select a radius around their physical location to ensure they are targeting customers nearby.
  5. Add extensions. Extensions show up beneath your ad and can include your phone number or service-specific pages of your website. Extensions help you take up more room on Google and increase your chances of attracting a click.
  6. Publish. Once you publish your ads, your ads will go through an approval process and either go live or be rejected. You can always make edits and resubmit your ads if they are initially rejected.
  7. Monitor and analyze. Once your ads are running, you will be able to see clicks, impressions, cost, and other data in the Google Ads platform. You can even set up conversions and UTM tracking to see how many new customers are booking online appointments with your shop.

Should Mechanic shops use Google Ads?

The short answer is an emphatic yes. While many forms of marketing cast a wide net, hoping to catch a few fish, PPC marketing is like using a high-tech fish finder. For an auto repair shop, the "when" is just as important as the "who," and Google Ads excel at connecting you with customers at the moment of their highest intent.

Consider the mindset of a person who needs auto repair services. Their car is making a strange noise, a warning light is on, or worse, they're stranded on the side of the road. They aren't casually browsing; they have an urgent, specific problem that needs an immediate solution. What do they do? They pull out their phone and perform a Google search for a local mechanic.

This is where auto repair PPC shines. It allows your auto repair shop to appear at the very top of the results for those high-intent searches. You're not interrupting their day with an ad they don't care about; you are providing the exact solution they are actively looking for. This makes Google Ads one of the most effective marketing efforts for service businesses, especially in the emergency-driven auto repair industry. It levels the playing field, allowing dedicated local shops to gain immediate online visibility and compete effectively against large national chains.

Tek-Tip: Don't have enough time to run marketing campaigns? Learn more about Tekmetric Marketing, featuring online appointment booking, SEO-optimized websites, and automated review management.

Benefits of PPC Marketing for Auto Repair Shops

Integrating a well-managed PPC advertising campaign into your marketing strategy can deliver a host of powerful benefits that translate directly into more customers and higher revenue.

  • Immediate Traffic: Unlike email marketing or social media, a PPC campaign can start to drive traffic and generate phone calls almost overnight. Once your ad campaigns are approved, your shop can be visible to potential customers within hours, which is crucial when you have empty bays to fill.
  • Precise Targeting: PPC platforms offer incredibly granular targeting options. You can show your ads to people based on:
    • Location: Target users within a specific mile radius of your shop, in certain zip codes, or in an entire city. This ensures you’re not paying for clicks from people who are too far away to become customers.
    • Keywords: You target the exact automotive services you offer, from a simple oil change to complex engine issues.
    • Time of Day: Only want to run ads during your business hours to ensure someone is there to answer the phone? You can do that.
    • Device: You can bid more for mobile users, who are more likely to be in need of immediate help and use click-to-call features.
  • Budgetary Control: Worried about a runaway budget? With PPC, you're in the driver's seat. You set a maximum daily or monthly ad spend, and you'll never pay more than that amount. You can start small, test the waters, and scale your investment up or down based on your return on investment.
  • Measurable Results: This is a major advantage over traditional advertising. Every aspect of your PPC campaigns can be tracked. You can see exactly how many people saw your ad, how many clicked it, and how many of those clicks resulted in a phone call or a contact form submission.
  • Increased Brand Awareness: Even when users don't click on your ad, seeing your shop's name at the top of the search results builds familiarity and trust. When they see your name repeatedly for different service-related searches, you become a recognized authority in your local area. This boost in brand awareness is a valuable byproduct of a consistent PPC presence.

Effective PPC Strategies for Auto Repair Shops

Launching a campaign is easy; launching a profitable one requires a solid strategy. Simply throwing money at Google Ads without a plan is a quick way to burn through your budget. Here are the essential strategies to ensure your PPC ads deliver results.

Keyword Research

This is the foundation of your entire campaign. You need to get inside the heads of your target audience and think of keywords they would search for. Your keyword research should include:

  • Service-Specific Keywords: "brake pad replacement," "transmission repair," "car AC service."
  • Location-Based Keywords: "auto mechanic Dallas," "car repair shop 75201."
  • "Near Me" Keywords: These are huge for local service businesses. Google often appends "near me" automatically for mobile searchers.
  • Negative Keywords: Just as important is telling Google what not to show your ads for. Add negative keywords like "jobs," "training," "DIY," "parts," and "free" to avoid paying for irrelevant clicks from job seekers or people looking to do the work themselves.

You should note that each keyword has a different cost per click average depending on location and number of competitors. Bid on keywords that are important for your shop and fit your budget.

Compelling Ad Copy

Your ad copy is your 3-second elevator pitch. It needs to grab attention and persuade the user to click.

  • Highlight Your Strengths: What makes you different? Mention your ASE-certified technicians, warranties on parts and labor, free loaner cars, 5-star reviews, or your years of experience.
  • Include a Strong Call-to-Action (CTA): Be direct. Use phrases like "Call Now for a Free Estimate," "Book Your Service Online," or "Get a Quick Quote."
  • Use Ad Extensions: These are extra snippets of information that make your ad bigger and more useful. Use call extensions to add your phone number for easy click-to-call, and location extensions to show your address and link to Google Maps. Sitelink extensions can direct users to specific service pages on your website.

Optimized Landing Pages

A click is wasted if the user gets to your website and is confused or unimpressed. Your landing pages must be designed to convert visitors into customers.

  • Relevance is Key: If your ad promises "Brake Repair Services," the landing page should be all about your brake repair services, not your homepage.
  • Mobile-First Design: The majority of auto repair searches happen on mobile phones. Your page must load fast and be easy to navigate on a small screen.
  • Clear Contact Information: Your phone number and address should be prominently displayed and clickable.
  • Build Trust: Feature customer reviews, testimonials, photos of your shop, and logos of any certifications (ASE, AAA Approved, etc.).

Bidding and Campaign Management

Google Ads is not a "set it and forget it" strategy. To truly succeed, you need to actively manage and optimize your campaigns.

  • Structure Your Campaigns: Create separate PPC campaigns for each major service category (e.g., Brakes, Engine, Transmission, General Maintenance). This allows you to tailor your ads and landing pages for maximum relevance, which Google rewards with a better Quality Score and lower CPC.
  • Track Everything: Implement conversion tracking to monitor not just clicks, but actual leads—phone calls and form submissions. This is the only way to measure true campaign performance.
  • Continuously Optimize: Regularly review your metrics. Pause keywords that aren't performing, test new ad copy, and adjust bids to focus your ad spend on what drives the best conversion rates.

How Much Should Automotive Shops Invest in Google Ads?

This is the most common question, and the answer is: it depends. The right budget for your shop is influenced by several factors, including your location's competitiveness, the specific services you're advertising, and your overall growth goals. A shop in rural Nebraska will have a much lower cost per click than one in downtown Los Angeles.

Instead of focusing on a magic number, think about your investment in terms of objectives and ROI. A good starting point for a small to medium-sized auto repair shop might be anywhere from $500 to $2,000 per month. This initial investment allows you to gather enough data to see what works.

The most important metric isn't the upfront price; it's the return on investment. If you spend $1,000 on Google Ads in a month and it brings in five new repair jobs that generate $4,000 in revenue, your marketing efforts have delivered a 4x return. From that perspective, the initial cost is more than justified.

For shops new to this space, partnering with a digital marketing agency that specializes in Google AdWords services can be a wise investment. They have the expertise to avoid common pitfalls, maximize your budget, and accelerate your path to profitability.

Final Thoughts

In a competitive market, standing still means falling behind. Pay-per-click advertising is the fuel your marketing strategy needs to accelerate past the competition. It offers an unparalleled ability to connect with customers at their moment of need, providing immediate, targeted, and measurable results.

By conducting thorough keyword research, crafting compelling ads, building high-converting landing pages, and diligently tracking your campaign performance, you can transform your online presence from a sputtering engine into a finely tuned machine that consistently delivers new customers. It’s time to take control of your lead generation and explore what a well-executed auto repair PPC campaign can do for your shop.

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Four Ways to Maximize Your Shop’s Data

May 17, 2024

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One of the most important parts of building a thriving auto repair shop in today’s industry is knowing how to interpret your shop’s data well – and often. Understanding how to leverage and report on your data can help you transform your business overnight through informed decision-making, financial health monitoring and strategic planning. Large corporations invest in tools to provide them with business intelligence to grow their bottom line and it should be no different when it comes to running your auto repair shop.

Through data analytics and predictive reporting, organizations can gain a deeper understanding of market trends, customer behavior and emerging opportunities. Integrating these capabilities into running your business can be quite intimidating. Fortunately, Tekmetric’s shop management system provides the tools you need to run reports, monitor your shop’s performance, and make strategic decisions that promote increased efficiency and profitability. Read on to discover how you can leverage data to enhance efficiency, improve customer engagement, identify growth opportunities, and drive profitability in your shop.

1. Identify Business Objectives

Identifying a clear target of what you’re looking to achieve in your business is the most important starting point when it comes to measuring performance and success. To effectively leverage data for your business, start by clearly defining your goals. Identify what you aim to achieve, whether it's improving customer satisfaction, increasing sales or optimizing operations to save you time or even looking to expand your auto repair shop to a new location. 

Once your goals are set, establish specific Key Performance Indicators (KPIs) to measure your progress. This step is crucial to ensuring you are able to evaluate progress clearly and objectively. Once you’re able to track your performance accurately and measure success, you can now move onto formulating a data-driven strategy to reach your business objectives.

2. Analyze Data & Establish Baselines

For an auto repair shop, analyzing data begins with collecting detailed information about various aspects of the business, such as customer demographics, parts usage, Digital Vehicle Inspection (DVI) metrics, technician efficiency, as well as sales trends. This analysis helps in understanding the current performance levels, pinpointing areas for improvement, and optimizing resource allocation. For example, with Tekmetric’s real-time insights you can quickly identify repair orders by status and identify bottlenecks before they occur in your shop.

Establishing baselines involves setting standard performance metrics against which future performance can be measured. By using historical data, the shop can determine average repair order (ARO), parts margins by vendor and employee efficiency. These baselines serve as benchmarks for evaluating progress and identifying deviations that require attention.

3. Make Data-Driven Decisions

An auto repair shop can make data-driven decisions by leveraging data insights to inform its business strategies and decisions. Tekmetric built its reporting suite with a focus on helping shops identify key areas for growth and opportunities for innovation. For example, thorough and efficient digital vehicle inspections can strongly enhance your customer experience by building trust and transparency.

At Tekmetric, we've discovered that shops sending eight to twelve photos to customers on over 50% of their repair orders achieve a higher average repair order (ARO) compared to those that don't. By measuring DVI quality through metrics like photo quantity, you can increase your ARO while building trust and transparency with vehicle owners. Leveraging Tekmetric's reporting tools, you can identify your own trends and implement a growth strategy driven by data-backed decision making.

4. Monitor and Review Progress Regularly

To ensure ongoing success, an auto repair shop should prioritize monitoring and regular review of its operations. This entails creating regular reports to track Key Performance Indicators (KPIs) and measure the impact of data-driven decisions. By consistently monitoring performance metrics, the shop can stay proactive in addressing challenges and capitalizing on opportunities.

It's crucial for auto repair shops to remain agile in their approach. Tekmetric’s reporting enables its users to be prepared to pivot and make quick decisions based on real-time data and insights. As the automotive industry evolves and customer needs change, shops must adapt their strategies accordingly. By staying agile, the shop can swiftly respond to market shifts, customer preferences, and emerging trends, ensuring its continued relevance and competitiveness in the industry.

Top 3 Benefits of Auto Repair Shop Management Software

May 16, 2024

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At the end of the day, customers want to feel like they can trust your shop, they know they'll be taken care of, and you're only doing the repairs that are most necessary.

On the other hand, your shop wants to bring in as much business as possible, and generate as much revenue as you can with the time and resources available to your team. That's made possible with the right tools for the job, streamlined and efficient processes, and transparent communication with your customers.

Better operations means smooth repairs, smooth repairs means happier customers, and happier customers means more business.

When your shop is trying to run like a well-oiled machine, any breakdown in workflow can lead to delays, a frustrated team, and unsatisfied customers.

For example, if a customer's repair takes longer because the part you thought you had in stock is actually on back order, they're going to be less likely to return.

That's where shop management software comes in. Just any other tool in your shop, there will be a return in your investment.

What if we told you that you can get even more value out of the work you already do with the right processes in place?

Elevate Your Shop Operations with Repair Order Labels

May 16, 2024

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The Job Board is that heads-up display within Tekmetric.

So when you're wondering what's going on with that SUV sitting in your shop's pickup lot for the last two weeks, you can see if it is awaiting customer approval or if parts are still on the way.

Within Tekmetric, Repair Orders flow through your Job Board, visually representing your shop's overall workflow in three columns: “Estimates,” “Work-In-Progress” and “Completed.” 

The idea is for service advisors, general managers, shop owners, and even Technicians, to gain a birds-eye view of everything happening in your shop with just a quick glance. Everyone is responsible for their tasks, every step of the process is accounted for, and it can all easily be tracked and managed in a simplified workflow.

We also understand that some shops may want a little extra flexibility, and maybe there’s some extra level of detail you would like represented visually on your job board. That’s where Tekmetric’s RO Labels come in.

Tekmetric Named Leader 9 Times in G2's 2023 Fall Spotlight

May 16, 2024

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It turns out that the shop owners, service writers, general managers, and technicians that rely on Tekmetric everyday chose us once again as the clear market leader on G2!

Okay, okay, we're sorry for another humble brag... But this is really more about you, the users than it is about us! If you're not familiar, G2 is a peer-to-peer review site. Users just like you can submit reviews and vote on the tools they use everyday, like Tekmetric.

Really, this is all thanks to all the amazing independent shops that do great work every day with Tekmetric. The shops that keep people's vehicles safe and reliable. The heroes that get their customers back on the road every single day!

We were just chosen because you all love us so much! 😳

But that's not all. Tekmetric was also chosen for how easy it is to get your shop up and running!

  • Most Implementable Fall 2023
  • Most Implementable Small Business Fall 2023
  • Fastest Implementation Fall 2023
  • Momentum Leader Fall 2023
  • Leader Fall 2023

We totally get it, the last thing you want is to have to pause everything you're doing and let the bills pile up, just to relearn how to run your own shop.

That's why we make it as easy as possible, handling all the heavy lifting so your shop can sit back, relax, and hit the ground running right away!

That kind of makes sense, considering Tekmetric was chosen as one of the easiest shop management systems to do business with. 

  • Leader Fall 2023
  • Easiest To Do Business With Fall 2023
  • Easiest To Do Business With Small Business Fall 2023

Tekmetric comes from shop owners, advisors, technicians, and managers just like you. We live, breathe, and execute innovation, the kind of innovation your shops need to get even more value out of the work that shops like yours already do!

We're always working hard to make Tekmetric even better!

Thank you! Thank you for partnering with us, and thank you for helping us create the best possible solution for running an independent auto repair shop!

We're excited to be awarded and regarded so highly, and we strive to keep that level of excellence and support at every step in your shop.

Tekmetric is always being updated, and we’ll never stop working with and supporting shops to help them run efficiently and with fewer headaches, so you can focus on doing what you love!

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Our Automotive Labor Time Guide: What to Look For When Selecting a Digital Labor Guide

May 16, 2024

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As an auto repair shop owner, you know how important accurate labor times are for locking in your profit margin on labor and growing your business. But how do you find a labor guide that you can trust and that works with your shop’s estimate process?

Switching to a newer labor guide can be tough for some shops. Many shop owners already trust their physical, paper labor guide; they’ve been using it for years! But that guide probably doesn’t include labor times for repairs on newer vehicles—not to mention it takes up a lot of space.

Digital auto repair labor guides are becoming standard across the industry because of how accessible they are and how they can be continuously updated with labor times for newer vehicles.

If you’re still using your old labor guide, or even a digital labor guide that isn’t working for you, it might be time to find a labor guide that will better meet the needs of your shop. Here are some key features to look for to narrow down your search.

Why Auto Repair Shops Need Online Scheduling

May 16, 2024

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Well, there’s an easy way to make sure none of that happens ever again.

Just like how it’s easier than ever to book an appointment with your doctor, or even your barber, in a matter of seconds online -- your auto repair shop can modernize the scheduling process too.

During a recent webinar, Join Kieran O’Brien Co-founder of ShopGenie Co-Founder, and our very own PJ Leslie, Head of Business Development at Tekmetric, offered their insight on how auto repair shops can provide a modern experience for their customers with online scheduling.

Enhance Your Auto Repair Shop Customer Experience with the Right Tools for the Job

May 16, 2024

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Cars are expensive, complicated machinery that most of us happen to rely on every day. And while we've probably spent a larger portion of our lives driving than we want to realize, the inner workings of their vehicle remain unintuitive to most of us.

That's exactly why your shop exists! To help your customers take care of the costly, sometimes difficult repairs so they can get back to their lives, whether that’s bringing the kids to soccer practice or getting to work on time!

Independent auto repair shops can overcome that skepticism from customers. After all, anything is possible with the right tools for the job. When that comes to customer service, independent auto repair shops can start using those tools with a modern shop-management system.

One that makes the often painful, expensive process, of getting their car fixed as simple, easy, and painless as possible.

More specifically, with Tekmetric, shops can show customers what's wrong with Digital Vehicle Inspections, and even help them cover the unexpected cost of a necessary repair with checkout options like Buy Now, Pay Later.

Announcing SOC 2 Type II Certification: Reinforcing our Commitment to Security

May 7, 2024

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As a digital solution for auto repair shops, Tekmetric understands the importance of maintaining the highest security possible.  Not only do we want to ensure that our customers receive full transparency anytime their vehicle is in the shop, but we also understand the value of keeping customer data protected and secure. 

Last year, Tekmetric took our data security measures to the next level by achieving SOC 2 Type I compliance – and this year, we’ve stepped up our game to achieve SOC 2 Type II compliance. By earning both SOC 2 Type I and Type II compliances, we aim to continue promoting trust, transparency and security throughout the industry. 

As a company that prioritizes innovative, reliable solutions, Tekmetric is proud to be among the first auto repair shop management solutions to receive SOC 2 Type I and II compliance. These certifications are awarded in accordance with the American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations (SSAE 18). 

What is SOC 2 Type II Compliance? 

SOC 2 Type II compliance is awarded when a system meets five principles:  

  • Security. SOC 2 Type II protects the system against any unauthorized access, ensuring customer data is only accessible to approved parties. 
  • Availability. This allows for stronger capabilities in monitoring performance, disaster recovery and handling security incidents. For example, Tekmetric has many data centers across the country to promote better disaster recovery. If one center goes down, the others have backup data available, so shops can access their information without missing a beat. 
  • Processing Integrity. This quality revolves around quality assurance and process monitoring. The information you process through the system must be complete, authorized and accurate. 
  • Confidentiality. We recognize that our partner shops obtain many types of personal data from vehicle owners. SOC 2 Type II compliance assures you and the vehicle owners that visit your shop that their data remains confidential within your system. 
  • Privacy. Above all, we want to make sure data is specifically used for its intended purpose. People value dependability, and this certification helps keep your shop’s data private according to the standards specified by the American Institute of Certified Public Accountants (AICPA) and the Canadian Institute of Chartered Accountants (CICA). 

What is SOC 2 Type I vs. Type II?

  • Type I: Describes how security and compliance controls are “designed” based on a specific point in time. For example as of March 31st, the organization conducts background checks and has job descriptions for roles and responsibilities.
  • Type II: Describes the “design and operating effectiveness over a period of time (audit period),” typically 6-12 months. This assessment shows the SOC 2 control implementation and operating effectiveness over that time period. 

What Does It Mean for My Shop? 

Security is a big concern in the modern auto repair industry – and with good reason. No one wants their data available to the whole world. With SOC 2 Type II compliance, we are able to keep any information that you put into Tekmetric secure, from your shop’s data to your customers’ information. 

This happens without you needing to lift a finger. No need to track the last time you backed up your data or review who has access to your system! You can also assure your customers that their sensitive information is safe when they give it to you. They – and you – can sleep easier knowing the data is protected, and your shop management system meets top-tier industry standards to keep it that way.  

Protecting Data in the Long-Term

At Tekmetric, we’re committed to driving positive change in the auto repair industry by promoting accessibility and transparency for both  partner shops and the public. Achieving SOC 2 Type II compliance demonstrates that Tekmetric not only meets, but surpasses industry standards. We are committed to consistently measuring up on behalf of our customers, and data security is no exception to that rule.

By combining our leading shop management solution with top-class data security, we can better support you and your shop in protecting your data and your customers’ data – all without slowing your team down. Here’s to transparency, trust and reliability! 

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How a Cloud-Based Shop Management System Will Help Grow Your Business

May 3, 2024

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You’re looking for the right tool for your shop: something that can manage your shop's workflow efficiently, free you up to spend your time on important shop decisions, and grow your bottom line.

How do you know if a system is designed to grow your business? At the very least, it must measure your business. If a shop management system cannot accurately measure shop performance, it can’t tell you whether or not using that system has improved your business.

Full Speed Ahead in 2024: A Q1 Recap

April 30, 2024

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As we progress further into the new quarter, it’s important to take stock of the strides Tekmetric has made, as well as build the momentum to continue providing top-notch service and innovative solutions. From launching groundbreaking new features and building deeper connections in the industry, Tekmetric has kept our foot on the gas in the first quarter of 2024 to measure up – in every way we can.

Supporting Shops with Innovative Updates and Features

At Tekmetric, it’s important for us to provide solutions that are relevant to your shop’s needs. Over the last quarter, we focused our efforts on providing updates and features that you have requested based on what you’re seeing in the field. Whether partnering with another industry powerhouse or helping strengthen reporting capabilities, we launched solutions that help your shop operate more effectively and grow your bottom line.

Sometimes two is better than one – and Tekmetric aims to integrate with a variety of industry solutions so you can access a wealth of information in our comprehensive system. For example, earlier this year we partnered with Advance Auto Parts to integrate MotoVisuals, a cloud-based library designed to provide easy-to-understand overviews of repairs to customers. We accompanied this new integration with a webinar led by Tekmetric’s very own P.J. Leslie and David Lyddall, director of MotoVisuals for Advance Auto Parts. Both speakers discussed their commitment to helping create an excellent customer experience and build customer satisfaction through this solution. The MotoVisuals integration is just one example of how we can continue to measure up together.

In addition to integrations, we also added new reports and features designed to make your life easier and help your shop run more efficiently. For example, the Multi-Shop Report offers a comprehensive breakdown of payments across all locations, empowering owners to make informed comparisons and strategic decisions. Additionally, the Labor Sales Report was created to provide details of labor sales when looking at employee pay, providing an additional option to accompany the information available in our Tech Report. Finally, our Itemized Tire Tax feature helps ensure that tire shops can provide clear and itemized tax information according to state legislation.

We also recognize the importance of community in the auto repair industry. As we move forward with the industry’s top trends and new product features, we have continued to invest in building connections and stronger relationships with both industry partners and you – our partner shops.

Building Deeper Connections in the Industry

At Tekmetric, we believe in the importance of long-term investments, whether that is in the product we provide, the people we hire or industry trends that we partake in. Our connection to our customers and desire to serve shop owners drives our day-to-day and motivates us to continue striving for excellence.

One of the ways in which we prioritize connection is through the various events we attend year-round across the country. This allows us to have conversations and build deeper relationships with you – the shops that we serve. Additionally, it gives us a chance to discuss what you’re seeing in the field, as well as what features, products and services you need to succeed. These conversations drive our product innovation process, allowing us to continue providing solutions that support your shop’s growth and forward momentum.

At the VISION Hi-Tech Training & Expo 2024, P.J. Leslie, Head of Business Development, was featured on the Kaizen CPAs + Advisors podcast where he gave insight on using Tekmetric’s numbers to continue enhancing the customer experience. Additionally, in March, we sprang forward, with our clocks and innovations, to the Automotive Training Institute (ATI) Super Conference in Grapevine, Texas from March 13-16. At each event, our conversations with shop owners and technicians brought the need for streamlined processes and enhanced customer communication to the forefront. Both needs are priorities that Tekmetric will continue to build on in each quarter of 2024.

In addition to attending events, Tekmetric also aims to support our shop owners in sharing their own insights and lessons about measuring up in today’s industry. For example, this quarter Brian Jesko, the owner of Trinity Auto Haus, joined us for a webinar, “From Technician to Multi-Shop Owner,” where he shared his journey of scaling his local shop and generating countless 5-star Google reviews to attract more business. One of the biggest takeaways from his webinar is the importance of holding a competitive advantage in service experience as opposed to solely relying on competitive pricing.

Continuing Our Forward Motion to Provide Great Solutions

Tekmetric’s product innovation and strong industry connections have paved the way for us to continue our forward motion into 2024 and beyond. This ongoing progress was recently recognized by G2, as they honored Tekmetric with the title of Top-Notch Auto Repair Software for the third year in a row. Talk about a three-peat! Receiving this award three years in a row is an incredible honor and a testament to both our team’s commitment to providing the solutions you need, and the support and feedback we received from you – our shop owners. However, our work does not stop at this recognition. In fact, we are more motivated than ever to continue bringing valuable solutions to meet your needs as we progress through 2024.

As we entered the year, we took a close look at the upcoming trends to set ourselves up for success while also providing valuable insights to the rest of the industry. After all, we’re all in this together. You may have seen some of these insights from our CEO and Founder, Sunil Patel, in his guest article, “Leveraging emerging industry trends in 2024,” with Vehicle Service Pros discussing 2024 industry trends. As a former shop owner himself, Sunil has a deep understanding of how to use industry trends to your shop’s advantage, and his article includes actionable advice on how to apply growth-oriented strategies, maximize value with efficient data use and meet customer needs with modern solutions – all while remaining poised for growth.

Measuring Up with Tekmetric in 2024

As we continue into Q2 and beyond, Tekmetric aims to continue our momentum, looking ahead to the next solutions we can provide that support your goals as shop owners. We want to be a team that plays our A-game each quarter, and we are excited to continue working with you to take your business to the next level. Cheers to a great first quarter at Tekmetric!

Tekmetric Chosen as Clear Industry Leader in Winter 2023 G2 Report

April 29, 2024

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We can't deny it, we're customer obsessed. That's why we went out of our way to visit shop owners who rely on Tekmetric every day! And part of why we're so customer-obsessed is because of how much our customers love Tekmetric, and its ability to empower shops.

That's why we’re celebrating another season as the leaders in the industry for shop management software!

Once again, for the third time in a row this year, G2 users have chosen Tekmetric as the leading solution for managing and revolutionizing their independent auto repair shop.

Tekmetric Chosen as the Clear Industry Leader

For their latest round of awards, Tekmetric was chosen as a clear industry leader for auto shop management software for the third time this year.

We've said it before, and we'll say it again, this is all because of shops like yours!

All the amazing independent shops that do great work every day with Tekmetric, the shops that keep people's vehicles safe and reliable. The heroes that get their customers back on the road every single day!

We were just chosen because you all love us so much!

There’s Always More to Come!

Thank you! Thank you for partnering with us, and thank you for helping us create the best possible solution for running an independent auto repair shop!

We're excited to be awarded and regarded so highly, and we strive to keep that level of excellence and support at every step in your shop.

Tekmetric is always being updated, and we’ll never stop working with and supporting shops to help them run efficiently and with fewer headaches, so you can focus on doing what you love!

Accelerating into an Innovative 2024 with Customer Focus and Inspired Teams

April 29, 2024

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We brought our entire team together in person to kick off the year in Houston, and to say I was anything short of blown away would be an understatement.

We pride ourselves on being a remote-first company and we’ll continue to build our team remotely with the best talent from across the world, but there sure was something special about having everyone in person at the same time, in the same place, uniting around the same goals. 

When you have the opportunity to gather such an amazingly talented group in the same room, you’ll be surprised by what happens from the brainstorming, to the tactical collaboration – and well, all the fun we had together!

And this wasn’t all just about us. Because in the end, we’re here to support all the amazing independent auto repair shops that do great work every day getting cars back on the road.

Tekmetric's Dedication to Customer Obsession

A dozen of our customer shops were gracious enough to host folks across our teams as we spent time with shop owners, advisors, and technicians diving into the next batches of innovation the industry needs us to build into Tekmetric.

Running a repair shop is the background of everything we do. It's that partnership between Tekmetric and the auto repair shops that leverage the platform daily that enables us to build the absolute best tool for the job: running an independent auto repair shop.

As we continue to build Tekmetric, I’m especially keen to hear more than ever from technicians on this front.

At a time when industry continues to fight to keep up with challenges in educating, recruiting, and retaining top-quality techs, we’re taking a more intentional stance on the role a shop management system can play in helping your shop build and support the best team possible. Be sure to look for more from us throughout the year in this area.

We’ve always started anything we do at Tekmetric with a ‘customer obsession’ mindset – and I’m proud to extend this further down to the technician level this year.

As we grow, I’m also noticing how important it is to spend more of my time transferring real-world shop knowledge to every member of our team. In the early days, our Tekmetric office was the upper level of my shop, and I probably took for granted how easy it was for our team to observe the activities going on downstairs.

It's rejuvenating to now bring over 100 of our teammates to shops and immerse ourselves in the challenges our customers are facing. I smile when I see a well-drawn whiteboard with jobs listed out in columns, color-coded and sorted by promise time.

I think back on the early ideas that went into translating age-old management concepts into better versions of what are now standard features in Tekmetric.

I get even more joy when one of our new product managers builds well past my ideas, or I hear one of our onboarding managers asking a shop owner a question that even I’m not sure I would have thought of.

One thing is certain: the opportunity for our team to connect, collaborate, and brainstorm our next steps as a shop management system has ignited our drive for success. 

Driving for Success in 2024

We are growing and maturing in real-time, and the pace of our new thinking and new innovation is mind-blowing.

If you’re a current customer, our doors are always open. Feedback from front-line employees, technicians, service writers, general managers, and of course shop owners, has turned into some of our most powerful features and functionality.

If you want to connect with our team, we welcome you to email us at support@tekmetric.com to set up a time with our product team to discuss ways we can improve, or set up a 1:1 consultation if you need additional support.

And if you haven’t made the switch to Tekmetric yet, what are you waiting for? Book some time with one of our Shop Advisors here to talk through how we might be able to help your shop run better than it ever has.

From our team to yours – thanks for your continued trust and support as we grow Tekmetric. 2024 figures to be a great year for us and for the industry. If there’s anything I can personally do to help your shop measure up to another level, please reach out!

- Sunil Patel, Tekmetric Founder and CEO