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Automotive Email Marketing: Effective Strategies for Your Shop

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In today's fast-paced digital world, connecting with your customers isn't just about turning wrenches; it's about building relationships. For the automotive industry, email marketing can be a powerful marketing tool.

A well-executed email marketing strategy can transform your auto repair business, driving new customers through your doors and fostering customer loyalty among your existing clients.

What is Email Marketing?

At its core, email marketing is a form of digital communication that enables businesses to send messages directly to a group of people via email. Think of it as a personalized billboard delivered straight to your customer's inbox.

Unlike broad social media blasts or impersonal direct mail, email marketing offers a unique opportunity to tailor your message to specific segments of your email list, making your communications more relevant and impactful. It's a key component of any effective automotive repair marketing plan.

Why Auto Repair Shops Should Use Email Marketing

Many auto shop owners might wonder if email marketing is truly worth the effort. The answer is a resounding "yes!" In an industry built on trust and relationships, email marketing serves as an invaluable tool for nurturing customer relationships. Here are some of the top benefits of email marketing:

1. Cost-effective

Email marketing is very cost-effective. Compared to traditional advertising methods, the return on investment (ROI) for email marketing is often significantly higher. You're reaching a targeted audience that has already shown some interest in your services, whether by providing their email address at your shop or through an online signup.

2. Top of mind

Email marketing will keep your auto repair shop top of mind. Your customers have busy lives, and car maintenance often slips their minds until a problem arises. Regular, helpful emails ensure that when they do need service, your shop is the first one they think of. This is crucial for customer retention.

3. Customer Retention

By staying in touch, you remind existing customers about upcoming service needs and show appreciation for their business. This proactive approach significantly boosts customer retention and encourages repeat visits.

4. Measurable Results

Unlike some traditional marketing, email marketing provides detailed analytics. You can track open rates, click-through rates, and ultimately, how many appointments were booked as a result of your email marketing campaigns. This allows shop owners to refine their marketing strategy for maximum effectiveness.

5. Direct communication

Finally, email marketing provides a direct line of communication. You can share important updates, special offers, maintenance tips, and build a sense of community with your customer base. This personal touch is something that a general advertisement simply cannot replicate.

Seven email marketing campaign ideas for auto repair shops.

Email Marketing Campaign Ideas

To maximize your marketing efforts, it's essential to diversify the types of emails you send. Here are some of the most effective email marketing campaigns for automotive repair shops:

Welcome Emails

When a new customer provides their email address, send a warm welcome email. This is your chance to introduce your shop, highlight your unique selling propositions, and perhaps offer a small discount on their first service. This initial contact sets the tone for future customer relationships.

Welcome email template

Auto repair shop welcome email template example.

Service Reminders

These are arguably the most crucial emails for an auto repair shop. Based on a customer's service history (which can be managed efficiently through a good CRM system), send automated service reminders for scheduled maintenance like an oil change, tire rotations, or brake inspections. Make it easy for them to book an appointment with a clear call to action.

Service reminder email template

Automotive service reminder example email.

Promotional Emails/Special Offers

Announce discounts, seasonal promotions (e.g., winter tire specials, summer AC checks), or bundled services. Use compelling subject lines to grab attention and always include a strong call to action (or CTAs).

Promotional email template

Promotional email template for mechanic shops.

Maintenance Tips and Educational Content

Share valuable information like "5 Ways to Extend the Life of Your Tires," "Understanding Your Dashboard Warning Lights," or "Why Regular Oil Change is Crucial." This positions your shop as an expert and provides genuine value to your customer base.

Maintenance tip email template

Maintenance tip email template example.

Customer Feedback/Review Requests

After a service, send a follow-up email requesting feedback or a review. Positive testimonials are incredibly powerful for attracting new business. Link directly to your Google My Business page or other review platforms.

Customer feedback email template

Customer feedback email template.

Birthday/Anniversary/Holiday Emails

A small, personalized gesture like a birthday greeting, perhaps with a minor discount, can significantly boost customer loyalty.

Birthday email template

Birthday email template for auto repair shop.

Abandoned Appointment Emails

If your shop offers online appointment scheduling and a customer starts but doesn't complete the booking process, an automated email reminding them to finish can recapture lost potential customers.

Abandoned appointment email template

Abandoned appointment email template.

Automotive Email Marketing Strategies

Now that we've covered the what and why, let's dive into the how. Implementing these best practices will ensure your email marketing strategy yields optimal results for your auto repair shop:

  • Segmentation is Key: Not all customers are the same. Segment your email list based on factors like vehicle make and model, last service date, service history, or demographics. This allows you to send highly targeted and relevant messages, improving open rates and conversion rates.
  • Craft Compelling Subject Lines: Your subject lines are the gatekeepers to your emails. Make them concise, intriguing, and benefit-oriented. Examples: "Time for Your Oil Change?", "Exclusive Discount Just For You!", "Protect Your Car This Winter."
  • Personalization Goes a Long Way: Always address customers by their first name. Reference their vehicle type or past service if possible. Automation can make this surprisingly easy, especially with a good CRM or shop management system.
  • Clear Call to Actions (CTAs): Every email should have a single, clear call to action. Whether it's "Schedule Your Appointment Now," "Claim Your Discount," or "Read Our Latest Blog," make it obvious what you want the recipient to do. Use prominent buttons or hyperlinked text.
  • Mobile Responsiveness is Non-Negotiable: A vast majority of people check their emails on their smartphones. Ensure your emails are designed to look great and function perfectly on all mobile devices. Test your templates before sending.
  • Automate Where Possible: Utilize automation tools to send welcome email sequences, service reminders, birthday greetings, and follow-up emails after a service. This saves time and ensures consistent communication without manual effort. Many CRM systems and email marketing platforms offer robust automation features.
  • Provide Value Beyond Promotions: While special offers are great, don't make every email a sales pitch. Offer genuine value through maintenance tips, car repair advice, and educational content. This builds trust and positions your auto repair shop as a helpful resource.
  • Optimize Send Times: Experiment with different days and times to see when your email list is most engaged. Tools within email marketing platforms can often provide insights into optimal send times based on your audience's behavior.
  • Integrate with Other Marketing Efforts: Your email marketing strategy shouldn't exist in a vacuum. Cross-promote your email list on your website, social media channels, and in your physical shop.
  • Monitor Performance: Regularly review your open rates, click-through rates, and conversion rates. A/B test different subject lines, CTAs, and content to continually improve your email marketing campaigns. This data-driven approach is crucial for success in the automotive industry.
  • Don’t overdue it: Nobody likes receiving 30 emails in one day, so make sure your email cadence is reasonable and not overwhelming to your audience. Always provide an “unsubscribe” option in your emails in case they no longer want to receive emails from you.

Final thoughts

In conclusion, for any auto repair shop looking to thrive in today's competitive landscape, a well-executed email marketing strategy is no longer optional – it's essential. By consistently delivering valuable content, timely reminders, and exclusive offers, you can build a highly engaged customer base, boost customer loyalty, and ensure your auto repair business remains successful for years to come.

Start building your email list today, embrace automation, and watch your marketing ideas turn into tangible results. Your customers and your bottom line will thank you.

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Data In the Bays: How Metrics Can Elevate a Technician’s Performance

August 1, 2024

Read time: 3 min

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When it comes to efficiency in an auto repair shop, a technician’s expertise and performance are paramount. The service advisor might be the face who interacts directly with vehicle owners, but technicians are the eyes and ears – the “pistons” – that run the whole system. As a technician, your ability to complete your day-to-day jobs efficiently and effectively is crucial to the shop’s overall performance.

Using data can help you maximize your own profitability as well as the shop’s. From identifying the problem to performing the diagnosis and completing the repair, data can significantly elevate your performance. Simply put, when you accurately and comprehensively leverage the data available through a system like Tekmetric at every step of a repair, you are going to perform more efficiently – to the benefit of the shop and your own career.

Concern: Ensure accuracy with data to identify the problem

When a vehicle is brought in with an initial concern, data can help you better respond to the customer’s needs communicated by the service advisor. By intentionally reviewing the data collected by the service advisor, you can better understand the reason the customer has brought the vehicle in for repair and ensure your diagnosis can uncover the true cause of the problem.

With Tekmetric, your job board and all the data it includes is your key to success. In fact, you can consider it your “digital clipboard,” as it includes all the details you need in one place. The job board shows approved estimates as well as completed work – so it’s your window into how efficiently you are addressing customer concerns, bottlenecks in the repair process and more. This tool enables you to follow up on questions or additional details so your service advisor can communicate with the customer. This in turn drives efficiency within the shop as you can ensure the customer’s concern is addressed promptly and correctly.

Cause: Utilize digital tools to make the correct diagnosis

Once a problem has been identified, you can also leverage data via digital vehicle inspections (DVIs) to document diagnoses and show the exact cause of the problem. This includes making thorough notes, including photos and videos and showcasing other issues you find that could need additional repairs. By leveraging digital tools to complete thorough inspections, you can become a diagnostic wizard, solving problems faster and more efficiently. This not only translates to happier customers who get their cars back sooner, but also lets you sell more work, boosting your productivity and earning potential.

The most important part of the digital vehicle inspection is clear photos and videos. By including the right number of photos in your inspection, you can educate your customer on their vehicle’s performance. However, be sure not to overwhelm the customer with information. Tekmetric has found that 6-8 photos on average is the sweet spot, although this may change with your customer base. 

A detailed DVI complete with photos allows the customer to review and approve the jobs they need the most, while planning for repairs that may come up in the future. As a result, you can educate the customer on the cause of their concern, share additional details if needed and simplify the communication process for you and the service advisor – ultimately increasing the average repair order (ARO).

Correction: Control the tempo of the shop’s workflow during repairs

Now that you have identified the problem, it’s time to complete the repair. As you work through your repair list, you can also use key metrics and information available on your job board to ensure you – and the shop overall – are working efficiently. For example, you can follow up with your service advisor on jobs you have inspected but are not approved for repairs. This helps drive the shop’s efficiency, so you can complete the work and get the car out of the shop to move onto the next one.

The other important aspect of the repair phase is collaborating with other technicians to better leverage each technician’s unique strengths and weaknesses. For example, if your specialty is brake replacements, you can work with your team to ensure you work on brake-related repairs. This helps streamline those repairs to you – the expert – so you can complete them faster and at a higher quality. In turn, the shop streamlines its overall processes, leading to more profit for the shop and for you.

Technicians are a critical part of a shop’s operations – but your role is not just limited to the actual repair. You can become even better in your role by using data throughout the customer experience: from the initial problem and diagnosis until the customer walks out with a fixed vehicle. In fact, utilizing data from the minute the customer walks into the shop leads to better diagnoses and more successful repairs. Learning how to use data correctly can help you perform at a higher level, ultimately increasing the profitability of the shop and growing your own paycheck.

The Best Auto Repair Manuals Of 2025 (Online & Print)

July 29, 2024

Read time: 3 min

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Automotive repair manuals are packed with detailed instructions. Instead of grappling with trial and error, technicians can follow step-by-step guides. This boosts confidence and reduces repair times. These manuals aren't just about fixing problems. They provide insights into preventive maintenance, helping technicians keep vehicles in tip-top shape. More uptime for a vehicle means happier clients and fewer surprise breakdowns.

Key Benefits of Auto Repair Manuals

  • Detailed Instructions: Clear, step-by-step procedures make repairs efficient and straightforward.
  • Accurate Information: Ensures that the latest techniques and specifications are being used.
  • Preventive Maintenance Tips: Helps keep vehicles in better shape for longer.
  • Enhanced Learning For New Techs: Fast-tracks new mechanics by providing valuable knowledge.

Good manuals go beyond just the basics. They often include diagrams, diagnostic trouble codes, and even tips from experienced technicians. This can be a game-changer, especially for those rare, hard-to-solve problems.

Quality manuals foster consistency. Regardless of which technician picks up the job, the repair approach remains standardized. This is essential for shops that aim to maintain a reputation for reliability.

In summary, investing time in finding and using quality car repair manuals is a no-brainer for any technician aiming for efficiency, accuracy, and safety in their work.

The Best Car Repair Manuals

1. Factory Service Manuals (FSM): The Gold Standard

When it comes to automotive repair, Factory Service Manuals (FSM) are considered the best in the market. These manuals come directly from the car manufacturer, providing the most accurate and detailed information available. FSMs are the backbone of any serious technician's toolkit. Their reliability and depth make them indispensable, ensuring that every nut and bolt is turned precisely according to manufacturer guidelines.

Pros

  • Accuracy: FSMs offer the exact specs and procedures recommended by the manufacturer. It's as close as you can get to OEM (Original Equipment Manufacturer) specifications.
  • Detail: These manuals feature in-depth diagrams, step-by-step procedures, and comprehensive troubleshooting instructions. They cover everything from basic maintenance to complex repairs.
  • Comprehensive Coverage: FSMs cover all models and variations of a particular vehicle. Whether you're dealing with a base model or a fully loaded version, the FSM has you covered.
  • Updates and Revisions: Manufacturers often update FSMs to include fixes for common issues, recall information, and software updates. You get the latest and greatest info.
  • Online Options: Manufacturer websites, auto forums, and E-commerce platforms often offer these manuals in digital format.

Cons

  • Cost: Depending on the manufacturer, these manuals can be more expensive than other options.
  • Learning Curve: Factory Service Manuals are written to professionals and do not offer as much explanation as other manuals.
  • Access: Online versions might require proprietary software or access through specific portals.

2. Chilton Repair Manuals: Accessible and Beginner-Friendly

Chilton auto repair manuals have earned a reputation for being highly accessible and easy-to-use, making them a favorite among DIY enthusiasts. These manuals provide detailed information that is crucial for diagnosing and repairing a wide range of vehicles. They also provide maintenance schedules to keep your cars on the road longer.

Pros

  • User-Friendly: Unlike Factory Service Manuals, Chilton uses clear and easy-to-understand language making even complex repairs easier to understand and execute.
  • Detailed Diagrams and Illustrations: Visual aids enhance comprehension, providing clarity on intricate parts and procedures.
  • Troubleshooting Sections: Identify problems quickly with systematic guidance to diagnose and fix common issues.
  • Layout: Chilton manuals are organized in a way that makes finding information quick and painless. Indexes and tabulated sections ensure that users can quickly navigate through the content without unnecessary hassle.
  • Online Options: Chilton auto repair manuals can now be accessed online, providing additional convenience for tech-savvy technicians and DIYers. Benefits include instant access, search functionality and regular updates.
  • Cost: Some libraries and websites feature these manuals for free making them a more budget-friendly option for DIY enthusiasts and small auto shops.

Cons

  • Generic Content: While comprehensive, Chilton manuals may not be as detailed as Factory Service Manuals, especially for complex repairs. Chilton tries to cover a range of models, which can sometimes lead to less specific guidance.
  • Visuals: Chilton can be stingy on visuals and may not be best for those technicians who prefer diagrams and graphics.
  • Complex Repairs: May lack the depth needed for very advanced or intricate repairs that professional mechanics might require.
  • New Models: May not always cover the very latest models immediately after they are released.

3. Haynes Repair Manuals: DIY Friendly Guides

Haynes auto repair manuals have been a go-to for DIY enthusiasts because they use easy-to-understand language and more visuals than other options. These guides excel in breaking down complex automotive tasks into simple, easy-to-follow steps. Each manual is backed by hands-on reviews, ensuring the steps and procedures actually work. This reliability adds a layer of trust, making these guides a dependable companion for any repair task.

Pros

  • Visuals: Haynes repair manuals offer more photos and illustrations than Chilton.
  • Comprehensive Coverage: Haynes auto repair manuals cover everything from maintenance and troubleshooting to engine and transmission repair. However, they do not offer as much depth as Factory Service Manuals.
  • Tips and Tricks: Cost and time saving tips from experts are included in Haynes manuals to speed up any repair project.
  • User-Friendly: Written in plain English with large text, headings and lie-flat design make this manual easy to read even with greasy hands.
  • Digital Options: Online versions are available and feature search functionality, zoomable images and bookmarks. Haynes is typically cheaper than Factory Service Manuals.

Cons

  • Shallow Content: While Haynes offers comprehensive coverage, more experienced mechanics prefer Factory Service Manuals for more specific guidance.
  • Coverage for New Models: May not immediately cover the latest vehicle models or recent changes in technology.
  • Specialized Repairs: Might not cover specialized or unique repairs that are specific to certain models or configurations.

4. AllDATAdiy: Online Subscription for Advanced Users

ALLDATAdiy repair manuals offer original factory repair information that professionals use, including maintenance schedules, diagrams, and repair procedures. However, they only offer an online subscription-based model with no print options. These manuals are typically preferred by professional technicians and have a larger learning curve for DIY enthusiasts.

Pros

  • Factory-direct: Information is straight from the factory and has not been edited.
  • Updates: Regular updates cover newer car models and reflect the latest information.
  • Accessibility: Online format enables you to take this with you wherever you need it (as long as you have a stable internet connection).
  • Comprehensive:  Offers in-depth diagnostic and troubleshooting guides to help identify and fix issues accurately. ALLDATAdiy provides more advanced information than Haynes or Chilton.

Cons

  • Cost: ALLDATAdiy can be more expensive than other auto repair manual options because of the subscription-based pricing model.
  • Learning Curve: The information can be technical and may assume a certain level of expertise, which can be challenging for novice DIYers.
  • Interface: ​​The digital platform might have a learning curve, particularly for those who are more accustomed to using printed manuals.

5. E-Manuals Online: Convenience in the Digital Age

Navigating car repairs has never been simpler, thanks to the rise of e-manuals. No more flipping through bulky paperback manuals—technicians now have repair information at their fingertips, right on their devices. The world of auto repair is rapidly evolving, and e-manuals are leading the charge toward a more efficient, convenient, and eco-friendly future.

Pros

  • Accessibility: Technicians can access manuals 24/7, whether in the shop or on-site at a customer's location. These manuals can be accessed digitally, printed or downloaded for offline use.
  • Search Functionality: Quickly locate specific information using keyword searches, saving precious time.
  • Environmentally Friendly: Reduces the need for printed materials, contributing to environmental sustainability.
  • Cost: Generally less expensive than printed manuals or subscription-based services like ALLDATAdiy.

Cons

  • Digital Proficiency: Users need a basic level of digital proficiency to navigate and use the manuals effectively.
  • Updates: Unlike subscription services, E-Manuals may not receive regular updates, potentially leading to outdated information, especially for newer vehicle models.
  • Technical Depth: E-Manuals may assume a certain level of mechanical knowledge, which can be challenging for beginners. They may lack the depth required for very advanced or specialized repairs compared to Factory Service Manuals.

6. MOTOR Auto Repair Manuals: Professional Grade Manuals

MOTOR vehicle service manuals are widely used by professional mechanics and automotive technicians. They provide extensive coverage, detailed diagnostics, and professional tools that are essential for efficient and reliable vehicle repairs. However, their cost, complexity, and professional focus may make them less suitable for casual DIY users.

Pros

  • Extensive Coverage: Provides detailed repair procedures, diagnostic information, and maintenance schedules for a wide range of vehicle makes and models.
  • Up-to-Date Information: Regularly updated to include the latest service bulletins, recalls, and technical updates from manufacturers.
  • Print and Digital: Available in both print and digital formats, catering to different preferences and needs.
  • Labor Time Guides: Includes labor time estimates for various repairs, which are useful for both professionals and customers to estimate repair costs.

Cons

  • Cost: Generally more expensive than consumer-oriented manuals like Haynes or Chilton with online options having recurring subscription fees.
  • Technical Language: Written for professionals, so the language and terminology may be difficult for novice or DIYers to understand.
  • Professional Orientation: Primarily targeted at professional mechanics, which means it may not always consider the needs of DIY enthusiasts.

7. Car Repair Forums and Online Communities

Auto repair forums and communities offer a treasure trove of knowledge that complements online auto repair manuals. Technicians can gain real-world insights, share experiences, and solve unique issues by participating in these interactive platforms. Top platforms include Reddit, YouTube, FaceBook, Instagram and more.

Pros

  • Build Relationships: Forums and communities provide opportunities to converse with fellow mechanics and learn from peers.
  • Relevant Information: Chances are that if you have had a question that someone else has asked it before you did. Provides up-to-date information.
  • First Hand Information: Learn from those in the field with first hand knowledge.
  • Cost: Most car repair forums are free to join and use, making them an affordable resource for information and troubleshooting.

Cons

  • Inconsistency: Each forum has different rules for members and it can take awhile to find the information you are looking for.
  • Quality of Information: Information can vary in accuracy, as advice is given by users with different levels of expertise and experience.
  • Standards: Solutions may vary in quality and reliability, and some suggestions may not follow professional or manufacturer guidelines.

How to Choose The Best Auto Repair Manual

Selecting the best auto repair manual can make a huge difference in terms of efficiency and ease of fixing vehicles. Technicians should consider a few key factors before settling on a manual:

  • Coverage: Make sure the manual covers the specific make and model of the vehicle being serviced. Some manuals offer broader coverage, while others are more specialized.
  • Detail: Look for manuals that provide step-by-step instructions, diagrams, and photos to make the repair process as clear as possible.
  • User Reviews: Check out what other techs are saying. Real-world feedback can offer insights into the manual's reliability and usefulness.
  • Updates: The automotive world changes constantly. Manuals that receive regular updates will always have the latest information and procedures.
  • Cost: Consider the price but also weigh it against what you’re getting. Sometimes paying a bit more means getting a lot more in value, other times it is best to opt for a free version from a library or website.
  • Accessibility: Evaluate how you will access the manual. Can it be easily viewed on a smartphone or tablet while you’re in the shop? Is there a downloadable option for offline use?

Always remember, the best manual is the one that fits your specific needs and workflow. Each repair shop is different, and what works for one might not work for another. Be strategic and thoughtful to ensure you’re choosing a resource that will serve you well in the long run.

How to Use Real-Time and Evergreen Data to Grow Your Shop

July 25, 2024

Read time: 3 min

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In today’s auto repair industry, data can play a key role in a shop’s ability to repair a vehicle more efficiently and accurately. Traditionally, repair information was documented informally, often by hand on paper. Today, this information can be captured and processed electronically, leading to a significant acceleration of the repair process – and a more positive customer experience

The transformative power of data extends beyond streamlining individual repairs. In fact, by strategically analyzing your shop’s data over time, you can also use the information to grow your shop. However, to maximize the impact of data, it’s important to know what kind of data is most effective to use in your shop. Some of the more evergreen data – performance over time – is useful in your long-term strategy, while others, such as real-time performance metrics, are more helpful in making short-term tweaks to promote better performance. In this blog, we’ll discuss how you can distinguish between evergreen and real-time data and where you can use both to grow your shop.

Understanding Real-Time vs. Evergreen Data

Before you can decide how to use data, it’s important to understand the difference between evergreen data and real-time data. Real-time data is live data that is available as soon as it is generated. It allows you to manage your shop and respond to situations instantaneously as they happen. On the other hand, evergreen data is used in hindsight, after a timeframe has ended. Most shops use this type of data to reflect after the repairs are complete.

Both forms of data have their uses. Real-time data allows you to respond to situations as they happen in a way that helps support your business. Evergreen data helps you track long-term trends and their effects on your shop. With Tekmetric, you can leverage both types to keep your shop running smoothly. When you leverage data strategically in all forms, you can optimize your shop’s operations and processes, create an excellent customer experience and prime your business for growth.

Stay Ahead of the Curve with Real-Time Data

Real-time data enables immediate visibility into what is happening with your shop at any given time. From inventory to customer communication to repair progress, you can review different buckets within your shop and respond as the day progresses. This capability allows you to make decisions on the fly without having to wait until the end of the day, week or month to know which parts need to be ordered or how many repairs you have completed. Strategically, real-time data can be used for short-term decisions that have long-term effects, ultimately becoming an integral piece to growing the shop’s bottom line.

Examples of how you can use real-time data might include:

  • Track daily progress with the shop dashboard:  Reviewing this in real-time allows you to respond to potential bottlenecks or problems that arise throughout the day. For example, if you see $15,000 in work pending approval before lunchtime, you can encourage your service writers to conduct follow-up calls to get approval and begin the work.
  • Send out rainy-day coupons: Business tends to slow down on rainy days. However, if you experience this, you can respond in real-time by sending a rainy-day coupon incentivizing customers to come in for quick-turn work, like oil changes. 
  • Monitor multiple shop locations with Tekmetric Multi-Shop: Multi-Shop can show you the performance of each shop at any time, from any location – so you can make decisions that support the strengths of all your locations. For example, you might move a car from a very busy, overrun location to another, slower location. Make sure you return the vehicle to the original location for easy customer pickup to maintain your customer experience. This maximizes workflow between high and low volume locations.

Analyze, Determine and Predict Trends with Evergreen Data

In addition to real-time data, you can leverage evergreen data by analyzing trends and your shop’s data for predictive forecasting. One of evergreen data’s biggest advantages is that it captures a period of time without the need for constant refreshing. This can help you review your shop’s performance over longer periods – year-over-year, month-to-month or quarterly – so you can implement long-term solutions to promote growth.

Examples of using evergreen data include:

  • Create more business with declined jobs: When you want to influence cash flow for the coming weeks or months, you can follow up on previously declined jobs, such as an oil change or tire rotation. This customer-centric approach can not only build your customer relationships, but also drive business during a slow month.
  • Create value with Shared Customer History: You can share your customer’s history across multiple locations, bringing extra value through this evergreen data. For example, if a customer asks when they had their last oil change, your service advisor will be able to pull that information within seconds – no matter which location the customer last visited.
  • Create custom financial reports to track shop performance: Tekmetric’s financial reports give you the power and flexibility to create a report that tracks what’s important to you, without any extra noise, and make decisions based on past performance. For example, you can utilize the Time Period Configuration feature to compare data from the previous year or another custom time period, identifying bottlenecks and adjusting your strategy accordingly.
  • Track month-over-month trends with comparative reporting: Pay attention to the trends that occur each month in comparison to the same time frame in previous years. This will allow you to spot trends and respond accordingly, such as preparing for a particularly busy season or implementing strategies to create more work in a slower season.

The Price of Ignoring Data

Time is money. Evergreen and real-time data allow you to manage your shop’s time and resources in the most efficient manner to generate profit while providing an excellent customer experience. To grow your shop, ensure you are using both forms of data to your advantage. Combining evergreen data’s longevity with real-time data can lead you to a multi-faceted business strategy, creating a customer-centric approach that ultimately generates more cash flow, profit and growth.

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How Cloud-Based Automotive Invoice Software Saves You and Your Team Time

July 25, 2024

Read time: 3 min

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Transparency within the auto repair invoice process goes a long way. Most customer will feel uncertain about approving expensive repairs if they don't truly understand the need for them. That's why it's up to your shop to foster a trusting relationship by clearly showing customers the issue, and the need for a repair.

The right invoicing system will improve your shop’s workflow, save your team time, enhance your customers’ experience, and provide you with peace of mind.

Here’s how Tekmetric’s Cloud-Based Shop Management System provides seamless shop management that leads to frictionless payment processing:

  • A service advisor can create a repair order and dispatch it to a technician to run a digital vehicles inspection (DVI).
  • The technician conducts the inspection.
  • The service advisor sends the customer a DVI report, which will outline all the findings.
  • The customer can approve or decline individual line items on the repair order directly from their smartphone.
  • Once the customer finishes scrolling through the estimate, designating the jobs they approve and decline, your shop has the go-ahead to begin the repair(s).
  • Once repairs are complete, there’s a digital record of exactly what the customer approved. That way, when it’s time to pay, there are no surprises.
  • Once the customer pays with their preferred method, they can look back over the receipt—from their computer or smartphone—and feel confident that your shop did exactly what you said you’d do.

After a job is completed and payment is received, all the details from the invoice and repair order become part of your reports and customer history in Tekmetric.

Tekmetric’s cloud-based automotive invoice software has designed the entire process to reduce bottlenecks, build trust, and ensure that customers know exactly what to expect.

By moving smoothly from one step to the next, your team will be able to boost their efficiency, manage their workflow, and spend the extra time building rapport with customers and getting their cars back to good working order.

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Modern Features to Look For in Repair Shop Software

July 24, 2024

Read time: 3 min

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The features and capabilities found in modern repair shop software will fall into two main categories:

  • Features that enable you and your team to work more efficiently
  • Features that enable you and your team to enhance the customer experience

Ultimately, the modern features we’re about to dive into will free up your time as a shop owner. Instead of stressing over small day-to-day details, you’ll be able to focus more on the high-level aspects of advancing your business.

Digital Repair Order Forms Help Your Shop Create a Modern Customer Experience

July 23, 2024

Read time: 3 min

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A standard automotive repair order form usually isn’t more than a page or two. It contains vital information like the work to be done on a vehicle, any parts to be ordered, and a cost estimate of all the services to be provided.

While traditional auto repair order forms have served as a reliable method for managing repair orders for many years, it is becoming increasingly clear that they are no longer the most efficient or effective option available.

In fact, there are several ways in which the use of manual auto repair order forms may be limiting the potential of your shop.