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How to Become a Car Mechanic (6 Step Guide)

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The automotive industry is one of the largest and most stable sectors in the U.S. economy, and becoming an automotive mechanic offers a rewarding, hands-on career path with plenty of opportunities for advancement.

Whether you're interested in working at local repair shops, car dealerships, or even starting your own garage, this guide will walk you through everything you need to know.

What do mechanics do?

Automotive technicians are responsible for diagnosing, maintaining, and repairing vehicles of all types—from compact cars to light trucks and SUVs. Their work involves inspecting brake systems, replacing worn parts, and performing routine services like oil changes. Many mechanics work in repair shops or at car dealerships, but others prefer to start their own repair shop.

Mechanics work with a variety of tools and diagnostic equipment. They often use computerized systems to identify issues and ensure the car is functioning properly. In today’s rapidly evolving automotive industry, mechanics are expected to stay current with new technologies, especially in hybrid and electric vehicles.

Below, you will find practical steps you can take today to start your path to becoming an auto mechanic.

6 Steps to becoming a car mechanic

Starting a new career path can be challenging, so we outlined 6 practical steps you can take to jump-start your career.

1. Do your homework

Before you start your career, it is wise to consider if this is the right job for you. Will it pay enough to support your needs? Will you be able to keep up with the physical demands of the job? These are just two of the questions you need to ask yourself before moving forward.

How Much Do Automotive Mechanics Make?

According to the U.S. Bureau of Labor Statistics, the average salary for automotive service technicians and mechanics in 2024 was approximately $49,670 per year, or about $23.88 per hour. However, salaries can vary based on several factors such as:

  • Location: Mechanics in cities or states with a higher cost of living tend to earn more.
  • Certifications: Holding ASE certifications or specializations can boost income.
  • Experience: Entry-level technicians typically earn less than seasoned professionals.
  • Industry: Working at car dealerships or as a mobile mechanic can pay differently than working in a small auto repair shop.
6 steps to becoming a car mechanic.

2. Training and education

Pursuing the right education, certifications, and training programs will set you on the right path to a successful career. Each path has unique benefits but it is best to select the path that will help you achieve your career goals.

Do I need to go to school to become a mechanic?

While formal training is not always required, it is highly recommended. Employers in both independent repair shops and dealerships prefer candidates with a solid educational background and certifications. If you opt not to pursue formal education, you will need to find a personal connection or an apprenticeship program where you can learn while working.

How long will it take to become a mechanic?

The timeline to becoming an auto mechanic depends on the education path you choose. In total, it may take anywhere from 6 months to 4 years to become job-ready, depending on the path and certifications you pursue. Here are the most common routes:

  • High School Diploma or GED: Most mechanic jobs require at least a high school diploma or equivalent.
  • Vocational Schools or Trade Schools: These typically offer certificate programs lasting 6 months to 1 year, giving students a fast track into entry-level roles.
  • Community College or Associate Degree: Completing an associate degree in an automotive technology program usually takes about 2 years and provides a deeper understanding of vehicle systems.
  • Apprenticeships: These allow students to earn while they learn and may last 2 to 4 years.
  • On-the-Job Training: Some auto mechanics begin their careers with no formal education and learn through hands-on experience at a repair shop or dealership.

3. Complete certifications

The most respected credential in the field is the ASE certification, offered by the National Institute for Automotive Service Excellence. Mechanics can earn ASE certification in areas such as engine repair, brake systems, electrical systems, automatic transmission, and heating/air conditioning.

To become ASE certified, you’ll need at least two years of work experience or a combination of formal training and on-the-job training. You’ll also need to pass one or more certification exams. Mechanics who pass tests in all major areas and have the required work experience can earn the title of Master Technician.

Being ASE certified shows employers and customers that you're a professional who meets industry standards. Many employers pay higher wages to certified auto mechanics, and some dealerships require ASE credentials for certain positions.

4. Prepare for your interview

Finding the right shop to start your career at can be a daunting task. It is often easiest to start at an express shop so you can get your feet wet before pursuing your career goals. Once you have applied to a shop, it is time to start preparing for the interview.

Mechanic Job Interview Questions

Whether you're aiming for a position at a dealership or local garage, be prepared for a formal interview. Here are common questions you may encounter:

  • Tell me about yourself and your experience as an automotive technician.
  • Why do you want to work for our company/shop?
  • How do you stay up to date with new automotive technologies and repair techniques?
  • What certifications do you currently hold (ASE, manufacturer-specific, etc.)?
  • Are you comfortable working weekends, evenings, or overtime if needed?

When answering, emphasize your hands-on training, work experience, and your commitment to continuous improvement. Don’t forget to highlight soft skills like teamwork, communication, and adaptability.

5. Utilize modern tools

The modern repair shop has embraced new technology to help improve efficiencies and revenue. Strive to have a solid understanding of modern diagnostic tools, apps, and software so you can hit the ground running.  Another way to stand out to your future employer is to already have experience with their shop management system, so they don’t have to train you as much.

6. Get your hands dirty

Let the fun begin! Once you have landed your first job, learn to fail fast and ask questions as you meet more experienced technicians. Ask yourself each week if you are enjoying your job and if you think this is still the right career path for you. Don’t forget to make connections in the industry to boost your network and career path.

Final Thoughts

A career as an auto technician is more than just a job—it’s a skilled trade that keeps America moving. Whether you're working on a simple oil change or a complex engine repair, you'll be solving real-world problems and helping people stay safe on the road. With growing demand for mechanics who can service modern vehicles equipped with sophisticated electronic systems, the field is only becoming more essential.

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How Integrated Payment's Text-to-Pay Saves Auto Repair Shops Time & Money

July 12, 2024

Read time: 3 min

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Whereas traditional methods of payment require dipping a card in the same terminal as other customers or the hand to hand exchange of cash or check, the ability to pay by text message through SMS mobile payments takes the complexity and headaches out of the payment process for owners, service writers, and guests alike.

For auto repair shops in particular, giving guests the ability to pay by text not only streamlines the guest experience but also frees up service advisors from having to do a bunch of data entry, giving them more time to help other guests.

Here’s how text-to-pay works on our Integrated Payments, Tekmerchant. As you’ll see, we’ve built in opportunities to enhance efficiency while strengthening the relationship you have with your guests at each step of the process.

Step 1: Complete the Repair Order & Send the Invoice

By connecting Tekmerchant to Tekmetric, service advisors can quickly review the invoices of completed work and simply click a button to text the invoice to the guest.

Since the invoice is automatically generated from the repair order and is easy to edit within Tekmetric, the service advisor can reduce the time they would usually spend writing invoices.

Step 2: Collect Payment

Once the invoice is sent, the guest will receive a link that takes them directly to their invoice and pay screen. From there, they can review the work that was completed and make their payment, prompting them to input their billing information.

The customer inputs their card information, including their billing address, making it a verified payment.

At this point, all the service writer has to do is make sure that the payment has been approved and that everything checks out.

Pro Tip: Enhance Guest Service with a Call or Personal Text

Because service advisors and guests both have access to a digital invoice, it gives service advisors the opportunity to add a human touch to the payment process without the guest coming into the shop.

Consider having service advisors give guests a call or send a personal text message at this part of the process.

While this may seem like an extra step, it gives service advisors a chance to check-in with the guest to ensure all approved work was completed, which is a big step towards avoiding chargebacks.

Calling the guest is also a good chance to remind them of any maintenance that may need to be taken care of in the future and any upcoming deals or events. If the guest is too busy to take a call, Integrated Payments has a Text-to-Pay feature giving them the freedom to pay when they have time.

If everything looks good on the invoice, the guest can easily pay and move on with their day. You get paid fast and the guest is able to pay at their convenience.

Step 3: Return Vehicle to Customer

Once the payment has been processed, all that’s left to do is to return the vehicle.

Pro Tip: Add a Key Drop-Box for Convenience

Some auto repair shops use a key drop-box or locker to make vehicle returns more convenient for their guests and service advisors.

Most contactless drop boxes use programmable codes, so you can put the guest’s keys in a locker, send them the code, and let them pick up their car when they’re ready.

With a key drop-box, everyone wins: service advisors don’t have to worry about staying late; shop owners don’t have to worry about paying a service writer overtime, and your guests don’t have to feel rushed to make it back to the repair shop before closing time.

Turbo-charge Your Payments Processing

The Integrated Payment text-to-pay feature makes life easy for your guests and service advisors, and can potentially save you time, money, and headaches.

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Four Ways to Maximize Cash Flow in Your Shop: Deep Dive into the Numbers

July 2, 2024

Read time: 3 min

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In auto repair, a smooth cash flow is the anchor of your business. When something is off within the shop, the first place that can give answers is the shop’s financial data. It’s not just a tool to diagnose problems or spit out a paycheck – it holds the key to unlocking greater efficiency. By taking control of your money flow, you can not only uncover bottlenecks, but also increase profitability and ultimately grow your business.

Understanding the numbers is the first step to maximizing earnings. Don’t limit your financial knowledge to just sending out paychecks and collecting payments. Instead, embrace the numbers, contextualize reports and leverage the information you gain to make strategic decisions that propel your shop’s success.

The road to profitability must include a strong understanding of your finances. Here are four ways to take control of your money flow and elevate your shop’s business:

1. Track your inward and outward flow through detailed reports

The best way you can get familiar with your money flow is by intentionally reviewing the numbers. Whether real-time or evergreen, you can use data and information in all forms to learn the direction of money flow within your shop and how to influence profitability. These numbers can provide clear insights into your shop’s performance and any adjustments you could make to grow your profit. Therefore, it’s important that you review key reports on a regular basis.

For example, when it comes to your inventory, you can review Tekmetric’s Parts Orders section for information on cores and returns. This knowledge is particularly useful for anticipatory orders and core returns that can easily be tracked and returned as needed. If you have anything eligible for return, you can review that information in real-time and make the return when your parts provider arrives to get that credit back on your statement. By strategically tracking the parts you need to keep and those you can return when unused, you can anticipate future needs and streamline cash flow into your shop.

2. Utilize real-time data to make strategic financial decisions throughout your day

Using real-time data of both posted and unposted data gives you a clearer picture of the shop’s finances in real-time, allowing you to make decisions more efficiently and generate more profit to meet your short- and long-term goals. Additionally, it enables you to adjust your operations as soon as a problem comes to light. Rather than waiting until the end of the day, week or month, you can monitor money flowing in and out of your shop in real time and make strategic decisions that directly impact your final profit.

This might include monitoring your end-of-day (EOD) report in Tekmetric and delegating tasks that can help bring in more business to meet your goals. For example, if you review your shop dashboard early in the week and see $17,000 in approved work that hasn't been finished, you can implement some strategies to close out that work by the end of the week, whether it’s calling customers to follow up on an approval or announcing a bonus for your technicians that incentivizes them to finish the work quicker.

3. Provide financing options for customers

In addition to reporting, another way to influence money flow into your shop is by providing financing options for your customers. After all, if you can make a customer’s payment process easier for them, you can create a better cash flow for your shop. Providing financing options allows the customer to get the needed repair done without compromising their personal budget.

Furthermore, when you provide alternative payment methods, you increase sales. For example, at Tekmetric, we have found that a “Buy Now, Pay Later” option can help increase your average RO amount. The national average RO amounts to approximately $260. By contrast, according to Affirm, the average purchase when using a feature like “Buy Now, Pay Later” is approximately $1,800. Customers are more likely to approve higher-ticket items when they have a financial option like “Buy Now, Pay Later,” which helps increase your ARO. It’s a win-win situation for you and your customers. Not only do you reduce friction with the customer through a convenient payment option, but you also increase your cash flow into the shop.

4. Leverage outside resources to monitor your cash flow

As important as money inflow is, you must also monitor your outflow. Without understanding how both elements work together, you cannot accurately measure – or grow – your profit. This may be daunting, but you can ask for help.

Don’t hesitate to leverage outside resources to gain a better understanding of how to interpret money flow and use that information to grow your shop’s bottom line. Whether through free webinars, basic accounting courses or coaching organizations like our partners at Transformers Institute, Shop Fix Academy, Automotive Training Institute, Autoshop Answers, Elite and more, you can utilize external tools to gain invaluable knowledge that helps you run your shop more efficiently.

Bonus tip: Ask plenty of questions

Knowledge is power – and knowledge of your shop’s finances can lead directly to profit growth. Therefore, make sure to question everything. Ask for documentation, whether it’s an explanation of why a part was ordered or a receipt for a new coffee machine in your lobby. Small purchases add up, and if you do not ask questions and track them, you could end up reducing your profitability without noticing.

Do not be afraid to question the validity of transactions or ask for help in understanding the big picture of why purchases were made. Learning to control the flow of money into your shop is crucial, but implementing strategic decisions regarding money outflow is how you make a profit. By asking for help and closely monitoring your data, you will have a better understanding of the money flow in and out of your shop, leading to more efficient processes, a better customer experience and ultimately, more business.

Capture more sales and boost customer acquisition with flexible payments from Affirm

July 2, 2024

Read time: 3 min

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Payment methods aren’t simply about an exchange of money. They're personal. And in the ecommerce environment, offering the right payment methods is like extending an invitation — it lets your customers know they're welcome here and they can expect a seamless experience.

Buy now, pay later (BNPL) methods provide even more convenience and flexibility, allowing customers to break their purchases into smaller payments. When you add BNPL to your menu of payment options, you open the door to even more customers and to higher-value sales. In fact, a recent survey found that more than 70% of businesses using BNPL report higher conversions, average order value, and customer acquisitions.

We've partnered with Stripe to make Affirm’s BNPL payment methods available to your customers. Businesses that offer BNPL through Stripe on average see a 24.5% increase in sales. Adding Affirm to your mix of payment methods can help your business:

1. Boost Conversion

A $400 price tag, for example, might discourage some customers from clicking buy, but when they can split that cost into four $100 payments, the transaction may be more appealing. That's how BNPL methods can help motivate your customers to make an order, driving up your conversion rate.

2. Increase Your Average Order Value

 BNPL methods may encourage your customers to order more lower-value goods at one time, increasing your average cart size. It may also encourage them to purchase high-value goods, such as luxury items or furniture. In either case, your customers have greater ability to place higher-value orders, which can help drive revenue.

3. Reach More Customers 

BNPL methods can help you tap into new market segments by making a purchase easier on a customer's budget through a series of smaller payments. These payment methods are especially attractive to younger customers who may not have a credit card or the ability to pay for large purchases in a single payment.

The flexibility of buy now, pay later is a huge benefit to your customers—one that can inspire them to make a purchase. And—maybe the best part—this all happens without extra work on your part, and Affirm takes on any potential risk.

With Affirm, you get paid in full immediately, while your customer owes only a portion or nothing up front. Affirm handles underwriting the customer and collecting payments, and assumes liability if a customer files a fraud-related dispute, so you can focus on growing your business.

Click here to learn more about how Tekmetric and Stripe can help you optimize your checkout 

Three Ways Service Writers Can Benefit from Data

July 1, 2024

Read time: 3 min

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In today’s competitive auto repair landscape, service advisors play a crucial role in customer satisfaction and shop success. Managing customer inquiries, collaborating with technicians for repair estimates and maintaining the shop’s schedule are all keys to successful service writing. However, there is one secret weapon that can take your work to the next level: data. 

Understanding the importance of data can take your customer service from good to excellent, allowing you to serve more customers in less time – without sacrificing quality. By harnessing data, you’ll be better equipped to enhance your customer experience, optimize your workflow and ultimately elevate your expertise as a data-driven service writer.

1. Leverage Your Shop Dashboard to Enhance Customer Experience 

By strategically leveraging digital tools, service writers can use data and analytics to provide a better customer experience. Service writers can shape a customer’s entire experience with the shop simply by monitoring and adjusting to accessible data on their shop dashboard through Tekmetric. Using the shop dashboard, you can control the customer’s repair experience, serving as an intermediary between the technician and the vehicle owner, as well as ensuring the work is completed efficiently and effectively.

For example, you can push repair orders (ROs) forward for your customer by ordering parts in the “parts needed” category. Or, you can build stronger customer relationships while creating opportunities for additional work by checking in with vehicle owners who previously declined jobs, but may need them now. By using the data at your fingertips, you can make decisions in real-time that support your customers and ensure their happiness with the repair. Happier customers lead to more money for the shop – and for your commission.

2. Optimize Your Workflow with Data-Driven Tools

Like waiters in a restaurant, service writers are the “face” of the shop, and often they are the first experience a customer has with the business. Because of this, it’s crucial you have a smooth workflow that keeps you open for customer interaction rather than stuck behind a computer screen. Fortunately, there are tools you can leverage to reduce your manual tasks and keep you free to focus on the more complex, relationship-driven parts of your job.

For example, Tekmetric’s Smart Jobs feature can automate job creation, allowing you to focus less on manual data entry and more on customer interactions. Within one or two clicks, Smart Jobs allows you to build the order, find parts and finalize the estimate without ever leaving Tekmetric. By automating the job creation process, you free yourself up to spend more time speaking to the customer about their needs, concerns and questions without compromising the RO’s accuracy.

3. Utilize Digital Tools to Elevate Your Expertise as a Data-Driven Service Writer

When you learn how to leverage data in your day-to-day role, not only can you better serve your customers and optimize your workflow, but you can become a stronger service writer overall. Data is not just a set of numbers on a screen – it is a tool that can elevate your expertise, setting you up for success both within the shop and throughout your career.

One tool that supports your development as a service writer in addition to the shop dashboard and Smart Jobs is the digital vehicle inspection (DVI). Because only 25% of shops use DVIs, leveraging this digital tool correctly can truly differentiate your shop from others around you. The DVI is more than just a list of repairs; it provides information that can help you provide better service. For example, your interactions with customers might prove that including several images and videos of necessary repairs can help customers better understand what’s happening with their vehicle. If you see on a DVI that images were not included, you can connect with the technician to add them before sending the DVI to the vehicle owner.

You can also go the extra mile to anticipate customer questions and clarify any confusing details with the technician before sending the DVI to the customer. This helps you prepare for customer interactions while gaining more expertise from your technicians. As you grow more in your role, you can utilize different tools like the DVI to perform at a higher level, making you better at advising and growing in your expertise as the shop’s “voice.”

Your Secret Weapon to Successful Service Writing

In a customer-facing role, one of the best ways to elevate your role as a service writer is to use data and analytics. As technology continues to improve, you can leverage your shop’s reports through Tekmetric or its integration to gain a greater pulse of shop dynamics. By using data to drive your role as a service writer, you can improve the customer experience, contribute to a more efficient workflow and grow professionally in your role as a service writer.

How to Start an Auto Repair Shop (9 Step Guide)

June 24, 2024

Read time: 3 min

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Starting a mechanic shop is one of the most rewarding moves you can make in your career. The auto repair industry continues to grow, and whether you're a seasoned veteran or a newcomer with a solid vision, opening an automotive repair shop can lead to a thriving small business with long-term success. But like any worthwhile venture, it all begins with a solid plan and a deep understanding of what it takes to turn your technical skills into a profitable auto repair business.

In this guide, we'll walk you through the key steps and considerations for launching your own auto mechanic shop, from writing a business plan to hiring your first technician. Whether you're dreaming of a full-service car repair shop, a mobile mechanic business, or a specialty shop, these tips will help you lay a strong foundation.

1. Form a business plan

Every great mechanic business starts with a solid business plan. This is your roadmap—your blueprint for success. A comprehensive auto repair shop business plan should detail everything from your services (like oil changes, diagnostics, or engine rebuilds) to your target market, competition analysis, pricing strategies, and long-term growth goals.

There are nine steps to creating an automotive repair shop business plan that will help you achieve your business goals—from owning one auto repair shop to becoming a multi-shop owner.  

  1. Write an executive summary
  2. Describe your shop
  3. State your business goals
  4. Describe your products and services
  5. Do your market research
  6. Outline your marketing and sales plan
  7. Perform a business financial analysis
  8. Make financial projections
  9. Create a plan for growth and expansion

Your business plan should also identify your niche: Will you cater to performance cars or offer quick turnaround auto repair services? The more specific your direction, the easier it’ll be to attract the right potential customers and stand out in a competitive market.

2. Legal entity setup

Once you have created your master business plan, you should start on your legal entity setup. Choosing the right business structure for your mechanic shop impacts everything from taxes to liability to how you pay yourself.

For most shop owners, a limited liability company (LLC) offers a smart balance of protection and flexibility. It separates your personal assets from your business liabilities, which is key in the event of lawsuits or debts.

That said, sole proprietorships and corporations also have their place. It’s wise to consult with a business attorney or accountant to understand which business structure best fits your goals and risk tolerance.

Once you’ve picked a structure, you’ll need to register your business name with the state and secure an Employer Identification Number (EIN) from the IRS.

3. Start up funding

Getting your mechanic shop off the ground isn’t cheap. Between diagnostic equipment, insurance coverage, car lifts, rent, and employee salaries, startup costs can quickly add up. Whether you’re building from scratch or taking over an existing auto repair shop, you’ll likely need some outside funding.

The Small Business Administration (SBA) is a great place to start. They offer affordable business loan options for entrepreneurs, particularly those opening a small business. You might also explore equipment financing, credit lines, or partnerships with investors.

When seeking funding, having a clear business plan will be essential. It shows lenders and backers you’re serious, prepared, and capable of making your auto repair business profitable.

4. Pick your location

Your car repair shop’s location can make or break your success. Look for high-visibility spots near residential areas, highways, or commercial districts. Proximity to dealerships can also bring in new customers.

But it’s not just about visibility. Make sure your space has the right zoning, sufficient square footage, and proper infrastructure—like garage bays, ventilation, and parking. Consider future expansion too. Is there room to add more lifts, services, or staff down the line?

5. Permits and licenses

No matter where you’re located, you’ll need to secure the proper business license and permits before you can open your doors. Requirements vary by city and state but often include:

  • A general business license
  • Zoning and occupancy permits
  • Environmental or hazardous waste disposal certifications
  • Auto repair facility permits

Depending on your services, you may need specific endorsements for emissions testing or safety inspections. And if you plan to sell tires or parts, a resale certificate might be required.

Check with your local municipality or state licensing board to make sure you're covered. Failing to secure the right documentation could shut your auto repair shop down before it gets started.

6. Business bank account

Once your shop is registered, it’s time to set up a dedicated business bank account. Mixing personal and business finances is a rookie mistake that creates accounting headaches and jeopardizes your liability protections.

With a business account, you can secure better interest rates, more credit, and other benefits. For example, with a dedicated business credit card, your shop can establish a credit history which can be useful when trying to raise more money in the future.

Choose a bank that understands small business needs and offers services like business credit cards, payroll integration, and mobile banking. Your business bank account will help you track revenue, manage expenses, and simplify tax season.

7. Business insurance

Insurance isn’t just a checkbox—it’s your safety net. At a minimum, your mechanic shop should carry general liability insurance, which protects you against accidents, injuries, and property damage.

But that’s just the beginning. Depending on your services, employees, and location, you may also need:

  • Garage keepers insurance
  • Workers’ comp
  • Tools and equipment coverage
  • Commercial property insurance

As your shop grows, your coverage will need adjusting. Consult with an insurance professional if you are unsure of how much coverage you need.

8. Hire employees

Your team is the engine of your auto repair business. Hiring the right technicians, service advisors, and administrative staff makes all the difference in customer satisfaction and shop efficiency.

Look for candidates with relevant certifications, strong work ethics, and a passion for cars. Whether you’re hiring entry-level techs to handle oil changes or master mechanics for complex diagnostics, make sure your crew reflects your shop’s standards and values.

Lastly, offer competitive pay and growth opportunities to help retain your workforce long-term.

9. Marketing your shop

Now that your auto repair shop is ready, you need a comprehensive marketing strategy to attract and retain new customers. A strong online presence helps shop owners build trust and establish authority. Start with the basics:

  • Create a website with services and hours, location, contact information and phone number
  • Google Business listing
  • Generate online reviews
  • Referral programs
  • Social media
  • Email campaigns
  • SEO
  • Paid advertising

Invest in local SEO so people searching “car repair near me” can find you easily. Flyers, banners, community sponsorships, and partnerships with local businesses can also help get your name out.

If you need help picking a business name, you can use our free auto repair shop name generator.

Final Thoughts

Starting a mechanic business is no small feat. But with the right mix of technical skills and grit, you can create a thriving, profitable auto repair shop that serves your community and provides a rewarding career path.

Remember, success comes from preparation. Whether you’re launching a mobile mechanic business, taking over an existing facility, or building your auto repair services from scratch, each step you take sets the tone for your shop’s future.

So roll up your sleeves, start laying the foundation, and get ready to turn your dream of owning a mechanic shop into reality.

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7 Skills Successful Automotive Service Advisors Need

June 7, 2024

Read time: 3 min

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Your automotive shop's service advisor plays an important role in the overall operation and even growth of your business. The service advisor explains maintenance and service needs to customers, and answers their questions in detail. The success of your business relies on having the right people in these roles and supporting them with necessary skills training. 

To find the best candidates, look for people with potential or training in these areas: